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Kitty O. Locker Stephen Kyo Kaczmarek 2002 McGraw-Hill Ryerson Limited. All rights reserved. Kathryn Braun
odule 1
Introduction to Business Communication
Skills to
Reflect on your own current communications skills. Establish realistic goals for building on those skills. Analyze the purpose, audience, context, and form of your messages.
2002 McGraw-Hill Ryerson Limited. All rights reserved.
odule 1
Introduction to Business Communication
Topics
What is business communication? Will I really have to write? What is an effective message? How do I begin to analyze communications situations?
use form letters or templates when I need to write. being hired as an accountant, not a writer. just pick up the phone.
Im
Ill
Skills 2000+ (The Conference Board of Canada) lists these communication skills: z Read and understand information in a variety of forms (words, graphs, charts, diagrams). z Write and speak so others pay attention and understand. z Listen and ask questions to appreciate other points of view. z Share information using a range of technologies. z Use relevant field-specific knowledge to explain ideas.
Basic Purposes
All workplace writing has at least three basic purposes:
z To inform. z To request or to persuade. z To build goodwill.
External
z Customers/Stockholders z Unions/Government Agencies z Press/General Public
2002 McGraw-Hill Ryerson Limited. All rights reserved.
PAIBOC
P A I B O C
What are your purposes in writing? Who is (are) your audiences? What information must your message include? What reasons or reader benefits can you use to support your position? What objections can you expect your reader(s) to have? How will the context affect reader response?