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INVESTORS ATTITUDE TOWARDS LIFE INSURANCE WITH SPECIAL REFERENCE TO ICICI PRUDENTIAL LIFE INSURANCE

SUMMER PROJECT

Submitted by

R.ARUN KUMAR

Register No. 721012631005


In partial fulfillment of the requirements for the award of the degree

Of

Master of Business Administration


In

NEHRU INSTITUTE OF TECHNOLOGY COIMBATORE 641 407


AUGUST 2013

BONAFIDE CERTIFICATE This is to certify that the project titled INVESTORS ATTITUDE TOWARDS LIFE INSURANCE WITH REFERENCE TO ICICI PRUDENTIAL LIFE INSURANCE ,COIMBATORE submitted to Anna university , Chennai in partial fulfillment of the requirements for the award of the degree of MASTERS OF BUSINESS ADMINISTARTION is a record of original research work done by during the period ARUN KUMAR R July 2013 to August 2013 of his study in NEHRU INSTITUTE OF TECHNOLOGY, Coimbatore, under the supervision and guidance of MRS.SUBHA and the training report has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title to any candidate of any university.

Mrs. SUBHA Internal Guide

DR. KARUPASWAMY Director of MBA

Submitted for the Internship Viva-Voce held on ______________

Internal Examiner
Date: Place:

External Examiner

ACKNOWLEDGEMENT

First and foremost I thank the ALMIGHTY for having kindness upon me throughout the entire project done and completing my work successfully. The support and encouragement from our institution Nehru Group of Institution has also to be mentioned diligently. I extend my sincere thanks to Adv. Dr. P. KRISHNA DAS, Managing Trustee and Dr. P. KRISHNA KUMAR, MBA, Ph.D., CEO and Secretary for the resources and the encouragement they have provided. At the outset, I extend my gratitude to our principal Dr. K. GANESH BABU B.E., M. Tech., Ph.D., Nehru Institute of Technology, Coimbatore for giving me an opportunity to carry out my project. I am deeply indebted to our Director DR.KARUPASWAMY, provided the essential facilities which has important in launching and completing our project work I extend my thanks to my company guide MR.VASUDEVAN MAHAVISHNU for rendering their full support both mentally and technically by encouraging me at all times I needed. They offered me a helping hand in carrying out my project successfully. They gave me a valuable information and guidance throughout the project development. I immensely thank my project guide Mrs. SUBHA who offered me a valuable advice and guidance throughout the project and help to complete the project. Finally my hearty thanks to my friends and family for their encouragement.

DECLARATION

I affirm that the Project work titled INVESTORS ATTITUDE TOWARDS LIFE INSURANCE WITH SPECIAL REFERNCE TO ICICI PRUDENTIAL LIFE INSURANCE. being submitted in partial fulfillment for the award of MASTER OF BUSINESS ADMINISTRATION is the original work carried out by me. It has not formed the part of any other Internship work submitted for award of any degree or diploma either in this or any other University.

Signature of the Candidate R.ARUN KUMAR Reg. No.721012631005

I certify that the declaration made above by the candidate is true.

Signature of the Guide Mrs. N. SUBHA Asst. professor

ABSTRACT

This study is based on the investors attitude towards life insurance product with special reference to ICICI PRUDENTIAL LIFE INSURANCE IN COIMBATORE CITY as there are lot of investment opportunities and number of competitors for the company. It is used to know about the investors attitude towards life insurance product when compared with other investment opportunities. The focus is made on the categories of consumer their preference in term of product brand, benefits, pricing are analyzed through this project. The project deals with collecting the ICICI PRU LIFE INSURANCE sales scenario in COIMBATORE and will help to enhance the ICICI PRU LIFE COMPANY to attract more customers by creating awareness about the benefits they offer.

Table of contents Chapter NO. Title .page no I Executive summary

INTRODUCTION 1.1 introduction of the topic 1.2 review of literature 1.3 introduction of the study objectives of the study need of the study scope of the study limitation of the study

1-6

INDUSTRY AND COMPANY PROFILE 2.1 Industry profile 2.2 company profile 2.3 organization structure

7-23

RESEARCH METHODOLOGY 3.1 Research design 3.2 data collection 3.3 sample size and sample method 3.4 statistical tool

24-26

ANALYSIS AND INTERPRETATION

27-57

FINDINGS, SUGGESTION, AND CONCLUSION

58-60

BIBILIOGRAPHY

61

LIST OF TABLES SL .NO 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 EDUCATIONAL QUALIFICATION OF RESPONDENTS OCCUPATION OF RESPONDENTS MARITAL STATUS OF RESPONDENTS FAMILY INCOME OF RESPONDENTS INVESTMENT OF RESPONDENTS AWARENESS OF LIFE INSURANCE OF RESPONDENTS BENEFITS OF LIFE INSURANCE PRODUCTS OF RESPONDENTS INSURANCE POLICY IS INFLUENCED BY OF RESPONDENTS SAVINGS FROM ANNUAL INCOME FOR FUTURE OF RESPONDENTS PLAN FOR FAMILY SECURITY OF RESPONDENTS SAVINGS FOR PERSONAL LIFE OF RESPONDENTS TOTAL LIFE COVER OF RESPONDENTS NON APPEAL FOR LIFE INSURANCE PRODUCTS OF RESPONDENTS TRUSTY OF COMPANY OF RESPONDENTS SHOWS MODE OF PREMIUM OF RESPONDENTS DISCRIPTION PAGE. NO 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41

LIST OF FIGURES SL. NO 4.1.1 4.2.1 4.3.1 4.4.1 4.5.1 4.6.1 4.7.1 4.8.1 4.9.1 4.10.1 4.11.1 4.12.1 4.13.1 4.14.1 4.15.1 EDUCATIONAL QUALIFICATION OF RESPONDENTS OCCUPATION OF RESPONDENTS MARITAL STATUS OF RESPONDENTS FAMILY INCOME OF RESPONDENTS INVESTMENT OF RESPONDENTS AWARENESS OF LIFE INSURANCE OF RESPONDENTS BENEFITS OF LIFE INSURANCE PRODUCTS OF RESPONDENTS INSURANCE POLICY IS INFLUENCED BY OF RESPONDENTS SAVINGS FROM ANNUAL INCOME FOR FUTURE OF RESPONDENTS PLAN FOR FAMILY SECURITY OF RESPONDENTS SAVINGS FOR PERSONAL LIFE OF RESPONDENTS TOTAL LIFE COVER OF RESPONDENTS NON APPEAL FOR LIFE INSURANCE PRODUCTS OF RESPONDENTS TRUSTY OF COMPANY OF RESPONDENTS MODE OF PREMIUM OF RESPONDENTS DISCRIPTION PAGE. NO 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41