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De pelos!
< A Good Hair Day >
La poca

/ Text: Gisela Carpineta W Texto Foto Apertura / Lead Photo: Margarita Fractman

Un recorrido por cinco peluqueras porteas alternativas que conjugan los servicios tradicionales con la msica, la cultura, lo inslito y el esparcimiento. Peluqueros que hacen de la profesin un verdadero estilo de vida. / We visit five alternative Buenos Aires hair salons that bring together traditional services with music, culture, the extraordinary, and recreation. Hair stylists who truly make their profession into a way of life.
ara descubrir Buenos Aires hay que caminarla y mirarla. Es que sus callecitas esconden infinitos secretos que muchas veces pasan desapercibidos por el ritmo de vida vertiginoso en el que deambulan los porteos. En busca de esos tesoros preciados esparcidos por todos los barrios nos encontramos con que es posible toparse con
40 CielosArgentinos: Agosto / August 2013

W Texto / Text: Gisela Carpineta

algunas peluqueras poco tpicas y completamente distintas entre s, pero a la vez unidas por la misma caracterstica: ser nicas, al menos para la percepcin de los clientes que las frecuentan. La pasin por cumplir el sueo de quien llega para modificar un peinado, la atencin personalizada y ese condimento extra que ofrecen a quienes alguna vez se animaron a ver

qu haba del otro lado del vidrio, hicieron que cada una de las peluqueras aqu escogidas tenga una larga lista de fieles clientes, que al sentarse slo piden lo de siempre. La barbera museo Entrar a La poca es un verdadero viaje al pasado. Jabones, navajas, hojas de mquinas de afeitar y hasta una cabina de telfono

pblico de madera (que an funciona!) son slo algunos de los casi diez mil objetos antiguos que conforman una de las ltimas barberas en pie del continente. Desde la vereda de la calle Guayaquil se aprecian las primeras sillas de barbero, que datan de 1868. Con una impecable camisa blanca, chaleco dorado y zapatos de charol a dos colores, Miguel ngel Barnes, ms conocido como El Conde de Caballito, atiende a sus clientes desde hace quince aos. Durante los siete aos que tard en reunir todas las piezas del museo luch contra las burlas y la gente En personaje. que crea que estaba Miguel ngel loco. No entendan cmo, con la cantidad Barnes, ms conocido como de deudas que tena, estaba comprando un El Conde de piano francs de 1907 Caballito, y candelabros, explica atiende a sus el Conde. Luego, el afecto de los vecinos, clientes en un local al que uno los infinitos reconociparece llevado mientos, el haber sido declarado como sitio por la mquina de inters cultural por del tiempo. / la Presidencia de la In costume. Nacin y hasta haber sido el barbero de Diego Miguel ngel Barnes, better Maradona le dieron el ttulo de nobleza que known as ostenta con orgullo. The Count Uno siempre tiene of Caballito, que ponerse metas y lograrlas s o s, o morir serves en el intento. En el customers at his salon, which camino tuve que dejar muchas cosas, e incluso is like taking a a amigos y familiares journey back in que no entendieron mi time. apuesta, relata con los ojos brillosos. Luego se levanta, se pone la capa negra que llega casi hasta el piso y se pone a trabajar: siempre erguido, como un conde. Twist y cortes S. El quinto integrante de la banda de Liverpool es argentino y peluquero. Se trata de Gerardo Weiss, uno de los cuatro estilistas oficiales del mundo Beatle reconocidos mundialmente. Trabaj para Roberto Giordano y le lleg a cortar el pelo a Luis Alberto Spinetta, hasta que un da se cans de ser un empleado ms: remodel por completo su local del barrio de Flores y lo convirti en un altar a John, Paul, Ringo y George. All recrea desde el flequillo de los inicios rockeros de la banda hasta las largas cabelleras de la era de Let It Be. Para Gerardo, los reconocimientos nacionales e internacionales, que incluyen al barbero

Julio Pan de Penny Lane (aquel de la famosa cancin), son una enorme caricia al alma. A los 53 aos, afirma que vive feliz y que intenta que cada persona que vaya a su local se sienta igual. La coleccin de la peluquera la rene desde 1971 y hoy tiene desde grabaciones inditas hasta a John Lennon tarareando La Cumparsita. Pero sin dudas, el tesoro ms preciado de su fanatismo es su hijo Lennon (s, as se llama), el nico argentino registrado con ese nombre. Parafraseando en forma contraria a John y su Dream is Over, Gerardo afirma que su sueo an no termin: Me queda por cumplir conocer a Ringo o Paul y viajar a Liverpool. Tengo ese hermoso deseo de conocerlos un sueo que, a veces, no me deja dormir. El templo de los futbolistas Gracias por las ancdotas y los consejos. Nos habls del corazn y para nosotros sos como un viejo, dice uno de los tantos mensajes que los pibes del barrio le dejan a Julio Pan en las paredes de su peluquera de Villa Crespo. Por las manos de tijeras del coiffeur de los

PeluBeatle

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futbolistas pasaron Walter Samuel, Carlos Bilardo, Jorge Roa Castro, Javier Castrilli, periodistas como Cayetano y, aunque sorprende, tambin Sebastin Wainraich. Le hago dos lneas en la nuca. sa es mi marca para los pelados. Viene a hablar de ftbol, a pelear. Y es que, al igual que el conductor, todos sus clientes son apasionados por la pelota. Desde hace 20 aos, en su peluquera se respira ftbol, se ve ftbol y se habla de ftbol, pero tambin hay lugar para mujeres: Obviamente! Siempre son bien recibidas. sta es una peluquera familiar, de barrio, responde enrgico entre ms de 350 camisetas firmadas y diferentes recuerdos de los futbolistas. Julio jug en Defensores de Belgrano y siempre quiso llegar a Primera Divisin, pero no pudo. As, su profesin y su pasin se fueron mezclando naturalmente y, sin pensarlo siquiera, surgi el santuario futbolero de la calle Julin lvarez. El primer souvenir que recibi fue una bufanda del Liverpool, luego vino el boca a boca y hasta Bilardo, en su era del gatorei, lo us como cbala: Durante siete fechas le cort el pelo a todo el plantel. Despus perdieron y no me llamaron ms.

Prana Peinados en copa cappuccino que les preparamos siempre o Porque desde hace un tiempo ya qued ms la copa de champagne para terminar su da que claro que ir a una peluquera no slo como se lo merecen, remata Liliana. implica cortarse el pelo, en Red Velvet Hair Boutique decidieron apuntar a todos los sen> To discover Buenos Aires, you need to walk tidos y agregar valor al rubro. La idea fue crear un espacio para que mujeres y hombres around and take a good look at it. Its streets hide an infinity of secrets that often go unnoticed by hedonistas disfruten de un momento de rethe city dwellers due to their busy pace. In search lax y experimenten otros placeres sensoriales al momento de cambiar de estilo, explica of these secrets, across the city's neighborhoods you can find some unusual hair salons that are all su mentora y directora creativa, Liliana completely different Mximo. yet do share one comA los clientes les Red Velver Hair Boutique mon thread: they are all ofrecen un iPod totally unique. para escuchar The passion for creamsica y relajarse, ting the hair style the la posibilidad de sacustomer wants, the borear un exclusivo personalized service, caf italiano, una and that extra touch copa de champagthat only those who ne y degustar las have ventured inside tortas de la casa a will know about, all cargo de Madame mean that each of theLully Ptisserie. se hair salons have a Inaugurado el very long list of faithful ao pasado en customers who come in pleno corazn de and ask for the usual. Recoleta, se trata de la primera boutique The Barbershop para el pelo que Museum fusiona los servicios Going into La poca clsicos con toques is a real journey into gourmet. the past. Soap, razors, En el exclusivo razor blades, and even saln se respira un a wooden public phone ambiente privado booth (still works!) are y zen, donde cada just some of the nearly detalle est pensado ten thousand antiques that make up one of the hasta la perfeccin. Al principio los clientes continent's last remaining barbershops. se acercaban a la caja creyendo que tenan From the sidewalk of calle Guayaquil, you can see que abonar lo consumido. Ahora llegan, nos the barbers' chairs dating from 1868. In a crisp dejan su abrigo y nos piden ese rico

Nuevos nichos En snscrito, prana quiere decir energa vital. Desde la vereda, las tres sucursales de Belgrano parecen una ms del montn, pero una vez que se cruza la puerta de entrada, la msica de los DJs en vivo suena a todo volumen y contagia felicidad al instante. Peluqueros jvenes, un ambiente distendido y cool, cortes descontracturados y hasta color tatoo en el pelo. Todo eso es Prana y es muy normal ver pasar desde chicos a abuelas buena onda. Pero adems de los servicios convencionales, la peluquera brinda un plus extra que ya la convirti en un verdadero espacio de encuentro: entre secadores y tijeras, se realizan shows de bandas en vivo para difundir a esos artistas del indie que no tienen lugar en otros circuitos. Hay muchos que van a ver a la banda, pero tambin los que slo fueron a cambiar su look, se encuentran con msica en vivo y en general de estilos marginados o vanguardistas. Sern los nuevos nichos para el rock independiente? Quin sabe, se pregunta Andrs Sampayo, unos de los msicos que participaron del ciclo organizado por el artista Law Pop. Y agrega: Prana en particular ostenta buena onda, mucha pila y corazn para este tipo de eventos. Poder tocar en peluqueras me parece una idea fascinante y un ejemplo a copiar.
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white shirt, gold waistcoat and two-tone patent speak from your heart and you're like a dad to then the team lost and they didn't call me back leather shoes, Miguel Angel Barnes, better known us. You're the master," reads one of the many again." as The Count of Caballito has been serving cusmessages that the neighborhood kids have left tomers for fifteen years. for Julio Pan on the wall of his Villa Crespo salon. New Niches "During the seven years it took me to get toThe hairdresser to the soccer stars has cut the In Sanskrit, Prana means life energy. From the gether all the antiques for the museum, I had to hair of Walter Samuel, Carlos Bilardo, Jorge sidewalk, the three branches in Belgrano do put up with people teasing me and thinking I was "Roa" Castro, Javier Castrilli, journalists such not stand out from the crowd, but once you crazy. They couldn't understand how I was buying as Cayetano, and although it might surprise you, venture inside, you discover the live music a 1907 French piano and chandeliers with the Sebastin Wainraich. "I leave two lines in his hair played by DJs that is blaring out, and that insamount of debt I had," says the Count. He finally at the back of his neck. That's my trademark for tantly lightens your mood. won his noble nickname thanks to his neighbors' bald guys. He comes here to talk about football, Young hairdressers, a relaxed and cool atmosaffection for him, the endless accolades, his to fight. He's the greatest." And just like him, all phere, unusual haircuts and colors. All of this barbershop being declared a site of is normal in Prana, a place where El objetivo para ganar? Ser nicas, al menos para la you can see people of all ages, cultural interest by the Presidency of the Nation, and becoming Diego percepcin de los clientes frecuentan las peluqueras. from grandmothers to kids. But in Maradona's barber. addition to conventional services, In search of these secrets, across the city's neighborhoods you "You always have to set yourself goals, the salon also offers an additional can find some unusual hair salons that are all and you have to achieve them, or die service that has transformed it into completely different yet do share one common thread: trying. I have had to leave many things a true meeting place: between the they are all totally unique. behind, including friends and family dryers and the scissors, live shows who did not understand my idea," he are performed to help spread indie says with a glimmer in his eye. Then he gets up, of the customers are passionate about soccer. artists that have no place in other circuits. puts on his black cape that almost reaches the For 20 years, his hairdressing has been all "Lots of people come to see the bands, but floor, and goes back to work. about soccer, they watch soccer and they talk there are also those who just come to get their about soccer, but there is also room for women: hair styled, the bands that play generally play Twist and Cut "Obviously! They are always welcome. This is a new or modern styles. Is this the new niche Yes. The fifth member of the Liverpudlian band is family hair salon, a neighborhood hair salon," refor indie rock? Who knows," wonders Andrs Argentine... And he's a hairdresser. We're talking plies Julio standing among the over 350 signed Sampayo, one of the musicians who have about Gerardo Weiss, one of the world's four shirts and different memorabilia. taken part in the shows organized by artist recognized official Beatle-world hairdressers. Julio played for Defensores de Belgrano and Law Pop, adding: "Prana has a really good He used to work for Giordano, and even cut Luis always dreamed of playing in the first division, atmosphere and a lot of motivation and heart Alberto Spinetta's hair, until one day he got tired however, it was not to be. Thus his profession for this type of events. I think that playing at of just being a simple employee: he completely and his passion slowly began to combine, evenhair salons is a fascinating idea and something remodeled his Flores store and turned it into an tually becoming the soccer shrine on calle Julin that could catch on." altar to John, Paul, Ringo, and George. There, he lvarez. The first piece of memorabilia he was recreates everything from the band's fringes dugiven was a Liverpool scarf, word began to traHairstyles in Cup ring the early days to their long hair styles during vel until he found himself cutting Bilardo's hair, For some time now, it has been more than the Let it Be era. who thought him something of a lucky charm: "I clear that going to the hairdresser does not Gerardo says that the national and internacut the whole team's hair for seven games. But only mean getting a haircut. At Red Velvet tional recognitions (including the Barber on Hair Boutique, they have decided to target Penny Lane, the one in the famous song), are all the senses and add value to the field. "Our something he is "immensely proud of." At 53 idea was to create a space for women and men Raros peinados nuevos years of age, he says that he is a happy person alike to enjoy a relaxing time and experience * PeluBeatle and that he tries to make every one of his other sensory pleasures while changing hairsEustaquio Cambieses 1848, Flores. customers feel happy too. He has been putting tyle," says the salon's mentor and creative Tel.: 4611-0953 together his Beatles collection since 1971, and director, Liliana Maximo. today has everything from unreleased recorClients are offered an iPod so that they may * La poca Guayaquil 877, Caballito. dings to a recording of John Lennon humming listen to music and relax, the chance to enjoy Tel.: 4903-7799 "La Cumparsita." But undoubtedly, his most an exclusive Italian coffee, a glass of chamtreasured Beatles-related possession is his son, pagne, and to enjoy cakes by Madame Lully Julio Pan * Lennon (yes, that's how he is called), the only Patisserie. Opened last year in the heart of Julin lvarez 325, Villa Crespo. Argentine registered with that name. Recoleta, this is the first hair boutique that Tel.: 4854-3628 Unlike John, who sang 'The Dream is Over," blends a classic service with gourmet touches. * Prana Gerardo assures us that his dream is not over The exclusive lounge has a private, Zen atBelgrano: yet: "I still have to meet Ringo and Paul, and mosphere, where every detail is designed to Av. Crmer 2383. Tel.: 4788-6708 travel to Liverpool. My biggest dream is to meet perfection. At first customers, used to think Amenabar 2237. Tel.: 4781- 8877 them... It is a dream that sometimes keeps me that they had to pay for what they had eaten Blanco Encalada 2644. awake at night." or drunk. Now they arrive, they give us their coat, and they ask us for the same delicious * Red Velvet Hair Boutique French 2657, Recoleta. cappuccino as always or a glass of champagne Tel.: 4808-0450 Soccer Players' Temple to round off their day in the way they deser"Thanks for the anecdotes and the advice. You ve," concludes Liliana. 44 CielosArgentinos: Agosto / August 2013