CHOCOLATES

Hilal import chocolate, cocoa and different types of flavors used in making its chocolate products. The biggest competitors of Hilal in the segment of chocolate are Cadbury and Mitchells. This product line includes the Choco4, which is one of the most successful products of Hilal. Other products are Heart, Fish, Choka moka, Chocobics, Chikchok, Milk choco beans. Hilal needs much more improvement in this category in order to increase its market share.

WAFERS
In this product line only two products are present. The names of wafers Hilal is making are BarBar and Roller.

CANDIES
Hilal Confectionery Pvt Ltd is a pioneer in installing the countrys first chew toffee plant. Hilal is a true market leader in this category of the industry. Effective marketing effort and strict quality control has retained its position as market leader. The company has added new dimensions in this segment. And its various items like AAmrus, Choran chutni are famous in national and as well as international markets. The items include this categories are Amrus, Choran chutni, botlo, chocla mint, buddylove, coolyar, crystal, khopra candy, hajmola, pan pasand, limka, karar candy, super imli, ginger oil candy, funnyfun, makkhan candy.

BUBBLE GUM
Hilal is being the clear leader in the Bubble gum market. Dingdong and Freshup bubble are the two giants in this segment. Other items that are included in this line are Fruitgum and juico bubble gum. Hilal is the market leader in confectionery industry but the major portion of its profit comes from bubble gum segment. Dingdong is always their strength.

JELLIES
This product line includes the following items. Amrud jelly, egg jelly, full moon jelly, jubjub jelly,peach jelly, sweetheart jelly, jellydoll, bigboss jelly and fruit jelly.

POWDER DRINKS
In the year 2004 Hilal started powder business under the brand name of SUNSIP; mega launches were THANDA ORANGE, LIMOPANI, SHAKERZ and BODY CHARGER. LIMO PANI was a superb success. The Company believes that success requires the highest standards of corporate behavior towards their employees, consumers and the societies of the world in which we live.

KAKES
Cakes are the new product of Hilal. Hilal is an ever-advancing company, with its vision firmly entrenched in the future. The company has been busy looking at new ways in which to approach its market, and in line with such an innovative approach, is now consolidating the launch of packaged cakes, produced on the finest imported machinery. This line includes hazelnut cake, chocolate cake, vanilla cake, strawberry cake, lemon cake, berry cake and chocolate chip cake.

CHEW TOFFEES
This line includes milker gold, cocoz and line up toffee.

PAN MASALA
Although it is not a part of confectionery but it is contributing to the profit of Hilal. Pan masala is a sweet supari. Typically chewed after meals. It will make ur mouth feel fresh and add a sweet taste. Its ingredients includes fine quality betel nuts, dry dates, aniseed, cardamoms,, essential oils, natural and artificial flavors and sodium cyclamate. This category includes items like Tulsi, tulsi gold, rasily, rasily gold, halla gulla and mughlia pan masala.

CHEWING GUM
kool gum, zoom gum, cool mint and spear mint are the products that lie in the category of chewing gum of Hilal Confectionery private limited.

GIFTPACKS
Hilal also offers the giftpacks that u can use to gift your family or friends on various occasions. It includes double giftpack, fancy gift pack and assorted giftpack.

Above we discussed in detail about the product mix of Hilal confectionery Pvt ltd. Now we can say that it is a balanced product mix which contains its width 11, length 61 and depth 264.

Marketing Management Project on Hilal Confectionery pvt LTD

Submitted to: DR. TAHIR ALI Course Supervisor Chairperson Commerce DEPT. (Karachi University)

Submitted by: SIDRA MASROOR M.COM(Final)

2nd August, 2013