24/07/2013

insurance marketing survey - Google Drive

Insurance marketing survey

THIS SURVEY IS TO IDENTIFY HOW THE CUSTOMERS APPROACH TOWARDS DIFFERENT INSURANCE PRODUCTS

1. Your age? Mark only one oval. <20 20-30 30-40 >40 2. Your annual income? Mark only one oval. <200000 2-400000 4-600000 >600000 3. Do you have any insurance earlier? Mark only one oval. yes no

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit

1/5

24/07/2013

insurance marketing survey - Google Drive

4. If yes, what type of product is it? Mark only one oval. Basic term plan endowment plan plan linked with units 5. Which type of product you would like to take for your further investments? Mark only one oval. Product which gives security for money product with more returns both 6. You wish to invest your money for how much term? Mark only one oval. Very short short long very long terms 7. Do you have a clear idea about the concept of the product? Mark only one oval. Yes no

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit

2/5

24/07/2013

insurance marketing survey - Google Drive

8. Do you believe in big money in a short period? Mark only one oval. Yes no 9. What do you feel, Money invested in secure products? Mark only one oval. Stagnated for long term gives good returns for future can be used for protection 10. What do you feel, Money invested in ULIP or MFs or stocks? Mark only one oval. Gives a good return within short term Its just a legal gamble Its not my cup of tea 11. Have you ever heard about the products of HDFC? Mark only one oval. Yes no

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit

3/5

24/07/2013

insurance marketing survey - Google Drive

12. If yes from which source? Mark only one oval. T.v ads agents friends corporate agents (banks) 13. Which type of products is best in HDFC? Mark only one oval. Traditional (term etc) unit linked plans 14. How can you rate the products in HDFC? Mark only one oval. Best average can improve poor 15. Are you interested in knowing about the products of HDFC? Mark only one oval. Yes no

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit

4/5

24/07/2013

insurance marketing survey - Google Drive

16. If yes, which way u ill choose to approach us? Mark only one oval. Call us (8885353002) come to us (direct 2 hdfc)

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https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit

5/5