Marketing Plan

Maytipan Metal Corporation
Finer than Steel. We Deliver.
I. Executive Summary
Various scenarios are seen in the Philippine Economy nowadays. Years of transition in the country transformed us from a third world country to a developing country. With this, introduction to new industries and engagements are done by the government to keep up with the trends present in other developing countries as well. Industrialization is one of the many changes that happened to our country for the past few years. The skyscrapers of New York seem to have counterpart here in the Philippines which can be found in Ortigas. Given this phenomenon, the Maytipan Metal Corporation (MMC) is born. The impact of industrialization is an abrupt increase in the demand for metal like steel and such due to heightened construction of infrastructures such as high-rise buildings and condominiums therefore providing enough demand for Maytipan Metal Corporation to cater up unto this day. Like any other company, the objective of Maytipan Metal Corporation in establishing business is simple; to be profitable and to be able to expand to greater heights. With enough demand to answer to, and ample supply resources, the company offers various products and services competitive enough to generate profit and at the same meet the standards of clients. Maytipan Metal Corporation is located at 2603 Juan Luna St., Gagalangin, Tondo Manila. It covers basically wholesale, and retail of metal and steel, and providing service of cutting, fabricating, and such of metal to consumers desiring to do business with them. The companys competition is also inevitable since roughly, 29% of the corporations in the
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Philippines are engaged in metal and construction industry also. MMC possesses like any other companies strengths and weaknesses that determine the organization as a whole. Various opportunities are laid in for the company yet inevitably, threats exist alongside them. Since the Philippines is primarily not a producer of metal and steel; we are but one of the many importing countries of such commodities. Because the metal industry is not price-regulated by the Department of Trade and Industry (DTI), price levels of products depend on the foreign price level in the world market. No advanced technologies are present in the company and some of their equipment used in operation are already fully-depreciated yet retained by the company since maintenance costs are relatively cheaper rather than acquiring new ones. The company is one of the many corporations that are also engaged in the metal industry. Its market share is 0.03% which may relatively be small but does not hinder the company to continue to join in and compete with other companies. Profitability of the company is always above breakeven which is a sign but not the sole basis of the good health of the business. The Marketing group proposes some strategies to improve the companys sales like Green Marketing. Eco-friendly products which possess certain qualities and advantages are to be offered as an alternative not as a requirement to clients when they acquire of the companys product. Improvements on the order processes are to be implemented in order to established better relationship and communication with prospect and present customers. Acquisition of properties for warehousing is also advised in the event of expansion depending in the global economic situation and present government administration. Increase in transportation aspect is also to be done to be able to deliver and accommodate the demands of clients.
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Promotional aspect of the company should also be upgraded. Though yellow pages and website promotions seem to work just fine at the moment, additional promotional schemes are advised such as social networking sites advertising like Facebook, Twitter, etc. Boosting the Word-of-Mouth strategy will also help the company to increase sales and be known to a lot of companies seeking products and services that their company offers. The Marketing team also proposes imprinting of brochures to be given to prospect clients that showcase the companys products, goods, and services. A 1o-day action plan is proposed by the team to jump-start these said strategies.
II.
Introduction
We are currently in the Era of Industrialization, the period where theres significant
increase in the demand of building infrastructures, high-rise buildings and the like. Steel constitutes a basic prerequisite in developing these things. With its almost ten years of existence, Maytipan Metal Corporation has already paved its way tremendously in the markets of the metal industry. The companys vision is to be the leading wholesaler and retailer of high quality metals, steel, steel pipes, steel fittings and other construction related materials. On the other hand, the mission of the company is to create strong relationship with its customers and to provide motivation for the general public to build infrastructures with high standards using their products that will surely exemplify excellence. In addition, the corporation strives to minimize if not eradicate the possible harmful effects of their operations in the environment.
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Furthermore, Maytipan Metal Corporation seeks to achieve the following goals that are based on the entitys mission, to further improve their operations: 1) Increase revenues by at least 15 percent each year 2) Expansion of business to become more competitive in its industry 3) Increase public awareness to further widen the number of their business and consumer markets 4) Venture into providing products in its industry that were not previously offered in the company but is demanded in the business and consumer markets 5) Provide more job employments On the other hand, the company has to provide rooms for development with some operational, employee, management and business-development issues to further lengthen the life of their business and to achieve the goals the entity specified.
III.
History
Background of the Study
When the status of the metal industry in the Philippines dramatically increased, the incorporators of the Maytipan Metal Corporation decided that they wanted a piece of the pie. On July 16, 2003 the formal establishment and registration of the corporation to Securities and Exchange Commission took place. The company, since then, has been engaged in whole sale and retail of metal, steel, steel pipes, steel fittings and other construction related materials. It also provides services such as: cutting plates, tool steel shafting and other steel materials; fabrication of built-up beams, tubular, and wide flanges; and straightening of steel materials.
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With a starting capital of PHP 2,000,000 which is considerably a low capital with regards to the nature of the business they are engaged with. This evidently becomes one of the hindrances of the company but through proper management and hard work, the entity has become financially capable and robust throughout the years. Additionally, Maytipan Metal Corporation has engraved a good reputation in the business and consumer markets. It has accumulated 57 regular and big clients of which 15 are fishing or shipping deals. In the companys 23 major clients, notable among them are the New City Builders Inc. or famously known as the Sogo Hotels Group of Companies, Regan Industrial Sales Inc., and the Manila Water Company Inc. Organizational Structure Figure 1.0
The organizational structure of this company is composed of a President, followed by the Vice President who has direct control to the Marketing Department, Corporate Treasurer which is in-charge of the Accounting, Sales/Purchasing, and Service/Warehouse Department; and the
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Corporate Secretary which is in-charge of administrating the Legal/Human Resource Department. Office Location Figure 2.0
The company is located at 2603 Juan Luna Street, Gagalangin, Tondo, Metro Manila.
IV.
Current Marketing Situation
A. Product Situation The company is engaged in wholesale and retail of metal, steel, steel pipes, steel fittings and other construction related materials. All of the materials selected will be of the best available quality suitable for the needs of the consumers. It also provides services such as: cutting of plates, tool steel shafting and other steel materials, fabrication of built-up beams, tubular and wide flanges; and straightening of steel materials. The company ensures high-quality services to be given to every client.
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2603 Juan Luna St. Gagalangin, Tondo, Manila Tel. No.: 253-8039, 253-8030, 253-8517, 253-8454 Fax No.: 253-8291
2603 Juan Luna St. Gagalangin, Tondo, Manila Tel. No.: 253-8039, 253-8030, 253-8517, 253-8454 Fax No.: 253-8291
PRODUCT LIST *Angle Bar (Equal & Unequal) *Aluminum Sheet *Flat Bar *Cold Rolled & Hot Rolled Sheets *Channel Bar *M.S. Plate *Square Bar *ABS Plate *Plain Round Bar *AR Plate *Deformed Round Bar *Stainless Steel Plate & Shafting (Structural& Intermediate) *Tool Steel Shafting *Tubings (1045; 4140 & 4340) (Round, Square & Rectangular) *Wide Flange Bea *B. I & G. I. Pipes (Rolled & Built-Up) (Welded & Seamless) *Cold Rolled Shafting *I Beam *C.R. Hexagonal Shafting *G.I. Elbow *Tiger Bronze (Solid & Bushing) *Slip-On-Flange *C & Z Purlins *Key stock *Expanded Metal *Steel Fittings
* Others: Hardwares: Construction Materials; Electrical; Instrumentation; Valves and 3000 lbs. fittings
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SERVICES OFFERED
Cutting of: Plates, Tool Steel Shafting, Other Steel Materials; Fabrication of Built-Up Beams, Tubular and Wide Flanges; Straightening of Steel Materials. Figure 3.0
MILD STEEL WHOLE & CUT SIZE MILD STEEL PLATE TOOL STEEL TIGER BRONZE
ANGLE BAR
EQUAL & UNEQUAL ANGLE BAR
FLAT BAR
DEFORMED BAR
CHANNEL BAR
C-PURLIN
TIGER BRONZE
SQUARE BAR
WIDE FLANGE
I-BEAM
COLD ROLLED
Z-PURLIN
GALVANIZED STEEL & COPPER SHEETS
EXPANDED METAL
KEYSTOCK
SLIP ON FLANGE
CARBON STEEL
STAINLESS STEEL SEAMLESS PIPE & TUBE
GALVANIZED IRON PIPE
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B. Marketing Situation Maytipan Metal Corporations principal office is located at #2603 Juan Luna St. Tondo, Manila. The building is positioned in an industrialized, strategic place that can be easily visited by the clients. The value of service they give their customers is equal and made with careful and due diligence. They give the same quality of service and importance to each customer whether they are in the small or large scale business. Furthermore, all customers would want to pay for a specific commodity for a reasonable price. Consequently, the company gets its desired number of consumers and target sales by making their products price charged accordingly and fairly. C. Competitive Situation The latest published Census of Philippine Business and Industry (CPBI) by the National Statistics Office (NSO) covers 6,397 firms in the manufacturing sector with average total employment of 20 and over. Steel and steelrelated industries recorded a total of 1,895 establishments which is 29.6% of manufacturing firm count. The number of companies present in the metal industry is significantly high, therefore making the competition inevitable. Moreover, in the industry of metal and steel since it is not a basic need or necessity, the government is not regulating the pricing schemes of the businesses; therefore, the prices of the goods they cater are probably in line with the other competitors. It doesnt mean that the companies are in the oligopoly state because they do not have an agreement as to what their prices should be. Currently, most of the competitive companies are just having the same way of thinking because most of them
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are applying the law of supply and demand in their operations. With that, they mostly base their competence to the demand of the market. Technically speaking, it doesnt create competition as to prices but rather competition into meeting the demand of the customers with the least reasonable price they can offer. In addition, the major competitors of the businesses in the Philippine metal industry are not the legal domestic companies but rather the smugglers. The costs of the products that the smugglers provide are relatively much cheaper because they do not pay the tariff of the products they import. In effect, the sales that should have been given to the legal companies are lost due to the illegal and unethical practices present in our country. On the contrary, Maytipan Metal Corporation has immensely proved that they are competitive enough to withstand the threat of such circumstances. Besides being able to provide products to clients, some of MMCs services are not present in most of the companies who are also engaged in metal industry. An example of this is Fabrication. This process is present only in a few corporations in this industry therefore creating an advantage for them to somehow monopolize the industry when it comes to that feature. D. Distribution Situation Maytipan Metal Corporation sells its products to the business and consumer markets either by wholesale or retail system. With the defined nature of the business, it certainly provides delivery services for their products. Currently, they have two Isuzu, ten-wheeler trucks and four Isuzu Elf that are actively used in delivery services. The office and the warehouse of the company are both located in #2603 Juan Luna St. Tondo, Manila. With that, the order of a specific company can be transferred
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immediately to the technical or warehouse department for the delivery of the products. With this systematic distribution system, the delivery of the products is not delayed making the customers satisfied with the performance of the entity. If it is frequently observed, the reputation of the company will be uplifted and this would possibly attract more customers that would increase the sales and revenues of the company. Maytipan Metal Corporation is one of the few metal corporations that are distributing the same line of products within the vicinity of Tondo, Manila. E. Macroenvironment Situation 1. Economic Environment We are currently in the Era of Industrialization. Evidence of it is the increase in demand for building infrastructures, high-rise building, condominiums and many more which would directly lead to an increase in the demand for the construction materials like steels and metals. These simultaneous events have tremendous effect in the business operations of the Maytipan Metal Corporation. The demand for their products would increase, thus, with enough supply, it can result to striking growth in the sales and revenues of the company. Moreover, most of the Philippine metal industrys merchandises are imported from East Asian countries like China and South Korea. The price level of the goods offered by the company depends on the world market price. To create a just price for their commodities, the Maytipan Metal Corporation must always be up to date with the current trends in the world economy.
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2. Technological Environment We are living in a fast changing millennium where in technological advancements are present. In order to cope up with the tight advanced competition, a company should upgrade their machineries, equipments and the like. The Maytipan Metal Corporation, however, has obsolete or outdated assets that are being used currently despite of its status. The benefit that the company can get out of it is that the maintenance cost is lower compared to the expenses that can be realized if new equipments are going to be purchased. On the contrary, the company is not technologically equipped and advanced. It can lessen their competitiveness leading to lower sales and revenues. Consequently, we are now in the society where in we can share, connect and socialize with other people through the use of media and social networking sites. It is a great opportunity for an entity to extend their advertising schemes and promote product awareness. But even if most businesses have already make use of the power of social networks, the Maytipan Metal Corporation still doesnt expose their wide array of products to those channels of communication. 3. Natural Environment With a growing population, increasing GDP levels and improving lifestyles, were consuming more and more. Renewable and non-renewable resources energy, water, land, minerals are in ever-higher demand. And since the relationships between these resources are strong, both the causes of, and the solutions to scarcity are complex.
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We found that the supply of many minerals and metals is struggling to keep up with rapid increases in consumption, resulting in price hikes and delivery delays. If there is a scarcity of supply in the foreign market of goods, our domestic metal industry and our economy will have a hard time because we are just importing goods from Eastern Asian countries such as China and South Korea. 4. Political Environment Proper implementation of the authority of the government can immensely affect the operations of a business. They can make policies to increase taxes, tariff on import goods, government expenses, and many more. Lately, there has been news with regards to the cutting off of government expenditures. We can analyze the effect of it in relation with the metal industry including the Maytipan Metal Corporation. Most of their major clients are coming from those who are actively handling government projects. A decline in the cash outflows of the governing body would mean that they reduce the projects they intend to do including building infrastructures. This event tells us that there is a decrease in the demand for construction materials which is not good in the metal industry. 5. Legal Environment Numerous decrees, orders and laws have been created and implemented by the government to control and supervise the Construction and Metal Industry in the Philippines. For instance, the Construction Industry Authority of the Philippines (CIAP) was created by the virtue of Presidential Decree (PD) 1746 to promote, accelerate and
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regulate the construction and metal industry. With this, the operations of the companies in those fields like the Maytipan Metal Corporation are carefully monitored if they are following the specified rules and regulations in conducting its operations. Another example is the Philippine Iron and Steel Industry Act (RA 7103) that was created by the Philippine Government to set goals and strategies to promote local steel production. This act provides opportunities for the steel industry to grow and be independent from international products.
V.
Opportunity and Issue Analysis

A. Strengths The availability of liquid assets of the business when needed The Maytipan Metal Corporation is a well-established business Openness of the entity to expand their business portfolios depending on the demand of customers The company is a pioneer in the metal industry with its almost 10 years of experience Dedicated workers and employees who practice honesty and integrity in their works The business is highly service-oriented
B. Weaknesses The capital of the business is not enough to provide additional expansion and opportunity for the operations of the company Lack of room for development for they are not open to promote public awareness through promotions and advertisements. They are already complacent with the strategy they are implementing in their business.
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Limited promotions and advertisements The business lacks proper functioning of the marketing department in their organizational structure
Some of the assets of the company are already fully depreciated
C. Opportunities Wide array of products and services available and offered to the business markets and consumer markets They provide services such as fabrication that are not available in the business portfolios of their competitors The pricing scheme of the company is in coordination with the demand of the customers Well-established relationship with their clients Highly satisfied customers tend to be loyal to the company and are likely to share their positive experiences and further recommend the company Flexibility of the company in providing additional products with regards to customers preferences Era of Industrialization the period where in theres high demand in building infrastructures, condominiums and the like. Proper practice of the authority and power of the Government in the metal industry
D. Threats Fluctuating economy the demand and supply varies in time Lack of feedback from the customers
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Less government expenditures that would lead to a decline in the demand of construction materials
Illegal practices present in the country smuggling
E. Issues Sales Promotions and advertisements Business portfolio Marketing strategy that is not updated and not competitive enough in the fast changing economy The traditional approach implemented in the business
VI.
Marketing Objectives
A. Market Share The Maytipan Metal Corporation accumulate a total sales of P267,721,448.97 for the year 2011 while the total sales of the entire metal and steel industry is P840,200,000,000. Thus, the market share of the company is .03%. Computation: Market Share= (Particular Company's Sales Revenue in Time Period X) (Relevant Market's Total Sales Revenue in Time Period X) = 267,721,448.97 840,200,000,000 =.03%
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B. Profitability Attaining profitability is the primary goal of all business ventures. Without profitability the business will not survive in the long run. Conversely, a business that is highly profitable has the ability to reward its owners with a large return on their investments. Profitability is measured in terms of income and expenses. There are three basic situations that can describe a business financial situation. Profitable if income exceeds expenses, break-even if the income of the company is equal to its expenses or the business is operating at a loss if the expenses exceed the generated income of the entity. The Maytipan Metal Corporation is always profitable enough because the income of the company exceeds its expenses. For instance, the entitys income in 2011 is P16,247,643.48 while its expenses totaled P13,048,470.71. There is a net profit of P3,199,172.77 for the year 2011.
VII.
Marketing Strategies
A. Product Strategies Maytipan Metal Corporation is a wholesaler, retailer and service provider type of business of steels, pipes and other construction related materials which are directly imported from South East Asian countries such as China, Korea, Japan and Taiwan. In line with this, the company could adapt the profitable, appealing, and ecologically aware Green Marketing by way of trading in eco-friendly construction materials in comparable to what had introduced and highlighted in the 6th China International New
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Wall-Building Materials, Equipment and Technology exhibition held last May 10, 2012. The featured products on the said exhibit allow reduced usage of natural raw materials, greater utilization of industrial waste, conservation of energy, protection of the environment, a significant reduction in emissions, less harmful wastage, increasingly high-quality; being multipurpose in function and designed with longer product lives which in all probability made it more attractive to both consumer and business markets while at the same time sustaining environmental needs. Furthermore, the entity may also extend its business portfolio by offering to the public, additional products and services related to former ones as a response to their increasing demand, thus, providing superior customer value. Figure 4.0
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B. Target Market Strategies Maytipan Metal Corporation supplies the demands of both business and consumer markets. Simultaneous to the booming metal industry of the Philippines, the company must adopt a much competent and cost-effective marketing strategies through sound and systematic market segmentation and target marketing. Maytipan Company is currently practicing Undifferentiated Marketing wherein they ignore several market segment differences and attempts to appeal to all prospective customers using the same approach through mass advertising and distribution. Apparently, the main disadvantage of this kind of marketing is that as much as it wanted to supply high quality products and services to all its clients, it fails to provide superior customer value to each and every one who has varying needs and characteristics.Taking this into account, utilization of Differentiated Marketing and Socially Responsible Target Marketing is highly proposed by the marketing team to primarily serve various market segments with distinct needs, characteristics and behaviors requiring separate marketing strategies and mixes, and making companys own interests as merely a second priority. Consequently, the entity should focus on several mixtures of market segments such as geographic and behavioral segments. Geographic segmentation is to be considered in such a way that the company would be needing a kind of marketing mix that gives emphasis on its place and promotion for the company to be able to effectively and efficiently communicate its products and make it conveniently available to specific geographic areas. On the other hand, superior customer value would be given to markets with different product responses as what behavioral segmentation implies by subsequently applying another combinations of the four Ps of marketing.
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C. Positioning Strategies Positioning Statement: To both business and consumer markets that need a high quality with a reasonable price construction materials and services, Maytipan Metal Corporation promises to deliver the generally needed steel, pipes and other construction related materials as well as the services associated with it, and delivering more than they promise in terms of excellence on its products and services standards and by having a pleasing customer approach. Products current position can be obviously perceived through the gathered consumers response on questionnaires being disseminated to them as proposed by the marketing team every time products are sold and services are rendered to them.
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Figure 5.0
Maytipan Metal Corporation (Survey) Kindly check the box that corresponds your answer. 1) How do you find our product/s and/or service/s? 5 - Excellent 4 - Highly Satisfactory 3 - Satisfactory 2 - Poor 1 - Needs Improvement
2) Does the price and services we charged for our products reasonable enough? Yes No
3) Are you willing to have another transaction/s with Maytipan Metal Corporation? Yes No
4) Will you refer Maytipan Metal Corporation to others who are in need of metal-related products and services? Yes No
5) Any comment/s or suggestion/s: _________________________________ ________________________________________ ________________________________________
We conducted our survey to 30 random customers of Maytipan Metal Corporation.

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Figure 6.0
Consumers' Response to Maytipan Metal Corporation's Market Offerings

3% 10% 3%
Excellent Highly Satisfactory Satisfactory

64%
20%
Poor Needs Improvement
We can infer from the pie graph presented above that 93% of the respondents are satisfied with the products they availed and the services that were rendered to them by the company. Figure7.0
Consumers' Response to Maytipan Metal Corporation's Price Charges

10%
Yes
90%
No
The graph shows that 90% of them said that the prices of the commodities and the amount charged for the services of the corporation are reasonable enough.
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Figure 8.0
Consumers' Willingness to have Future Transactions with Maytipan Metal Corporation

7%
Yes No
93%
We can conclude from the graph that 93% of the clients are looking forward on having future transactions with the Maytipan Metal Corporation. Figure 9.0
Consumers' Willingness to Refer Maytipan Metal Corporation to Others

10%
Yes No
90%
The graph illustrates that 90% of the respondents are willing to share and express to others, the good service experience they had with Maytipan Metal Corporation.
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Most of the clients interviewed provide positive feedbacks for the company. Usage of the tagline: Finer than Steel. We Deliver. must be noticeably employed in order for the companys market offerings to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers. D. Pricing Strategies Since Maytipan Metal Corporation imports most of their products from countries like China, Korea, Japan and Taiwan, the selling price of their market offerings would vary depending on the world market price from the said nations. The Philippine government does not regulate their pricing policies; hence, they do not have price ceilings and price floors. At present, the company employs Cost-Based Pricing wherein prices are set based on the production, distribution and selling costs plus a fair rate of return for its effort and risk or mark-up above the said breakeven which usually ranges from atleast 5 6% for cash-on-delivery (COD) transactions, whereas 8 15% for charged account dealings. Discounts are given depending on the prompt payments of the customers and using the percentage mark-up as a basis for the rate of discounting. Just and competitive prices must be regulated as the direct effect of the fluctuations of demand and supply to avoid the two extremes: too high to meet any demand; and too low to generate a profit, which would probably be a factor in achieving marketing objectives.
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E. Distribution Strategies Since producers (importers) make narrow assortments in large quantities, several marketing intermediaries were being utilized by them as well as the Maytipan company to break down the number of quantities being distributed and delivered as needed by the final consumers, thus, matching supply and demand. Maytipan Metal Corporation uses Indirect Marketing Channels of distributing their market offerings: NOTE: Intermediaries enclosed within brackets are not necessarily in chronological succession and included in the chain before products and services reach the final consumers. Figure 10.0
Producer
(Importers)
[Wholesaler]
[Jobber]
[Retailer]
Consumer
Furthermore, the company must first enhance order processes through having modern computerized order-processing system and accessible fax and phone lines to speed up the order-shipping-billing cycle. Second is, having storage warehouses and distribution centers expansions by means of acquiring and occupying available lots for new storehouses and launching new branches on other geographic areas. Lastly, in relation with the proposed expansions, means of transportation such as trucks must also be increased yielding to a greater efficiency in making goods available to target markets.
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F. Promotion Strategies Maytipan Metal Corporation is currently reaching out possible clients by frequently employing traditional advertising by means of yellow pages, business websites and credible referrals from their existing customers. However, these means and methods arent enough to provide adequate information to different prospective parties about the product. In line with this, aside from intensifying the presently applied way of promotions, the marketing team recommends the active utilization of social networking sites such as facebook and twitter. The business website must also be upgraded and continuously updated to have a much closer relationship with customers. Moreover, eprocurement must also be introduced to the public resulting to a much lesser production costs. Brochures containing the business portfolio of actual products and some relevant information as well as business cards must be disseminated. Products with distinguishing characteristics must be promoted with emphasis such as eco-friendly market offerings. Last but not the least, is to boost word-of-mouth or unpaid form of promotion since it is one of the best way of product advertising as a certain person put their reputations every time they make a recommendation, hence, persuade more customers to avail the products which leads to higher sales.
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Proposed Tri-fold Brochure Figure 11.0
Facebook Page Figure 12. 0
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VIII.
Financial Analysis
NOTE: See the original copies of financial statements on Appendices. Maytipan Metal Corporation (Revenue Regulation 15-2010) In compliance to the REVENUE REGULATION 15-2010 as Amending Certain Provisions of Revenue Regulations No. 21-2002, as Amended, Implementing Section 6(H) of the Tax Code of 1996, authorizing the Commissioner of Internal Revenue to prescribe Additional Procedural and/or Documentary Requirements in connection with the Preparation and Submission of Financial Statements Accompanying the Tax Returns. 1. The amount of taxes paid arising from its total receipts for the year ended December 31, 2011 is as follows: NET Sales Vatable Sales Zero-Rated Sales Exempt Sales Total Sales P267,721,448.97 P31,949,978.82 P266,249,823.47 1,471,625.50 P31,949,978.82 OUTPUT
2. The amount of taxes paid arising from its total purchases for the year ended December 31,2011 is as follows: NET INPUT
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Purchases Vatable Purchases Non-Vat Purchases Purchase of Capital Goods Purchase of Services Input on Rental Input on Other Goods Total Purchases 2,896,104.94 P261,257,874.79 347,532.59 P31,350,944.97 57,133.93 4,618,546.13 6,856.07 554,225.54 P253,686,089.79 P30,442,330.77
3. The amount for VAT PAID for the year ended December 31,2011 is as follows: Output Tax Input Tax VAT PAID P31,949,978.82 31,350,944.97 P599,033.84
4. Taxes and Licenses being paid for the year 2011 consists of the following: Municipal License Annual Registration Fee Community Tax Certificate Other Taxes & Licenses Due TOTAL P55,652.50 500.00 10,500.00 21,645.49 P88,289.99
5. Quarterly Tax Payment have been made for Three (3) Quarters and summarized as follows: Tax Paid 1st Quarter 2nd Quarter P17,404.63 5,591.28 2307 TOTAL
P291,624.16 P309,028.79 165,560.33 171,151.61

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3rd Quarter Total Tax Paid
4,241.50 P27,237.41
289,327.49
293,568.99
P457,184.49 P773,749.39
6. Taxes withheld by the Company for the year ended December 31, 2011 is as follows: Purchase of Services Purchase of Goods Bookkeeping Services Compensations TOTAL P258,476,643.00 P4,820,367.00 253,608,276.00 48,000.00 P96,407.34 2,536,082.76 4,800.00 266,436.00 P2,903,726.10
MAYTIPAN METAL CORPORATION Comparative Statement of Balance Sheet As of December 31 2011 Current Assets Cash on Hand and in Bank Accounts Receivable Merchandise Inventory Total Current Assets Non Current Assets TOTAL ASSETS P3,285,938.04 37,103,554.92 20,951,859.26 61,341,352.22 52,372.77 P61,393,724.99 P22,009,391.51 Liabilities and Stockholder's Equity Current Liabilities SSS Premium Payable Withholding Tax Payable Philhealth Premium Payable HDMF Contribution Payable Vat Payable Income Tax Payable Accounts Payable 29,670.20 258,590.58 5,400.00 4,000.00 29,918.91 186,002.44 55,216,324.52 27,227.10 209,965.52 5,012.50 3,600.00 230,717.01 750,632.18 15,146,374.14
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2010
P1,324,726.28 1,945,090.27 18,739,574.96 22,009,391.51
Total Current Liabilities Stockholders' Equity Subscribed and Paid Appropriated Retained Earnings Retained Earnings STOCKHOLDERS' EQUITY TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
P55,729,906.64 P16,373,528.45
500,000.00 5,000,000.00 163,818.34 P5,663,818.34
500,000.00 1,000,000.00 4,135,863.06 P5,635,863.06
P61,393,724.99 P22,009,391.51
MAYTIPAN METAL CORPORATION Comparative Statement of Cash Flow Analysis For the years ended December 31
2011 Net Income (Loss) for the Year P2,239,420.94 Add: Adjustments to reconcile net cash provided by operating activities Depreciation Gross Profit before working capital changes Changes in Assets and Liabilities Decrease (Increase) in Merchandise Inventory Accounts Receivable Increase (Decrease) in SSS Premium Payable Withholding Tax Payable Philhealth Premium Payable HDMF Contribution Payable Vat Payable Accounts Payable Income Tax Payable -2,212,284.30 -35,158,464.65 6,111,319.32 4,002,558.38 4,761.16 P2,244,182.10 2010 P3,671,057.88
P3,671,057.88
2,443.10 48,625.06 387.50 400.00 -200798.1 40069950.38 -564,629.74
8,230.90 8,497.64 1,650.00 600.00 105,540.81 -13,840,095.88 276,905.07 31 | P a g e
Maytipan Metal Corporation Net Cash provided by (used in) operating Activities Net Cash Provided from (used in) Investing Activities Purchase of Office Equipment Net Cash Provided from (used in) Financing Activities Prior Years Adjustment Net Increase (Decrease) In Cash Cash at the beginning of the year CASH AT THE END OF THE YEAR
Finer than Steel. We Deliver. 346,264.12
4,229,811.34
-57,133.93 -2,211,465.65 1,961,211.76 1,324,726.28 3,285,938.04 346,264.12 978,462.15 1,324,726.28
Capital Stock Additional Paid Up Balance December 31,2008 Changes in 2007 Net Income (loss) for the Year Additional Paid Up Capital Appropriation for Expansion Balance December 31,2007 Changes in 2008 Net Income for the Year Appropriation for Expansion Balance December 31,2008 Changes In 2009 Net Income for the Year Appropriation for Expansion Balance December 31,2009 Changes in 2010 Net Income for the Year Appropriation for Expansion Balance December 31,2010 Net Income for the Year Appropriation for Expansion P2,000,000.00 P500,000.00 P1,000,000.00 2,000,000.00 500,000.00 1,000,000.00 1,000,000.00 2,480,273.76 -1,000,000.00 464,805.18 3,671,057.88 P4,135,863.06 3,671,057.88 2,480,273.76 1,964,805.18 3,671,057.88 P5,635,863.06 3,671,057.88 2,000,000.00 125,000 Appropriation Retained Earnings -1,756,453.46 175,934.20 375,000.00 2,000,000.00 500,000.00 -1,580,519.26 565,050.67 2,000,000.00 500,000.00 -1,015,468.59 Total Equity -1,631,453.46 175,934.20 375,000.00 -1,080,519.26 565,050.67 -515,468.59
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Maytipan Metal Corporation Changes in 2011 Net Income for the Year Prior Year Adjustment (2009,2006,2007) Appropriation for Expansion
4,000,000.00 P5,000,000.00 For the years ended December 31
2,239,420.94 -2,211,465.65 -4,000,000.00 P163,818.34
2,239,420.94 -2,211,465.65 P5,663,818.34
MAYTIPAN METAL CORPORATION Comparative Statement of Income
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2011 SALES Less 267,721,448.97
2010 248,076,920.20 24,850,894.28 226,903,527.25 251,754,421.53 18,739,574.96 2010 233,014,846.57 248,076,920.20 15,062,073.63 24,850,894.28 4,871,380.00 226,903,527.25 256,702.20 251,754,421.53 46,900.00 18,739,574.96 34,200.00 233,014,846.57 2,060,870.46 15,062,073.63 168,555.39 184,901.65 740,443.02 4,871,380.00 223,223.59 256,702.20 751,073.28 46,900.00 42,555.14 34,200.00 58,900.50 2,060,870.46 168,555.39 184,901.65 740,443.02 9,817,705.23 223,223.59 751,073.28 5,244,368.40 42,555.14 1,573,310.52 58,900.50 3,671,057.88
Cost of Sales Merchandise Inventory, Beg. 18,739,574.96 Add: Purchases 253,686,089.79 For the years ended December 31 Total Goods Available for Sale 272,425,664.75 Less: Merchandise Inventory, end 20,951,859.26 2011 Cost of Goods Sold 251,473,805.49 SALES 267,721,448.97 Gross Profit 16,247,643.48 Less Less Cost of Sales Operating Expenses Merchandise Inventory, Beg. Salaries and Wages Add: Purchases SSS, ECC Contribution Total Goods Available for Sale Philhealth Contribution Less: Merchandise Inventory, end HDMF Contribution Cost of Goods Sold Subcontractor 18,739,574.96 5,698,728.94 253,686,089.79 330,656.50 272,425,664.75 60,037.50 20,951,859.26 42,000.00 251,473,805.49 4,618,546.13 16,247,643.48 169,288.54 178,522.00 860,541.35 5,698,728.94 213,134.88 330,656.50 319,474.24 60,037.50 254,726.12 42,000.00 88,286.99 4,618,546.13 36,000.00 169,288.54 173,766.96 178,522.00 4,761.16 860,541.35 13,048,470.71 213,134.88 319,474.24 3,199,172.77 254,726.12 959,751.83 88,286.99 2,239,420.94 36,000.00 173,766.96 55,652.50 4,761.16 500 13,048,470.71 10,500.00 3,199,172.77 21,634.49 959,751.83 88,286.99 2,239,420.94 55,652.50 500 10,500.00 21,634.49 88,286.99
Gross Profit Communication Electricity and Water Less Operating Expenses Fuel and Lubricants Salaries and Wages Representation SSS, ECC Contribution Miscellaneous Philhealth Contribution Supplies HDMF Contribution Taxes and Licenses Subcontractor Professional Fees Communication Security Services Electricity and Water Depreciation Expense Fuel and Lubricants Total Operating Expenses Representation Miscellaneous NET INCOME (LOSS) FROM OPERATION Supplies Less Provision for Income Tax Taxes and Licenses NET INCOME AFTER TAX Professional Fees Schedule of Taxes & Licenses Security Services Municipal Licenses Depreciation Expense Annual Registration Fee Total Operating Expenses Community Tax Certificate NET INCOME (LOSS) FROM OPERATION Other Taxes & Licenses Due Less Provision for Income Tax TOTAL NET INCOME AFTER TAX Schedule of Taxes & Licenses Municipal Licenses Annual Registration Fee Community Tax Certificate Other Taxes & Licenses Due TOTAL
9,817,705.23 5,244,368.40 1,573,310.52 3,671,057.88
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MAYTIPAN METAL CORPORATION STATEMENT OF CHANGES IN STOCKHOLDERS EQUITY Notes to Financial Statement for the year ended December 31, 2011
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IX.
Action Plan
DATE ACTIVITIES Conduct a meeting. Presentation of the proposed marketing plan featuring the newly designed marketing strategies. PERSON/S INVOLVED Board of Directors, Managers, and Department Heads Manager and Finance Department Head Reestablishment of Marketing Department Presenting and introducing the approved marketing strategy to lower-level management and employees Assigning a particular group for the execution of the proposed marketing plan Allocation of the agreed-upon budget to a certain task group Employment of Differentiated Marketing and Socially Responsible Markets applicable to a particular target market Distribution of newly designed brochures featuring product line extension specially eco-friendly market offerings Upgrade computerized order processes as well as updating websites, facebook and twitter profiles Warehouse Expansions and launching of new branches Marketing Department Department Heads and employees Department Heads and Task Groups Financing Department and Task Groups Marketing Department
April 1, 2013 (Monday) By the end of the month of April Before the month of the May ended June 1-7, 2013
June 8-10, 2013 June 10-17, 2013
June 20, 2013-onwards
July 1, 2013 (Monday)
Marketing Department and the public
July 8, 2013 (Monday) In 1 to 3 years time depending on current global economic situation and government administration
Marketing Department Chief Executive Officer (CEO) and Board of Directors (BOD)
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X.
Figure 1.0
Appendices
MILD STEEL
WHOLE & CUT SIZE MILD STEEL PLATE
TOOL STEEL
TIGER BRONZE
Figure
2.0
ANGLE BAR
EQUAL & UNEQUAL ANGLE BAR
FLAT BAR
DEFORMED BAR
CHANNEL BAR
C-PURLIN
TIGER BRONZE
SQUARE BAR
WIDE FLANGE
I-BEAM
COLD ROLLED
Z-PURLIN
GALVANIZED STEEL & COPPER SHEETS
EXPANDED METAL
KEYSTOCK
SLIP ON FLANGE
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CARBON STEEL
STAINLESS STEEL SEAMLESS PIPE & TUBE
GALVANIZED IRON PIPE
Figure 3
3.0
Figure 4.0
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Figure 5.0
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Maytipan Metal Corporation (Survey) Kindly check the box that corresponds your answer. 1) How do you find our product/s and/or service/s? 5 - Excellent 4 - Highly Satisfactory 3 - Satisfactory 2 - Poor 1 - Needs Improvement
2) Does the price and services we charged for our products reasonable enough?
Figure 6.0
Yes No
Consumers' Response to Maytipan Metal Yes Corporation's Market Offerings No

4) Will you refer Maytipan Metal Corporation to 3% are in need of metal-related products others who 3% 10% Excellent and services? Yes No
3) Are you willing to have another transaction/s with Maytipan Metal Corporation?
Highly Satisfactory Satisfactory Poor
20%
5) Any comment/s or suggestion/s: 64%
Needs Improvement _________________________________ ________________________________________ ________________________________________
Figure 7.0
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Consumers' Response to Maytipan Metal Corporation's Price Charges

10%
Yes
90%
No
Figure 8.0
Consumers' Willingness to have Future Transactions with Maytipan Metal Corporation

7%
Yes No
93%
Figure 9.0
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Consumers' Willingness to Refer Maytipan Metal Corporation to Others

10%
Yes No
90%
Figure10.0 Producer (Importers) Figure 11.0
[Wholesaler]
[Jobber]
[Retailer]
Consumer
Figure 12.0
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XI.
Book:
Bibliography
Kotler & Armstrong. Principles of Marketing. 9th Ed. 2008 Kotler. Principles of Marketing. 10th Edition. 2010 Journal: Maytipan Metal Corporation Company Profile Maytipan Metal Corporation Financial Statements Websites:
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Fiddle, Gregory. How to write a Marketing Plan. Retrieved March 10 2013 from http://www.extension.org/pages/35374/what-are-the-components-of-a-marketing-plan Hansen, Draven. Marketing Plan 101. Retrieved March 11 from http://www.bplans.com/marketing_strategy_business_plan/executive_summary_fc.php#. UTv_atakp0w The Inquirer Philippines. Industry of construction materials is expected to blast-off on 2013. Article. Retrieved March 5 2013 from http://business.inquirer.net/91824/construction-boom-in-ph-seen-to-continue-in-13 Sparks, Stephen. Marketing and Sales. Retrieved March 8 2013 from http://www.themarketingguywhodrivessales.com/crashcourse/mplan.htm http://www.themarketingguywhodrivessales.com/crashcourse/advtg.htm Vicente, Garcia . DLSU Projects. Retrieved March 8 2013 from http://www.dlsu.edu.ph/research/centers/aki/_pdf/_concludedProjects/_volumeI/GarciaVi cente.pdf
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Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Background of the Study

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Current Marketing Situation

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

EQUAL & UNEQUAL ANGLE BAR

GALVANIZED STEEL & COPPER SHEETS

STAINLESS STEEL SEAMLESS PIPE & TUBE

GALVANIZED IRON PIPE

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Opportunity and Issue Analysis

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Some of the assets of the company are already fully depreciated

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Illegal practices present in the country smuggling

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

5) Any comment/s or suggestion/s: _________________________________ ________________________________________ ________________________________________

We conducted our survey to 30 random customers of Maytipan Metal Corporation.

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Consumers' Response to Maytipan Metal Corporation's Market Offerings

Excellent Highly Satisfactory Satisfactory

Poor Needs Improvement

Consumers' Response to Maytipan Metal Corporation's Price Charges

Maytipan Metal Corporation

Finer than Steel. We Deliver.

Consumers' Willingness to have Future Transactions with Maytipan Metal Corporation

Consumers' Willingness to Refer Maytipan Metal Corporation to Others

Maytipan Metal Corporation

5) Any comment/s or suggestion/s: _ ________

Needs Improvement _ ________