Student name Aashik Ambawat Program-PGDM MARKETING

roll no-6

1. Have you liked any brands on Facebook ? If Yes, how many brands on Facebook have you liked approximately ? Yes / No 1 to 5 6 to 15 16 to 25 26 o 35 more than 35 2. Name them DARE2COMPETE NAMO INDIA INKFRUIT TROPICANA MYNTRA MARKMANTRA 3. Approximately , how many times in a day do you generally login to Facebook ? 0 1 to 3 4 to 8 9 to 20 Always logged on

4. Do you comment on brands on Facebook ? If Yes, how many comments do you generally post on brand pages in a day ? 0 1 to 2 3 to 5 6 to 10 more than 10 5. Do you participate regularly in contests on Facebook ? How many times in the last 30 days did you participate in contests? Never 1 to 5 times 6 to 10 times 11 to 15 times more than 15 times

6. What are topics generally posted by brands on their Facebook pages ?

Not at all
Current topics Sports Youth related General / generic Travel Food
Information on own product or services

Not often

Sometimes

Many times

Very Often

Any other- please specifyall of them HUMOUR

7. What topic do you generally like reading ?

not at all
Current topics Sports Youth related General / generic Travel Food
Information on own product or services Any other- please specify as many as you wantHUMOUR

not often

Sometimes

more

quite a lot

8. Have you participated in any contests etc on social media ? Yes / No _________ ( If not, go to question 10 ) If you have participated in contests, what have you won ? never Very rarely generally More times Very often cash Discount coupons freebies Movie tickets Any other name them

9. If you have participated in contests etc, then answer this question, if not go to next question. How many rupees worth of gifts/ freebies or cash totally have you won uptil now ? zero Rs 1 to Rs 500 Rs 501 to Rs 2000 Rs 2001 to Rs 5000 Rs 5001 to Rs 10000 10001 to Rs 15000 More than Rs 15000

10. Do you also follow any brands on Twitter ? If yes, how many brands do you follow ? Yes / No ____NO____ ( If not, go to next question) 1 to 5 6 to 10 11 to 20 21 to 30 more than 30

11. If you follow brands on twitter, why do you like to follow brands on twitter ? Write a few sentences for your answer. If you do not follow brands on twitter, then write a few sentences about why you do not follow ? Not on Twitter. I dont find twitter interesting enough.

12. Do you also retweet ? or share tweets ? or comment on them (for brands that you follow ) ? Yes / No ___YES_______ If yes, how often do you approximately retweet, or share tweets or comment on them in a week ( for brands that you follow ) ? 1 to 5 times 6 to 10 times 11 to 15 times 16 to 20 times more than 20 times

13. Do you also watch Youtube videos of brands ? Yes / No ____YES_______ If yes, then approximately how many brands ? 1 to 5 6 to 10 11 to 20 21 to 30 more than 30 Please name them : NO

14. When do you like a video of a brand, write a few sentences on it. When i think the video is funny or catchy or when the video is giving out a strong message on current issues. Even patriotic videos are attention grabbers.

15. Do you read companys blogs ? no If yes, which companys blogs ? Please name them. NO I DONT 16. When do you like to read companys blogs ? Write a few sentences. If you do not read companys blogs, why do you not read them ? UNAWARE

17. Are you on any other social networking sites ? No If yes, which ones ? Please name them. 18. Have you logged on to any company websites ? Yes If yes, approximately how many companies ?

1 to 5

6 to 10

11 to 15

16 to 20

more than 20

What did you logon to the company website for ? 1. We often visit companys website to know about the company in depth so that it can help us in our various MBA projects. 2. Not only that , I visit many website after reading about them in newspaper or some social site. 3. Offers and promotions are another reason for logging in companies website 4. I visited some sites to know if any jobs were opening and if we can apply. 5. I visit some fashion line companies site to see what new collection has come in the market. 19. How often do you logon to company websites ? Many Every day Every Every sometimes Rarely never times a week month day 20. Have you bought anything from any company websites ? Never Rarely sometimes many times

Very regularly

21. If you have bought form company websites, how many Rs worth of goods or services have you bought from company websites ? Less than Rs Rs 501 to Rs 2001 to Rs Rs 5001 to Rs 10001 to More than Rs 500 2000 5000 10000 Rs 20000 20000 22. Have you ever complained to a company on Facebook ot twitter if you were unhappy with their service or product etc ? Yes If yes how many times approximately ? 1 to 5 times 6 to 10 times 11 to 15 times 16 to 20 times more than 20 times

23. Have you ever written any bad comment about a company due to anger or any other reason ? Yes If yes, how many times ? Very rarely sometimes Average times Many times Very often

24. If you are a senior consultant, what would be your advise to companies ? When should they use websites for their e-business & when should they use social media ? Write a long answer. Write about the advantages & disadvantages of both.

Should we be using social media? is a question being asked in many boardrooms and mom and pop stores around the country. Yes, even today in 2013. From the business perspective, its easy to see why they are hesitant to use social media. Yes, you can throw all the stats at them about how Facebook has a billion users, Twitter has 200 million, Plus growing etc etc, but thats not what they care about. In order to start using social media they would need to take time and money from marketing sources that have (mostly) proven returns, and invest that time and money into social media, whose return is very difficult to measure. If the local print shop starts running a radio ad today, they know they can count on seeing new customers come in the door as a result by this afternoon. So if you want a business to invest in social media you are asking them to divert time and money from sources that they understand and know are working, and invest that time and money into a source that they dont understand and cant really measure the return on using. 25. Any other comment you would like to write about which is not already covered in the questions above, related to your experiences with companys use of social media & companys websites & your experience. There is one online lens buying site where I placed an order but there was no delivery till 10 days when I called there customer care they keep on misleading me and transferred my call from one personal to other leaving me frustrated as I lost my money. There is no local address and in the end I left tracking it. So in e-business one should be very care full and full support of customer service should be given so that they trust you and not buy from the traditional way.