Feature

Type 1:

Spotlight on a member of your Talent Pool, positioning them as a thought leader on a particular subject or current event. Ex: 5 Questions With X Feature Type 2: Insider look at a project currently being worked on at your company or in your Talent Pools space. Ex: From The Desk Of Feature Type 3: A commitment piece focused on continued learning and develop of your Talent Pool. Ex: Did you know? or How To X Feature Type 4: Trench stories from your leadership team, people at your company, or candidates that youve placed, ultimately indicating that you dont suck and your Talent Pools should work for/with you. Ex: That Just Happened or Meet X Feature Type 5: Now mix in some of eye candythink videos (note: you don't have to make them, you can find them too) pictures (instagram), etc.

All Killer No Filler

2013

Monday

Note: All features are hosted on blog or website landing page tied to career site

Tuesday

Wednesday

Thursday

Friday
1

Saturday
2

Sunday
3

Feature Type 1

11 Feature Type 2

7 F5a: 30 sec iPhone video spin on Feature 2 12 13 14 F5c: Picture of a meeting in action 20 21

8 F5b: Picture of the team at lunch/happy hour 15 Feature Type 4

10

16

17

18

19 Feature Type 3

22

23

24

25 Feature Type 4

F5d: 30 sec iPhone video spin on Feature 3 26 27 28 F5e: Quick pic of Feature Type 3 a team member with intro text

29

30 Aggregated Newsletter of Feature Content

So what do you do with the content now that you have it? Try one of these quick distribution tips: Embed a link to one of your feature content types in an ATS drip messaging or in a email to the Talent Pool you are sharing a career opportunity with. Embed images or videos from the feature content types in the job description to a tell a compelling storypast the standard bullet points. Text/SMS a link to the feature content types to your Talent Pool. Aggregate all of your feature content types together in one slick HTML formatted newsletter and blast to Talent Pools via your ATS. Share on social channels like Twitter and LinkedIn via the Feedly and Buffer combo outlined in the toolkit Social Hygiene: Personal Branding via Social Media in 15 Minutes a Day. (See the screen shot below for a quick look at the Feedly and Buffer combo outlined in the toolkit in action.)

Your post is then shared to your selected social channels. (See Twitter status in example image below.) Want more insight on building and managing Talent Pools? Email Kris Dunn at kdunn@kinetixhr.com or call him at 285.383.9600