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Jabong.com is an Indian fashion and lifestyle ecommerce portal.

It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The site started operations in January 2012. It was co-founded by Arun Chandra Mohan, Praveen Sinha and Lakshmi Potluri. Currently it is spearheaded by Arun Chandra Mohan, Praveen Sinha, Manu Jain & Mukul Bafana. The company is headquartered in Gurgaon, NCR. The company has launched its mobile site recently and is said to have estimated revenues to the tune of 100-150 mn USD. In less than 20 months, Jabong.com has become the third-most visited online shopping website after Myntra.com and Flipkart.com. The website is currently getting 14000 orders on daily basis out of which 60% of sales are coming from small towns .

Business Structure

Jabong.com follows both inventory model and a controlled marketplace model.In inventory model, products are sourced from brands and stored in the Jabong warehouse. In controlled marketplace model, Jabong doesnt store the inventory but takes care of the Fulfillment, Customer Service, and Returns if any. The company's main source of promotion has been the internet.However, Jabong launched its first TV campaign in March 2012.A similar campaign was launched in September 2012. In Feb 2013 Jabong launched a new TVC with tagline Fashion Nikla Mann Fisla.

Jabong.com follows both inventory model and a controlled marketplace model. In inventory model, products are sourced from brands and stored in the Jabong warehouse. In controlled marketplace model, Jabong doesnt store the inventory but takes care of the Fulfillment, Customer Service, and Returns if any. Interestingly, Jabong (like any other Rocket Internet business) is built by consulting people, rather than hard-core operations professionals.

Management Culture

Jabong is committed to provide the best working environment to all its employees. The shift system in the company is monitored and it is ensure that all employees are aware of the roster plan well in advance. Should there be a concern in the timings, amendments are made accordingly.

Sales Of jabong.com

The online fashion retailer is getting more than half of its sales from small towns, where people do not have access to brands such as DKNY and Benetton. The retailers sales have increased in high double digits in the past three months, Mohan said in an interview, even as the Indian economy grew at 4.4% in the three months ended June, the weakest pace since 2009.

In less than 20 months, Jabong.com has become the third-most visited online shopping website after Myntra.com and Flipkart.com, according to a 22 August report by com Score Inc.an online traffic measurement company. Jabong.com, a part of the Germanys Rocket Internet group, gets around 14,000 orders daily, Mohan said. More than 60% of Indias 73.9 million Internet users visit online retail websites, spending an average of 28.4 minutes, less than what people spend in countries such as China, Russia,Brazil and even the worldwide average of 84.3 minutes, according to the com Score report.

No. of employees
Around 1000 employees are currently working with the jabong.com, Current openings Admin : Front office Executive

Marketing : Copy Writers Content Writers Business Development Executives - International business Technology: D/W architect PHP Developers - Across Levels System Administrators Product Managers SQL DBA .net resources - Part time /Contractual too are available. Fashion : Fashion Stylist Make up Artists Finance: Internal Auditor

Freelancers : .Net resources who have good exposure in latest technologies like Asp.net4.0, MVC,WCF,WPF and Silverlight and also had done middle and high level projects with team size of at least 5 We are also looking out for Young Enthusiasts who would like to intern with Jabong!!!!

SEGMENT

1. Men 1. Men Clothing 2. Men Shoes 2. Women 1.Women Clothing 2.Women Shoes 3. Kids 1.Boys Clothing 2.Girls Clothing 4. Home & Furniture 5. Sports 6. Bags 7. Jewelry 8. Accessories 9. Beauty 10. Toys

Market share
Recent market reports project the Indian e-commerce market to grow 33% this year to $9.5 billion. Within e-commerce, online travel was the biggestselling segment. with a 47% market share, followed by sale of apparel and footwear, which accounted for 20% of the market. Books came a close third with a 19% market share, and mobile phones and accessories commanded a 17% market share. Another report estimates the market to grow to $76 billion by 2021.

Leaders in Respective segments


1. Flipcart.com 2. E-bay.com

3. Jabong.com 4. Snapdeal.com

5. Homeshop18.com 6. Makemytrip.com

7. Myntra.com 8. Yebhi.com

9. Tradus.com 10. Shopclues.com

What are different types and kinds of products/services

Jabong.com is a young and vibrant company that aims to provide good quality branded products. Jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewelry and accessories.

At Jabong.com we strive to achieve the highest level of Customer Satisfaction possible. Our cutting edge E-commerce platform, highly experienced buying team, agile warehouse systems and state of the art customer care Centre provides customer with:

Broader selection of products Superior buying experience On-time delivery of products Quick resolution of any concerns

Marketing Strategy
Jabong grew drastically to be among Top 100 Alexa sites in India in just few months of its launch, but following the last one year its growth has come with leaps and bounds which must surely be coming as a great concern to Oliver Samwer, Co-founder, Rocket Internet, for whom scaling and being the market leader is an obsession. Jabong is now looking to shift ownership of its creative agency from Draftfcb Ulka and is planning to invite companies for a multi-agency pitch soon in Delhi. It engaged Draftfcb Ulka last year which handled overall creative design services for Jabong. Recently, It also released a new TVC on the theme of Fashion Nikla Mann Fisla created by Draftfcb Ulka, which may not have performed, well in engaging audience if we trust increase in page views as per alexa. In Jabongs digital strategy its Facebook page has recently crossed 1 million likes, and has 17K+ followers on Twitter. They publish 6-7 updates a day and almost all of them are self-promotional but still are able to engage the audience. They are also focused towards attracting female shoppers more than men. Currently 90% of the companys budgets are going towards digital and rest 10% are invested in TV and OOH. Jabong is using digital marketing to enhance the transactions and revenues and social media to increase engagement. Off-line media are used to generate awareness in small towns and cities. In Jabongs digital strategy its Facebook page has recently crossed 1 million likes, and has 17K+ followers on Twitter. They publish 6-7 updates a day and almost all of them are self-promotional but still are able to engage the audience. They are also focused towards attracting female shoppers more than men. Jabong has used the Internet widely to promote its brand. However, Jabong launched its first TV campaign in March 2012.A similar campaign was launched in September 2012. In Feb 2013 Jabong launched a new TVC with tagline Fashion Nikla Mann Fisla. Recently their association with Ranbir Kapoor and Deepika Padukone starrer bollywood flick Yeh Jawani Hai Deewani has given Jabong a strong uplift.

Financial condition
The website jabong.com is expected to be earning an estimated $3,896,754 USD on a daily basis. If jabong.com is to be sold it would possibly be worth $1,422,315,331 USD (based on the daily revenue potential of the website over a 12 month period). As the amounts of daily page views are huge, around 3,640,778 unique users per day, hence the revenue is going to soar high above all in the same league.

Recent research activities


Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released today by Forrester Research Inc. In 2016, e-retail will account for 9% of total retail sales, up from 7% in both 2012 and 2011, according to the report, U.S. Online Retail Forecast, 2011 to 2016,by Forrester analyst Sucharita Mulpuru. That represents a compound annual growth rate of 10.1% over the five-year forecast period. Forrester says it derives its estimates by analyzing trends in the monthly retail sales figures released by the U.S. Census Department; the Forrester estimates do not include sales of cars and trucks, gasoline, groceries and restaurant meals.

The steady growth in the number of web shoppers also is helping to boost ecommerce sales. Forrester says that 192 million U.S. consumers will shop online in 2016, up 15% from 167 million in 2012. But the bigger factor in driving e-commerce growth is that each shopper will spend more on average, the report says. U.S. consumers in 2016 will each spend an average of $1,738 online, up 44% from $1,207 in 2012.

Many consumers will prefer the web to bricks-and-mortar retailers in large part because of online deals, the report says70% of holiday shoppers last year said they made purchases online rather than in stores because online retailers offered better deals.

What do advertisements look like globally? How do these manufacturers/service providers compete with each other in advertisements, on what parameters?
Advertising or advertizing[1][2][3] is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. They compete together in various points :

1. Services 2. Quality 3. Money back guarantee 4. Quick delivery of products 5. Various payment options 6. Price

Sales of the product AND Major challenges for the same


The online fashion retailer is getting more than half of its sales from small towns, where people do not have access to brands such as DKNY and Benetton. The retailers sales have increased in high double digits in the past three months, Mohan said in an interview, even as the Indian economy grew at 4.4% in the three months ended June, the weakest pace since 2009. In less than 20 months, Jabong.com has become the third-most visited online shopping website after Myntra.com and Flipkart.com, according to a 22 August report bycomScore Inc.an online traffic measurement company. Jabong.com, a part of the Germanys Rocket Internet group, gets around 14,000 orders daily, Mohan said. More than 60% of Indias 73.9 million Internet users visit online retail websites, spending an average of 28.4 minutes, less than what people spend in countries such as China, Russia, Brazil and even the worldwide average of 84.3 minutes, according to the comScore report.

Challenges faced by them : Talking about infrastructure, one is just managing to reach out to consumers in the country. First, while delivering any product to the consumers in many remote areas, the third party service might take 5-10 days, so due to this delay in delivery, the consumer might lose interest. Secondly, it could also mean a huge variability. So its important to reduce the lead-time of delivery, plus, the variability of the lead-time has to be improved upon. To improve in this area, we have our in-house logistics service, which has substantially reduced the lead-time. Yes, its true that payment gateways are not good enough in India and therefore, consumers fail to pay online in most cases. Secondly, the non-abundance of credit cards and net banking further add to consumer discomfort to pay online. People prefer to pay in cash. Thats why to resolve this we gave them the cash on delivery (COD) option, where two types of consumers exist: who dont have credit cards or net banking and those who have but still prefer paying in cash. So for the former, we continue with COD but for the latter we have a service where we provide credit card machine at their doorstep. And customers are increasingly opting for this option comfortably.

Its extremely important to have high quality customer services and that too end-to-end. Towards that end, we introduced a service Stylist-on-call where we aid the consumer from all fronts in order to help him with what he wants as per his interests. Also, we given a liberty to the consumer to call and return the product within 30 days for any given reason and that too at their doorstep. So these are some small innovations we have done in this area.

E-tailors who focus on fundamentals like assortment, services et al will grow and ultimately succeed. Extremely high quality customer service is one of the keys to succeed in this space. Companies that not only focus on big cities, but also are working on providing their products and services in tier II, tier III and other smaller towns and remote areas will eventually win. Different people are trying out different business models. Our fundamental belief at Jabong is that if we focus on assortment and customer service, and we should be able to grow our share disproportionately and should be able to make huge profits in the long run. Its not an overnight journey.

JOB DESCRPTION

Sample of hiring for Manager/Sr Manager, Analytics (Omniture). If interested, please apply for the same. Jd is as below:-

We are looking for an Adobe Omniture(Sitecatalyst) expert to help with Omniture deployment, adoption and maintenance. The ideal candidate has deep experience in implementing and enhancing Site Catalyst, and is an expert in the domain of web analytics.

Key Responsibilities

1. Working closely with internal stakeholders to identify analytics needs and deploy solutions based on reporting requirements. Evangelize adoption of Omniture across the organization. 2. Implementing and managing tags, reports, segmentation and dashboards. Driving strategies for accurate implementation. 3. Being on top of latest trends on Omniture and analytics best practices, to derive maximum benefits from the implementation.

Required Skills

1. Overall 5+ years of experience in web analytics with 2+ years of experience with Site Catalyst 2. Experiences with HTML, CSS, and JavaScript 3. Ability to quickly understand business requirements and provide optimal solution using Omniture functionality 4. Team player who is comfortable interacting with different functional areas across an organization 5. Ability to multi-task and work efficiently in a demanding environment 6. Expertise working with Internet/ecommerce Company preferred Desired Skills and Experience 1. Overall 5+ years of experience in web analytics with 2+ years of experience with Site Catalyst 2. Experiences with HTML, CSS, and JavaScript

JOB LEVELS

Operations-Logistics Team Leader Quality Analyst Graphic Designer Process Manager Management Trainee Manager Senior Technical Architect SEO

Growth prospects of the industry in India


India has an internet user base of about 137 million as of June 2012. The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing[3] at a much faster rate with a large number of new entrants. The industry consensus is that growth is at an inflection point. Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. Similarly, direct imports constitute a large component of online sales. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorized distributors and e-commerce offerings. Indias e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012. About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30% CAGR vis--vis a global growth rate of 810%. Electronics and Apparel are the biggest categories in terms of sales. Key drivers in Indian e-commerce are:

Increasing broadband Internet (growing at 20%MoM) and 3G penetration. Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes Availability of much wider product range (including long tail and Direct Imports) compared to what is available at brick and mortar retailers Busy lifestyles, urban traffic congestion and lack of time for offline shopping Lower prices compared to brick and mortar retail driven by disintermediation and reduced inventory and real estate costs Increased usage of online classified sites, with more consumer buying and selling second-hand goods Evolution of the online marketplace model with sites like eBay, Infibeam, and Tradus. The evolution of ecommerce has come a full circle with marketplace models taking center stage again.

India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020, estimated CAGR of 7%. According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012 16. As per "India Goes Digital, a report by Avendus Capital, a leading Indian Investment Bank specializing in digital media and technology sector, the Indian e-commerce market is estimated at Rs 28,500 Crore ($6.3 billion) for the year 2011. Online travel constitutes a sizable portion (87%) of this market today. Online travel market in India is expected to grow at a rate of 22% over the next 4 years and reach Rs 54,800 Crore ($12.2 billion) in size by 2015. Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 mn) in 2011 and estimated to grow to Rs 53,000 Crore ($11.8 billion) in 2015. Overall e-commerce market is expected to reach Rs 1,07,800 crores (US$ 24 billion) by the year 2015 with both online travel and e tailing contributing equally. Another big segment in e-commerce is mobile/DTH recharge with nearly 1 million transactions daily by operator websites like Airtel.in, Vodafone.in and third party sites like paytm.com, ezrecharge.in, rechargeitnow.com