Case study Markenstore

Location Philips Lighting

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Georgsmarienhtte, Germany AmbiScene for shops LEDline, UnicOne projectors, Fugato and Europa 2 downlights

 Since we started using flexible light in the shop window, lotsmore passers-by stop outside to have a look. They are attracted by the play with various light colours and effects.
Beate Niemann, owner of the Markenstore

Flexible lighting that adapts tothe seasons and collections

Fast facts
Client/project Markenstore Location Georgsmarienhtte, Germany Luminaires and light sources LEDline2, UnicOne projectors with MASTERColour CDM-Tlamps (70 W), Fugato and Europa 2 downlights withMASTERColour CDM-T lamps (70 W) Lighting design Sabine Mai (Mailight) Lighting effect Flexible lighting Project support Nina Rosenthal

Background
The Markenstore is a department store with a sales area covering 1000 m2. The range on offer includes casual leisurewear, sophisticated business clothing and childrens collections. The store operates a shop-in-shop system: each brand has its own area with its own distinctive interior, design and brand promise.

The challenge
Fashion retail involves a number of challenges. These include everchanging collections and dealing with the demands of particular brands and the needs of customers. We were looking for a way to create a shopping atmosphere that on the one hand appeals to the different needs of our customers and on the other can adapt to the fashionable colours which change every season, says Thomas von Wulfen, manager of the Markenstore.

The colours of the light change over the course of the seasons and also adjust to the latest clothing collections. Fresh shades of yellow and green represent spring; summer is characterised by shades of orange and red, which become even more powerful in autumn. Winteris dominated by white, blue and violet shades. All colour changes also adapt to the natural daily rhythm of activity. Whereas these changes can only be detected very subtly while thestore is open, they increase considerably in frequency when thestoreis closed, in order to attract the attention of passers-by. The Markenstore staff can choose between different lighting scenarios simply at the touch of a button.

Benefits
In the Markenstore, AmbiScene Philips flexible lighting concept supports the innovative presentation of brands. By creating an exciting, inspiring atmosphere in the shop window and inside the store, it has helped attract greater attention from customers and passers-by. With AmbiScene, the Markenstore retailers can keep up with every new fashion trend and collection. And the ambience can be changed at the push of a button to cater for the different needs of customers, the appearance of the brand designs, current product presentations and special promotional offers.

The solution
A lighting solution was implemented based on Philips AmbiScene concept. The shop floor is illuminated by a combination of static andflexible lighting. Indirect coloured lighting comes from coves, generating colour themes and creating a pleasant atmosphere. The Markenstore opted for the Seasons lighting scenario.