Kristina Dudarevitch

15-04 212th Street

Bayside, NY 11360
Cell 646-842-0799
kdudarevitch@aol.com

PROFILE
Marketing & Sales Professional

☞ Hands-on marketing and sales professional with extensive background and knowledge of media
industry including online, print and integrated programs.

☞ Proven track record of achieving and exceeding budgeting goals resulting in expansion of existing
business as well as generating new business.

☞ Extensive knowledge of full integrated marketing programs that deliver quantifiable ROI including
branding/awareness, lead-generation and out-of-box programs.

☞ In-depth knowledge of workings of online industry including back-end functionalities

☞ In-depth knowledge of publication and online sites including competitive information and
demographic reach and editorial value.

☞ Strong interpersonal/communication skills with clients including all levels of customer relationship
management including but not limited to C-Suite, VP Marketing, Marketing Directors and Managers and all
agency personnel including Group Supervisors, Group Media Directors, Media Supervisors, Media Planners
and Assistant Planners.

EXPERIENCE
Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY 1/2008
- 7/2008
✓ Responsible for the redesign and repositioning of Vendome Media healthcare sites to accomplish
goal of 60/40 print/online from 80/20 print/online billing.
✓ Create and present business plan on parameters to increase traffic and revenue including SEO as
well as new programs to meet goals.
✓ Meet weekly with publishers to introduce new online programs and discuss traffic patterns.
✓ Act as online liaison for publishers and sales representatives to be the go to person on all online
initiatives.
✓ Strategize, present and meet with prospects and clients to introduce online programs.
✓ Strategize, present and meet with agency prospects including Ogilvy, McCann, PHD, Lowe Group,
Initiative Group, OMD and Zenith Media.

Online Regional Sales Manager, CIO.com, CSO.com NY, NY 8/2008 - 6/2007

✓ Strategic planning, brand development and online execution for top-line technology accounts
including CA, IBM, Unisys, AT&T, Avaya, HP, EDS and BMC that served to increase company’s
branding/awareness and lead-generation.
✓ Strategic planning, brand development and online execution with top-line agencies including
Ogilvy, Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group, Initiative Media, JWT and PJA.

✓ Implemented out-of-box solution for HP Blade Servers campaign that increased awareness of
company’s green themed initiatives. Program reinforced HP’s reputation as a leading company in
sustainability.

District Manager/Account Manager, CMP Media, New York, NY 7/2004 - 8/2006

District Manager - InformationWeek and Optimize
 ✓ Grew East Coast territory to 25% over budget through development of existing top-line strategic
client and prospects through integrated media/marketing platforms including print, online, research,
custom and face-to-face.
✓ Strategic accounts included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.
Account Manager/VIN
✓ Increased revenue 45% over budgeted goal of $1.5M through fully integrated media platforms.
✓ Created and implemented marketing strategy to launch new publication, Advanced Trading that
resulted in additional revenue of $250K in territory, a 50% increase over projected sales goal. Growth of
publication revenue was key in increased frequency from 4 to 8 times.

Account Manager, Dempa Publications, New York, NY 2/2004 - 7/2004

✓ Prospecting and development of new business and maintenance and growth of major consumer
electronics accounts including Sony, Samsung, Panasonic and Toshiba.

Consultant Business Development, Hearst Publications, New York, NY 9/2002 - 2/2003

✓ Prospecting and development of non-endemic business accounts that included spirits,
financial/credit card and high-end car companies.

Account Director/Account Executive, CMP Media, New York, NY 4/1997 - 11/2001

Account Director - InfomationWeek, InternetWeek and Network Computing
✓ Prospecting and development of Southeast Territory which resulted in territory growth of over
30% over goal ($10 million billing) with fully integrated marketing programs.
✓ Territory partnership resulted in year-end sales honors.
Account Executive - InternetWeek Marketplace
✓ Grew a non-existent West Coast territory to over $1.5M in billings. A 100% growth in territory.
✓ Involved in the continued growth and maintenance of territory that resulted in year over year
billing of 20% over goal.
✓ Repositioned Communications Week to Internet Week. Repositioning predicated by changes in
technology industry from client server to internet.
✓ Earned sales person of the year honor based on continued growth of territory.

Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997
Senior Media Planer/Buyer - 1992 - 1997
Billing Manager - 1986 - 1992

Administrative Assistant/Supervisor Client Accounting, Y&R, NY, NY 1981 - 1986

Supervisor Client Accounting - 1982 - 1986
Administrative Assistant - 1981 - 1982

SKILLS
Media Industry, Customer Relationship Management, Consultative Marketing/Selling, Negotiation Skills,
Proposal Development, Facilitator, Online Industry, Business Development and Prospecting, Strategic
Planner, Writing and Presentation Skills

E D U C AT I O N
Liberal Arts, Hunter College, New York, NY (completed 60 credits