SIKKIM MANIPAL UNIVERSITY E-Marketing MK0008 MBA-4 (IS) Qs 1. E-Marketting also referred to as online-marketting or internet marketing 1. True 2.

false Qs 2. E-marketing ties together creative and technical aspects of the ---------1. design, on-line advertising products, services 2. development & websites, search engines, market research 3. advertising and sales, public relations 4. all of the above Qs 3. E-marketing methods does not include search engine marketing , display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing 1. correct 2. incorrect Qs 4. E-marketing is a subset of E-business and e-commerce is a part of ebusiness 1. valid 2. invalid Qs 5. different forms of e-marketing are------------1. internet marketing 2. interactive marketing 3. mobile marketing 4. all of the above Qs 6. E-marketing has had a large impact on several industries including --------1. music 2. banking 3. book publishing 4. all of the above Qs 7. E-business involves business processes spanning the entire value chain : electronic purchasing and supply chain mgmt. processing orders electronically and handling customer service and cooperating with business partners. 1. True 2. false Qs 8. E-business supports / facilitate the exchange of data / info between companies 1. correct 2. incorrect Qs 9. E-business can be conducted using 1. Web 2. Internet and extranets 3. Intranets,

4. all of the above Qs 10.Internal business systems, business communication, collaboration and electronic commerce corresponds to 1. E-business 2. E-marketing 3. both 1 and 2 4. none of the above Qs 11. customer relationship mgmt., enterprise resource planning , document mgmt. system and human resource mgmt corresponds to ---------1. Internal business system 2. business communication 3. content mgmt. system 4. electronic commerce Qs 12. systems of e-business which are helping business communication in a big way -------------1. VOIP and web conferencing 2. content mgmt system 3. e-mail & voice mail 4. all of the above Qs 13. companies use a ----------- to share files with ease, as most systems use server-based software, even further broadening file availability. 1. CRM 2. CMS 3. ERP 4. DMS Qs 14. online marketing is same as internet marketing or e-marketing 1. True 2. False Qs 15. Examples of personalized marketing include online communities --------1. Myspace 2. friendster 3. Orkut & Facebook 4. all of the above Qs 16.strategic planning is the formal consideration of an organizations future course. All strategic planning deals with ------------? 1. what do we do? 2. for whom do we do it? 3. how do we excel? 4. How can we beat or avoid competition? 5. at least one of above key questions Qs 17. the organization needs to know exactly where it stands, Then determines where it wants to go and how it will get there. The resulting document is called the ----------1. strategic plan 2. E-Business model 3. Advertising model

4. none of the above Qs 18. Business plan and a strategic plan is a business requirement to ----------1. acquire funding / Resources 2. recruitment of senior mgmt. and to keep one on track 3. make a realistic approach to the business 4. all of the above Qs 19.Brokers play a frequent role in -----------------Markets. 1. B2B-business to business 2. B2C-business to customer 3. C2C-consumer -to consumer 4. all of the above Qs 20.Brokers are market-makers. They bring buyers and sellers together and facilitate transactions. 1. valid 2. Invalid Qs 21. -----------------sites that provide individuals with the ability to connect to other individuals to other individuals along a defined common interest (professional, hobby, romance) 1. public broadcasting 2. open source / content 3. social networking services 4. none of the above Qs 22. social networking services that can provide opportunities for contextual advertising and subscriptions for premium services are -------------. 1. Flickr 2. Friendster 3. Orkut 4. all of the above Qs 23.E-business models ----------------- based on their functional integration and degree of innovation. 1. E-shops 2. E-procurement 3. E-malls 4. E-auctions 5. All of the above Qs 24 Third party Marketplace is a fixed-price on-line marketplace that allows sellers to survey their goods alongside other offerings like Amazon.com 1. True 2. False Qs 25.----------, one of the Indias leading private companies has initiated an e-Choupal effort that places computers with internet access in rural farming villages the e-Choupals serve as both a social gathering place for exchange of information and e-commerce hub. 1. ITC 2. E-shopping 3. E-Malls

4. none of the aboves Qs 26.A road apple is a real world variation of a Trojan Horse that uses physical media and relies on the curiosity of the victim. 1. True 2. False Qs 27. the Digital Millennium Copyright Act (DMCA) criminalizes production and dissemination of technology, devices, or services that are used to circumvent measures that control access to copyright works. 1. valid 2. invalid Qs 28.Email-Marketing view ---------1. IAB 2. Interactive Advertising Bureau standards 3. guidelines 4. all of the above Qs 29.---------- is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. 1. Email marketing 2. cyber squatting 3. Web scraping 4. web spidering Qs 30.------------- means to extract content from a website over HTTP for the purpose of transforming that content into another format suitable for use in another context. 1. Email marketing 2. cyber squatting 3. Web scraping 4. web spidering Qs 31. ---------- is a technique commonly used for spam e-mail and phishing to hide the origin of an e-mail message 1. Email marketing 2. cyber squatting 3. Web spoofing 4. web spidering Qs 32. ---------- is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages 1. Email marketing 2. cyber squatting 3. spamming 4. web spidering Qs 33. ----------a systematic process for capturing and communicating knowledge people can use. Or sharing what we know with others 1. data drives strategy 2. marketing knowledge mgmt.

3. Marketing information system 4. data warehouse Qs 34. ---------- refers to the state of having too much information to make a decision or remain informed about a logic. 1. data drives strategy 2. marketing knowledge mgmt. 3. Marketing information system 4. data warehouse Qs 35. a datawarehouse can be classify in the terms of -------1. subject-oriented 2. time-variant 3. non-volatile & integrated 4. all of the above Qs 36.web analytics is the study of the behavior of website visitors 1. true 2. false Qs 37. --------------- is one of the technique used to track who is reading a web page or e-mail, when and from what computer 1. logfile analysis 2. page tagging 3. web analytics technology 4. web server logfile analysis Qs 38. total cost of ownership , includes cost of 1. hardware 2. software 3. data storage 4. all of the above Qs 39. information seekings sites are 1. yahoo, rediff 2. MSN, indiatimes 3. Google 4. all of the above Qs 40.Connection sites for jobs and matrimonial examples. 1. Naukri 2. Monster 3. Shaadi & bharat matrimony 4. all of the above

2-Marks questions Qs 1. .--------------includes processes associated with ---------------1. data drives strategy, collecting info 2. Marketing knowledge mgmt., analyzing info

3. Marketing information system, collecting, analyzing ,reporting marketing research info 4. data warehouse, marketing info system Qs 2.a ------------is the main repository of an organizations historical data, its corporate memory. It contains the raw material for managements --------1. data drives strategy, database system 2. marketing knowledge mgmt., knowledge system 3. Marketing information system, information system 4. data warehouse, decision support system Qs 3. the --------------, ---------- is a social issue referring to the differing amount of information between those who have access to the internet and those who do not have access 1. digital divide 2. bunkering concept 3. internet, intranet 4. none of the above Qs 4. -------- refers to the tendency of people to stay home more. With a very low investment almost anybody that can read and write can have access to the-------1. search, internet 2. experience, intranet 3. bunkering, world wide web 4. all of the above Qs 5. ---------- can base their segmentation of consumer markets in various methods like --------1. customer, demographic segments 2. manager, geographic segments 3. customer, psychographics segments 4. marketers , geographic, demographic, behavior and psychographics segments Qs 6. online transaction sites examples are ---------the top internet languages at present are--------1. train / flight booking , English 2. stocktrading, Japanese, german 3. travel portals, /cinema tickets ,Chinese and spanish 4. all of the above are valide Qs 7.psychographic segments include the following charactersics ---------- and -----------. 1. personality , values 2. lifestyle , activities 3. interests , opinions 4. all are correct Qs 8.session length means ----------------the -----------------means the type of internet connection and the information receiving appliance affect usage behaviour. 1. time online, work access

2. time per page, home access 3. site familiarity, access speed 4. the time a user stays online, access speed Qs 9. product distribution strategy is a driving force behind e-marketing ------segmentation. --------refers to what a person physically does (calling a toll free number to order, shopping or purchasing a product) 1. demographic, behavior 2. psychographics, behavior 3. geographic, behavior 4. none of the above Qs 10. Differentiation is the process of adding meaningful and valued differences to distinguish the product from the competition. (ii) to differentiate means to create a benefit that customers perceive as being of greater value to them than whay they can get elsewhere. 1. (i)True (ii) False 2. (i)True (ii)True 3. (i)False (ii) False 4. (i)False (ii) true Qs 11. the ------is a location-free , time-free distribution and communication cahnnel. The ---------- serve as a transaction and distribution channel. 1. internet, internet 2. intranet, intranet 3. internet, intranet 4. intranet, internet Qs 12. ---------------------revolves around the image and ---------information available on the web. 1. E-mails, process 2. E-marketing , product 3. Focus differentiation , process 4. E-marketing, people Qs 13. a Niche market allows us to define who we are marketing to . (ii)In E-marketing context the differential advantage and positioning can be clarified and communicated by developing an online value proposition(OVP) 1. (i)true, (ii)false 2. (i)false, (ii)false 3. (i)true, (ii)true 4. (i)false, (ii)true Qs 14. ----------- is a representative electronic govt. service of korea, and the most comprehensive electronic procurement service in the world from Koreas ------------. 1. RFP, EDI 2. EAI,XML 3. KONEPS, PPS 4. none of the above

Qs 15. ---------- goods are those products or services which can be objectively assessed before the purchase. And ----------- goods need to be personally experienced to judge their quality. 1. search , experience 2. R &D, quality 3. genuine, experience 4. all of the above Qs 16. (i)a brand includes a name, symbol or other information. (ii)a brand does not represents a promise or value proposition to its customers, its intangible value of a brand , measured in money value. 1. (i)True (ii)False 2. (i)True (ii)True 3. (i)false (ii)True 4. (i)false (ii)False Qs 17. (i)Internet domain name does not form the part of the branding strategy (ii) A URL (uniform Resource Locator)is a web site address. This is also called an IP address or domain name 1. (i)True (ii)False 2. (i)True (ii)True 3. (i)false (ii)True 4. i)false (ii)False Qs 18.for -----------, the entire distribution channel may be internet based and the supplier can deliver it over the internet to the buyers computer. for ----------------May be purchased online but must be delivered physically. The exact location of that shipment can be tracked using a web-based interface. 1. digital products, digital process 2. digital products, non-digital product 3. non-digital product, non-digital process 4. non-digital product, digital product Qs 19. ----------- refers to the coordination of the flow of material, information and finance. Supply chain participants use ---------- systems to manage inventory and processes. 1. CRM, ERP 2. SCM,ERP 3. EDI, XML 4. SET, ERP Qs 20. Agent that represents sellers are ----------------- and agents that represents buyers are -----------------1. selling agents, manufacturers 2. metamediaries, virtual malls 3. selling agents, buyer cooperatives 4. shoping agents, reverse auctions 4-Marks questions

Qs 1. -------- ---------- involves the extraction of hidden predictive information in large databases through statistical analysis. E-CRM is the ----------- delivered or managed subset of CRM. The concept of community is also illustrated by the success of e-business like --------- where specialty products are autioned as well as more common products. 1. data mining , electronically, E-Bay 2. data hiding, manually, E-Bay 3. data clustering, electronically, E-Bay 4. none of the above Qs 2. -------refers to customization of products and services through the use of the internet. Customer -------- is the net sum of all benefits after deduction all the costs. -------factors like efficient markets also affect online pricing. The ---------aggregates and distributes information . 1. personalization, value, external, infomediary 2. personalization , value, internal, data 3. privatization, value, internal , infomediary 4. none of the above is correct Qs 3. ---------refers to the tendency of people to stay home more. With a very low investment almost anybody that can read and write can have access to the ----------The -------- --------- is a social issue referring to the differing amount of information between those who have access to the internet and those who do not have access. 1. bunkering, intranet, digital divide 2. bunkering, world wide web, digital divide 3. strategy, internet, analog divide 4. all of the above Qs 4. --------------- overload refers to the state of having too much information to make a decision or remain informed about a topic. ----- information system includes processes associated with collecting , analyzing and reporting marketing research information. A ---------b is the main repository of an organizations historical data, its corporate memory. 1. data, processing, data hiding 2. information, marketing , data warehouse 3. knowledge, marketing, classification of data 4. data , analyses , data warehouse QS 5. (i) the basis for --------- can be geographic, demographic, psychographic and behaviouristic. (ii)------------ is based on the principal that all customers are not alike. (iii)the process of segregation of the market depends upon a number of factors such as income, age, cultural preferences etc is called ---------

(iv)the rule of ------- from which marketers have greatly benefited in terms of understanding markets better and soaring advertising ROI. 1. (i)segmentation (ii)Differentiation (iii)Integration (iv)Segmentation 2. (i)segmentation (ii)segmentation (iii)Integration (iv)Segmentation 3. (i)segmentation (ii)segmentation (iii)segmentation (iv)Segmentation 4. (i)Classification (ii)Differentiation (iii)Integration (iv)Segmentation Qs 6. ----------- are the internal evaluation about people, products and other objects which can be either positive or negative and the evaluation process occurs inside a persons head. Attitude ------ can be implemented by studying the general ways that consumers spend time. This helps e-marketers define and describe market segements so they can better meet consumere needs and this is very important for -------------. 1.attitude, segmentation, web page desiging 2. viewpoint, differentiation, web page desingning 3. all of the above are correct 4. none of the above Qs 7. 4 Ps of marketing area -------, -------, ----------, and -----------1. process, price, place, promotion 2. product, price, place, promotion 3. people, process, product , principles 4. product, party, place, peculiar Qs 8. ----------- which includes the physical attributes, such as colour, shape, and design, as well as intangibles such as brand, reputation, customer service, warranties, return, return policies and support.. -------, which must match product positioning, it it is high quality we expect a high price, while low process suggest low quality. --------, which is where people actually buy . ----- which includes everything from advertising and sales promotion through personal selling and public relations. 1. process, price, place, promotion 2. product, price, place, promotion 3. people, process, product , principles 4. product, party, place, peculiar Qs 9.(i) ------------ refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives (ii)web analytics include e-mail response rates, direct mail compaign data, sales and lead information, user performance data such as click heat mapping or other custom metrics as needed. (iii)Logfiles contain information on visits from search engine spiders (iv)when conducting online research, investigations can encounter problems as regards ---------1. (i)Web analytics, true, true, sampling 2. (i)Web analytics, false, true, sampling

3. (i)Web analytics, false, false, sampling 4. (i)Web counters, true, false, page tagging Qs 10. information tehnologies in general tend to be associated with------------Use of -----------------and satellite communications offer new possibilities of universal access to the internet . ICT stands for ------------ ------------- --------------1. productivity improvements, power lines, information and communication tech 2. efficiency, satellite, data communication system 3. improvements, networking, data exchange 4. productivity, power lines, knowledge mgmt system Qs 11. match Column A with Column B 1. 2. 3. 4. Column A URL IMC P2P CAC Column B 1. Universal resource locator 2. Point-to-Point 3. customer acquisition costs 4. client acquired costs 5. peer-to-peer 6.uniform resource locator 7. Integrated Marketing communication 8. Internet Mkt. communication 9. Intranet marketing communication

1. (i)1-6(ii)2-7(iii)3-5(iv)4-3 2. (i)1-1(ii)2-9(iii)3-2(iv)4-3 3. (i)1-6(ii)2-9(iii)3-2(iv)4-3 4. (i)1-1(ii)2-8(iii)3-2(iv)4-4 Qs 12.(i) -------- involves the extraction of hidden predictive information in large databases through statistical analysis. (ii) --------- are small files written to the users hard drive after visiting a web site. (iii)web form is the technical term for a form not on a web page (iv)ROI , Cost savings, Revenues and customer satisfaction are the metrics to assess the internets value in delivering CRM Performance. 1. (i)data warehousing(ii)cookies (iii)true(iv)true 2. (i)data mining(ii)cookies (iii)false(iv)true 3. (i)data processing (ii)cookies (iii)false(iv)false 4. (i)data mining (ii)cookies (iii)false(iv)false Qs 13.---------- --------------- is the formal consideration of an organizations future course. The --------- allows companies to distribute information at the speed of light and at most zero cost. Being on the web means your business will be visible to an --------- audience. A------- model is the method of doing business by which a company can sustain itself that is generate revenue. 1. strategic planning, internet, international, business 2. strategic goal, intranet, national, business

3. strategic planning, intranet, national, personal 4. strategic goal, internet, international, commercial Qs 14. ------------ facilitate transactions between buyers and sellers without representing either party, they are also called market makers while -----------Buy products from the manufacturer and resell them to retailers, -------- who buy products from wholesalers and sell them to consumers. -------- represent the buyer / seller and facilitate transactions between buyers and sellers but do not take title to the goods. 1. agents, brokers, retailers, wholesalers 2. wholesalers, retailers, brokers, agents 3. brokers, wholesalers, retailers, agents 4. all of the above Qs 15 Qs 11. match Column A with Column B Column A 1. RFP 2. RFQ 3. CAC 4. CAGR 1. 2. 3. 4. Column B 1. Request for proposals 2. request for quotation 3. customer acquisition costs 4.compound annual growth rate

(i)1-1(ii)2-2(iii)3-3(iv)4-4 (i)1-2(ii)2-1(iii)3-3(iv)4-4 (i)1-1(ii)2-2(iii)3-4(iv)4-3 (i)1-2(ii)2-1(iii)3-3(iv)4-3

FULL FORMS SEO-search engine optimization IMC-Integrated marketing communication SET-Secure Electronic Transactions EDI-Electronic data interchange RFP- Request for proposals RFQ-request for quotation CAC-customer acquisition costs CAGR-compound annual growth rate ISM-industry sponsored marketplaces KONEPS-Korea CMS- content mgmt. system VOIP-voice over internet protocol IP-Internet protocol DMS-Document mgmt. system

ERP- Enterprise Resource planning CRM-Customer relationship mgmt. SCM-supply chain mgmt. VMS-Voice mail system ARPA-Advanced Research projects Agency VPN-Virtual private network SWOT-Strength , weaknesses, opportunities and threats PEST-political, economic, social and technological analysis SMART-specific, measurable Actionable relevant and timely CPACSA-consumer protection against computer spyware act DMCA-Digital millennium Copyright Act SEO-Search engine optimization SPAM-stupid, pointless, annoying message MIS- Marketing information system XML-extensible mark-up Language EIA-Enterprise Application integration RFP-Request for proposals