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BAKE IT

Delicious

squash

cupcakes

SEW IT

Pretty

forest-print

bunting

KNIT IT

Adorable owl motif scarf & glove set

EXCLUSIVE

Cheeky

chums

GO NUTTY FOR OUR FELT SQUIRRELS!

WIN!

£1350

WORTH OF

PRIZES!

Handmade

projects

PAPER STAG’S HEAD VINTAGE TEACUP CANDLES CROCHET WOODLAND CREATURES

89

autumn

BEST-SELLERS FOR EASY PROFIT

HOW TO

START

SELLING

FROM

HOME

IN 7 EASY STEPS

ISSUE 28 OCTOBER 2013 £4.99 WITH GIFT

“MY NEW LIFE IN THE COTSWOLDS”

HOW FACEBOOK LAUNCHED CRAFT-SELLER LOUISE FIRCHAU’S DREAM BUSINESS

Pretty forest-print

  • 28 bunting will make a fab addition to your stall

COVER

Welcome

A s autumn draws in, take inspiration from our fairytale woodland theme this issue - perfect for cosy nights in and a sure-fi re hit for sellers. Try

our sweet cover stars on page 16, have a go at stitching the forest-themed bunting on page 28 and check out our cute crochet creatures on page 84. If you love spending time in the kitchen, make the most of the plethora of delicious autumn fruits with our baking section from page 43, which includes apple and fi g chutney and mouth-watering blackberry and elderfl ower cheesecake. As always, this month’s mag is packed with advice on how to sell your makes and bakes. Our real-life story this issue (p22) follows the success of

paper cutter Louise Firchau, who proved the power of social media by building a 12,000 strong Facebook following, whilst our feature on page 79 looks at the importance of having a good blog when launching your career.

Our FREE Halloween project book is packed with spooky things to make and sell too, including a pumpkin costume, haunted house lanterns and some creepy crawly cupcakes! You can even get the kids involved with 15 easy projects for your little terrors. Have fun crafting - see you next month,

How cute?! Squirrels

  • 16 are fantastic sellers at this time of year

  • 31 Try this contemporary, stylish stag’s head

ZEENA MOOLLA – EDITOR

  • 34 Th is Peter Pan beaded collar is easy to make and hard to resist

  • 92 Vintage teacup candles sell everywhere!

OVER

at this

Look

£1300

gorgeous

months

free papers!

OF TO PRIZES WIN!

PAGE 68

50

Contents

October 2013

28

76

84

 

32

43

92

Nutty friends!

  • 16 Make these lovable squirrels from felt, and embellish with embroidery 30-minute make

  • 27 Our wax crayon hearts are so simple and sweet, you won’t want to stop!

  • 28 Treetops bunting Fun fabrics add a seasonal feel to this gorgeous home decoration Stag head stunner

  • 32 Create a focal point for any home with this fabulous piece of wall art Pearly queen

  • 34 Our Peter Pan collar is a stylish and easy make for your jewellery stall

Projects

Blackberry cheesecake

  • 44 A truly scrumptious dessert with a touch of delicate elderfl ower

  • 46 Spiced apple & fi g chutney Use your apple windfalls to make this delicious autumn pickle

  • 47 Squash cupcakes The perfect sweet treat for Halloween and harvest festivals

  • 50 Autumn Days papers Create cards for the new school term, Halloween parties and more ...

  • 62 Mummy makes We show you how to transform simple pebbles into lovely ladybirds!

From junk to funk

  • 72 Wellies aren’t just for wearing – they make brilliant plant pots, too! Creature comforts

  • 74 Add owls to your knitted range, with our scarf, hat and mittens set

  • 84 Woodland friends Your customers will love this group of adorable crocheted critters!

  • 92 Make a crafty tenner Go vintage with these gorgeous shabby-chic teacup candles

  • 94 More ways than one Make a bag, cushion and keyring from our cross stitch camper motif

for those

to page 102 templates

Turn

all-important

BE AN INSIDER

We want to know what you think. After all, the more we know about you the better placed we are to bring you the best magazine possible. So we would like to invite you to join our online reader panel ‘Insiders’.

Interested? Log on to www.immediateinsiders.com/ register to fi ll out the short registration survey and we’ll be in touch from time-to-time to ask for your opinions on the magazine and other relevant issues.

We look forward to hearing from you soon.

Reader offer

Special gift

Subscribe today and choose your free gift!

40

16

Features

  • 8 Making news Get the lowdown on the latest

crafty news and views
10 Dear Craftseller Your chance to share all your crafting and selling success stories

12

Pin it!

Be inspired by sumptuous autumnal

tones on our bronze mood board

15

Stash it!

Make the most of the woodland

trend with this must-have stash

  • 22 Real life: Louise Firchau Louise tell us how her Facebook fans made Paper Panda such a success

  • 38 Seven steps to selling at home Find out how simple it could be to start your craft business from home Charity bakes

  • 48 Support three good causes by baking up a storm in the kitchen Fab freebies

  • 68 Enter now and you could get your hands on some brilliant prizes

70

Diary of a craft-selling mum

Erica has a busy month and sells her

makes at Harry’s fi rst school fair!

Blog it!

  • 79 Find out how a blog can help you transform your crafting career

Ask us!

  • 89 Let our experts solve your craft- selling queries with the best advice My craft shop

  • 98 Find out how these three successful sellers make cash from their craft Crafty courses

  • 100 Choose from a range of inspiring courses to expand your craft skills Online loves

  • 106 Check out our favourite makes selling well on the web this month

DESIGNERS

Contributors

Meet three Craftseller designers who have created projects just for you

Siobhan Gough

Siobhan’s crayon hearts will only take you 30 minutes to make – turn to page 27

Siobhan is an avid crafter with a particular interest in paper crafting, everything from origami to paper cutting and creating beautiful paper decorations. Siobhan sells her creations through local shops and craft fairs as well as taking commissions for special gifts and wedding unique decorations.

Vicky Craxton

Vicky’s adorable felt squirrels – our cover stars – can be found on page 16!

Vicky used to join her mum selling at craft fairs as a child, then went on to study animation at university. She set up as a full-time craft seller after receiving positive feeback on Facebook about her handmade bags and owls. Bold prints, quirky designs and vintage fabrics are features of Vicky’s gorgeous work.

Emma Read

If you love pearls, check out Emma’s gorgeous Peter Pan collar on page 34

Emma started her business, Hapitat, when she couldn’t fi nd a fascinator to wear to Ascot. Her speciality is pretty silk fl owers, but generally she loves to work with silks, chiff on and other delicate fabrics to create a wide range of beautiful accessories. Her passion for eco-friendly fashion is clear to see.

A SPECIAL MENTION TO

Editor Zeena Moolla Editorial Assistant Beth Collins Art Editor Lisa Jones Publisher Alison Worthington Publishing Director Cath Potter Managing Director Andy Marshall Advertisement Director Caroline Herbert Senior Advertising Manager Jane Hendy Advertising Designer Catherine Howlett Production Director Sarah Powell Production Managers Rose Griffiths and Louisa Molter Marketing Director Jacky Perales-Morris Direct Marketing Manager Penny Clapp Marketing Executive Lucy Osmond Reprographics Tony Hunt, Chris Sutch Photography Louise Broom, Ally Stuart, Steve Sayers Distribution Frontline Printed in the UK by William Gibbons

A special thank you to contributors and designers

Jo Benner, Helen Burge, Katriel Costello, Liz Ward, Wendy Massey, Anne MacGregor, Siobhan Gough, Vicky Craxton, Jessica Sharp, Jane Tooze, Annie Bellamy, Claire Watkins, Sarah Chadwick, Steve Wright, Marie Parry, Holly Johnson, Sophie Jordan, Poppy Benner, Verity Gough, Karen Dunn, Emma Read, Susanne Frank

Subscriptions and customer enquiries

To place a subscription or order any of our wonderful

sewing, knitting or craft magazines, please call the subscriptions hotline on 0844 844 0388. It’s open weekdays 8am-8pm and Saturday 9am-1pm.

Join us on Facebook or follow us on Twitter

Become a fan of Craftseller on Facebook or follow @craftsellermag on Twitter and you can take part in competitions, share news, tips and more.

Copyright guidelines for projects

We have requested specific permission from authors, book publishers and designers so that you can recreate and sell the projects from this issue. Please credit the designer where appropriate and when it has been requested. Craftseller is for crafting enthusiasts who want to make beautiful, handmade items to sell. You can individually make as many as you wish to sell either for yourself, your local event, summer fete or to raise money for charity. You cannot go into mass production, which means you cannot manufacture in large quantities, especially by machine. Please respect one another’s copyright.

Immediate Media Company Limited is working to ensure that all of its paper is sourced from well-managed forests.

Craftseller is published by:

This magazine can be recycled, for use in newspapers and packaging. Please remove any gifts, samples or wrapping and dispose of it at your local collection point.

Immediate Media Company Limited, 9th Floor, Tower House, Fairfax Street, Bristol BS1 3BN. Tel: 0117 927 9009 Fax: 0117 934 9008

Immediate Media Company Limited is dedicated to producing the very best consumer specialist interest magazines, edited and designed to inform our readers, enhance their lives and give them the best value for money possible. Please visit www.immediatemedia.co.uk for details of our other publications. We take great care to ensure all elements of Craftseller are accurate. However, we accept no liability for any misprints or mistakes that appear in this magazine. All prices quoted are correct at the time of going to print. ©Immediate Media Company Limited.

Inspirational features, displays, workshops and demonstrations for all creative crafters

AUTUMN SHOWS

THURS 12 - SAT 14 SEPTEMBER

CREATIVE STITCHES & HOBBYCRAFTS

EVENTCITY, MANCHESTER

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THURS 26 - SUN 29 SEPTEMBER

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CRAFTS FOR CHRISTMAS HOBBYCRAFTS ART MATERIALS LIVE

NEC, BIRMINGHAM

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FRI 8 - SUN 10 NOVEMBER

CAKE INTERNATIONAL

THE SUGARCRAFT, CAKE DECORATING & BAKING SHOW

NEC, BIRMINGHAM

Buy tickets on-line www.ichf.co.uk or phone Ticket Hotline 01425 277988

SAVE UP TO £2 OFF

EACH ADULT & SENIOR TICKET

IF ORDERED AT LEAST ONE WEEK BEFORE THE SHOW.

Norm Oorloff/Newspix/Rex Features

CELEBS CRAFT TOO!

Its so revealed I

recently

have a done

Minogue

it secret Dannii

stitch.

of cross

since love

relaxing.

a kid.

I was

these

Download

France

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patterns

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CRAFTY UPDATE

Making news

Welcome to your one-stop shop for all the latest craft trends, dates and celebs…

3 things we love about ...

Wayne Hemingway

  • 1 He started out by selling his own clothes – literally, straight out of his wardrobe – in 1980 at Camden

Market. Together with his wife, he had expanded to 16 stalls within the space of just one year!

  • 2 Having sold his hugely successful Red or Dead fashion label, Wayne now works on a range of projects including

SUPER

SITES

Our pick of the best from the world of online this month…

sewyeah.co.uk

A colourful blog that’s packed with ideas on everything from felting to crochet and DIY tricks.

stellaireblog.blogspot.

co.uk

Lifestyle blogger Jess shares her love of all things handmade.

sweetapolita.com

Warning: do not enter this website when hungry. Recipes and video tutorials to make your mouth water!

Kioskiosk, which helps creative businesses fi nd affordable retail spaces in prominent locations, as well as mentoring up-and-coming talent for The Prince’s Trust.

  • 3 He launches the UK’s fi rst National Festival of Thrift on 21-22 September, taking place at Lingfi eld Point,

Darlington. He promises us a ’Life-changing, life-affi rming’ event, which includes a pop-up allotment, upcycled fashion show, street food stalls and vintage vehicles!

To fi nd out more about Wayne’s latest venture, check out festivalofthrift.co.uk, or take a look at his offi cial website at hemingwaydesign.co.uk to see some of his newest designs.

Little Purls

8 patterns for babies from premature to 3 months

Pattern guide - all patterns available from sizes from premature to 3 months

Silver Maple Beanie &

Booties

page 3

Crochet Beanie

page 4

Bobble Hat & Booties

page 5

Diamond Pixie Hat

page 7

#minifashionprotest

I f you love fashion but hate sweatshops, join craft

author Perri Lewis and top TV crafters like Tilly &

the Buttons in making mini protest banners for

London Fashion Week, which will be displayed at an exhibition in the autumn. Visit craftivist-collective. com or follow #minifashionprotest on Twitter.

Transform

a

heels

of old

knitted

pair shoe

these

with

clips!

Sienna canvas print, $120, urbanroad.com.au; Ikat bag, £49, idyllhome.co.uk; Edible Cake Paper by inthetreehouse.co.uk, £15 per sheet

CRAFTY UPDATE

Love to bake?

  • I f cakes are your thing, or you want to meet some top baking stars including TGBBO winner John Whaite, then don’t miss Th e

Cake and Bake Show, Earls Court (13-15 Sept) and Manchester Central (4-6 April 2014). We have fi ve pairs of tickets to Earls Court – visit craft-seller.com for your chance to win!

KNITTED CHIC

Talent

SPOT

BEING CREATIVE is all about thinking outside the box and doing something different, and that’s why we love queen of the yarn, Jessica Biscoe (jessicabiscoe. co.uk). Proving – once again – that knitting is cool, she has been featured in various national magazines and has just relaunched her website, where you can view her contemporary takes on traditional patterns.

TOP TREND TOP TREND TOP TREND TOP TREND TOP TREND TOP TREND

IKAT PRINTS

THIS ANCIENT WEAVING

technique has been reinvented in the form of printed fabrics, homeware and fashion accessories – and we love its retro, tribal feel! The trend is set to continue into 2014, so make sure that zig-zags and rich, vibrant hues are on your creative radar.

CRAFTY

EVENTS

Our pick of the best crafty events around this month ...

Creative Stitches & Hobbycrafts

EventCity,

Manchester

12-14 September

Bluebird Events

Craft Fair

Taunton

14

September

London Design Festival

Various locations

14-22 September

Big Stamp and Scrapbooking Show

Alexandra Palace,

 

London

21-22 September

Festival of Thrift

Lingfi eld Point, Darlington 21-22 Sept

Craft and

Jewellery Fair

Pavilion Gardens,

 

Buxton

21-22 September

Crafts Unlimited

Association Craft Fair

Glasgow

22

September

Brighton Craft Fair

Ship Street,

Brighton

28

September

Upcycling Academy

The Knitting and

Stitching Show,

 

London

10-13 October

Adriana

experimented

Dandy

with

our design

Deer

LETTERS

Dear Craftseller

Send us your latest crafting and selling stories – each issue the star letter wins a StickyTiger prize!

Resounding success

  • I RECENTLY STARTED SEWING cushions, then I

expanded to lampshades, and now I also repaint and reupholster furniture. I was so inspired by your magazine and the wealth of information inside that I decided to see whether I could sell some of the things I was making, so Mols & Tati-Lois was

CRAFTY

BLOG

joythebaker.com

born. I was so taken with your article in the June issue on outdoor selling, that I even ventured out.

  • I followed your tips and, I have to say, the day was a resounding success. So huge thanks all round, to

you and your brilliant mag.

NATALIA PRICE-CABRERA, MOLS & TATI-LOIS

Ed: Wow, so much success in such a short time – congratulations, Natalia, we’re really impressed!

Ian’s signs are fab quality and make for great gifts

My favourite blog is a baking blog called joythebaker.com. It’s full of beautiful photos of some of the most weird, wonderful and imaginative recipes, both sweet and savoury. Until you have tried Joy’s chocolate peanut butter pretzel brownies, you haven’t lived!

SHERI THOM, EXETER

My dandy deer

I JUST WANTED TO express my gratitude for such a beautiful pattern – I love this design! As you can see, I made one in the same style as it was printed in the magazine, then I started experimenting a little bit by adding some crochet details and changing the colours. I am looking forward to selling them online!

ADRIANA, BY EMAIL

Ed: Both your deer are adorable Adriana, and so well fi nished. We love the realistic bambi design.

It’s my party

FOR MY LAST BIRTHDAY I invited lots of friends to my house for a vintage tea party. Your pattern for the Drink Tea Here sign was a perfect addition, even if I did fi nish it with only an hour to spare before my guests started to arrive! It looked fabulously festive sitting next to my teapot-shaped birthday balloon.

JANET NUTTER, TRAWDEN, LANCS

Ed: Happy (belated) birthday, Janet! Your sign looks great – we think you chose a fab colour. Hope your guests loved it, too.

LETTERS

BEST MAG

Star

LETTER

I WAS REALLY EXCITED when I

picked up Craftseller recently, and I was

amazed at the amount of content and useful

information inside - I don’t know how I’ve

gone without it. I am looking forward to

working on my craft space, and I’ve already

started making use of all the hints, tips and

advice. I wanted to say a big thank you for one

of the best craft magazines in the UK.

AMANDA TROUGHT, REALITYARTS.CO.UK

Ed: Your makes look great, Amanda! Here’s

£45 to spend on crafting and selling supplies at

StickyTiger. StickyTiger. Happy Happy shopping! shopping!

Jill has been making matryoshka dolls, ahead of the trend

Amanda loves crafting with our free papers

Star letter prize!

Th is month our star letter writer

wins £45 worth of vouchers

for stickytigersupplies.co.uk

Little cutie

Matryoshka heaven

Ma

I’M A SEMI -RETIRED school teacher, and your mag

I’M A S

gave me the push I needed to have a go at selling my

gave m

felt creations. After going through CE testing, I’ve

felt cre

just created a Facebook page - Bobosunbeam - and

just cr

started selling at local craft fairs, too. When I saw

started

the lovely matryoshka doll in the August issue I had

th

l

to write, as they’re one of my favourite things to

make. I thought you might like to see one of mine.

JILL HOLLIDAY, NORTH EAST LINCS

Ed: Your matryoshka is really sweet, Jill. Th e hand

embroidery dery gives gives her her a a lovely, lovely, professional professional fi fi nish. nish.

THIS IS THE BUNNY I created using the pattern in issue 24 of

Craftseller. It’s the fi rst time that I’ve ever followed a written

pattern, so I’m really pleased with how it turned out. Th anks so

much for such a great design – I loved it!

CHARLOTTE HEGGIE, BY EMAIL

Ed: Your bunny really is adorable, Charlotte! We love Liz Ward’s

simple patterns – keep reading Craftseller for more of her

designs, and turn to page 84 in this issue for some really simple

and very cute woodland creatures for you to try your hand at.

Search for Craftseller

@craftsellermag

yourletters@

on facebook.com

craft-seller.com

CRAFTY

TALK

Here are some of our favourite posts and tweets this month…

Loving Craftseller’s July

article

10

Top Tips

to Launch your Crafty

Career

great

advice!

@TRINKETS123

My dog brooch was

 

spotted on @folksy

and featured in

@CraftsellerMag

 

@KAYLEIGHOMARA

@CraftsellerMag Loving

my new #Craftseller mag,

it makes me #Smile :)

@FUSSYBITCH1961

I think @CraftsellerMag is

quickly becoming one of

my favourite magazines!

@LAURENASPENCER

@Craftsellermag loving

the Russian doll make.

@SONIKMUMMY

Dear Craftseller, 9th Floor,

Tower House, Fairfax

Street, Bristol BS1 3BN

PIN IT

1

2

3

Bronze

4

Autumnal copper and bronze colours are

abundant a in nature at the moment, so start

adding a these rich shades to your crafts, too

5

6

7

8

10

  • 9 1 John Robshaw Fig Ikat Cushion, £79, idyllhome.co.uk 2 Starburst Metal Wall Art, £75, very.co.uk 3 Cirque Round Cushion, £12, isme.com 4 Deco Jewel Structured Cuff, £15, accessorize.co.uk 5 Loose Leaf Brass, £5.95, anniesloan. co.uk 6 Handmade Pillar Bronze

Candleholder, £140.86, felicityandlee. com 7 Copper Sunfl ower Tea Light Holders, £21, maudinteriors.com 8 Beaten Copper Tray, £60, bitten.myshopify. com 9 Goddess Metallic Maxi Dress, £220, coast-stores.com 10 Literary Terms Bronze-Effect Cuffl inks, £30, theliterarygiftcompany.com 11 Metallic Bronze Sequin Film, £4.50, josyrose.com

12

  • 12 Early industrial light by GEC, similar

available from skinfl intdesign.co.uk

  • 13 Black and Gold Brass Bowl, £19.99,

oscarandeve.co.uk 14 Copper Milk Pail,

£14; Copper Casserole Dish, £125; Atelier Table, £599, johnlewis.com 15 Rose C Crepe de Chine, £49 per m, liberty.co.uk

  • 16 Joy and Sorrow A Crepe de Chine, £49

13

per m, liberty.co.uk 17 Metallic Ginger

Glow Edible Silk, £2.50, justbake.co.uk

14

PIN IT

11

15

16

17

Image: Jan Beaney

The definitive events for anyone with a love of stitch and creative crafts.

Supplies, workshops and textile art.

Alexandra Palace, London • 10th to13th October RDS, Dublin • 31st October to 3rd November Harrogate International Centre • 21st to 24th November

Book at www.theknittingandstitchingshow.com or call 0844 848 0132 Groups of ten or more call 020 7688 6830

NOW

WIN IT!

ON 68

PAGE

SHOPPING

S tash it!

Inspiring ideas for your crafty makes

s

Animal Party Forest Fun Fabric Natural Lime, £3.30 per Fat Quarter, frumble.co.uk • Deer and Woodland Friends Fabric-covered Buttons,

did

bi

dB

£4.25 for fi ve, Den Uartige Kat on etsy.com • Rusty The Fox Iron-on Patches, £3.95 a pack, dotcomgiftshop.com

John Lewis Glitter Edged Ivy Leaves, £12 for a pack of 10, johnlewis.com • Fairy Retro Off-White Sewn-on Love Birds Motif, £1.29 each,

myfabrichouse.co.uk • Squirrel Cookie Cutter, £1.70, Sugar Fox Shop on etsy.com

Set of Wooden Owl Stamps, £8.99, pandurohobby.co.uk • Enchanted d Forest Forest Fabrics Fabrics, £11 £11 per per metre, metre thefabricloft thefabricloft.co.uk co uk

Leaves Clear Tape, £8.95 for set of two tapes, papermash.co.uk

MAKE A

PROFIT!

MAKE FOR £3

FOR £10

FELT IT

Nutty friends!

These adorable felt squirrels, with their soft tummies and big bushy

g bushy

tails, are the perfect decoration for autumn! By Vicky Craxton

axton

COVER

stars

FELT IT

FELT IT

How to make the felt squirrels

INFORMATION

Materials

* 28 x 17cm (11 x 6¾in) grey felt

* 28 x 17cm (11 x 6¾in) red/brown

felt

* 11 x 10cm (4¼ x 4in) white felt

* 11 x 7cm (4¼ x 2¾in) beige felt

* 5 x 5cm (2 x 2in) black felt

* 40cm (15¾in) of 9mm emerald

green and white polka dot

grosgrain ribbon

* Sewing thread in black, white,

brown and grey

* Embroidery thread in dark brown,

grey, emerald green, pink, yellow

and black

* Polyester toy fi lling

Size: 14 x 10cm (5½ x 4in), not

including ribbon

Ribbon loop approx. 7.5cm

(3in) long

Skill level: Easy

Y our customers will go nuts over

these adorable little woodland

critters, especially when they see

the pretty embroidered fl owers on their

tummies! They're sure to appreciate the

delicate blanket stitch detail, too, which

gives a wonderful handmade look. These

lovable characters each have a ribbon loop,

so they can be hung up anywhere around

the home as seasonal decorations. Make a

whole family of felt squirrels and present

them on a twiggy tree on your craft stall, or

display them among lots of autumn leaves

and acorns for your product photos.

Templates

Using the templates on page 102, cut the

felt shapes out as follows:

Red/brown: cut two of BODY and two of

ARM.

  • 1 On one of the body shapes in each

colour, sew the eyes onto the face using an

overstitch. Then sew the pupils in place in

the middle of each eye.

Grey: cut two of BODY and two of ARM.

White: cut one of FRONT and four of EYE.

Beige: cut one of FRONT.

Black: cut two of NOSE and four of PUPIL.

SAFETY FIRST This colourful make is

likely to appeal to children. Make sure

you sew all the different parts on

securely, and make sure any toy fi lling

is non-toxic and fi rmly sewn inside.

Remember, if you intend on selling

them, even if they are not sold as

toys, there are strict regulations to

adhere to. Visit craft-seller.com/

free-downloads for more legal

advice on child safety.

  • 5 For the embroidered design on the

squirrel’s tummy, start with cross stitches

for the fl owers, a small running stitch for

the stems, and single chain stitches for the

leaves. Use pink thread for the fl owers on

  • 6 For each squirrel, fold a 20cm (8in)

length of the ribbon in half to make a loop,

and sew it onto the back body shape. Use a

single cross stitch to sew the ribbon in place,

so the cross appears on the reverse.

the grey squirrel, and yellow thread for the

fl owers on the red/brown squirrel.

We

love

the delicate

embroidery

SELL MORE

These squirrels can be made in lots of different colours, and personalised with embroidery

FELT IT

  • 2 With the grey embroidery thread, sew

the white front onto the grey body using a

blanket stitch. With the brown embroidery

thread, sew the beige front onto the red/

brown body using a blanket stitch. Only sew

the top and the bottom edges of the front.

  • 3 Sew the nose onto the face using an

overstitch. Then, with black embroidery

thread, sew a little smile under the nose.

4 With an overstitch, sew the arms onto

the front so that they are resting at the top

of the tummy.

  • 7 Sew the front and back body pieces

together using a blanket stitch. Start from

the feet and stop before the end of the tail.

Stuff the squirrel with toy fi lling through the

gap, then fi nish sewing the rest of the tail. »

SELL IT

You’ve now sell made it ... it,

Read our top tips to help you sell your sweet felt squirrels…

1 Make your squirrels collectable

by offering a whole family of them,

including a mum, a dad and babies.

Xxxxxx xxxxxxx

xxxxxxxxx

xxxxxxxxxxxx

NOW SELLING ON ...

Offer a personalised service, with the

2 the tummy. Charge a higher price for

option to have a name stitched onto

this service to maximise your profi t.

3 Photograph your products in a pretty

woodland setting. Hang them from

trees, or shoot them nestled amongst

pine cones and rustic autumn leaves.

4 Mix up your colours to cater for all

the colour of the stitched fl owers.

tastes – use different ribbons and vary

5 Give your animals names. Making

each squirrel feel unique will add to

the value of your product and appeal to

the younger audience – you could even make

them mini birth certifi cates!

  • 6 Get festive – cater for the Christmas gift market by using ribbon with a holly leaf or mistletoe motif.

  • 7 Make door signs out of your squirrels by creating little felt plaques to hang round their necks.

  • 8 Continue the woodland theme by presenting each squirrel in a little brown box fi lled with shredded paper.

  • Display your squirrels in a shop or at
    9 tree branches placed in a vase.

a craft fair by hanging them from cut

10 Sew a tag into the back of your

animal to make sure people know

where it was bought from.

NOTHS: Tree animals by The

Contemporary Home, £20

DaWanda: Felt hanging owl by

Federica Creation, £24

Wowthankyou: Woodland animals

fairy lights by Button Owl, £26

For your nearest stockist and expert advice, please contact

Silver Viscount on 01933 311888 or enquiries@silverviscount.co.uk

Photos: Simon Hadley/UNP

REAL LIFE

Facebook fans let me quit my day job

Paper-cutter Louise Firchau has built an army of 12,000

Facebook fans, so now she can live her dream by Karen Dunn

T ucked away in a little cottage in

the Cotswolds in the grounds of an

impressive manor house, Louise

Firchau, 37, is furiously working away with

her scalpel – cutting, perhaps, the most

intricate design you have ever seen.

Louise, or Paper Panda as her followers

know her, is a social media success story.

Her (whopping) 12,000 Facebook followers,

including some of the most devoted fans

you could ask for, have allowed her to turn

her hobby into a fully-fl edged business.

Th e only word to describe where Louise

lives is idyllic. Th e manor house’s gardener

regularly delivers fresh veg from the

country garden, there are fi elds all around,

and a whole host of friendly pets eager to

be stroked. Sat in her country kitchen, she

alternates between cutting bespoke paper

designs, checking Facebook and chatting

with her husband Ryan, who also works

from home. Modest Louise, however,

insists her online fame is all a fl uke…

“Th ree years ago I was a full-time graphic

designer – then one day I spotted paper-

cutting on Etsy and my life changed. I

ordered a scalpel from eBay, made a design

on my computer and started cutting. It

took me seven hours, but I was hooked.

I love typography, so my fi rst one was

a simple phrase: ‘You are the sun in my

Sunday morning’. I was really proud of it,

so I put a picture of it on Facebook.

“It was supposed to be just for me, but a

friend wanted it so I gave it to him. Th en I

made another one and someone else asked

for it. I was so excited I went out, spent

£22 on a frame, £10 on postage and only

charged her £30 for it. Before I knew it,

  • I was selling commissions to people who

started liking my business page. It was

totally crazy, and a real shock.

“I had no business sense at fi rst. I was

just so happy that people liked them, and

  • I made a loss on every single paper-cut I

fi nished for the fi rst few months!

“I was the fi rst paper- cutter on Facebook. Even Rob Ryan wasn’t on there when I joined”

“I was the fi rst paper-cutter on

Facebook. Even Rob Ryan wasn’t on there

when I joined, but after six months Paper

Dreams, run by a girl called Amy, popped

up. At fi rst I panicked and thought there

wasn’t room for both of us, but rather than

competing we joined forces. We bought

frames together, split the costs and shared

tips. Joining forces made us both see what

we were doing as a real business, and Amy

and I became best friends in the process.

We decided we’d take new paper-cutters

under our wing and all work together. It

was lovely to see everyone fl ourishing.

“Gradually I was doing more paper-

cutting and less of the day job. Th en,

two years ago, my husband Ryan got the

opportunity to take redundancy. We’d

been to Bourton-On-Th e-Water on holiday

and had fallen in love with the place. One

Friday night we decided we would move

down here. Within a weekend we had

found a gift shop to rent and a cottage to

live in. By the Tuesday, Ryan had told work

he was leaving and that was it. It was a

mental couple of weeks!

“It also happened to be the weekend

Paper Panda decided to go crazy with

orders. I had 85 all at once! Cuts were going

so quickly I was selling them within two

seconds of putting them on my page. We

decided I’d work in the shop and Ryan

would freelance, but as I got busier paper-

cutting, we were getting robbed blind – I

was too busy to notice people were stealing

things! Ryan took over in the shop, but

after a year we decided to sell up and make

Paper Panda my offi cial full-time job.

“A lot of people ask me how I got to over

12,000 likes for my page, and the answer

is you have to throw every single minute

of the day at it. Even on holiday I have to

check the page, and I now have an assistant

who checks it and responds when I can’t.

“You have to be prepared to work

insanely hard for the fi rst couple of years.

You do, however, have to learn your

limitations. Th is time last year I was cutting

so much, my hand was becoming like a

»

Clockwise from left: Louise prides herself on hand- cutting her products – it’s what makes her work so unique and a delight to own; the cottage is fi lled with a collection of whimsical characters that inspire Louise’s work; Louise’s very fi rst sale was a framed cut that she sent to a friend at a loss, and these are still some of her best-selling products

REAL LIFE

Clockwise from top: Louise stays on top of her Facebook page; complex designs were almost damaging; Louise’s cottage is so idyllic

Louise’s top selling tips for Facebook

Be nice and go the extra mile

Good customer service when you sell online is

essential. One bad review could ruin you, or at

least be very damaging. You also have to be

professional all the time. If a package is late

I’ll always send another one out immediately

– even if it means the customer ends up

getting two. I have done cuts to incredibly short

deadlines, but I always make sure they get there

on time by using special delivery.

Network and make friends

There are lots of great networking groups for

crafters on Facebook, like Send In The Troops and

Hike Those Likes. Some people say lots of likes

don’t necessarily mean gaining sales, but they

really do. It’s very simple – the more people who

see your work the more potential buyers there

are, as you can only sell to friends for so long.

Give stuff away for free!

I do a lot of offers and giveaways and I always

make sure I’m being generous, so that the

offer creates enough hype. You do have to be

careful and make sure you don’t break Facebook

rules, though. To be safe, I always put any

competitions on my blog and link from Facebook

to there. I recently ran a competition that

probably cost me £50, but I ended up with

400 new likes and 800 comments, making it

more than worth every penny.

claw. Th e breaking point came when I got

really ill and was admitted to hospital, and

Ryan ended up bringing my cutting mat in

so I could fi nish some orders!

“After years of getting annoyed at

people accusing me of laser-cutting my

prints rather than doing them by hand, I

decided to do a laser-cut range to make

some cheaper cuts. I also had cushions,

cards and cups printed up, using only

small businesses in the UK from Facebook

(mainly other mums working from home).

“Having so many followers means you

can fi nd new businesses quickly – you all

help each other out. My followers are pretty

fearsome, too. If someone copies my cuts,

they’re very quick to tell them to stop.

I’ve made hundreds of friends through

Facebook, which is amazing – especially

since I was never popular at school!

“Last November, myself and Amy from

Paper Dreams started making and selling

a range of paper-cutting starter kits. Th e

fi rst batch sold out within a day, and now

“Last year I was cutting so much, my hand was becoming like a claw”

we’ve sold 1,000 kits. All the cutters who

sell on Facebook after learning through our

kits call themselves Panda Cubs, which is

lovely. With so many new cutters on the

scene, I’ve had to diversify to stay unique.

I’ve moved away from typography and am

drawing my own designs, rather than using

a computer. I didn’t have the confi dence to

do it that way before, but the support from

the ‘Panda Cubs’ has really spurred me on.

I’ve also just started using watercolours to

paint my two favourite characters – bird

and bunny – and my dream is to write a

children’s book fi lled with paper-cuts of

what they’re getting up to.

“If you had told me three years ago I’d

be living somewhere this beautiful, selling

my own cuts, I’d never have believed you –

but thanks to Facebook I have a business I

could only have dreamed of.”

Louise Firchau

Follow Louise’s latest news

and check out her Paper Panda

ideas at facebook.com/

or shop for her intricate designs

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Create lots of these sweet decorations – they look fantastic in the

sunshine and cost just pennies to make! By Siobhan Gough

INFORMATION

SELL MORE

Materials

These can be made

* Coloured wax crayons

to shoppers’ needs –

* Baking paper

garlands for parties

* Twine for hanging

or larger individual

* Fine grater

decorations

* Iron

* Old tea towel

Size: 7.5 x 7cm (3 x 2¾in)

Skill level: Easy

  • 1 Grate crayons to

make wax shavings

(the finer the better),

keeping the colours

separate as you do this.

  • 2 Place an old tea towel and a

piece of baking paper on an ironing

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  • 3 Lay a sheet of baking

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  • 4 Use a stencil to draw heart

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Punch a small hole near the

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Treetops bunting

This fairytale forest-print bunting with a reversible gingham side looks

perfect indoors or outside, for late summer parties By Jane Tooze

INFORMATION

Materials

* 1m (40in) cotton gingham

* 1m (40in) cotton woodland print

* 5m (16½ft) green bias binding

* 2m (80in) coloured ribbon

* Green cotton thread

* Sewing machine

* Tape measure

* Scissors

* Pins

* Iron and ironing board

Size: 246.5cm (97in) excl. strings

Skill level: Easy

TOP TIP

Use offcuts of fabric left over from other projects, to keep the cost down when making bunting

T his sweet bunting with a traditional

pattern will appeal to all ages. It’s

perfect for decorating spaces at

parties, with soft colours that will look great

in the garden or even at harvest festivals.

You can also use it to make a child’s room

extra special. The cute woodland theme

works well for kids and will appeal to both

boys and girls. If you sell online, think about

offering a made-to-order range, personalising

each string for different occasions or colour

schemes. The possibilities are endless…

How to make the

woodland bunting

Using the fl ag template, cut out 20

  • 1 red gingham fl ags and 20 woodland-

print fl ags. Draw around the template on the

wrong side of the fabric. When cutting out,

add on another 1.5cm (½in) seam allowance

all the way around the fl ag.

Pin together one gingham and one

  • 2 woodland piece of fabric, right sides

facing, and sew around the two sides of the

triangle, leaving the top edge open. Repeat

until all fl ags are sewn.

  • 3 Trim off excess seam allowance and snip across the bottom point to make

turning easier. Turn and press each fl ag.

  • 4 Fold the bias binding in half along the length, and press, creating a channel to

pin in the fl ags. Pin the fl ags at 3.5cm (1½in)

intervals. Sew in place and press. Sew a

length of ribbon to either end for hanging.

SHOW US ON FACEBOOK!

We’d love to see your pretty bunting on the Craftseller Facebook page

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Stag head stunner

This piece of minimalist wall art will stop your customers in their

tracks. It’s defi nitely got the wow factor! By Annie Bellamy

INFORMATION

Materials

* 2 x A1 sheets of thick white

mountboard

* Sharp craft knife

* Strong glue or double-sided tape

* Ring-pull (from a drinks can)

Size: 20.5 x 23.5 x 33cm (8 x 21 x 13in)

Skill level: Easy

W e love the look of a statement

stag head, and have created

a minimalist design that looks

very classy in any kind of setting. This

  • 4 One by one, add in the other pieces until your stag head is complete.

Make sure that you add the antler piece one

section in front of the ears.

traditional trophy is usually associated with

country houses and the hunting-shooting-

fi shing crowd, but our majestic mountboard

beast brings the wall hanging into a new

century. Gone are the glassy eyes that follow

you round the room – this sleek and simple

version is made from layers of mountboard

to create a stylish 3D sculpture. Stand head-

and-shoulders above the competition by

offering coloured or découpage versions!

How to make the stag

  • 1 Cut out the shapes from mountboard using the templates on page 102. Cut along the dotted lines to make the

  • 2 slots that hold it all together. You will

Being careful not to cut through the

  • 5 mountboard, add two score lines to

the back end of the main head piece, and

bend them to create a fl at edge. Add strong

glue or double-sided tape to the folded

ends, and mount onto a fi nal piece of board.

You can use an oval shape that will sit

discretely behind, as we have done here.

Alternatively, why not experiment with a

more elaborate shield shape?

Now bend the ring-pull a little, and

  • 6 glue to the fi nished stag with the ring

end bent slightly away from the fl at board,

so that it is easy to hang on the wall.

need to make sure each slot is wide enough

to fi t the width of the card into it (2mm), but

narrow enough that the board is held tightly

together – so start small, then enlarge.

Once all the pieces are cut out, you

  • 3 can begin to build the stag’s head.

Start off by slotting in the very fi rst nose

piece and then the last piece, to give the

fi nished shape some structure.

TOP TIP

Use a self-healing

cutting mat if you can. Alternatively, a surface like a bread board will work

MAKE IT

MAKE IT

MAKE A

PROFIT!

MAKE FOR £3.50

FOR £20

MAKE IT

Pearly queen

Keep fashion-conscious buyers happy, with this stunning g

pearly Peter Pan collar By Emma Read

MAKE IT

INFORMATION

Materials

* Square of beige/cream felt

* 1m satin ribbon

* Cotton thread

* 2 long fi xed pearl necklaces

(or approx. 220 large pearls)

* 2 loose pearl bracelets

(or approx. 120 small pearls)

* Copydex or strong fabric glue

* Size: Adjustable

* Skill level: Easy

P eter Pan collars are popular on the

high street at the moment, but who

needs the mass-produced ones?! Our

hand-crafted version will instantly turn a

plain dress or top into a cute vintage outfi t

that oozes femininity. It can be made in an

evening from odd beads and buttons, and

you can really use your creative talents to

offer customers a unique look. This example

uses a couple of long pearly necklaces, plus

smaller pearls to fi ll in the gaps. Once you get

the principle of making the collar, you’ll be

amazed at the effects you can achieve.

NOW SELLING ON ...

TOP TIP

Scout charity shops and car boot sales for old beads, vintage buttons and lace to add to your collars

How to make the Peter Pan collar

Etsy

beetrims on etsy.com

Folksy

Hollybird Beads on folksy.com

Using the template on page 102, cut

  • 1 two felt collar shapes. Cut the satin

ribbon in half, widthways. Take one felt collar

piece and machine-sew one ribbon end to

one tip of the felt, and the other ribbon end

bead. If the beads are loose, sew them on

individually, fi rst sewing the beads around

the edge of the felt, then working evenly

into the centre. Next, fi ll in the gaps with the

smaller beads.

to the other – see photo for guide. This will

be the underside of the collar.

  • 2 Take the front felt piece. If you’re using a pearl necklace where the pearls are

fi xed to a thread, keep them strung to the

thread and lay in place on the felt. Sew a

stitch through the thread in between each

Stick the back felt collar piece to the

  • 3 front collar piece using a thin layer of

Copydex or strong fabric glue. The ribbon

ends will be sandwiched in between the two

layers. To seal the ends of satin ribbon and

stop them from fraying, quickly and carefully

sweep them over a naked fl ame.

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TELEPHONE 01767 262304

SELL IT

7

easy steps

Milkgirl, Lucy Anne Harding, uses her milkround customers to inspire her work

to craft sellıng from home!

So you’re ready to take the plunge and start selling your wares

from home? Great! All you need now are our top tips to help take

You can see all of Jane Booth’s pretty pottery at madeby handonline.com

the fear out of going it alone… By Sophie Jordan

Y ou’ll be relieved to hear that setting up a business from home is relatively

easy and cheap. Almost all small craft businesses began with talent, a

work space, understanding of free marketing and a place to sell. Just be

prepared to work hard, stay focused and disciplined! Our tips, expert advice and

quotes are here to hold your hand while you take those fi rst, tentative steps…

  • Become an expert
    1 If you’re a multi-crafter, choose the skill you love and become

exceptional at it. Find local courses to learn the latest techniques, like

Katherine Pentney from thecannysquirrel.co.uk: “I enrolled on an

evening textile design course… My eureka moment came when I

was shown machine embroidery. I took to it straight away!”

Know your market

  • 2 Check what’s on the market and make something that

fi ts the trend, but has a unique spin. Hand out potential items

to family and friends and ask for honest opinions. If you give

out a short feedback form, you’ll have something to refer back

to later. “I think you have to understand your market thoroughly,

and have a good price range within your collection,” says

screenprinter, Lucy Anne Harding from madebyhandonline.com.

Know the law,

  • 3 and the industry

Be aware of legal dos and don’ts for selling,

read the Sales of Goods Act and Distance

Selling Regulations in the business section at

tradingstandards.gov.uk. Join national forums

like craftsforum.co.uk to get an insight into

the world of craft selling, plus don’t miss all

the great advice on craft-seller.com.

4

Set up a workspace
Set up a
workspace

If you’re serious about your business

set up a craft area in your home.

Potter, Jane Booth, adds: “I’m pretty

happy with my own company at

home most of the time, because I

am doing what I love, but sometimes

I do miss the social interaction of a

workplace, so I make time to meet up

with other makers regularly.”

Petra Boase products, like these quirky cards, are always carefully costed

SELL IT

5 Cost your

products wisely

In order to make a profi t, you need to

know exactly what you’re spending, so

get a notebook (or even a spreadsheet)

and write it down! It’s important that

you give everything a price, even

if fabrics/materials were recycled –

consider how much they would cost

to replace. Designer, Petra Boase from

petraboase.com advises: “Be realistic

about how long it takes to produce your

items. Include materials and your time

– you don’t want to end up not earning

anything from all your hard work.”

Katherine Pentney’s Royal Highland Show cushions look great on display together

6 Write a good story, take great pictures!

Develop a story for your business. Talk about who you are, what you love and why you

started out. Passion will always attract attention and hopefully sales. Back up your story with

good pictures of you, your workspace and your products. Terri Leahy from terrileahy.co.uk

suggests, “have your range professionally photographed, unless you are really good with a

camera. You’ll use these photos over and over. Get cut-out images for press features too!”

Terri Leahy’s Best In Show toy range is full of fun characters with personality

7 Market and sell

Even if your business is tiny, put

together a business plan. Include what

you hope to achieve for the fi rst six

months, then the fi rst year, and how

you plan to achieve it. It will keep you

focused on your goals and you’ll appear

more professional. Make the most

of free social media (e.g. Facebook,

Twitter and Pinterest). It’s great for

‘word of mouth’ and can give your

business a friendly voice, which helps

with branding. Katherine Pentney from

thecannysquirrel.co.uk, says: “Test the

waters by selling items at craft fairs

too… you will get valuable feedback

about how you can improve your

range.” Just make sure you get some

business cards printed to take with you

and give out to browsers.

SAVE 47% WHEN YOU SUBSCRIBE

to the digital edition

Craftseller is the ONLY magazine for crafters who want to make and sell with every issue packed with 100s of ideas to make for your stall, sell online or give as gifts. Featuring gorgeous, on-trend projects for easy profi t, monthly expert advice and real life success stories, Craftseller is the perfect companion to inform and inspire you to join the craft-selling community.

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BAKE IT

Seasonal bakes

Autumn is a bountiful month with plenty of natural ingredients in season,

so pick your own and harvest a healthy return! By Jessica Sharp

We love ...

Using

ingredients in

season

M FOR A K £6 E

FOR £2

PER

SLICE

BAKE IT

W e’ve got three sensational

bakes for you this month,

using the best ingredients

autumn has to offer. Make the most of

food in season – it’s much cheaper, so

you’ll see profi ts start to climb. This rich

blackberry and elderfl ower cheesecake

is a sumptuous dessert, and no one can

resist a savoury pickle with a chunk of

good cheddar, so don’t miss our spiced

apple and fi g chutney. Finally, try our

amazing squash cupcakes. Tell passers-

by that they’re made with vegetables –

they’ll be so intrigued, they’ll have to buy!

Blackberry and elderfl ower cheesecake

INGREDIENTS

For the base:

* 300g (10½oz) digestive biscuits

* 140g (5oz) butter, melted

For the filling:

* 250g (9oz) caster sugar

* 900g (2lb) full-fat cream cheese, at room

temperature

* 50g (1¾oz) plain flour

* 3 large eggs, at room temperature

* 200ml (7 fl oz) soured cream, at room

temperature

* 1 tbsp elderflower cordial

For the blackberry sauce:

* 150g (5¼oz) blackberries

* 1 tbsp caster sugar

* 1 tbsp elderflower cordial

Special equipment:

* 23cm (9in) round springform tin

Time: 2 hours (plus cooling time)

Makes: 12 slices

Skill level: Moderate

Preheat the oven to 180ºC, 160ºC fan,

  • 1 gas mark 4. Place the biscuits in a food

processor and pulse until they resemble

breadcrumbs (or put them in a freezer bag

and bash with a rolling pin). Add the melted

butter and mix thoroughly.

Press the biscuit mix into the base of

  • 2 a 23cm (9in) round springform tin and

bake for 10-15 mins, until lightly browned.

Remove from the oven and leave to cool

completely in the tin.

  • 3 Meanwhile, make the blackberry sauce. Place the blackberries and sugar in

a saucepan and put on a moderate heat.

Bring the mixture to a boil, while stirring and

mashing the blackberries. Cook for 5-10 mins,

until the blackberries have broken down and

the consistency is thick. Push the mixture

through a sieve, add the elderflower cordial

and leave to cool. This can be made up to

two days in advance and stored in the fridge.

  • 4 To make the filling, beat the cream cheese and sugar together, using an

electric whisk or a freestanding mixer fitted

with the paddle attachment. Add the eggs,

flour, soured cream and elderflower cordial

and beat until smooth.

Pour half the filling onto the base,

  • 5 then dot over half the sauce using

a teaspoon. Top with the rest of the

cheesecake mix, then dot the remaining

blackberry sauce over. Use a metal skewer to

swirl the sauce into the cheesecake.

Place the cheesecake in the oven

  • 6 and bake for 10 mins, then lower the

temperature of the oven to 110ºC, 90ºC fan,

gas mark ¼ and bake for a further 30 mins.

  • 7 After this time, turn the oven off and leave the cheesecake inside for one

hour. Remove from the oven and run a sharp

knife around the edge of the cheesecake,

before covering with a large mixing bowl –

these measures should prevent the surface

of the cheesecake from cracking, but don’t

worry if it does. Once completely cool, place

the cheesecake in the fridge to set.

  • 8 To serve, remove the cheesecake from the tin and slice it into 12 pieces. To

achieve a nice clean cut, dip the knife into

hot water and wipe with kitchen paper

between each slice.

BAKE IT

M A K £5 E

FOR

FOR

£2.50

PER JAR

BAKE IT

Spiced apple and fig chutney

INGREDIENTS

Ingredients

* 1kg (2¼lb) tart eating apples, eg Granny

Smith

* 2 large onions

* 200g (7oz) dried figs

* 350g (12¼oz) granulated sugar

* 425ml (15 fl oz) malt vinegar

* 2 tsp mixed spice