Questionnaire

This survey questionnaire is a part of an independent study of Master in Business Ad mi n i s t r a t i o n ( M B A ) i n Ga n d h i n a g a r . Th e o b je c t i v e o f q ue s t i o n n a i r e i s t o s t u d y c o n s u me r b e h a v i o u r t o wa r d s p u r c h a s i n g a M a h i n d r a c a r

Basic: Name:-_________________________________________ Age(select):(1) Less than 20 year (2) Between 20 to 30 year (3) Between 30 to 40 year (4) Between 40 to 50 year (5) More than 50 year Gender:(1) Male (2) Female Income:(1) Less than 2,00,000 (2) 2,00,000 to 5,00,000 (3) 5,00,000 to 10,00,000 (4) 10,00,000 to 15,00,000 (5) More than 15,00,000 Educational qualification:(1)S.s.c (2)H.s.c (3)Graduation (4)Post graduation (5)others:-_______________ Place:-__________________
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 Main questionnaire:Tick mark the option to choose your opinion about the question in brackets (1)
What is your current automotive brand?

(2)

Toyota Honda Nissan Hyundai Chevrolet Maruti Suzuki Ford Mercedes Benz Volvo BMW None a car

( ( ( ( ( ( ( ( ( (

) ) ) ) ) ) ) ) ) )

What type of car do you prefer? A. Small car ( ) B. Sedan ( ) C. Suv What is your perception about Mahindra automobiles product? A. Very good ( ) B. Good ( ) C. Average ( ) D. Bad ( ) E. Very bad ( )

(3)

(4)

If you are going to be a customer of M&M cars in future, what will be your expectation? A. More variety of car ( ) B. Improved quality of car ( ) C. More value of money ( ) D. Better after sales service ( )
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(5)

Which brand according to you Mahindra Automobiles in India? A. Tata B. Ford C. Toyota D. Maruti Suzuki E. Hyundai

is giving the most competition to ( ( ( ( ( ) ) ) ) )

(6)

What about the Price of Mahindra cars? A. Very high ( ) B. High ( ) C. Average ( ) D. Low ( ) E. Very low ( ) Do you think that the cars of Mahindra are capable to attract todaysgenerations? A. Highly attractive ( ) B. Attractive ( ) C. Average ( ) D. Low attractive ( ) E. Very low attractive ( ) What is the best thing in Mahindra cars? A. Quality ( ) B. Style and Design ( ) C. Service ( ) D. Price ( ) Do you like the Mahindra XUV 500? A. Very high ( ) B. High ( ) C. Average ( ) D. Low ( ) E. Very low ( )

(7)

(8)

(9)

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(10) What do you think about the design & style of Mahindra XUV 500? A. Very good ( ) B. Good ( ) C. Average ( ) D. Bad ( ) E. Very bad ( ) (11) What do you think about the interior of Mahindra XUV 500? A. Very good ( ) B. Good ( ) C. Average ( ) D. Bad ( ) E. Very bad ( ) (12) New technologies such as Bluetooth, DIS, Reverse parking sensor are given in the XUV 500 is it good & going to make you feel comfortable while driving? A. Very good ( ) B. Good ( ) C. Average ( ) D. Bad ( ) E. Very bad ( ) (13) The extraordinary placement of the indicator switch, power windowswitches, is going to make the driver feel? A. Highly comfortable ( ) B. Comfortable ( ) C. Average ( ) D. Uncomfortable ( ) E. Highly uncomfortable ( )

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(14) What do u think about the space available in Mahindra XUV 500? A. Very high ( ) B. High ( ) C. Average ( ) D. Low ( ) E. Very low ( ) (15) Mahindra XUV 500 has got new segment of 4x4 car, what do you think about it? A. Very good ( ) B. Good ( ) C. Average ( ) D. Bad ( ) E. Very bad ( ) (16) What do you think about the price of Mahindra XUV 500? A. Highly priced ( ) B. Moderate price ( ) C. Low price ( )

(17) Finally if you want to have a car of Mahindra XUV 500? A. Yes ( B. No ( C. Cant say (

mid-level Suv, will you go for ) ) )

(18) At last do you think it worth the value of money you spent on Mahindra XUV 500? A. Yes ( ) B. No ( ) C. Average ( ) Thank you for your valuable time.

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