JAIPURIA INSTITUTE OF MANAGEMENT, (LOCATION) PGDM, PGDM (FS) & PGDM (RM), FIRST TERM (2013-15) Course Title:

Information Technology for Managers (Course Code: 107) Course Instructor: Course Credit: 3 Number of Sessions: 24 Office Ext No.: 249 ------------------------------------------------------------------------------------------------------------------------Course Overview Information systems span all business functions. In current scenario it is self-evident that knowledge of computers and IT is fundamental to the practice of general management. IT has become a common and indispensable tool for modern businesses. It integrates various business processes that help in organizational growth. The emergence of a global economy, transformation of industrial economies, business enterprises and the emergence of digital firms make information systems an indispensable tool of business. IT is used extensively for decision-making, ease of operations, communication and record keeping and for obtaining higher productivity from the system in which it is put to use. The rapid and widespread use of computers and information technology has generated a need for highly trained managers proficient in various business functions. These information technology specialists include business analysts and data communication analysts. The course is designed to help the students understand the emerging technological issues in business context so that students can effectively manage business processes in organizations. The course aims to sensitize the students with the role of IT in terms of value addition it provides to the business, change the way work/process is done, generation of newer communication methods, and the change in the very structure of organization. Learning Outcomes After undergoing this course, the participants will be able to: 1. Understand basic concepts relevant to information technology; 2. Use appropriate office tools to support their editing, calculative and presentation needs; 3. Understand network and collaboration as business solution; 4. Understand social computing and its importance & usage in business

List of Topics/Modules Topic/Module IT in the organization Contents/Concepts This modules constructs students understanding towards Information Technology and its impact Office automation tools on business environment This module displays use of Word, PowerPoint & Excel to help students understand their Networks Computing as Business Solution significance in business world. This module builds the understanding of networking and social computing methods to Enterprise Systems: Organizational Application increase business viability and performance. This modules acquaints students with the enterprise applications which ties up the organization as a single unit Evaluation Criteria Components Quizzes

Description %Weightage There will be three announced quizzes. The quiz will 15 consist of MCQs. All the three scores will be considered for assessment. Assignments /Project Students will be required to complete an assignment 15 as a part of their individual assessment component. The assignment will comprise of exercises to be accomplished using MS-Word, MS-Excel, MSPowerPoint and/or conceptual inputs. MS-Office Efficiency Test Student will be evaluated individually and/or groups 10 for their efficiency in MS-Office. It is based on questions asked during the placement process by various recruiters. Mid Term Examination This will consist of cognition and application based 20 situational questions coupled with small analysis. End Term Examination This will consist of case study and application based 40 situational questions wherein students will reflect and correlate their learning with problems in question. Exemption or deferral of a quiz, assignment is not permitted. Any student who either misses a quiz, or does not hand in an assignment, will have zero marks for that component. There will be no makeup provisions. In case of absence from mid-term or end-term, the students absence will be treated as per examination norms. 2

 It is expected that all students will make a significant contribution to the group assignment wherever required, failing which, marks may be awarded accordingly. Assignment not submitted on the due date will not be graded. Recommended/Reference Text Books and Resources Text Book Efraim Turban, Linda Volonino, Information Technology For Management : Transforming Organizations in the Digital Economy, Wiley India, Delhi, 2012 (7th Edition) References Deborah Morley, Charles S. Parker, Fundamental of Computers, Cengage Learning, New Delhi, (2009, First Indian Reprint). Gary B. Shelly, Thomas J. Cashman, Misty E. Vermaat, Introduction to Computer, Cengage Learning, 2008 ITL Education Solutions Ltd. (Research & Development Wing), Introduction to Information Technology, Pearson Education, Delhi, (2009, Ninth impression). MS-Office 2007 [Help F1]

Internet Resources www.google.com/apps Google Apps for Business is a suite of online tools including email, calendar, documents and more http://msdn.microsoft.com/en-us/office/aa905340 This link provides developer resources for creating custom solutions with Microsoft Office 2010, 2007, and 2003 Session Plan Session Date Topic Requirements: Readings/Case Discussion Text - Ch. 1, Pp. 4-13 Learning outcome

Module 1: IT in the organization 1. Introductory Session: Ice Breaking, Mutual Expectations, Course Overview, Doing Business in the Digital Economy

Understanding the current business environment and the challenge that the management faces in the information intensive world of today.

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IT Supports Organizational Performance in Turbulent Business Environment 3. Information Technology: Concepts, Types and IT Support Module 2: Office automation tools 4. MS-Word: Creating a new document using templates, Editing and formatting tools 5. MS-Word: Creating, editing and formatting tables, hyperlinks 6. MS-Word: Formatting (page, paragraph, font), header-footer, mail merge MS-PowerPoint: Creating a presentation, slide design and layout, using office clipboard, animations, slide transition MS-Excel: Data Formatting & Custom settings: Excel overview, Data formatting (Number, Text Date, Currency, Custom settings) Formula Writing: Students will be

Case 1 & discussion Text - Ch. 1, Pp. 14-29, Ch. 2, Pp. 41-52 Case 1 & discussion Text - Ch. 2, Pp. 53-67 Exercise 1: / Hands On Microsoft Help [F1]

Understanding how IT can be used for process effectiveness

Understand the nuances of information technology and how the same helps in growth of an organization Able to create new document using templates Able to apply different editing and formatting techniques

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Exercise 1: / Able to create different types of tables Hands On Microsoft Help Able to link a whole document or a specific element within or [F1] outside the document Exercise 1: Able to produce multiple documents from a single contd / Hands template and a structured data On source Microsoft Help [F1] Exercise 1: Able to create an effective presentations by applying contd / Hands various slide designs, layouts, On animations, charts, tables and Microsoft Help slide master [F1] Able to deliver effective presentation using slide rehearsing/timing Able to create handouts, Hyperlinks with other office documents Able to understand use of excel and various data formatting issues. Able to understand various predefined functions available and use the same in various situations.

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Exercise 1: / Hands On Polycopy/Microso ft Help [F1]

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introduced with the utility of various functions like Sum, average, count, right, left, day, today, etc. If-Then-Else command: You can produce different set of results based on slabs, conditions, stages etc. Vlookup / Hlookup: You have large amount of data placed at different locations & you want to merge it based on common values & its relevance. You will learn how this can be done with Vlookup & Hlookup. Filters, outlines, and Data Sorting: Auto filtering, Sorting

Exercise 1: contd / Hands On Microsoft Help [F1]

Able to produce different set of results based on slabs, conditions, stages etc.

Exercise 1: contd / Hands On Polycopy/Microso ft Help [F1]

Able to search and locate desired data from large amount of data. Able to merge data on the basis of relevance.

Exercise 1: Contd / Hands On Polycopy/Microso ft Help [F1] Exercise 1: contd / Hands On Polycopy/Microso ft Help [F1] Exercise 1: contd / Hands On Polycopy/Microso ft Help [F1]

Quickly extract vital data from the spreadsheet on the basis of certain criteria Able to rearrange data to analyze efficiently Able to create, modify & update graphs / charts like Column, Line, Pie, Bar, Area, Scatter, 3D etc

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Graphs & Charts: Create, modify & update graphs / charts like Column, Line, Pie, Bar, Area, Scatter, 3D etc. Analysis Tool Pack: Basic familiarity of statistical functions present in analysis tool pack descriptive statistics, correlation, Analysis Tool Pack Contd:

Able to apply basic statistical data to analyze the data Able to find the relationship between different data sets and predict the impact of one data on another Able to use regression tool and graphically represent the 5

Hands On Polycopy/Microso

covariance, ft Help [F1] histogram, regression Module 3: Networks Computing as Business Solution 15. Building enterprise Case 2 & networks and discussion collaboration Text - Ch. 4, Pp. technologies, Internet 115-125 and WWW 16. Wireless, Enterprise Case 2 & Mobility and IP Discussion Telephony Text - Ch. 4, Pp. 126-133 17. Social networks in Case 2 & the Web 2.0 Discussion environment, Web Text - Ch. 8, Pp. 2.0 revolution, social 290 294 media, and industry disruptors 18. Business social Discussion networks, Text - Ch. 8, Pp. Major social network 298 305 & 306 services 308 19. Commercial aspects Discussion of Web 2.0 Text - Ch. 8, Pp. applications and 309 314 social networks Text - Ch. 4, Pp. Advertising, 133-138 shopping, feedback etc. Discovery, search & customized delivery 20. Data and enterprise Discussion network security, IS Text - Ch. 5, Pp. Vulnerabilities and 155-163 threats, Frauds etc.

distribution of the data

Understand the concept of networks and collaboration for business outputs

Learn the usage of IP telephony for effective communication in enterprise Understand the concept of social network and its use in business.

Learn the usage of different social networks for various business purposes. Learn to implement role of social networking in Advertising, shopping, feedback etc.

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Business Continuity Discussion and Disaster Text - Ch. 5, Pp. Recovery Planning 174-177

Understand the concept of data and IS and network security. Able to conceptualize the methods of dealing IS vulnerabilities and threats, Frauds Able to understand the concept and methods of business continuity and disaster recovery planning

Module 5: Enterprise Systems: Organizational Application 6

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Essentials of enterprise systems, Supply Chain Management ERP, CRM and its Business Value Concluding Session

Guest Talk Sensitize the students on the Text - Ch. 10, Pp. concept of enterprise system, 367-378 SCM Guest Talk Sensitize the students on the Text - Ch. 10, Pp. concept of ERP, CRM 379-399 Discussion Summing up of courses and problem solving

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Contact Details: Name of the Instructor: Office Location: Telephone: Email: Teaching Venue: Website: Office Hours: Online Links (Link to Blackboard etc.):

Sanchita Ghatak Lucknow 9415541684/ Ext. 249 sanchita.ghatak@jaipuria.ac.in www.jaipuria.ac.in/lucknow 9:30 a.m. to 5.30 a.m. None

Suggested questions Case1: Building an E-Business at Fedex Corporation 1) Identify the networks sighted in this case? 2) How does IT improve the performance of Fedex? 3) In what ways are personalization and customization provided? 4) What are the benefits to the customers? Exercise 1: Solving the problem of Klein Technology Seminars In order to satisfactorily complete this case, you should build the workbook as described in the case scenario and then prepare both written and oral presentations. Unless otherwise specified, submit the following deliverables to your professor. 1) A written report discussing any assumptions you have made about the case and the key elements of the case. Additionally, what features did you add to make the worksheet more functional? User friendly? (Please note that these assumptions cannot violate any of the requirements specified in the case and must be approved by your professor.) 2) A printout of each worksheet. 3) A printout of each worksheet's formulas. 4) An electronic, working copy of your worksheet that meets the criteria mentioned in the case scenario and specifications sections. 5) Results for each question posed in the case.

6) Prepare an oral presentation. You should use a presentation package and discuss the key features of your workbook. Also, discuss how the workbook is beneficial for Dr. Klein. What additional information should be included in the workbook to make it more useful? Case 2: Cisco Systems in the Business of Helping Customers transform their businesses 1) How does Cisco maintain its market dominance? 2) Identify three ways in which Cisco helps its business customers to improve their business performance? 3) Explain the statement: competing companies, Cisco and Microsoft are collaborating because of convergence 4) What value does Cisco offer to entrepreneurs? To SMBs? Case 3: Google is changing everything 1) Identify potential revenue models in Googles activities described in the case and on Googles website? 2) Why is Google considered a Web 2.0 company? How is it related to social networking? 3) Google derives most of its income from advertisement. Yet, it provides many other services for free. Speculate on the reasons. 4) Identify Goggles activities related to e-commerce. Case 4: How Wal-Mart is driven by IT 1) Why is Wal-Mart concentrating on supply chain projects? 2) Compare walmart.com with amazon.com. What shopping aids and other features do the sites have in common? What are unique to walmart.com? To amazon.com? 3) Investigate the options for international customers on the Wal-Mart website. 4) Compare walmart.com with target.com, costco.com, kmart.com and other direct competitors. Write a report.