WEN DI CAISON LASSITE R

4200 MARVIN PLACE RALEIGH, NC 27609 PHONE 919-601-6860 E-MAIL: WENDILASSITER@YAHOO.COM WWW.LINKEDIN.COM/IN/WENDILASSITER

PROFESSIONAL OBJECTIVE & PROFILE Goal oriented business professional with 25+ years of experience in advertising outside sales, inside sales, sales management, account management, SALES TRAINING and collections seeks a challenging opportunity to contribute to the success, efficiency, growth and profitability of a business. Proven skill set in sales, negotiation, motivating, training and managing sales professionals Superior communication skills Demonstrated Leadership Skills Exceptional Organizational, Planning and Follow-up Skills New Business Development Focus Google Sales Certified, Google Account Management Certified, Yahoo Strategic Ambassador Sales Awards & Honors 2010 Top Banana Award 1999-2005 Quality Council Member, Facilitator and New Employee Quality Trainer. 1995, 1997, 2003 Presidents Club Winner

1993-2002 Various Campaign Sales Leaders premise and telephone channels; including Raleigh, Chapel Hill, Wilmington.
1997 Premise Sales Loss Leader for North and South Carolina 1994 Spirit of Excellence Award for Outstanding Performance 1986, 1987, 1988 1989, 1990, 1991, 1992 Sprint Advertising Premise Book Leader Multiple Directories, multiple issues: Fayetteville, Greenville, Kinston, Tarboro, Whiteville, New Bern, Morehead City 1987 Rookie of the Year PROFESSIONAL EXPERIENCE Multi-Media Training Manager March 2010-Present Regional Sales Trainer-NC, SC, VA November 2007-March 2010 LocalEdge, a Hearst Media Services Company Train high level sales professionals in the competitive market of multi-media sales. Product line includes websites, mobile websites, social media, reputation management, behavioral targeting, email marketing, social media, SMS marketing, PPC, SEO, video marketing, PRWeb. Participate in the migration of our suite of products to match the growth of digital. Instruct Initial Sales Training classes that are four six weeks in length. Conduct on-board training after Initial Sales Training to insure Digital Media Consultant (DMC) has highest probability of success. Ride with DMC to finalize sales and promote best practices. Ride with DMC to close the larger accounts. Design curriculum for 1 hour of weekly sales training for NC & VA. Conduct the training. Design curriculum to bring the skill levels to the maximum for the sales teams. Product champion within the company for new initiative products along with product development, building training curriculum, and promoting within the company. Responsible for the states of North Carolina/Virginia and cover for the Eastern seaboard and Texas. Premise Collector July 2002-November 2007 BellSouth Advertising & Publishing Corporation Manage collections on over 8 million in referred aged revenue. Lead the company in aged dollars collected in 2003, 2004, 2005, 2006 and 2007. Resell the value of yellow pages to customers, ranging from MAR level through TC level. Trained sales groups throughout NC on billing/collection policies, sales positioning, order entry and AMDOCS computer selling systems. Train sales groups in Raleigh, Wilmington & Greensboro on all collection procedures and sales positioning.

Directory Telephone Sales Representative October 1998 July 2002 BellSouth Advertising & Publishing Corporation Maintain and grow over 1000 accounts in the North Carolina District Multiple book campaign sales leader Quality Council Facilitator Relief Telephone Sales Manager during several long term manager vacancies. Directory Advertising Account Representative January 1993-October 1998 BellSouth Advertising & Publishing Corporation Maintain and grow over 500 accounts in the North Carolina District Multi-book campaign sales leader Coordinated campaign kick offs, participated in Quality Sharing Rally for Region as well as Corporate Level. Directory Advertising Account Representative January 1986-January 1993 Sprint Advertising & Publishing (Carolina Telephone Yellow Pages and DirectoriesAmerica) Maintain and grow over 1000 accounts in Eastern North Carolina Specialist in Sensitive Accounts Multi-book campaign sales leader EDUCATION & SKILLS Meredith College, Raleigh NC Fall 1980 - Spring 1983 Alumni with concentrated studies in Psychology Proficient in Microsoft Word, Excel and PowerPoint; ACCESS Selling, SFA, ACRM, RTMS, CACS, DAKCS, BOCRIS, DIAD Quick learner in systems and software programs. BellSouth Quality Facilitator Notary