Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 2
Company confidential
Fiskars Campus
Arabia factory, founded in 1873, was named after the district Houses today over 450 Fiskars employees
Corporate headquarters Business area management: Home, Garden EMEA & Boats Marketing and product development Arabia ceramics factory Shared Services
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1883 Fiskars becomes a joint stock company and expands into a number of new businesses 1915 Fiskars is listed on the Helsinki Stock Exchange 1967 A wide range of plastic consumer products iconic orange-handled scissors
Fiskars has acquired several innovative companies to enlarge its offering in consumer products
1985 Gerber Legendary Blades
2007 Leborgne
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Fiskars in 2011
Net sales EUR 742.5 million Some 3,400 employees around the world Products sold in over 60 countries
AMERICAS in 2011 net sales EUR 233 million 31% of consolidated net sales 565 personnel (FTE)
EMEA in 2011 net sales EUR 517million 69% of consolidated net sales 2,609 personnel (FTE)
Manufacturing Office
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HOME
Modern Scandinavian design products for the kitchen, table, living room and school, office and craft
GARDEN
Ergonomically designed tools for gardening and construction
OUTDOOR
Innovative, essential products for an active lifestyle and durable leisure boats
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Essential equipment Essential equipment for outdoor activities for outdoor activities
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Tomorrows Fiskars
2012
2010 20082009
Fixing the base New management Integrated consumer goods company strategy introduced First step towards global growth: 360 Integration Program Powering the machine Defining future operating and business model Unified processes and systems in EMEA Focus and groupwide integration Gearing for growth Global ambitions Refined category and brand strategies
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ACTIONS IN 2011
FOCUS
Increased focus on international brands, Silva divested and Bodanova discontinued Continued SKU efficiency
EFFICIENCY
Business platform investment program launched in EMEA Nordic distribution centre established in Hmeenlinna Global sourcing office established in Bangkok
EFFICIENCY
Simplified structure Integrated business processes Demand-driven supply chain
GROWTH
Consumer-focused product development Innovative R&D Commercial expansion
GROWTH
New market openings in Central Europe and Asia for Home Strengthened position in key markets for Garden Successful product launches boosted Outdoor categories in the Americas
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Focus Efficiency
Growth
Harmonized processes
Scalability
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Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 13
Company confidential
Product cost
Page 14
2. Strengthen the main brands -> Premium price 3. Build competitive supply network 4. Optimize warehouse locations and distribution cost
Page 15
Company confidential
3. Reduce complexity (# stock keeping units) 4. Implement S&OP (demand and supply planning process)
Page 16 16 Company confidential
45 40 35
Ambition level
30
25 20 15 10
5
0
Page 17
Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 18
Company confidential
Garden Home Outdoor S Sales and customer service CuS Customer service DC Distribution center M Manufacturing
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Portland, OR OR/Gerber
Apopka, FL Pottery
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Design
Sourcing
Manufact. Logistics
Marketing
Sales
Manufacturing vision
Own manufacturing maintained when cost efficient and/or strategically justified
Cost
R&D IPR
Brand
Service level
Page 22
Company confidential
Both own manufacturing and external suppliers have special roles in the supply network
Role of own manufacturing
Special technology/materials knowhow and close cooperation with R&D IPR protection Flexibility in production (small batches) and fast reaction capability to meet demand changes and customisation needs close to sales markets Cost competitive
H Korhonen
23
Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 24
Company confidential
Create and maintain cost leadership Drive quality for competitive advantage Ensure flexible and reliable supply Develop new products
Manage risks
NPD: Starting point! Build in Environmental Aspects Product safety Good Quality
Manufacturing: Efficiency in Energy and Material use Environmental, health and safety protection Quality systems
Environment
Hazardous substance management Wastewater management Air emissions management Solid waste management Environmental permits and reporting
Business Ethics
Business integrity Disclosure of information Protection of intellectual property
Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 29
Company confidential
Logistics becomes regional service for all BAs with less DCs
Improved availability
optimization in the whole chain allows small markets to sell wider assortment
Scalability / flexibility
Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 31
Company confidential
Strategy
Business model(s)
Operating model(s)
Processes
IT
Customers
Organization
R&R
Products
Value chain
Competencies
Governance
Deliverables
Metrics
An operating model is the abstract representation of how an organization operates across process, organization, technology domains in order to deliver value defined by the organization in scope. (Wikipedia http://en.wikipedia.org/wiki/Operating_model)
Page 32
Company confidential
People
Structures
85% business
Processes
IT systems
15% IT
Agenda
1. Introduction to Fiskars Group 2. Operations 3. Manufacturing 4. Sourcing and supplier base 5. Logistics
Page 34
Company confidential