MedicalLiterature SearchingSkillsWorkshop

FarrukhMalik
MPharm(UK),MPH(France),PhD(C) Sr.ManagerMedicalAffairs&Research

FarrukhMalik
PhD(candidate)atUniversityofBordeaux(France) MastersinPublicHealth(FrenchSchoolofPublicHealth,France) MastersinPharmacy(MedwaySchoolofPharmacy,UnitedKingdom) PgCertProjectManagement(MalmoHogskola, Sweden) TobaccocontroladvocateWHO(Geneva) Ecoledeshautestudesensantpublique (Paris) STOPTB(GlobalFundProject) ResearchConsultant&Epidemiologist SeniorManagerMedicalAffairs&Research

OurMission
Ourdreamistobuilda HealthierSociety bybecomingaleadingand

SociallyResponsibleGlobalcompany
throughinnovativesolutions

DifferentRolesofHealthcare Professionals???

Health Care Professionals

Adapted from CanMed 2005 RCPS

HealthcareEcosystem
HCP Facilities Patient Regulators industry

Farrukh Malik(MPharm,MPH,PhD)

PartnersinHealthcareEcosystem Intent&Objectives
Servicetothecommunity
HealthcareprovidersCapacityBuilding

Valueadditionforthepatients
Wintheheartsandmindsofourcustomers andgetafairshareoftheirprescriptionenabling ustocontinuethe support

Farrukh Malik(MPharm,MPH,PhD)

TheThreewayRelationship&Synergy Physician/HCP Patients PharmEvo 3PPartnership

Patient

Doctor /HealthcareProfessionals

Pharmaceutical Companies (providing Medicine as tool)

ThisThreewayrelationship,basedonvalueaddition,trust& mutualrespect istrulyaWinWin forall

PartnersinExcellence&Leadership!

Farrukh Malik(MPharm,MPH,PhD)

Farrukh Malik (M Pharm, MPH)

Whydowedowhatwedo? UltimateBeneficiary

Patient
Farrukh Malik(MPharm,MPH,PhD)

WhatisResearch?
Farrukh Malik
MPharm(UK),MPH(France),PhD(C)

Basicresearchislikeshootinganarrow intotheairand,whereitlands, Paintingatarget.

HomerBurtonAdkins(18921949,OrganicchemistUS)

Farrukh Malik (M Pharm, MPH)

WhatisResearch?
Structuredenquirythatutilizesacceptablescientific methodologytosolveproblemsandcreatenewknowledgethatis generallyapplicable.

Collecting,Analyzing&Interpreting

WhyResearch?
Solveaproblem,answeraquestionorPublish

DissectingtheDimensionsofResearch:
topic,novelty,technology,scope,mode,methods,ideology, politics,utility

ReassemblingtheDimensions:
Quantitativevs Qualitativeresearch
Farrukh Malik(MPharm,MPH,PhD)

QuantitativeResearch
Alsocalled"EmpiricalResearch,"referstoany researchbasedonsomethingthatcanbe accuratelyandpreciselymeasured.
e.g.Itispossibletodiscoverexactlyhowmanytimes persecondahummingbird'swingsbeatandmeasure thecorrespondingeffectsonitsphysiology(heart rate,temperature,etc.).

Farrukh Malik(MPharm,MPH,PhD)

QualitativeResearch
Researchbasedonsomethingthatis impossibletoaccuratelyandprecisely measure.
e.g.Althoughonecertainlycanconductasurveyon job satisfaction&concludethatsuchandsuchpercentof therespondentswereverysatisfiedwiththeirjobs yet itisnotpossibletocomeupwithanaccurate, standardnumericalscaletomeasurethelevelofjob satisfactionprecisely.
Farrukh Malik(MPharm,MPH,PhD)

Medical/PublicHealthResearch
Medical/PublicHealthResearchattemptstoproduce newknowledgeaboutthewiderhealthcommunity.

Resultsortheoriesshouldapplybeyond thesampleofthepopulation.

Farrukh Malik(MPharm,MPH,PhD)

HowtodoResearch

Researchisallabout
Addressinganissue or Askingandansweringaquestionor Solvingaproblem,so..

Farrukh Malik (M Pharm, MPH)

...todoResearch
Identify anissue,question,orproblem.
Talkwithpeoplewhowantorneedyourstudy.

Findout what'salreadyknownaboutit.
Talkwithexperts and/or readtheirreviews andthe originalresearch onthetopic.

Plan,cost,anddo yourstudyaccordingly. Writeitup andsubmititforassessment.

Farrukh Malik(MPharm,MPH,PhD)

Alwaystryanddoagoodjobonitand SubmititforPublication

WHY???
TheworkwillBenefitMorePeopleifpublished.

RuleNo.1inacademiais

PublishorPerish.
Farrukh Malik (M Pharm, MPH)

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DissectingtheDimensionsofResearch
Variouskindsofresearchadvanceswhenvariousdimensions (components) of researchareidentified.

Considerthese10dimensions:
Topics: physicalbiologicalpsychologicalsociological Novelty: createnewvs reviewpublisheddataorinfo Technology:developnewvs useexistingmethods Scope: studyasinglecasevs asample Mode: observevs intervene Methodology: qualitativevs quantitative(infovs numbers) Ideology: objectivevs subjective(positivistvs interpretivist) Politics: neutralvs partisan Utility: purevs applied Reassembling thedimensions
Farrukh Malik(MPharm,MPH,PhD)

Reassembling theDimensions
Agivenresearchprojectisapointinmultidimensionalspace. Someregionsofthisspacearepopular: biophysical sample quantitative interventionist objective neutral These often go together as quantitative research.

topic scope method mode ideology politics

psychosocial case qualitative observational subjective partisan These often go together as qualitative research.

This pigeonholing doesnt apply to the novelty, technology and utility dimensions. Farrukh Malik (M Pharm, MPH)

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CharacteristicsofQuantitative&QualitativeResearch

StepsinResearchProcess
1. FormulatingtheResearchProblem 2. DevelopingtheObjectives 3. PreparingtheResearchDesignincludingSample Design 4. CollectingtheData 5. AnalysisofData 6. GeneralisationandInterpretation 7. PreparationoftheReportorPresentationof ResultsFormalwriteupsofconclusionsreached.

Anythingleft????
Farrukh Malik(MPharm,MPH,PhD)

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ExtensiveLiteratureReview

Farrukh Malik(MPharm,MPH,PhD)

EveryhonestresearcherIknowadmitshe'sjustaprofessional amateur.He'sdoingwhateverhe'sdoingforthefirsttime. Thatmakeshimanamateur.Hehassenseenoughtoknow thathe'sgoingtohavealotoftrouble,sothatmakeshima professional. CharlesFranklinKettering(1876 1958)

Americaninventor,engineer,businessman,andtheholderof186patents

Farrukh Malik(MPharm,MPH,PhD)

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ThankYou farrukh.malik@pharmevo.biz 03002163516

Presentation contributions from:

Hopkins WG (2002). Dimensions of research. Sportscience 6, sportsci.org/2002

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