Mojtaba Noor, Abdul Fatah Roman Sturza Cristina-Maria Mihalcia Instructor: Subject: Class: Thomas MAJD Service Marketing

BI4 (English track)

Business Plan for

Global SimCard Company

Executive Summary
Objectives Our objective is to become the worlds local sim card! Global Sim Card's purpose is to eliminate roaming costs, high international call cost, and the need for having a new simcard when one travels abroad. Our customers can receive free incoming calls from all over the world and and make low cost calls to any destination they may wish. People will pay the same price when calling abroad as calling local. So, our service allows one to receive calls without any cost, and call with low cost from anywhere in the world and to anywhere in the world. Our service also includes texting and data using with low costs. Motto One globe, One SimCard, One rate! Vision To eliminate any barriers in the communication industry, and provide low price service. Mission Our plan is to open at least a subsidiary in the main cities of each country. Key to success One number across the globe Free unlimited incoming calls, SMS, Cheap outgoing calls, SMS Low cost data service across the globe Free 24/7 Customer Service direct from your phone Different Language (operator & customer service) Prepaid and postpaid Regular sim card Online account access Call details and account history No bill, no contract, no subscription, no connection fees and no hidden roaming charges

The company
We are a global communications business giving people the power to connect with each other and to learn, work, play, be entertained and broaden their horizons wherever and however they choose. We provide global sim card which can be used all over the world for the same price. Our target is the entire population, especially the international travellers and also transnational companies and their employees, in order to facilitate their communication. No matter which country you are from, this sim card will become your service provider of your choice across the globe.

Management team

The employees of the company will have vast experience in the telecommunication industry. Our management team is consisted of telecommunication experts with many years of cumulative experience in this industry. We will hire people who have experience working with already established national and multinational telecommunication service providers. Company Ownership We believe in sharing fruits of our efforts. Having this in mind, everyone in higher management and lower management team will be shareholders of our company. (Rules & conditions applies) Company, Location, Timing Our main office be located in Paris, La Defense area. We will start our business operation in 2015 and we planed to have our service get started in Jan 2016.

Product and Service Description & Competitive Comparison

Providing low cost calling, texting, and data services all in one simcard globally is among our main service. Our customer are able to use our services from anywhere in the world as though as the world is their hometown. One does not need to be concerned of compatibility of the sim card as it shall work with all kinds of mobiles, neither one shall be worried of to maintain a minimum balance to have their phone active, all you need is using it at least once in a year and your sim card will remain active for the next 365 days. Needless to say, above mentioned services will make us highly competitive internationally! Pre-paid SIM card Global Sim Cards service will be prepaid. There will be subscription to certain services that one may need. However, whatever it be our services will be best price in the market and highly competitive. As it is a pre-paid sim card, there will not be any risk of over-spending, no line rental, no set up fee, or hidden charges. User will pay for their usage, nothing more. We also offer people secure online service and product delivery to anywhere in the world. They can buy a sim card directly from our website. SimCards will be topped up credit through the phone itself, online system. All conventional services will be offered. Technology We have decided to buy most of the technology of this service, while we will hire experts to make this service possible. Global Sim Cards hardware platform is a state-of-the-art digital industry standard, and its design provides unique redundancy and flexibility to the system and its customer. The Global Sim Card system put customers on edge of the communication industry miracles.

Market Analysis Summary, & market target/segmentation

We want to expand our company world wide, so our market segment will be various. We offer bundles for everyone. This sim card may be the ultimate solution for international travelers, businesses, expats, students, and backpackers. People can benefit from cheap calls rates wherever work takes them. People nowadays want everything to be as simple as possible, so they would definitely like the idea of having a sim card that can communicate all over the world for the same price as local. It would be very useful for them. Also, for the international business companies would be very useful as they have to make a lot of calls everyday, will help them to save a lot of money. Our customers will buy their sim card from our office situated in their location. We also offer our customers an online service. They can buy a sim card directly from our website.The online payment is very secured. Our company will deliver it everywhere in the world for free if people chose an international shipping and we also can deliver it faster by a courier delivery, but maybe they will be asked to pay its transportation, until we will be able to open offices all around the world. Main Competitors Our competitors are basically are online social network companies, Vodafone, Orange and similar companies. Strategy and Implementation Summary Global SimCard develop a marketing strategy to ensure long-term growth and to increase our marketplace. Marketing will be continually monitored and adjusted as needed to maximize market penetration and profitability. Cost control and brand management will be critical to the overall strategy. Our strategy initially includes : developing partnerships with national telecom operators to provide these solutions, we aim to build a long-term relationships with the customer, constant contact with our clients by sending them emails and newsletters, also have partners around the world that will help us with informations about national markets, when we want to enter to another market. Focus on target market, having a goal and focus on a certain market segment will make our company successful. Business model We buy licences that give us rights to spectrum bands and we build networks over which we provide calls, SMS and mobile internet services to customers. Customers pay for the services and we use the cash flow generated to reinvest in the business and provide a good return to our shareholders. Our reinvestment in the business allows us to make continuous improvements to our network, strengthen our brand, and develop our stores and websites to attract new customers and retain existing ones. Our competitive edge is our positioning as a strategic collaboration with our customers. By building a business based on long-standing relationships with pleased clients, we at the same time build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they need it. Marketing Strategy The primary target market has been the so-called travelers, and transnational companies as this market is large, well-defined, relatively affluent, and well-educated. The key to selling our service is the ability to identify specific markets and its unique needs, develop channels to these markets, so configure Global Sim Card system.

A world we want to make more open and interconnected, and we will provide it by offering some major innovations, videoconferencing, sharing photos or simply chatting via smartphone; an app for VoIP communication, instant messaging and smart voicemail; and Party Call, our telephone conference call solution developed with Facebook. All these innovations are designed to enrich our daily lives and have one thing in common they are as intuitive and universal as a simple telephone call. Data services Customer appetite for the mobile internet and related services will be the single biggest driver of our business going forward. Enterprise and total communications Businesses account for a large part of our activity and growth in this sector will be driven by employees becoming more mobile, devices more secure and the convergence of fixed and wireless communications. New services Machine-to-machine, mobile commerce services and operator billing, among many others, offer exciting new avenues for growth. Pricing Strategy We provide new services to make it easier and cheaper to use your mobile phone, having the possibility to call in another country with the same price you pay in your own country. Our customers can call international for the cost of a local call. Promotion Strategy One of the key responsibilities of marketing is promotion of the service, the following methods are : -Advertising in Trade Journals, Radio -Trade Shows and Conferences -Telemarketing -User Group Direct Mailing -Social network : Facebook, Twitter, Google+. -Own website Distribution Patterns Our customers will buy their sim card from our office situated in their location. We also offer our customers an online service. They can buy a sim card directly from our website.The online payment is very secured. Our company will deliver it everywhere in the world for free if people chose an international shipping and we also can deliver it faster by a courier delivery, but maybe they will be asked to pay its transportation, until we will be able to open offices all around the world. Marketing Programs & Sales Strategy We will use TV and online advertisement in the beginning. Meanwhile we want to open offices all around the world, then we can also use billboards and flyers as advertisement. We will offer various bundles at different prices according to people needs .People can add anytime credit and credit bundles to their account.Also we offer customers an auto top up system so they will never have to worry about running out of credit.

Sales Forecast Revenues are calculated separately for each service and for maintenance and Consulting Services. The services included in this forecast are Customer Care and Billing products, Prepaid IN products and the Short Messaging product.Sales are forecast at 50% direct and 50% indirect. Management Summary Our company has assembled a staff of professionals with extensive experience in both the IT and telephony industries. Executive management personnel average more than 25 years of experience. Other key management personnel average more than 15 years of experience, demonstrating a highly-qualified team. Organizational Structure Global Sim Card company is organized into three primary functional disciplines: Marketing and sales, operations and product development, finance and administration. Each is managed by a senior executive who reports to the Chief Executive Officer. Management Team The employees of the company will have vast experience in the telecommunication industry. Our management team is consisted of telecommunication experts with many years of cumulative experience in this industry. We will hire people who have experience working with already established national and multinational telecommunication service providers. Financial Plan According to our research following are expenses per year of operation and service.

Assets Investment Other Assets Total 3,000,000.00 3,000,000.00

Liabilities Liabilities Shareholders Total 2,000,000.00 3,000,000.00 5,000,000.00

Graph below shows trends of subscription and revenue in the next 5 years

Break-even Analysis Global SimCard will break even 2 years after starting its activity.

Projected Profit and Loss Starting from the third year, Global SimCard will start making profit, while in the meanwhile it needs to put money into R&D and buy more capital. However, at that time it shall be spending out from its profit. Prices per subscription Between 20 to 25 per subscription

Projected Income Statement

Long-term Plan To expand the business, and make more money. Within 10 years we will cover all over the global, and hopefully will have presences in the global market. This will come with lots of challenges and huge financial commitment.