Vivekananda Institute of Professional Studies

Vivekananda School of Journalism & Mass communication Lecture Plan 2013

Course Name: BJMC Subject: Basics of Design and Graphic No. of lecture hrs as required by GGSIP University: 48 hrs Faculty Name: Radhe Krishan Semester : 1st Subject Code: 107 No. of credits: 4

Lecture Hrs 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Unit/Topic Sub topic

Introduction to the paper

Innovative exercise/Remarks
Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Presentation through charts and diagrams and using different copies Presentation through charts

Unit-I

Basics of Design and Graphics Basics of Design and Graphics Elements of design Principles of design Typography : Physical form Typography : aesthetics Typography classifications Colour : Physical forms Colour : psychology Colour : colour scheme Colour : production

Unit 2

Components of layout layout planning Advertisement layout Broadsheet layout

17 18 19 20 21 22 23 24 25 26 27 28 29
Unit 3

Broadsheet layout Tabloid layout Book Layout Book Layout Magazine layout Magazine layout Difference among all the layout formats
Need for an appropriate layout

and diagrams and using different copies Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Discussion Discussion Lecture/presentation

1. Visuals : Physical forms, functions & editing 1. Visuals : Physical forms, functions & editing 1. Visuals : Physical forms, functions & editing 2. Poster Design

Lecture/presentation

Lecture/presentation

3. Logo Design 4. Brochure Design

Difference amongst leaflets, brochures, pamphlets and their origin. Difference amongst leaflets, brochures, pamphlets and their origin. Combining typography and colour for

Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Presentation through charts and diagrams and using different copies Lecture/presentation Lecture/presentation Lecture/presentation

30 31 32 33

34 35 36 37 38 39 40 41 42 43 44
UNIT 4

perfect communication in visual forms Combining typography and colour for perfect communication in visual forms Combining typography and colour for perfect communication in visual forms Combining typography and colour for perfect communication in visual forms

Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Lecture/presentation Presentation/ Diagrams

Basics of Desktop Publishing

Layouting and placement

Basics of Desktop Publishing Designing the layout on software Basics of Desktop Publishing Prepare the ready to print file Printing Process Printing Process Printing Methods - Letter Press, Screen, Offset, Digital, Lazer Printing Methods - Letter Press, Screen, Offset, Digital, Lazer Printing Methods - Letter Press, Screen, Offset, Digital, Lazer Printing Methods - Letter Press, Screen, Offset, Digital, Lazer Printing Methods - Letter Press, Screen, Offset, Digital, Lazer Paper and finishing Paper and finishing

Presentation/ Diagrams

Presentation/ Diagrams

45 46 47 48

Lecture/presentation Lecture/presentation Lecture/presentation

Lecture/presentation

TEXT BOOKS: Art and Production ( NN Sarkar) REFEENCE BOOKS: Basics of Design, Layout & Typography by Lisa Graham

Signature of the Faculty

Signature of the HOD