CREATIVECLUSTERS NEWCITYSPACES

mr.sciIvanaVoli, culturalplanningspecialist

CRINSS CreativeIndustriesSummerSessions 11.13.July2012,NoviSad,Serbia

Culturalvs.Creativetourism
Cultural tourism '80 '90 movements of persons for essentially cultural motivation such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and pilgrimages. (WTO, 1985) The movement of persons to cultural attractions away from their normal place of residence, with the intention to gather new information and experiences to satisfy their cultural needs. (Richards, 1996)
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9 Shift from seeing to being 9 creative turn

image builtheritage museums monuments beaches mountains identity lifestyle atmosphere narratives creativity media
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Tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences which are characteristic of the holiday destination where they are undertaken. (Richards, Wilson, 2007)

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CREATIVECLUSTERS NEWCITYSPACES

Advantagesovertraditionalculturaltourism:
1. Creativitycanpotentiallyaddvaluemoreeasily becauseofitsscarcity 2. Creativityallowsdestinationstoinnovatenew productsrelativelyrapidly 3. Creative resourcesare generallymoresustainablethantangiblecultural products

4. Creativityisgenerallymore mobilethantangible cultural products 5. Creativityinvolvesnotjust valuecreationbutalsothe creationofvalues

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Primary timefocus Cultural tourism Creative tourism Pastand present Past, present, future

Primary Primary culturalfocus consumption focus Highculture, popular culture Creative process Product, process Experience, cocreation

Primary learning focus Passive

Activeskill development

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CREATIVECLUSTERS NEWCITYSPACES

Creativeclusters anewformofspatialnetworkingofdifferentsectorsandactivities

Placesofprosumption

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Designed: intentionally

accidentally asaresultofpoliticaland socialideology

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 placesofvibrantcityculturallife aimedpredominantlyatmembersofthelocalcommunity helptocreatecityidentity

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Thankyou!

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CREATIVECLUSTERS NEWCITYSPACES

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