Kate Margolis / Graphic Designer / PDF Portfolio

CV
Kate Margolis Graphic Designer Throughout my career, I have always tried to ensure that the passion and enthusiasm for my work has shone through. Despite my success as an independent designer, I have found that it is through a team that I have achieved my greatest potential. W www.rdd-design.com I have learnt that having a platform to question and further ideas harnesses greater creativity - although realizing creative inspiration doesnt come without its obstacles! Obstacles such as time management and working to tight deadlines are important in any industry, but the foundations and biggest challenges of Design lie in communication. Creative programs include: Indesign Illustrator Photoshop Dreamweaver Adobe Edge Flash and Flash Catalyst Extensive knowledge of both PC and Mac platform Word, Excel and e-mail applications Knowledge and interest in contemporary art history and design Reference If you would like a reference, please dont hesitate to ask. Competitions D&AD Global Student Awards 07 / Zenithsexistence.co.uk RSA / Sustainable Packaging Exhibitions D&AD New Blood presents the work of the best emerging talent 2008 Education and Qualifications 2005-2008 - BA (hons) Graphic Design, London Middlesex University 2004-2005 - Foundation The University of the Arts, Chelsea Art and Design 1997-2004 - A levels St Albans High School for Girls Skills

In all my work, I have relished these challenges and used them to fuel my ambition and maintain my own high standards. Awards CIMTIG 2009 Silver Award Best Consumer Press Ad CIMTIG 2009 Silver Award Best Outdoor Campaign CIMTIG 2009 Finalist Best Poster Campaign - Winner

CV
Kate Margolis Graphic Designer The Virtual Forge/ Creative Director 12/10 - Present Currently lead the design side of the Virtual Forge, including exploring the realms of design through a multitude of innovative and exciting platforms. Gained valuable experience in UI design for Mobile tools and platforms, rich internet application devices and desktop applications. Website design and branding have been key elements within the work, as well as daily management of client expectations. www.thevirtualforge.com Ichi / Freelance Graphic Designer 05/10 - 06/10 Ichi is a full service creative agency delivering integrated and immersive campaigns for clients in the entertainment and youth industries. Responsibilities included creating album artwork and storyboards for game and music advertising. www.ichi-london.com Law Creative/ Senior Graphic Designer 05/10 - 10/10 Law Creative provide creative marketing solutions for the hotel, retail and leisure markets. Worked on all aspects of design from advertising, FMCG and POS. Clients included David Lloyd Leisure, IHG Group (consisting of Holiday Inn, Crowne Plaza and InterContinental Hotels, Mecca Bingo and G Casino). These networks have all lead me to work on print through to digital projects. www.lawcreative.co.uk Truly London Advertising Agency/ Graphic Designer 06/08 - 11/09 A London advertising agency specialising in advertising for leisure and travel. Clients included 188Bet, AIG, Isle of Man, Yorkshire Tourist Board, Fred.Olsen Cruises, Port of Dover and more. Worked with a creative team on print, brand identity and as well as daily dealings with the account team to ensure multi-stakeholder management. www.trulylondon.co.uk Other creative positions 08/02 - present Channel 4 / Freelance Designer Working on new identity for spin off show called Generation Next. Crown Music Ltd / Freelance Designer Cd Art work and new brand identity for new pop boy-band Avenue. Camden Crawl / Freelance Designer Worked with Traffic Marketing on the artwork and design for the popular music festival in Camden for the last 4 years. The festival has now grown and now covers Ireland. Luke Johnson / Freelance Designer I worked with Luke to develop a new website and brand identity for the multitude of brands needed to showcase. Fish / Senior Freelance Designer Full service creative agency, specialising in tourism and leisure. BMW / Freelance Designer Responsible for monthly BMW collateral and brand guardian. Mini BMW / Freelance Designer Responsible for monthly Mini BMW collateral and brand guardian. Tania Clarke Hall / Freelance Designer Worked with client to develop a website and new brand identity for her business. Client was recently awared Goldsmiths Craft & Design Council Award. The New Theatre / Freelance Designer Worked on a number of show posters that were used at the 2009 and 2010 Edinburgh Fringe Festival. W www.rdd-design.com

CLIENTS WORKED FOR

Logos from left to right Afterparty: Logo event night based in Ibiza Virtual Forge: Digital communications company Child of Eden: Logo concept for computer game Printed editions: Art buying company brand identity Candy: New artist logo for Ross Candy and his band

BRAND IDENTITY

Logos from left to right Atamaya: Restaurant logo Yorkshire Tourist Board: Logo pitch idea for Visit Yorkshire Quils: T-shirt company RDD: New brand identity Wrecks: 50th birthday logo

Logos from left to right Princes and Rogues: Logo for a geek-chic boyband Glass Pear: Pitch for Crown Music Managements new project Inky: Logo for a three piece girl group Charlie Finn Music: Solo artist identity Avenue: X-Factor boyband logo

MUSIC BRANDING

Channel 4 i-dent for Summer spin off show called Generation Next. The program sought to find the best new writers,directors and on screen talent across comedy, drama, documentaries and news.

This app is the first iOS 7 UI based app that I designed. The use of imagery and video plays a huge part in the look and feel. With Apples minimal style, the pictures do most of the talking.

MOBILE iOS APPS

This was The Virtual Forges first digital magazine. The concept was drawn up in Mag+, a programme and plug-in for indesign to create interactive and fluid digital magazines. This issue featured interactive games connected to social media, as well as and the ability to upload and play videos.

This iOS app called Storybox was an interactive socialnetworking game where stories could be created by friends, 150 characters at a time. The UI was designed with bold colours, reflecting a broad target demographic. Connecting to existing networks was a very important way of advertising for the client.

MOBILE APPS

Eco Boutique is a London-based creative clothing brand combining urban style with ethics. I designed t a one-off iPad magazine that featured video content and example t-shirts from their featured artisit Calum Macdiarmid.

Mission is a rewards based app for iOS. This was initally presented to Addidas. The aim of the app is to complete missions by uploading pictures, audio, video and text, thus resulting in a financial reward for the user to spend in store. Unique features, such as analytics and live data feeds, provide the user with a detailed description of their progress,

MOBILE APPS

Afterparty was a club night based in London and Ibiza. The brief was to design a logo and posters/flyers to advertise the night. The brand had to represent the genre of the music and appeal to its target demographic

House Affairs was a pretigious night club event, in the heart of Mayfair, London. With a huge emphasis on international DJs making apperances, the branding had to be sexy, yet sophisticated for the clubs up-market clientel.

Personal pitch idea for 2007s Diesels Annual Report and Performance report. These were examples of the front and contents page.

Here is an example of the October Corporate Campaign poster for David Lloyd Leisure and the direct mail 4-page flyer that accompanied it.

188BET program and magazine press ads. Moments that changed a game campaign in conjunction with The Mirrors image bank Mirrorpix. All classic images were derived from those clubs sponsored by 188BET.

The Camden Crawl is a broad programme of live music, arts & activities. The Crawl festival has set up camp for the 9th time across Camden Towns two mile stretch of high street for the May Bank holiday 2010. Here are examples of the creative from the last 4 years.

Luke Johnson is a successful entrepreneur responsible for Pizza Express, Strada, Giraffe and many more businesses. He is also the chairman of Channel 4 and a Dean for the University of Arts. I pitched to re-design his website. Above is the chosen design. www.lukejohnson.org

ONLINE

This is the design for The Virtual Forge website. Originality derived from still life photography as a content foundation. All projects were displayed on their relevant devices and are interactive, mirroring the devices characteristics. A textural approach to this site was taken so that all elements have a unique look and feel to them. www.thevirtualforge.com (under construction)

Dreamtek are a video production company delivering corporate video solutions to major clients such as Adobe and Citibank. The website brief was to allow for full width imagery and video integration. www.dreamtek.tv

Famous is a company that specialises in enhancing creative ideas through performance. This website had to be vibrant and convey a sense of movement and fluidity. The contrast of colours on black brought the site and the brand to life. www.wearefamous.co.uk

PEAK Mileage Capture uses GPS technology to accurately track business journeys. The website follows the latest in-website design with muted flat colours and iconography. The complicated technology of the Peak device has been simplified by these elements, and the use of video allows for an integrated experience. www.peakmiles.com

Maryah Island is a unique hospital currently being built in Abu Dhabi City. It is to provide the regions best complex cardiovascular and neurological care. This touch screen and web based interactive platform, allows visitors to explore what facilities the hospital will have on offer. 360 degree imagery, video galleries and 3D mapping tools are some of the unique features it showcases.

Kate Margolis Graphic Designer