FOR IMMEDIATE RELEASE

Tribal Worldwide Singapore goes into Hyperlapse with Volkswagen's new Golf GTI
Singapore, July 29, 2013 Inspired by the fun and daring spirit of the new Volkswagen Golf GTI, Tribal Worldwide Singapore has developed Singapores first-ever Hyperlapse game the GTI Street Hunt. Hyperlapse is an open-source application, which allows for video creation that consists of a sequence of panoramas from Google Street View. It provides users with an exhilarating impression of lightning speed travel through roads and streets, while sitting behind their computers. Users are invited to register and hunt Singapores streets for tokens by plotting points on the microsite. Through the game's application, users are shown in real time the number of tokens they pick up on their online journey. Every week, the user with the most tokens collected will win a weekend drive with the new Golf GTI. This is the first time Hyperlapse is being used in a way that engages and allows for user interactivity, providing an enriched overall experience. The technology is newly developed and was released in early 2013. Volkswagens new Golf GTI is an extremely advanced and thrilling car we knew a conventional campaign site wouldnt have done it justice. We looked at the latest developments in the technology world and saw how Hyperlapse was a perfect fit for the new Golf GTI. Its fresh, its ahead of its time and its highly engaging, said Jeff Cheong, Vice President, Tribal Worldwide Asia.

At Volkswagen, GTI represents superior dynamic performance. The legendary compact sports car has set the standard in 'hot hatch' driving excitement for over three decades. The GTI Street Hunt, with Tribal Worldwide Singapores unique twist to the Hyperlapse technology, brings this innovative experience online, said Melissa Bell, Volkswagen Regional Marketing Director, ASEAN. The GTI Street Hunt will run from 11th July to 20th August 2013. LINK Start the Hyperlapse experience at http://golfgti.com.sg.
-ENDABOUT TRIBAL WORLDWIDE SINGAPORE Tribal Worldwide Singapore, is a full-service interactive agency that focuses on across the board front-end digital solutions from web to mobile and beyond. Tribal is committed towards creating digital solutions through original digital marketing programmes which generate compelling experience for the end-user. First founded in 2001 as a division of DDB Group Singapore, Tribal Worldwide Singapore is one of the 35 Tribal Worldwide offices spanning 21 countries. In 2011, Tribal Worldwide Singapore was awarded Campaign Asia Pacifics Digital Agency of the Year for the Southeast Asia region, and Marketing Magazines Digital Agency of the Year in Singapore. ABOUT TRIBAL WORLDWIDE ASIA PACIFIC Tribal Worldwide Asia Pacifics footprint has grown to 17 offices in 11 countries and 400 employees. As a dedicated digital agency, Tribal nurtures excellence in technology, CRM, e-commerce, search, consulting, ROI, gaming, mobile, analytics and social media. The agencys local offices are consistently voted Top 3 in their respective markets and provide support and expertise across the global network. In 2009, Tribal Worldwide Asia Pacific was awarded the coveted title of Digital Agency Network of the Year by Media. In 2010, Tribal Worldwide Asia Pacific retained the title of Digital Agency Network. As Creative Technologists, the network combines best-in-class creativity with an understanding of technology, which allows them to solve clients business problems. CONTACT: Jolene Quek jolene.quek@sg.ddb.com