This week, we shall explore further our sense of SIGHT and how seeing provides us INSIGHT and, in the

end, ENLIGHTENMENT. This week, I shall be talking about SEEING and examining our process of seeing and interpreting and then about the history of ART through the years. For Monday, 8 July 1 piece bond paper -- answer the following questions: 1. What is color? 2. Where does color come from: from the object being seen (like the color red from a red dress) or from the person seeing the object (that the color red comes from the person seeing the dress)? (Saan nanggagaling ang kulay: galing ba sa bagay na tinitingnan katulad ng kulay pula mula sa pulang damit o galing ba sa taong tumitingin ng bagay na ang kulay ay galing sa mga mata ng tumitingin). 3. Is it possible that color from the object seen is different from the color the person sees? Explain your answer. (Posible ba na ang kulay mula sa isang bagay ay, sa taong tumitingin ng bagay, iba ang kulay. Pakipaliwanag ang iyong sagot.) 4. What is political color? 5. What is religious color? 6. What is cultural color? 7. What is La Salle color? 8. In the end, what is color?

1. Color is our Seeing/ Visual Perception of things surrounded us In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. http://psychology.about.com/od/sensationandperception/a/colorpsych.htm Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual. For example, a person may choose to wear the color red one day and this may indicate they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html Color psychology is the study of color as a determinant of human behavior. Examples include quantification of individual color preferences[1] and investigating the relationship between shirt color and match outcome in English football.[2] However, the interface between color and environmental stimuli is a highly complex interface and one which is open to the influence of a large number of factors. In addition, there are a number of key reasons why the principle of caveat emptor should prevail in regard to color psychology, especially in regard to information about colour psychology found in mainstream media and popular culture (O'Connor, 2011).[3] The general model of color psychology relies on six basic principles. 1. 2. 3. 4. 5. 6. Color can carry specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color motivated behavior. Color usually exerts its influence automatically. Color meaning and effect has to do with context as well. http://en.wikipedia.org/wiki/Color_psychology Uses in marketing Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.[17] Marketers must be aware of the application of color in different media (e.g. print vs. web), as well as the varying meanings and emotions that a particular audience can assign to color. Even though there are attempts to classify consumer response to different colors, everyone perceives color differently. The physiological and emotional effect of color in each person is influenced by several factors such as past experiences, culture, religion, natural environment, gender, race, and nationality. When making color decisions, it is important to determine the target audience in order to convey the right message. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece.[18] Research on the effects of color on product preference and marketing shows that product color could affect consumer preference and hence purchasing culture. Most results show that it is not a specific color that attracts all audiences, but that certain colors are deemed appropriate for certain products.[19] Color is a very influential source of information when people are making a purchasing decision.[20] Customers generally make an initial judgment on a product within 90 seconds of interaction with that product and about 62%-90% of that judgment is based on color.[20] People

often see the logo of a brand or company as a representation of that company. Without prior experience to a logo, we begin to associate a brand with certain characteristics based on the primary logo color.[21] Psychological Properties Of Colours There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The psychological properties of the eleven basic colours are as follows (Learn how you can harness the positive effects of the colours, by joining us on one of our courses): http://www.colour-affects.co.uk/psychological-properties-of-colours What is Color Psychology? The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures. Applying Color Psychology to Everday Life Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, theres a good chance that the colors in those spaces are playing a part. In art therapy, color is often associated with a persons emotions. Color may also influence a persons mental or physical state. For example, studies have shown that some people looking at the color red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream. You can learn more about how color therapy works and how light and color might affect us. http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-ofcolors/#.UdlIJTvHuuo 2. the color is comes form spectrum of light distribution of light power versus wavelength. in our visual Molecular electron excitation (including pigment molecules found in the human retina), plasma oscillations (in metals only) http://en.wikipedia.org/wiki/Spectrum_of_light interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates. http://www.earthboundlight.com/phototips/where-does-color-come-from.html 3. Yes, if you are a color blind 4. pol color depend 5. rel color rel color. In Christianity, color symbolism is primarily used in liturgical decorations (banners, vestments, etc.) and to a lesser degree in Christian art. Symbolic colors are rarely used in the Bible. Black is symbolic of death, and is therefore the liturgical color for Good Friday. Black can also represent sin, which results in death.

Blue, the color of the sky, is symbolic of heaven. It may also be used to symbolize truth. Blue is gaining acceptance as a liturgical color for Advent. Brown is the color of spiritual death and degradation. Gray is the color of ash, so is sometimes used to represent repentance and may be used during Lent. Green is the color of plant life, abundant in spring. It is used to represent the triumph of life over death. Green is theliturgical color for the Trinity season in some traditions, and may be used during Epiphany in others. Purple is the color for penitence and mourning. It is also the color of royalty. Purple is the liturgical color for the seasons of Advent and Lent. Red is the color of blood and therefore is the liturgical color for the commemoration of martyred saints. Red is used as the liturgical color for Pentecost, since it is the color of fire. White is a symbol of purity, innocence and holiness. It is the liturgical color for the Christmas and Easter seasons. White is sometimes represented by silver. As the color of light, yellow may be used to represent divinity. However, because yellow light is not pure white, it may also be used to symbolize corruption and degradation. http://www.religionfacts.com/christianity/symbols/colors.htm Symbolism of Colors The Definition and Meaning of the Symbolism of Colors as a Christian Symbol Catholic Christian symbolism in art provides a clear graphic illustration which represents people or items of religious significance. What is the definition and the meaning of the Symbolism of Colors? The Symbolism of Colors represent many different items of sacred significance. The meaning of the different are highly significant and are detailed as follows: White symbolizes Purity, virginity, innocence and virtue. It also symbolises holiness and is the Christian color for all high Holy Days of the Church Year, especially the seasons of Christmas and Easter Yellow colors symbolize renewal, hope, light and purity. Yellow is the Christian color for the season of Easter when used with white. When taken as an off-white color symbolizes degradation or cowardice Orange colors symbolize courage, endurance and strength representing fire and flame Green colors symbolize nature, fertility, hope and bountifulness. Green symbolizes freedom from bondage. Green is the Christian color for the season of Epiphany Red colors symbolize the Holy Spirit and is the color of Pentecost. Red also represents fire and is associated with power and importance. Crimson red also symbolizes the presence of God and the blood of martyrs. It is the Christian liturgical color for Pentecost and represents atonement and humility

Black colors symbolize death, fear and ignorance and was also used to indicate authority and power. The color black is associated with Good Friday. Brown colors symbolize the earth, poverty and humility and closely associated with monastic life Blue colors symbolize heavenly grace. The Virgin Mary is often depicted wearing blue clothing. Blue also represents hope, good health and the state of servitude Purple colors are always associated with Royalty, Purple togas were worn by the powerful Roman Emperors. The symbolic meaning of the color purple was for penitence and mourning and is the liturgical color for the seasons of Lent and Advent Christian Symbolism The definition and the meaning of Symbols or Icon in early religious art forms. A Catholic sign or icon, such as the Symbolism of Colors are used to represent abstract ideas or concepts - a picture that represents an idea. A religious icon, such as a Color, is an image or symbolic representation with sacred significance. The meanings, origins and ancient traditions surrounding Christian symbols date back to early times when the majority of ordinary people were not able to read or write and printing was unknown. Many were 'borrowed' or drawn from early pre-Christian traditions. http://www.catholic-saints.info/catholic-symbols/symbolism-of-colors.htm Pink is unconditional love of maryto us. compassion, nurturing and love. It relates to unconditional love and understanding, and the giving and receiving of nurturing. http://www.empower-yourself-with-colorpsychology.com/color-pink.html 6. http://www.incredibleart.org/lessons/middle/color2.htm