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Peekaboo brochure 0602 Continued

Before&After
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Continued
peekaboo
brochure
Transform a plain sheet of
paper into an engaging brochure
by offsetting the folds.
Design a
Before&After
Peekaboo brochure 0602 2 of 10

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Design a peekaboo brochure
Transform a plain sheet of paper into an engaging brochure by offsetting the folds
One sheet of paper folded like an accordion makes a
great brochure easily. Narrow front panel (1) gives a peek at
the inside, which opens into a beautiful presentation.
M
ic
k
e
y

G
r
o
v
e
P
a
r
k BIRD WATCHING GUIDE 2005
Theyre also looking at you
1
Mickey
Grove
Park
BIRD WATCHING GUIDE 2005
Theyre also looking at you
Peekaboo brochure 3 of 10 Before&After
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Layout
Once open, your design can ignore the folds. Note here how the brochure has been
designed in halvesthe dark half is a narrative, and the light half is a listing.
Dark half Light half
Mickey
Grove
Park
BIRD WATCHING GUIDE 2005
Theyre also looking at you
Peekaboo brochure 4 of 10 Before&After
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Hidden Sanc
Type
The halves of the page use the same two typefaces but in different sizes and line lengths.
On the left half, oversize, 15-pt type creates a richly textured introduction.
The Hidden Sanctuary
Mickey Grove Park offers an abundant dio as enisisl ea
conummy nos nostrud euissectemto en iustio dit aliqui
euipsusting enndreril ut lorper iriliquaminci blandreet
lobor sequi te dolore nor esteimagnimdip esse volobor
ionsectet iriustrud tor min volore molore tet
luptatue molor autemdoloibor illa
adipis ette luv nor euipit.
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consecte estrud elisit lumvul-
land onulputpatet veltor ea adiat,
consequisis dolobor secte dunt aut
velisl etumilisl enisseniat. Loreet
dolessi. Lor si et iure volor si. Lori
pero elisectemnis nonsid enim
enimiril in eraia faci tat acilit
praessisi ette lavoir me anor.
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ex iu feuismo oreet, sed ti
dionesequamin henimve-
raesenimquam, quis alit is
veraestrud temdo duis ate
vel dolorerit venimi nos.
For more information, please call Lodi Parks & Recreation at 209-367-1811.
Quameugait irl ut wis nulla consecte estrud elisit lumvulland onul.
Bird Watching Guide 2005
Loreet, susto et laore minisi tet iustrud
moloreros nulluptat. Duisimalit augait
vulla feummy nisi te elestrud modiam
el etue magna core temat.
Cover image Orper adip eu feui-
sisit elit, consed ea faciliq
1) Peckerwood Euguerilisi lorem
el enit, quismolor sustio dolorer
2) Owl Magniamcomole ismodol
repercinisis ercil il dit, con eteri
3) Dolessi Sectet volor sumvulla
sed elisit lumanoir sis monsed me
4) Faccum Vullaore modolenim
nonullaor sequati elli ciduisl iureet
5) Autpatum Oiep eu facilla facid
dunt prit, cose consed deleniamet
6) Pateti Sit numesed tat estrud
lore lessi commoddo duis esi ux si
7) Quisaut Volese delenimnonse
vulluptat estte leiv enimiril anor
8) Annem Numesed tat lore esste
commod tatisi lortisimette sed tie
9) Nulle Volese delenimnonse vul-
lup tatlor si et ea faci autemea nos
4 3 5
6 7
8 9
The narrative begins beautifully
with both headline and subhead
in the same typeface. Note that
the subhead runs in with the text.
This attractive detail requires
adjustmentsan-serif type usually
has a greater x-height than serif
type, so its point size must be
reduced until it lines up (above).
ove Park offers
Same typeface
12 pt 15 pt
Above left, the panel-width column yields a narrative-style look,
while on the right, the narrow listing looks like a directory.
x height
Same typeface
Peekaboo brochure 5 of 10 Before&After
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Mickey
Grove
Park
BIRD WATCHING GUIDE 2005
Theyre also looking at you
Legal-size page (14x 8
1
2)
Eight panels (four per side)
Accordion fold
One, half-inch reveal (panel 1)
Template, one peekaboo
3
1
8 3
5
8 3
5
8 3
5
8
14
1 2 3 4
2
1
4
8
1
2
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Two peekaboos
Three panel widths yield two peekaboos, which serve as a tiny table of contents.
Inside can be similar products as shown here or different products.
No one will really notice that its just one sheet of paperit looks
and acts like much more.
K

1
2
0
0

R
S
K

1
2
0
0

S
2005 BMW
MOTORCYCLES
www.bmw-motorrad.com
K

1
2
0
0

S
2005 B
M
W
M
O
TO
R
C
Y
C
LE
S
www.bmw-motorrad.com
K

1
2
0
0

R
S
Peekaboo brochure 7 of 10 Before&After
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Layout
Repetition and scale are key to this handsome designtwo motorcycles, two views
each, two paragraphs of text, all the same size in the same place on both pages.
Giving this brochure its unusually
clean appearance are its high con-
trasts of scaleone motorcycle is
much larger than the other. Such a
large difference has two benefts:
It establishes a clear hierarchy, and
it keeps the images visually apart
images of too-similar size tend to
fght for the readers eye. Note that
the large side views are straight-on,
detailed and meant to be examined,
while the small views are angled,
casual and meant to be felt. This is
a storytelling contrast.
The repetitive formatone page exactly like the otherallows the eye to
fall into an easy, page-by-page rhythm. This is an excellent way to present
small quantities of similar products.
Note the
alignment
Peekaboo brochure 8 of 10 Before&After
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K

1
2
0
0

R
S
K

1
2
0
0

S
2005 BMW
MOTORCYCLES
www.bmw-motorrad.com
Legal-size page (14x 8
1
2)
Eight panels (four per side)
Accordion fold
Two, half-inch reveals (note panels 1 and 4)
Template, two peekaboos
3 3
1
2 3
1
2 4
14
8
1
2
1 2 3 4
4
2
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Typefaces
1 (ad) ITC Motter Corpus | a) 30/28 pt,
b) 10/12 pt, c) 28 pt, d) 12/18 pt
2 Utopia Semibold | 12 pt
3 (ab) Utopia Regular | a) 15/18 pt,
b) 10/13.5 pt
4 Utopia Italic | 10/13.5 pt
5 Utopia Black | 10/13.5 pt
6 (ac) Helvetica Neue Light
a) 24/26 pt, b) 12 pt, c) 10/14 pt
7 Helvetica Neue Heavy | 24/26 pt
8 Helvetica Neue Bold | 10/14 pt
Images
10 (ak) Photos.com
a b c d e f g h i j
11 (ae) BMW of North America, LLC
Article resources
Colors
C1 M2 Y5 K0
C5 M15 Y35 K0
C0 M0 Y100 K70
C0 M90 Y100 K5
C6 M5 Y4 K0
C29 M22 Y26 K0
C0 M0 Y0 K68
12
13
14
15
16
17
18
1a
12
13
1b
1 c
1 d
2
4 5 3 b
7
8
10a
10 b
10 c
10 b 10d 10 e
10f 10g 10h
10 i
10 j
11a
11b
11c 11d
11e
14 15
16
17 18
3 a
6a
6b
6c
6a
Before&After
10 of 10 | Printing formats Peekaboo brochure 0602
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
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