DARREN STEVENSON

1404 West 41st Avenue Vancouver, British Columbia V5Z 2M9

d_stevenson@myinternet.ca 604-555-0102
ADVERTISING ACCOUNT MANAGER
Top-producing and award-winning professional with high level of creativity and exceptional
relationship-building talents
Repeated success cultivating and managing multimillion-dollar accounts. Proven record
identifying key buying influences in multi-level accounts and developing strategic sales
plans to facilitate long-term business relationships. Recognized for keen business insight;
expertise translating concepts into action to maximize results from both print and online
media campaigns. Consensus-driven team leader and contributor.
CORE STRENGTHS
Marketing Trends / Channel Development
Print & Online Ad Sales
B2B & B2C Sales Strategies
Consultative & Needs-based Selling
Exceeding Revenue Goals
Prospecting / New Client Development
Contract Development & Negotiations
Account / Territory Management
Budget Administration
High-impact Presentations
PROFESSIONAL EXPERIENCE
BC GLOBAL NEWS, Vancouver, British Columbia 2005 Present
Lead Account Manager
Recruited to manage all major accounts, resolving escalated client issues and spearheading
new revenue-generating initiatives. Lead three-member team in account management and
business development, driving account growth within advertise sales verticals. Advise Sales
Executives on vision, direction, and account relations. Collaborate across multiple
departments to co-ordinate on-time delivery of projects, promote client satisfaction, and
ensure competitive edge for the publication. Maintain detailed sales and account information
in corporate customer relationship management (CRM) system in support of cross-
departmental business intelligence.
Selected Achievements:
Successfully added six new major accounts, increasing annual revenue by $3M.
Created and deployed marketing campaigns for two key accounts that catapulted
earnings from $225K to $860K.
Developed strategies that improved productivity 28%; eliminated redundant
processes and implemented stronger quality control methods.
Led team in winning multiple awards for creativity, outstanding design, campaign
impact, and quality.
METROPOLITAN AD CONCEPTS, Victoria, British Columbia 2000 2005
Account Executive
Personally managed book of 38 accounts to ensure continuous client satisfaction and
expand business. Developed proposals and conferred with clients to define and develop
effective print / online campaigns. Identified and implemented sales and account
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DARREN STEVENSON Page 2


2004 2009 CareerPerfect.com
development strategies in alignment with growth and volume targets. Sourced and secured
new client accounts. Created and delivered presentations tailored to individual needs; co-
ordinated with account managers throughout campaign implementation. Monitored and
managed client / project budgets.
Selected Achievements:
Contributed to rapid business growth of up to 28% through innovation of highly
effective advertising strategies.
Identified and secured relationships with key clients, boosting annual revenue
more than $600K.
Received two awards for creative package design and best overall print campaign.
TOWN CRIER, Richmond, British Columbia 1998 1999
Advertising Assistant
Provided support to five Account Representatives and collaborated with supervisors to plan
and prepare advertising. Tracked and monitored space allocations and ensured accurate
column-inch counts. Proofread ads and secured approval from clients; co-ordinated with
production staff to ensure ad accuracy. Assisted accounting team with resolving billing
concerns.
Selected Achievements:
Rapidly advanced from Intern to Advertising Assistant in recognition of
quality, dedication, and commitment to client success.
Improved client satisfaction by initiating operational changes and revising written
procedures that enhanced proofreading standards.
EDUCATION AND TRAINING
BACHELOR OF COMMUNICATION (BCOM) 1998
UNIVERSITY OF BRITISH COLUMBIA, Vancouver, British Columbia

Professional Development / Corporate Training
Sales and Marketing
Radio Tracking
Advertising in the Digital Age
Coaching and Team Building
Design and Conception
Budget Management
Leadership Skills