Michael J.

Schatz
3008 Grasmere Cir Roseville, CA 95661 | 206-949-3416 | mikeschatzseo@gmail.com |

BUSINESS DEVELOPMENT
Introducing Products and Services into New Markets Building Strategic Partner Relationships Fostering an Assertive and ResultsOriented Atmosphere Running Business/Financial Analytics

PROFESSIONAL PROFILE Successful entrepreneur and business builder with nine years professional experience analyzing market trends and conditions and developing winning business concepts. Enjoys vision casting for customers and employees, building strong relationships, and delivering engaging presentations. Brings skills in executive-level strategic and tactical consulting, process-based business solutions, contract negotiation, operational excellence, and expense management. KEY PROJECTS Co-founded myhuckleberry.com, a 30M-page online business directory. Applied an extensive knowledge of SEO and digital marketing to net more than 50,000 unique visitors per day, earn $60,000+ in monthly Adsense revenue, and maintain a 10-12% click-through-rate (CTR) for four years, virtually unheard of in Adsense publishing. Directed the successful sale of the site in 2011. Launched news and opinion site rantrave.com in 2007. Developed an editorial review process that enabled user-generated content to be contributed, approved, and published by a variety of authors. Completed all necessary requirements to become an official Google News source. Transferred ownership of the site to a former employee as part of a severance package upon liquidation of myhuckleberry.com in 2011. In 2005, co-founded franchiseprep.com, a franchise development site with a focus on legal and operational document preparation (e.g., franchise disclosure documents, franchise agreements, and operations manuals). Originated the business concept, designed and developed the product, and worked to become the first online product to become compliant with the 2008 FTC Franchise Rule. The company is still in operation; the product continues to sell well. Created moldcareer.com, the Mold Inspection Consulting and Remediation Organization (MICRO); built the business to become the leading provider of mold inspection and remediation training and certification in the U.S. and Canada, training and/or certifying 2000+ IAQ professionals between 2004 and 2006. Directed the successful sale of the company to Discover U in 2006.

DIGITAL & SOCIAL MARKETING

Search Engine Optimization PPC/Paid Search Management Local Search Optimization Affiliate Marketing Social Media Marketing Blogs, Google+, Facebook, Twitter, LinkedIn, YouTube

TRADITIONAL MARKETING
Paid Media Marketing Statistical Analysis/Market Research Lead Generation and Acceleration Brand Management Brand Awareness across Multiple Channels and Market Segments Identification of Target Markets, Trends, and Opportunities to Boost Market Share

PROFESSIONAL EXPERIENCE Schatz Mallory Holdings, Inc., President, Lynnwood, WA, 2006 to Present Formed Schatz Mallory Holdings as a holding company and incubator for a variety of Internet ventures. Successful business ventures include myhuckleberry.com, rantrave.com, and franchiseprep.com. Annual revenue in 2011 exceeded $1.1M. Environix, Inc, President, Lynnwood, WA, 2003 to 2008 Founded and handled daily operations for Environix, Inc., one of the largest IAQ, mold, asbestos, and lead abatement contractors in the Puget Sound area. Standardized policies, procedures, and operations as part of a move toward a franchise model; assembled a team of professionals to develop and subsequently launch the Environix franchise brand. Successfully sold the business to the existing management team in 2008. EDUCATION Communication Studies Business Administration, Concentration in Management University of Montana, Missoula, MT

TECHNICAL SKILLS
Architecting and Building Intuitive Web Apps Website Project Management User Experience Design Web Content Management Systems MS Office and MS Project Writing/Editing Technical and Operational Documentation Managing Programmers and Engineers Clearly Conveying Technical Concepts to Non-Technical Audiences