Best Sites For Advisor Research

Andrew Gluck
CEO, Advisor Products Inc.
July 24, 2009 
 Agenda 

1. Information Revolution
2. Best sites for financial advisors 
3. advisorsforadvisors
A. Free subscription information at end of webinar   
 Information Revolution
• A radical change in where advisors 
(and everyone else) get information. 
• Mainstream media/newspapers overthrown 
• 500 TV channels vs. millions of website
• User Generated Content
– the crowd is not dumb;  it’s brilliant
• User reviews on Amazon
• Blog comments  
• Obscure websites now have the best info
– Especially for niche topics
– Best sites for advisors are all examples of info revolution
– Let’s start with this guy
Example of Info Revolution: Who is this? Correct Answer Wins Free Three-Year Subscription to advisorsforadvisors.
 Poll
Who Brad Pitt movie character is
shown in the picture?

A. Chad Feldheimer
B. Tyler Durden
C. Detective Frank Harris
D. Rusty Ryan

If you get the answer right, we will notify you by email with free three-eay subscription info.
Tyler Durden
A charismatic but nihilistic neo-Luddite,
radical environmentalist and anarcho-
primitivist with a strong hatred for
consumer culture. "Because of his
nature," Tyler works night jobs where he
causes problems for the companies; he
also makes soap to supplement his
income and create the ingredients for his
bomb making which will be put to work
later with his fight club. He is the co-
founder of fight club (it was his idea to
have the fight that led to it). He later
launches Project Mayhem, from which he
and the members make various attacks on
consumerism. He frequently describes
(and acts on) his opposition to mass
society, materialism, property, capitalism,
and almost all technology and social
order, indeed he vows to annihilate
civilization itself. He describes his ideal
world as a neo-paleolithic paradise, in
post-apocalyptic urban ruins.
Source: Wikipedia
Non-descript blog written by Tyler Durden is challenging Wall Street establishment. See slogan.
6/17/09 post shows Tyler has railed on HFT for weeks. (Notice Brad Pitt publicity picture from Fight Club in pencil.)
Posts have continued blasting Goldman.
Yesterday, Tyler noted HFT mention in NYT. HFT goes to the miaistream media long after it’s n ZH.
Today’s NYT
This morning, ZH published an SEC response to a complaint about Goldman’s use of HFT. Again, beating the “real” media.
Tyler had previously offered a reward for evidence of Wall Street firm use of illegal trading practices.
 Read the manifesto at http://www.zerohedge.com/about
Anonymous journalism—previously not practiced—is “new again.”
 Information Organization
• Internet is organizing your information now
– Blogs like ZH create blogrolls
– Blogrolls list other blogs
– Access best info sources matching your interests 
• Bigger Point: 
– Blogs like ZH are important to advisors 
– Let’s look at more of them
Former Goldmanite, Bridgewater Associates, Author, slammed by Tyler as a Goldman apologist.  
Current post: Goldman And High Grequency Trading 
Recent post: My Testimony before the Senate Banking Committee on Hedge Fund Regulation
Recent post: The 7 Habits of Highly Suspicious Hedge Funds
www.baselinescenario.com
Stratfor.com, George Friedman bio,  $349/year,   Free Features. 
Free Podcast
Daily
Friedman Weekly
 Vanguard Advisor

Vanguard Advisor : Compare products and portfolio recommendations › Ask the Expert Q&A with advisor‐submitted questions › 
Client‐approved educational materials › Literature and sales support
 Cliff Asness, $20 billion hedge fund manager, AQR Capital. 
May 5: Wrote an open letter to Obama attacking Administration for not protecting creditors in Chrysler bankruptcy.
US Federal Reserve Economic Research & Data
Tom Connelly says data from St Louis and Philly are best.  
District Fed Branches are a treasure trove of data. 
Blue Chip Economics Survey costs hundreds – Livingston Survey from Philly Fed is free.
Also, Survey of Professional  Forecasters
www.indexuniverse.com/
www.reitwrecks.com/
 www.pewresearch.org
July 8: Wilted Green Shoots. Pew Steadily provides free insights about how Americans feel about  the economy.
The Point: The number of sites you must check and the amount of research you must do as an advisor is overwhelming. 
 123,711 new domains were registered  yesterday and there are now 111 million active domains.
We are living through an information  revolution, and revolutions are almost always violent and disorganized.
With millions of channels, the job 
of the new media is to be like TV 
Guide.
Shameless  self‐promotion but in your interest.
• Two veteran financial journalists have teamed up with me 
– Mary Rowland is a former columnist at The New York Times; now writes a monthly column for Financial Advisor
– Bob Casey started up and ran Bloomberg Wealth Manager; now a managing director of the Family Wealth Alliance 

• Blogs from thought leaders in the industry
– Bill Winterberg, technology consultant, on technology
– Scott Cohen, Focus Partners, on client engagement
– Glenn Daily, fee‐only insurance consultant to advisors, on insurance
– Craig Israelsen, BYU Professor of Finance, on asset allocation
– Bill Losey, advisor and consultant on SN, on social  network marketing
– Rick Randall, estate planning lawyer and president NNEPA, on estate planning
– More to be announced  

• Key information to run an advisory business, including:
– Links to market and economic news by 8:30 a.m. EDT every business day (Mary Rowland)
– Daily analysis of industry and financial news by veteran reporters and industry experts.
– A way to objectively compare advisor software applications feature‐by‐feature, side‐by‐side.
– Social networking features that connect advisors who practice the same way each other.
– Advisor ratings and reviews of software applications.
– User groups for all of software applications.
– Free access to weekly webinars with CE credit for many sessions and replays of all webinars 24/7
• $60/year introductory pricing.
• Free to Advisor Products Clients
• Exit poll will ask if you want a free subscription.
• You will be sent a URL to register within two hours of webinar.
• Must register before 7 p.m. Saturday.
• Do not distribute the free subscriber URL.
• Free offer is for attendees only.
• Registration help: registration@advisors4advisors.com
• Site is in Beta
• Bugs: bugs@advisors4advisors.com
flyover
• The webinar replays/CE credit will move to A4A
• There are fake ads on the site temporarily
• Indicate which applications you use when registering
• for group matching
• Pick a username that keeps you anonymous
• Once more are registered, social networking will work better
• $60/year introductory pricing.
• Free to Advisor Products Clients
• Exit poll will ask if you want a free subscription.
• You will be sent a URL to register within two hours of webinar.
• Must register before 7 p.m. Saturday.
• Do not distribute the free subscriber URL.
• Free offer is for attendees only.
• Registration help: registration@advisors4advisors.com
• Site is in Beta
• Bugs: bugs@advisors4advisors.com