Está en la página 1de 4

FUNNY GAMES

!"#$%&'#()%'*+$!%,"-%-#*'!#'%'%./$01%
23+0-!% -#% 0'% *3#+'% '0-4'#'% La cada
(Der untergang)% 56678)% -9% 3#4-#9'4-#+-% :$:"0'!;% <'% #$43#'*3=#% /-% 0'%
:-0>*"0'%'0%?9*'!%@%9"%'*0'4'/'%3#+-!:!-+'*3=#% A'9+'!>'#% :'!'% -B:03*'!0$)%
:-!$%0'%*'"9'%4C9%34:$!+'#+-%/-%9"%!-*$#$*343-#+$)%9-DE#%'/43+-%-0%:!$:3$%
'*+$!)%-9%9"%meme; 1
<$9%memes%9$#%0$9%D-#-9%/-%0'%*"0+"!';%F"-!$#%3#+!$/"*3/$9%-#%-0%'!D$+%'*'/G43*$%:$!%-0%A3=0$D$%H3*I'!/%J'KL3#9%
(El gen egosta, MNOP8%:'!'%/-9*!3A3!%0'9%
"#3/'/-9%/-%+!'#94393=#%,"-%9-%/31"#/-#)% *$4$% 0$9% D-#-9)% :$!% *$:3'% $% 343+'*3=#;% Q0% *$#+-#3/$% ,"-% +!'#9:$!+'#)%
-#% -9+$9% *'9$9)% -9% *"0+"!'0;% R3D"3-#/$%
0'% '#'0$D>'% D-#G+3*')% 9$#% *!-'/$9% :$!%
"9"'!3$9% @% *$4:3+-#% :$!% 34:$#-!% 9"9%
*=/3D$9% @% -9:'!*3!0$9% -#% -#+$!#$9% S3!+"'0-9;% <$9% memes% :"-/-#% 9-!% 3/-'9)%
9>4A$0$9%$%:!C*+3*'9%,"-%9-%!-:!$/"*-#%
-#% /3S-!9$9% 1$!4'+$9% @% 0$D!'#)% 93% 9$#%
-B3+$9$9)% D!'#% :-#-+!'*3=#% -#% 0'% !-/%
TRI314'#%56M5U%MVVWMVN8
J-9/-% 0'% *!-'*3=#% /-% X$"Y"A-)% -0%
566Z)% -B39+-#% 430-9% /-% 1'4$9$9% memes%,"-%+$4'#%:-0>*"0'9%*$4$%4'+-!3'%
:!34'%/-%9"%[D-#G+3*'\;%]#$%/-%0$9%,"-%
4C9% S-!93$#-9% +3-#-% -9% 0'% -9*-#'% *0>4'B%/-%La cada)%*"'#/$%-0%0>/-!%#'(3%
^-#*'!#'/$%:$!%-0%:$:"0'!%&'#(^%-9%
3#1$!4'/$% /-% 0'% 3#43#-#+-% 00-D'/'% /-%
0'9%+!$:'9%9$S3G+3*'9%'% -!0>#;%<'%/3#C43*'%/-%-9+-%meme%*$#939+-%-#%'_'/3!%
'0%'"/3$%$!3D3#'0%-#%'0-4C#)%9"A+>+"0$9%
':=*!31$9% ,"-% I'*-#% '0% :-!9$#'`-% $:3#'!% 9$A!-% +-4'9% +'#% '`-#$9% *$4$% -0%
/-9-4:-_$%/-%0'%9-0-**3=#%:-!"'#'%/-%
1E+A$0)%0$9%1'00$9%/-0%E0+34$%3#S-#+$%/-%
.::0-)%-#+!-%$+!$9%4-#$9%34'D3#'A0-9%
'9"#+$9%/-%0'%S3/'%*$+3/3'#';
Q9%/31>*30%*$4:!-#/-!%-9+-%1-#=4-#$%
1"-!'% /-0% 4'!*$% /-% 0$% ,"-% 2-#!@% a-#L3#9%I'%00'4'/$%[*"0+"!'%:'!+3*3:'+3S'\;%
Q9+'%-9%"#'%*'!'*+-!>9+3*'%/39+3#+3S'%/-%
0$9%#"-S$9%4-/3$9)%:$!%0'%1'*303/'/%*$#%
,"-% :-!43+-% '% 0$9% "9"'!3$9% *!-'!% @% !-*!-'!%#"-S$9%:!$/"*+$9%T/-%'I>%-0%*$#*-:+$%/-%prosumidores8;%R-%3#9+'0')%*$#%
-9+'%:'!+3*3:'*3=#%4303+'#+-)%"#%:!$*-9$%*>*03*$%/-%':!$:3'*3=#%/-%0'9%34CD-#-9%A'`$%0'%*0'S-%[ICD'0$%"9+-/%4394$\;%
R3%9-%D!'A'#%*$!+$4-+!'`-9%-#%"#%+-0G1$#$%*-0"0'!)%*$#%0'%4394'%1'*303/'/%9-%
-/3+'#% :-0>*"0'9% @% 9-% !-I'*-#% -9*-#'9;%
Y$/$%-9%+-*#$0=D3*'4-#+-%:$93A0-;%

64

VENTANA INDISCRETA N9 Universidad de Lima

FUNNY GAMES

CINE
RECICLADO:
MEMES Y
CULTURA
DE LA
PARTICIPACIN
<$9%memes%9-%I'#%*$#S-!+3/$%-#%:'!+-%/-0%.Jb%/-0%-9:'*3$%S3!+"'0%:$!%
-0%,"-%#'S-D'4$9%/>'%'%/>';%.%+!'SG9%/-%-00$9)%-0%-9:-*+'/$!%'A'#/$#'%
9"%:$93*3=#%:'93S'%@%'/$:+'%"#'%4"*I$%4C9%'*+3S'%*$4$%:!$9"43/$!;%
QB39+-#%:$93A303/'/-9%3#c#3+'9)%9$0$%9"`-+'9%'%0'%*!-'+3S3/'/%/-0%"9"'!3$)%
:'!'%4$/3c*'!%@%4'#3:"0'!%0$9%!-0'+$9%1>043*$9%-#%0'%K-A;
Julio Csar Mateus y Enric Rodon*
* Msteres en Comunicacin por la Universidad Pompeu Fabra (Barcelona).

VENTANA INDISCRETA N9 Universidad de Lima

65

FUNNY GAMES

d+!'% /-% 0'9% *0'S-9% :'!'% 3#+-!:!-+'!%


0$9%memes%-9%-0%/-%0'9%#'!!'+3S'9%+!'#94-/3';%Q0%*$#*-:+$%#$%9$0$%/-c#-%0$9%
"#3S-!9$9%c**3$#'0-9%,"-%9-%-B:'#/-#%
-9+!'+GD3*'4-#+-%-#%S'!3$9%4-/3$9%T-0%
*=43*% ,"-% *$#+3#E'% 9"% c**3=#% -#% 0'%
:'#+'00'% -9% "#% *'9$8e% 93#$% +'4A3G#% '0%
*$#+-#3/$% D-#-!'/$% :$!% 0$9% "9"'!3$9e%
4"*I$9% /-% 0$9% *"'0-9% @'% #$% 9-% *$#1$!4'#%*$#%$!D'#3('!9-%-#%D!":$9%/-%
1'#9)%93#$%,"-%*$#S3-!+-#%0'9%:-0>*"0'9%
@%0$9%:-!9$#'`-9%-#%-0-4-#+$9%/39:$#3A0-9%:'!'%9"%collage%*!-'+3S$;%Q9+-%'*+$%
/-%!-':!$:3'*3=#%:"-/-%9-!%!-9:-+"$9$%
@%'#'0>+3*$)%$%34:-!+3#-#+-%@%/-9A$*'/$)%':-0'#/$%'0%I"4$!%@%/-94$#+'#/$%
0$9% *$4:$#-#+-9% 1>043*$9% -#% *0'S-% /-%
:'!$/3'9;%
._'/3!% 9"A+>+"0$9% 1'09$9% -#% '0D"#'%
-9*-#'%-9%':-#'9%"#$%/-%0$9%4-*'#394$9%/-%!-':!$:3'*3=#;%<'9%+'B$#$4>'9%
/-0%S3/-$%/3D3+'0%3#*0"@-#%1=!4"0'9%+'#%
/3S-!9'9% *$4$% -0% remix)% ,"-% *$#939+-%
-#%"+303('!%-0%+-B+$%$!3D3#'0%/-%0'9%:-0>*"0'9%:'!'%D-#-!'!%#"-S$9%/-9-#0'*-9U%
el mashup) que S3#*"0'%4"#/$9%#'!!'+3S$9% /31-!-#+-9)% @"B+':$#3-#/$% :-!9$#'`-9%/-%"#'%+!'4'%-#%$+!'e%-0%recap)%
-0%*"'0%93#+-+3('%'!D"4-#+$9%/-%'0D"#'%
:-0>*"0'%$%/-%"#'%9'D'%:'!'%!-9"43!0$9%
-#%:$*$9%43#"+$9;%R$#%+G*#3*'9%,"-%#$%
'/43+-#% *0'93c*'*3$#-9% !>D3/'9)% :"-9%
9-%!-3#S-#+'#%+$/$%-0%+3-4:$;
Q9+$9% 4-*'#394$9% -B:!-93S$9% ,"-%
*3!*"0'#% :$!% 0'9% !-/-9% 9$*3'0-9)% :!$S-#3-#+-9% /-% 4-/3$9% *0C93*$9% *$4$%
-0% *3#-% $% 0'% +-0-S393=#)% 93#+-+3('#% /$9%
'+!3A"+$9% /-% 0'% *"0+"!'% :$:"0'!% *$#+-4:$!C#-';%f!34-!$)%0$9%939+-4'9%/-%
!-:!-9-#+'*3=#%:$94$/-!#'%T$%#"-S$9%
934"0'*!$9)%*$4$%/3!>'% '"/!300'!/8e%@%
9-D"#/$)%0'%[*"0+"!'%:'!+3*3:'+3S'\%,"-%
!-1-!>'%a-#L3#9)%/$#/-%0$9%:!$9"43/$!-9%9$#%'*+3S$9%:'!+>*3:-9%/-%0'9%#'!!'+3S'9%,"-%0-9%':'93$#'#;%X'%#$%-9+'4$9%
1!-#+-% '0% !-*-:+$!% ,"-% 9-% *$#4"-S-%
S3-#/$%-0%c#'0%/-%"#%c04-)%93#$%-0%,"-%
,"3-!-%:!$:$#-!%"#$%#"-S$;%X%0$%I'*-;

Cuadros vivientes
X$"Y"A-%-9%0'%3#/"9+!3'%/-%0$9%memes
en movimiento, *$4$% -0% /-% [23+0-!\)%
43-#+!'9% F'*-A$$L% @% $+!$9% 1$!$9% S3!+"'0-9%9$#%0'%1CA!3*'%/-%0$9% ! !"#$jos;% g4CD-#-9% ,"-% !-D39+!'#% "#% D-9+$%
:'!+3*"0'!% $% "#'% 1!'9-% 4-4$!'A0-% /-%
'0D"#'%:-0>*"0'%,"-%0$9%"9"'!3$9%+!'#91$!4'#% -#% 3*$#$9% ,"-% 9-% -9:'!*3!C#%
:$!%0'%!-/%*$4$%:$/-!$9$9%S3!"9;%
Q0%*3#-%-9%*'#+-!'%3#'D$+'A0-%/-%frames% !-*3*0'/$9% @% !-93D#3c*'/$9% '% S$-

66

0"#+'/%/-%0$9%prosumidores;%]#'%34'D-#%S'0-%4C9%,"-%430%:'0'A!'9)%:-!$%93%
S'#%`"#+'9)%4-`$!;%Q#%0'%D!'4C+3*'%/-%
0'% *$#S-!D-#*3'% /-% 4-/3$9% *"'0,"3-!%
!-*"!9$%*$4"#3*'+3S$%-9%*$4:0-4-#+'!3$%@%0'%0=D3*'%3#+-!+-B+"'0%/-%0'9%!-/-9% S3!+"'0-9% *$#93D"-% -#% 0$9% memes
*"'03/'/-9%-B:!-93S'9%3#9"9+3+"3A0-9;
Q0%*':3+C#%f3*'!/%Tf'+!3*L%R+-K'!+8)%
:$!%-`-4:0$)%/-S3#$%-#%"#%3*$#$%/-%0'%
3#/3D#'*3=#% "#3S-!9'0;% R"% meme% 3#4$!+'03('%"#%D-9+$%:'!+3*"0'!%/-%0'%+-!*-!'%+-4:$!'/'%/-%Star Trek: The next
generation)%-#%,"-%9-%00-S'%0'%4'#$%'%
0'%*'!'%0"-D$%/-%,"-%-0%+-4:-!'4-#+'0%
h% 0-% :3/3-!'% 9"A3!% '% A$!/$% /-0% Enterprise;%Q#%S-!93=#%/-%'0DE#%"9"'!3$)%93#%
-4A'!D$)% -0% D-9+$% +'4A3G#% 93!S-% :'!'%
!-:!-9-#+'!%-0%9-#+343-#+$%/-%4"*I$9%
!-:"A03*'#$9% -9+'/$"#3/-#9-9% 9$A!-%
-0% 3#*!-4-#+$% /-% 34:"-9+$9% :'!'% 0$9%
*$#+!3A"@-#+-9% !3*$9% ,"-% :!$:"9$% -0%
:!-93/-#+-%dA'4'%TS-!%34'D-#%M8;
2'A-!%S39+$%0'%:-0>*"0'%#$%-9%"#%!-,"-!343-#+$% :'!'% *$4:!-#/-!% -9+$9%
memes;%<'%34'D-#%9-%-B:03*'%'%9>%4394')%3#/-:-#/3-#+-4-#+-%/-0%*$#+-B+$%
$!3D3#'0%/-0%,"-%9"!D-;%<'%-B'*+'%D-9+3*"0'*3=#%-9)%*'93%93-4:!-)%3!!--4:0'('A0-%-#%-0%:0'#$%S-!A'0)%:$!%0$%,"-%9-%
*$#S3-!+-%-#%"#%-0-4-#+$%S'03$9$%*$4$%
!-9"4-#%/-%9-#9'*3$#-9;%b$%+-#D$%,"-%
-9*!3A3!%0'%3/-'%'%+!'#943+3!)%:"-9%@'%9-%
S-;%<'%34'D-#%/-%i300@%i$#L'%T&-#-%
i30/-!8)%-0%1'4$9$%/"-_$%/-%0'%4CD3*'%
1CA!3*'%/-%*I$*$0'+-9%TWilly Wonka y
la fbrica de chocolate)%MNOM8)%-9%"#'%
4"-9+!'% 4'D39+!'0% /-% 0'% !3,"-('% +-B+"'0%/-0%D-9+$%TS-!%34'D-#%58;
Y'4A3G#%9-%:"-/-%:!$:$#-!%-0%D-9+$%
*$#% "#% S'0$!% -9*!3+$% '/`"#+$)% *$4$% -0%
*'9$%/-0%meme%/-%R-S-!"9%R#':-%T.0'#%
H3*L4'#8)% -0% 3#,"3-+'#+-% :!$1-9$!%
4'D$%-#%Harry Potter y las reliquias
de la muerte, 3#S'/3/$% :$! "#'% *$4A3#'*3=#% /-% *$#1"93=#% @% 43-/$% 1!-#+-%
'%"#%I-*I$%3#S-!$9>430%TS-!%34'D-#%j8;%
.% 0'% D!Cc*'% 4'#31-9+'*3=#% D-9+"'0)% -0%
:$+-#+-%meme%'_'/-%0'%1!'9-%[J'1",\)%
,"-%-9%0'%*$#9+!3**3=#%/-%0'%1!'9-%[iI'+%
+I-% 1"*Lk\ T[l,"G% *'!'`$k\8)% D-#-!'#/$%
"#% +C#/-4% +-B+$W34'D-#% !-*"!!-#+-%
-#%0'9%*$#S-!9'*3$#-9%-#%0>#-';
f-!$%0'%9"9+'#*3'%/-%0$9%memes tamA3G#%:"-/-%93+"'!9-%-#%0'%1!'9-%S-!A'0;%
.,">%0'%34'D-#%-9)%4C9%A3-#)%"#%*$4:0-4-#+$% ,"-% :$+-#*3'% -0% 4-#9'`-;%
R"*-/-%*$#%[X$"%/$#m+%9'@\%T[#$%4-%/3D'9\8)%+>:3*$%!-*"!9$%/-0%9'!*'94$%'#D0$9'`=#% :'!'% -B:!-9'!% $AS3-/'/;% Q#%
El beso del vampiro% TMNVV8)% b3*I$0'9%
n'D-% 3#+-!:!-+'% '% "#% 'D-#+-% 03+-!'!3$%

VENTANA INDISCRETA N9 Universidad de Lima

-#%/-*'/-#*3'%,"-%-#0$,"-*-%'0%*!--!%
,"-%9-%-9+C%*$#S3!+3-#/$%-#%"#%S'4:3!$;% <'% -B:!-93=#% 1'*3'0% /-% -9+-% meme
#'*-% -#% 0'% -9*-#'% /$#/-% -0% :-!9$#'`-%
/-% n'D-% '+$!4-#+'% '% 9"% 9-*!-+'!3'% @%
/-S3-#-%-#%:'!+-%/-0%!-:-!+$!3$%3*=#3*$%
/-%0'9%!-/-9%S3!+"'0-9%TS-!%34'D-#%78;
d+!$9% memes 9"!D-#% '% :'!+3!% /-%
9"4'% /-% 0'% 1!'9-% @% 0'% 34'D-#% -#% 9"%
*$#+-B+$% $!3D3#'0;% n$4$% [d#-% /$-9%
#$+% 934:0@% K'0L% 3#+$% o$!/$!\% T["#$%
#$%-#+!'%+'#%934:0-4-#+-%'%o$!/$!\8)%
3#9:3!'/'% -#% 0'% '/':+'*3=#% /-% f-+-!%
a'*L9$#% El seor de los anillos: La
comunidad del anillo. <'% -9*-#'% 4-4-+3('/'%$*"!!-%*"'#/$%-0%n$#*303$%/-%
Q0!$#/% !-S-0'% ,"-% "#% '#300$% 4'03D#$%
/-A-%9-!%/-9+!"3/$%@%0'%E#3*'%4'#-!'%
/-%I'*-!0$%-9%'!!$`C#/$0$%'0%1"-D$%/-0%
o$#+-% J$$4)% "#% S$0*C#% 93+"'/$% -#%
o$!/$!;%n$#%-9+'%1!'9-)% $!$43!%TR-'#%
-'#8%9-_'0'%0'%/3c*"0+'/%/-0%!-+$%,"-%
9":$#-% 0'% 'S-#+"!';% Q#% -9+-% *'9$% #$%
-B39+-%"#'%/-9*$#+-B+"'03('*3=#%#3%/-%
0'% D-9+"'03/'/% #3% /-0% +-B+$)% :-!$% -9+-%
E0+34$% 9-!C% 4$/3c*'/$% '% :0'*-!% /-0%
*!-'/$!%/-0%meme%:'!'%-B:!-9'!%*3-!+'% /3c*"0+'/)% -9% /-*3!)% 0$% 4394$% ,"-%
$!$43!)% :-!$% -#% $+!$% *$#+-B+$% TS-!%
34'D-#%Z8;
R3430'!% 9"-!+-% +3-#-% [n$#9:3!'*@%
p-'#"\)%"#%meme%3#9:3!'/$%-#%0'%-9*-#'%/$#/-%p-'#"%H--S-9%/3A"`'%"#'%
9-4A0'#+-%'9"9+'/$)%-#%0'%*$4-/3'%Bill
and Teds excellent adventure%TMNVN8)%
@% ,"-% "9'% :'!'% 1$!4"0'!% *$#`-+"!'9%
:'!'#$3*'9% @% :!-D"#+'9% 'c0$9=c*'9%
'A9"!/'9;%Q#%-9+-%*'9$)%0'%*'!'%,"-%/-0'+'%:'!'#$3'%'!+3*"0'%-0%4-#9'`-%TS-!%
34'D-#%P8;

Contener o comprometer?
J-9/-%-9+'%:-!9:-*+3S')%-0%*3#-%9-%!-3#S-#+'%*$#%"#%+$#$%4C9%-*$0=D3*$;%H-*3*0'!%@%!-4-(*0'!%9$#%4$#-/'%*$!!3-#+-%
/-%0'%*$+3/3'#3/'/%3#+-!'*+3S')%1'*303+'/'%:$!%0$9%/39:$93+3S$9%/3D3+'0-9;%
<'%34'D-#%3#+$*'A0-%/-%0'9%9'0'9%/-%
:!$@-**3=#% *$#S3S-% I$@% *$#% :!C*+3*'9%
*'9-!'9% /-% -/3*3=#% @% :$9:!$/"**3=#%
,"-%0'%I'*-#%4'0-'A0-;% !"#$%&'#()%-#%
0'% !-/)% 9-% '+3-#-% '% "#% D"3=#% !-+3*"0'!)%
/-9*$#$*3/$%-%3#'D$+'A0-)%'A3-!+$%@%!-*!-'/$%:$!%*"'0,"3-!'%%&#'($(')* ;%<'%
-9*-#'% -9% !-:-+3/'% I'9+'% 0'% 9'*3-/'/)%
:-!$% !-9"0+'% #$S-/$9'% *$4$% meme)%
:"-9%9"%GB3+$%-9+C%-#%[0$%,"-%0-%I'*-#%
/-*3!\;
Q#% +3-4:$9% /-% :"D#'9% :$0>+3*'9% @%
*$4-!*3'0-9%:$!%0$9%/-!-*I$9%/-%'"+$!%

FUNNY GAMES

(+,-.$/0)8)%0'%:!$/"*+$!'%/-%0'%:-0>*"0'% ,"-% :!$+'D$#3('% &'#()% n$#9+'#+3#%


F3049)%3#3*3=%+!'+$9%*$#%X$"Y"A-%:'!'%
:!$I3A3!% -0% "9$% /-% 0'% 1'4$9'% -9*-#'%
T*$4$% 93% 0$9% memes% #$% :"/3-!'#% 9-!%
*$:3'/$9% @% 9"A3/$9% -#% $+!$9% 9-!S3/$!-9)% :!-*39'4-#+-% :$!% 9"% *"'03/'/%
viral8;% ."#,"-% &$$D0-% *'#*-0=% :$!%
"#$9%/>'9%0'%*3!*"0'*3=#%/-%0$9%S3/-$9)%
-0% +-4'% 9-% -9+'#*=;% Q9+'% '*+3+"/)% 93#%
-4A'!D$)%:'!-*-%*$#c!4'!%,"-%0'%3#/"9+!3'% *3#-4'+$D!Cc*'% #$% -9+C% :!-:'!'/'% :'!'% 0$9% -9*-#'!3$9% /3D3+'0-9;%
f-$!)%,"-%93D"-%'#,"30$9'/'%-#%0'%3/-'%
4-0'#*=03*'%/-0%-9:-*+'/$!%:'93S$;%
f"-/-%-#1!-#+'!%0'%93+"'*3=#%/-%/$9%
1$!4'9;%]#'%!-'*+3S')%D-#-!'#/$%:$0>+3*'9% :"#3+3S'9% *$4$% 0'9% '*+"'0-9% '/S-!+-#*3'9%,"-%:!$I>A-#%@%9'#*3$#'#%-0%
"9$%/-%9"9%34CD-#-9%:$!%3#1!3#D3!%/-!-*I$9%/-%'"+$!;%d%"#'%:!$'*+3S')%:$!%
-0%*$#+!'!3$)%,"-%':-0-%'%0'%*!-'+3S3/'/%
@%'03-#+-%'0%"9"'!3$%'%*$4:!$4-+-!9-%
*$#%-0%:!$/"*+$;%Q0%*'9$%-4A0-4'%-9%-0%
/-%Star wars uncut)%"#%remake%/-%The
star wars episode IV: A new hope rea03('/'%:$!%*3-#+$9%/-%"9"'!3$9%/-%+$/$%
-0%4"#/$%'%:'!+3!%/-%1!'D4-#+$9%/-%0'%
:-0>*"0'%$!3D3#'0%/39:"-9+$9%-#%0'%:CD3#'%K-A%qKKK;9+'!K'!9"#*"+;*$4r;%<'%
*3#+')%'/-4C9)%0$D!=%D'#'!%"#%Q44@%
-0%56M6%-#%0'%-9+!-#'/'%*'+-D$!>'%[4-`$!%4-/3$%3#+-!'*+3S$%-#%3#+-!#-+\;%

."#%*$#%"#'%'*+3+"/%4C9%1'S$!'A0-%
I'*3'%0'%3#+-!'**3=#)%#'/'%D'!'#+3('%-0%
"9$%[!-9:$#9'A0-\%/-0%:!$/"*+$;%R3-#/$% ',"-00'% /-% 23+0-!% "#'% -9*-#'% I39+=!3*'4-#+-% 9-#93A0-)% 9-% 0-% :!-D"#+=%
'% d03S-!% 23!9*IA3-D-0)% /3!-*+$!% /-% La
cada)% :$!% 9"% $:3#3=#;% J3`$% ,"-% #$% 0-%
4$0-9+'A'% -#% 'A9$0"+$% @% ,"-% 3#*0"9$%
9-%/3S-!+>'%S3-#/$%4"*I'9%/-%0'9%:'!$/3'9% ,"-% 9-% I'*>'#% '% :'!+3!% /-0% c04-;%
[R3% +'#% 9$0$% +"S3-!'% 4C9% !-D'0>'9% :$!%
-9$)%-9+'!>'%'E#%4C9%1-03(\)%*$#*0"@=;2
h"3(C%#$%1'0+-%4"*I$%:'!'%,"-%0'%3#/"9+!3'%/-0%*3#-%S-'%-#%0$9%memes)%4C9%
,"-% "#% 3#,"303#$% 4$0-9+$)% "#'% 1$!4'%
/-%-B:'#93=#%*$4-!*3'0%@%*!-'+3S';

H-1-!-#*3'9
Scolari, C. (2013). Narrativas transmedia. Cuando todos los medios cuentan. Barcelona: Deusto.
Shifman, L. (2012). [An anatomy of a YouTube
meme\. New Media & Society 14 (2), 187-203.
1

Entrevista a Ganz en YouTube:


<http://www.youtube.com/watch?v=4YLqC3DIgjY>.

Rosenblum, E. (2010). The director of Downfall


Speaks out on All Those Angry YouTube Hitlers. Vulture.com. (Consulta: 19 de enero del
2013). <http://www.vulture.com/2010/01/the_director_of_

downfall_on_al.html>.

VENTANA INDISCRETA N9 Universidad de Lima

67

También podría gustarte