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2010 Advertising Rates (Effective December 28, 2009)
Randall P. Notter, Publisher ………………....….. 610-430-1112 Richard E. Carrigan, GM/Ad Director………....… 610-444-6590 Fran Maye, Senior Editor…………………...……..610-444-6590 Chris Barber, Avon Grove Editor ……. ….. …..... 610-869-8300 William Cheek, Retail Ad Rep……….…………….610-444-6590 Brian Collins, Retail Ad Rep……………………….610-444-6590 Classified Advertising Department………………..610-444-6590 Aimee Gallagher, Controller……………………….610-430-1161
5. BLACK/WHITE RATES
a. RATES PER COLUMN INCH Open 2x/mo 3x/mo 4x/mo The Kennett Paper/ Chadds Ford Post $18.28 $16.07 $15.34 $14.85 Avon Grove Sun $11.73 $10.57 $10.08 $9.59 Combination $23.71 $21.08 $19.00 $18.28 c. ANNUAL 13-WK, 26-WK AND 52-WK AGREEMENTS
Signed contract required. Contact your sales rep for rates.
BRANCH OFFICES Kennett Paper/Chadds Ford Post 112 E. State St Kennett Square, PA 19348 610-444-6590 FAX 610-444-4931 Avon Grove Sun 112 E. State St Kennett Square, PA 19348 610-869-8300 FAX 610-444-4931 LOCAL REPRESENTATIVES: Daily Local News Robert Hitchings & Co 250 North Bradford Ave. Plymouth Meeting, PA West Chester, PA 19382 610-941-3555 610-430-1134
d. SPECIAL POSITIONS
Upon advance reservation, an advertiser may specifically target his or her market by requesting a special position. When available a premium position is available at a 15% premium charge.
6. GROUP COMBINATION RATES
Combination rates available with Daily Local News and for Journal Register’s AllAroundPhilly Newspaper Network. Contact your sales representative for additional information.
7. COLOR RATES & DATA
1 Color and black. . . . . . . . . . . . . . .$167 3 Colors and black (Process)...........$294
Color available on reservation basis only. Limitations may apply. Rates are per paper, per ad.
8. SPECIAL ROP UNITS
a. PAGE ONE and SECTION FRONT STRIPS
Six column by one-inch deep ‘strip’ positions are available by reservation basis only on a first-come, first-serve basis. Contact your sales representative for rates and availability.
3. COMMISSION AND CASH DISCOUNT
a. All rates are net, non-commissionable. No cash discount. b. When credit is granted, payment of advertising bills is due the 15th of the month following publication. In the event of late payment, the publication may disallow any discounts extended to the advertiser. A 1.5% per month service charge is assessed for all late payments.
At the top of each section, ‘skyboxes’ offer a unique way to spotlight your business. Contact your sales representative for rates and availability.
a. PREPRINT RATES (PER THOUSAND) Contact sales representative for quantities. Single Sheet . . . . . ..$62 12 page tab. . .. . . . .$80 4 page tab . . . . . . . .$68 16 page tab . . . . . . .$87 8 page tab . . . . . . . .$73 20+ page tabs call for price Zoned preprint option not available. Frequency discounts available: 13x (5%); 26x (10%); 48x (20%) b. PREPRINTED INSERT POLICIES • Acceptance is subject to physical compatibility with mechanical inserting
equipment. The minimum size is 7” x 7” for folded pieces; 5” x 7” for single card inserts; maximum is 12” x 11.5”. Minimum 60lb. bond stock for card inserts. Inserts printed on glossy stock may require an additional quantity. Not responsible for inserting problems if a sample was not submitted in advance for acceptance. • 4-page tab or 2-page standard inserts should be quarter folded. • The Publisher reserves the right to reschedule any insert if a mechanical problem arises. • Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly. • Ship in boxes clearly labeled as to advertiser, paper and run date. Large quantities should be delivered on pallets. • Any inserts shipped to run on more than one run date must be packaged and identified separately. • Delivery information: Interprint 2100 Frost Rd. Bristol, PA 19007 215-785-0700
4. POLICY - ALL CLASSIFICATIONS
a. The subject matter, form, size, wording, illustration and typography of all advertising copy received shall be subject to approval, revision, classification, cancelation or rejection at anytime by the Publisher in their sole and absolute discretion. Previous acceptance of any advertising copy will not operate as a waiver of the Publisher’s rights hereunder to edit, revise, classify, cancel or reject any advertising copy at any time. b. No liability shall attach to the Publisher for the failure for any cause to insert an advertisement. c. Advertising simulating news must clearly be marked ‘Advertisement’ across the top of each ad column crossed. d. Publisher may adjust the advertising rates upon 30 days written notice. e. No brokered space accepted. f. Except where specifically noted in the rate card, the Publisher neither sells nor guarantees position. Every effort will be made to accommodate reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, refund or rerun. g. Advertiser hereby warrants and represents that the advertisement is neither false nor defamatory. Advertiser agrees to indemnify and hold harmless the Publisher from and against any cost or expense, including legal fees and court costs, which are incurred as a result of or in connection with any claim or action brought against the Publisher, which arises out of any alleged false or defamatory matter.
112 E. State Street, Kennett Square, PA 19348
The Kennett Paper Avon Grove Sun
2010 Advertising Rates (Effective December 28, 2009)
11. R.O.P. & CLASSIFIED DEPTH REQUIREMENTS
a. R.O.P. BROADSHEET PAGE • 6 columns wide x 21” deep. • Ads over 19” in depth are billed for 21”. • Ads full depth, allow 1/4” for folio. b. R.O.P. TABLOID PAGE • 5 columns wide x 12” deep. • Ads over 10 1/2” in depth are billed for 12”. • Ads full depth, allow 1/4” for folio. c. CLASSIFIED STANDARD PAGE SIZE • Ads over 19.5” in depth are billed for 21”. • Ads full depth, allow 1/4” for folio. • Minimum size accepted is 1 column wide x 1” deep. • Ads must be as many inches deep as columns wide.
b. ROP TABLOID MEASUREMENTS Standard page: 5 columns x 12” deep (Width in inches) 1 column………….1.833” 4 columns…………7.708” 2 columns………...3.792” 5 columns…………9.667” 3 columns…………5.750” c. CLASSIFIED MEASUREMENTS Standard page: 10 columns x 21” (Width in inches) 1 column………….1.097” 6 columns…………6.944” 2 columns………...2.267” 7 columns…………8.114” 3 columns…………3.436” 8 columns…………9.283” 4 columns…………4.606” 9 columns………..10.453” 5 columns…………5.775” 10 columns…….…11.625”
15. CLASSIFIED RATES
a. CLASSIFIED DISPLAY RATES (PER COLUMN INCH) REGIONAL (includes Thursday’s Daily Local News) OPEN 2x/mo. 3x/mo. 4x/mo. $24.17 $21.89 $20.45 $17.55 LOCAL (Southern Chester County weeklies only) OPEN 2x/mo. 3x/mo. 4x/mo. $14.49 $13.13 $12.27 $10.55 b. ANNUAL 13-WEEK, 26-WEEK AND 52-WEEK AGREEMENTS Signed contract required. Contact your sales rep for rates. c. DOLLAR VOLUME AGREEMENTS Available upon request. Signed contract required. d. COMMERCIAL CLASSIFIED DISPLAY OPEN RATE REGIONAL $24.17; LOCAL $14.49 (per column inch) Non-commissionable 2 column x 2” minimum size ad or 4” ad e. RECRUITMENT DISPLAY RATE LOCAL $19.39 (per column inch); Call for Regional rates. (15% commissionable for recognized ad agencies only) 2 column x 2” minimum size or 4” ad f. AUCTION DISPLAY REGIONAL $22.53; LOCAL $9.34 (per column inch) Non-commissionable 2 column x 2” minimum size or 4” ad g. CLASSIFIED SET SOLID (LINER) RATES: Commercial rates; Non-commissionable 4 lines minimum insertion per pub date REGIONAL $7.50 per line h. PRIVATE PARTY RATES Non-commissionable 4 Lines minimum insertion per pub date REGIONAL $2.63; LOCAL $1.58 (per line) i. RECRUITMENT RATES (15% commissionable for recognized ad agencies only) 4 Lines minimum insertion per pub date REGIONAL $9.96; LOCAL $3.98 (per line) j. MISCELLANEOUS CHARGES REGIONAL LOCAL Blind box $54.82 $32.90 Borders/box $13.77 $8.25 Attention compellers $8.28 $4.95
12. CONTRACT & COPY REGULATIONS
a. Alteration charges will be made at the rate of $35/hour for excessive changes from original copy after the ad had been submitted. Set ads not run will be billed at the rate of $5.00/col. inch. Ads killed after deadline will be billed at the rate of $5.00/col. inch. b. These Publications will exercise due care to prevent omissions and mistakes; however, its total liability for any published error shall not exceed the space in which the error occurred. Claims for adjustment must be made within 30 days of publication. Credit, when allowed, will apply to the first insertion only. Advertiser should check the paper weekly to check for the accuracy of their advertisement. The Publications will not be responsible for more than one insertion error. Please call to inform of any errors. c. Proofs are furnished or available for typographical corrections only. d. Contracts are for a stated period or until the minimum requirement is reached. Should an advertiser reach or exceed the next contractual bracket above what was originally agreed to, the Publications will rebate the rate differential in credit or space only (limited to one bracket). The Publications reserves the right to rebill advertisers at the appropriate rate for failure to meet contract requirements. A signed contract is required to earn a volume discount. Upgrades are the responsibility of the advertiser.
13. CLOSING TIMES
ALL PAPERS ARE PUBLISHED ON THURSDAY a. RETAIL & CLASSIFIED DISPLAY DEADLINE COPY & SPACE RESERVATION Monday, noon AD FOR PROOF Friday, noon b. IN-COLUMN DEADLINE Tuesday, 9am c. LEGAL DEADLINE Friday, 5pm
14. MECHANICAL MEASUREMENTS
a. ROP BROADSHEET MEASUREMENTS Standard page: 6 columns x 21” deep (Width in inches) 1 column…………..1.833” 4 columns….…….7.708” 2 columns…………3.792” 5 columns………..9.667” 3 columns…………5.750” 6 columns………..11.625” b. ROP TABLOID MEASUREMENTS Standard page: 5 columns x 12” deep (Width in inches) 1 column………….1.833” 4 columns……….7.708” 2 columns…………3.792” 5 columns……….9.667” 3 columns…………5.750”
16. ONLINE ADVERTISING RATES
Kennett Paper/Chadds Ford Post and Avon Grove Sun websites offer a wide variety of ad opportunities. Regional ad packages are also available on DailyLocal.com and Allaroundphilly.com. Contact your sales representative for rates and details.
The Kennett Paper/Chadds Ford Post 4,882 copies Avon Grove Sun 2,338 copies
(average weekly paid circulation, 12 months ending 9/08)
112 E. State Street, Kennett Square, PA 19348