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The document discusses a study on advertisers' perceptions of Indulge, a weekly supplement of The New Indian Express newspaper. The study used questionnaires and interviews of 30 advertising clients to understand their brand image and perceptions of Indulge. The findings revealed that advertisers perceive Indulge positively as an attractive product that depicts new trends in the Chennai market. The document also provides background on perception, advertising, research methodology used in the study including data collection and instruments.
The document discusses a study on advertisers' perceptions of Indulge, a weekly supplement of The New Indian Express newspaper. The study used questionnaires and interviews of 30 advertising…