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Module Introductions

Content

Activity Module 1 The Intro to & basics of social media

Real life social network

Introduction to social media Various social media sites & their functionality WIIFM- What's in it for me?

Module 2 Creating a social media presence Creating profiles on various networks with basic infoDifferenciating between personal & professional Every social media site serves a different purpose- Determining your NEED from a particular social media platform Personal profile- ingridients Professional profiles- ingridients Module 3 Customizing a profile Facebook Twitter Blog LinkedIn

Activity Module 4 The importance of groups

The importance of groups/communities

How to identify & join relevance groups based on interest

Being part of the conversation Using UGC for knowledge building & collaboration

Assignment Recap & question End of Day1

Complete your individual social media profiles created at each network; based on inputs gained in today's sessions and join at least 3 groups at each platform based on your interest & need from that platform

Methodology

2 groups of 10-12 each, every one puts in 3 passion tags for themselves and stick it on them common chart paper for the group. Then everyone joins their tags with similar tags using felt pens so that the diagram will become a network on paper.

Class room/lecture based

Tea Break

Class room/lecture based Discussions based

Hands on- real time

Lunch Break

Group based exercise Involving 3 group names and each participant identifies themselves one group and then they are given a building block exercise with a time limit to compete with the other groups. After the activity we will ask them why they joined a particular group & if they feel now that they should have joined another. Class room/lecture based

Tea Break

Logistical requirements

Slides/Material

No. of slides

Time 15

Flip charts post it bundles and sketch/felt pens equivalent to number of participants

30

Projector & screen, internet connection for laptop Ready Need to prepare Ready 15 10 25 15

Projector & screen, internet connection for laptop

Real time 10

10 10 10

Individual computers with internet connection 10 10 10 10 60

20 Lego or wooden blocks per group, flip chart, markers Projector & screen, internet connection for laptop Slides to be made By Gautam

30

15

15 15 15

45 15

Trainer Abhimanyu

Both

Gautam

Abhimanyu

Both

Both Gautam

Both Both

Module

Content Checking a few of the profiles and assignment results, driving discussions around it, taking note of any challenegs faced

Assignment discussion

Module 5 Using facebook for networking

Text & photo tagging Facebook pages- how they work & how can they be used for business & networking Facebook groups- how they work & how can they be used for business & networking Facebook Events- A great way to promote organizational happenings Facebook fmbl tabs & apps- how they work & how can they be used for business Dos & don'ts. How it started. Harvard. Whom to connect with.

Module 6 Using Twitter for networking & collaboration

Whom to follow- following & follow back phenomenon Twitter hashtags & @mentions Whom to connect with- searching relevant people using 140 characters to build your personal brand & collaborate with colleagues & counterparts

Module 7 Using LinkedIn for networking & collaboration

Linkedin profiles- How to optimize your profile to make It appealing Joining the right groups Asking for & giving recommendations LinkedIn news & question & answers Using LinkedIn for career progression

Module 8 Using bloggging for networking & collaboration

Best blogging sites What to blog about & how often Customizing your blog & content How to optimize your blog & make it searchable Corporate blogs- how important is it to have one?

Activity Module 10 Importance of connecting with influencers & being one

Influencers exercise

Using social networking as a leadership tool Using social networking for best practice sharing

Module 11 Social Media for knowledge management. How can an organization use social media

Social media as a collaboration tool within large teams Using social networking to overcome geographical hurdles Social networking for inter department and inter organizational collaboration Organizational policy for social networking by employees

Recap & questions

End of Day 2

Methodology

Class room/discussions based

Class room/lecture based

Tea Break Class room/lecture based

Class room/lecture based

Class room/lecture based

Lunch Break

Everyone is divided into 3 groups and givena topic to discuss and after 10 minutes each group is collectively asked which member in the group was the 'Expert' and why. Each reason is taken down. Class room/lecture based

Tea Break

Logistical requirements

Slides/Material

No. of slides

Time

Projector & screen, internet connection for laptop

30

Projector & screen, internet connection for laptop 5 5 5 5 10 15 15 Projector & screen, internet connection for laptop 5 10 15 15

Projector & screen, internet connection for laptop 5 10 5 15 10

Projector & screen, internet connection for laptop 5 10 10 10 10

60

Flip chart, white board & marker pen Projector & screen, internet connection for laptop

30

15 15 15

15 15 10 5

15

Trainer

Both

Abhimanyu

Gautam

Abhimanyu

Gautam

Both

Abhimanyu

Gautam

Module

Content

Activity

Group activiy Presentations

Tea Brea Activity Presentations

Recap of all presentations

Case study 1

Example of facebook being used by a business effectively

Lunch Bre Case study 2 Example of Twitter being used by a business effectively

Case study 3

Example of LinkedIn being used by a business effectively

Tea Brea Case study 4 Recap & questions Example of Blogs being used by a business effectively

Assignment End of Day 3

Use social networking in your work or for any other interest to apply all the principles learned in this training for the next 3 months and aim to do the following- Create a highly optimized profile on the social media sites of your choice, Add at least 100 relevant connections/friends on each that will help you in your work in some way, create at least ONE group or community around an area of your expertese or interest that is joined by at least 25 other professionals having the same expertise or interest

Methodology

4 groups each is given one platform and is to come up with a strategy on how NTPC can use that platform to achieve any business objective or benefit any function Group 1 presentation Group 1 Q&A Group 2 presentation Group 2 Q&A Tea Break Group 3 presentation Group 3 Q&A Group 3 presentation Group 3 Q&A

Class room/lecture based Lunch Break Class room/lecture based

Class room/lecture based Tea Break Class room/lecture based

Logistical requirements

Slides/Material

No. of slides

Time

30 10 10 10 10 15 10 10 10 10 10

Projector & screen, internet connection for laptop

40 60

Projector & screen, internet connection for laptop

40

Projector & screen, internet connection for laptop

40 15

Projector & screen, internet connection for laptop

40

Trainer