622 Fieldstone Drive Rochester Hills, MI 48309 TedLZellers@hotmail.

com (248) 410-6882

T ED L. Z EL LE RS

S E N IO R M AN AG EM EN T / O PE RAT IO N S E XE C UT IVE
Chief Operating Officer General Manager Director of Operations Startups Turnarounds Market-Leading Companies

Driving Revenue Growth Building Brand Awareness Generating Cost Reductions & Savings Increasing Profitability Strengthening Employee Productivity & Operational Effectiveness Vision, Strategy & Execution Turnaround & Transformation Internal Controls & Reporting Innovative Problem Solving Training, Coaching & Mentoring Multi-Site Operations Management Change Management Strategic Business Development Inspirational Leadership Performance Improvement P&L Management Corporate Finance Sales & Marketing Workforce Diversity Client Satisfaction

Versatile, entrepreneurial-minded senior executive with a proven track record in delivering significant improvements in the financial, market, and operational performance of companies. Strategic thinker and dynamic team builder with strong business acumen, a sharp understanding of financials, and an inspirational leadership style showcased by an energy and passion for teaching and helping employees grow within an organization and motivating them to achieve exceptional results. Highly analytical with key strengths in linking and expanding a companys business systems in simple ways to collect timecritical data used for management decision making processes, leading to significant increases in both productivity and profitability. Accustomed to full P & L responsibilities, workforce diversity, and multiple locations. Dedicated to representing companies with the highest levels of professionalism and maintaining the highest levels of honesty, ethics, and integrity.

Ted Zellers is that extraordinary individual who has both strategic and operational skills. He has executive vision with the discipline and organizational skills to improve and deliver top-line and bottom-line growth and results in turnarounds, underperforming companies, as well as reengineering business processes to successful completion.
Improved companies financial performance by $1M+ each year for the past 7 consecutive years. Delivered profit increases and cost reductions totaling $2.4M for one company in 2012.

PROFESSIONAL EXPERIENCE
General Manager / Director of Consulting Services HUNTINGTON COPPER LLC, Mason, OH Challenged to turn around an $8M consulting firm experiencing eroding profitability and employee dissension issues into a high performance market leader without affecting quality. Analyzed operational and staffing issues affecting profitability and employee performance, and followed up with leadership actions and key initiatives to achieve positive change. Held full general management authority and P&L accountability. Key Leadership Initiatives & Business Results: Reversed 25% revenue decline to 15% revenue growth. Established values-driven culture based on companys corporate mission statement. Realigned and united 3 offices and 85 employees under a common vision and shared purpose within 2 months. Generated $600K+ operational cost savings and lowered company breakeven point by $1M. Integrated new and existing technology to support change management efforts and developed management reporting systems for corporate leadership team. Created consulting procedures and documentation to ensure quality and maintain highest standards of performance. Improved consulting team productivity 35% and increased billable hours and total revenues 80%. Maintained highest BBB rating available (A-) for new companies. Identified additional $200K cost hole and $1M revenue opportunity in collaboration with sales leaders. Revamped financial reporting to better reflect all sources of revenues and expenses and created training programs for consulting services staff. Formulated company-wide performance metrics and annualized budgets. 2010 2011

Ted L. Zellers Implemented marketing strategy focused on web and social media to build long-term client relationships.

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Improved capabilities in managing projects schedule and costs, monitoring progress of projects, and ensuring quality of projects by developing and implementing effective control systems. Drove 98% of companys revenues with the design and implementation of operational processes and controls. 2009 2010, 2012 2013

Managing Partner / Independent Business Management Consultant ZELLERS CONSULTING GROUP LLC, Rochester Hills, MI

Launched consulting and advisory services firm providing services to small and midsized businesses ($1M - $7M) in the U.S. Identified and won business with clients, and analyzed their operations and sales, leadership, management and staffing issues affecting business profitability. Reengineered processes to reduce costs and increase cash flow and profitability for clients. Created and implemented training programs for client management staff, and integrated existing technology to support clients change management initiatives. Key Leadership Initiatives & Business Results: Significantly increased operational efficiencies on every client assignment (wholesale distributor, retail business, general contractors, electrical contractor). Generated earnings in excess of $2M in 2009 for $75M client by defining accountabilities and designing compensation plans for leadership team, and implementing financial controls and process improvements for project management team. Produced $1M savings for $20M client by identifying the need for and championing a formal work order systems. Reduced credit line usage by $960K to zero for $10M client by formulating a new operations plan. Produced $400K in new sales (1st year) for $1M client by creating and implementing an effective marketing program.

Ted is a dynamic, productivity, hands-on leader with an excellent and diverse business acumenhis tireless energy, work ethic, and follow through is an asset to any organization.

Business Management Consultant NATIONAL CONSULTING COMPANY, Buffalo Grove, IL

2008

Managed client engagements 275% above company average at a firm providing consulting and tax services for small to midsize businesses ($1M - $60M) in the U.S. and Canada. Averted potential disaster with one Client Company by discovering its $25M money-laundering scheme and terminating the engagement. Received letters of commendations and employment offers from all other clients. Key Leadership Initiatives & Business Results: Achieved $1M annual reduction in construction cost overruns (1st year) for $20M client by implementing a purchase and work order system. Refined operations and reduced both costs and capital requirements for a $10M client by spearheading an effective operations plan. 2006 2007

Director of Marketing & Sales AMERICAN POOLS & SPAS, INC., Orlando, FL

Directed marketing and sales functions for the 14th largest builder of residential and commercial in-ground swimming pools in the U.S. and the largest pool builder in Central Florida ($26M in sales; 35 employees). Key challenges involved creating companys brand and coherent marketing strategy aimed at each segment of the market; reducing companys dependence on a single customer by forging additional customer relationships; increasing sales to homeowners and expanding sales of commercial pools; reducing costs and increasing margins, and designing a preferred subcontractor program for evaluating subcontractor quality, reliability, and capacity. Mentored a young management team and staff. Key Leadership Initiatives & Business Results: Drove brand awareness by spearheading integrated marketing plan linking common themes and materials across web, print, video, radio, magazines Generated over $2.5M in new commercial sales over 18 months. Increased average sale by over 24% in one year. Grew sales in the retail segment by 25% and boosted segment contribution from 10% to 42%.

Ted L. Zellers Increased ROI by realigning companys operational assets to meet new market opportunities.

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Achieved 200% increase in customer referrals by creating company-wide focus on Completely Satisfied Customers. 1982 2001

President / Chief Executive Officer PROFESSIONAL SALON SERVICES, INC., Sterling Heights, MI

Launched a wholesale distributor to the professional beauty salon industry representing 2 national manufacturers. Led all aspects of taking the business from start-up to full-scale operation, including development of business plan, policies, procedures, and financial reporting systems. Hired 35-person staff and implemented interdepartmental training programs. Assumed full P&L responsibility for the company. Key Leadership Initiatives & Business Results: Built annual revenues to $4.8M and positioned business for profitable sale in 2001. Increased order fulfillment accuracy to 99.9% versus industry average of 92%. Reduced inventory levels by over 30% while increasing inventory availability to 99%. Founding member of 2 Distributor Advisory Boards for companies eventually purchased by Proctor & Gamble. Company was named as Distributor of the Year by Sebastian International in 1984.

E DU C AT ION / A DDIT IO N AL I N FO RM AT ION

Bachelor of Arts, Music OAKLAND UNIVERSITY, Rochester, MI Instrument Rated Private Pilot with High Performance and Complex Aircraft Endorsements Founding Member Strategic Advisory Board for the Meadowbrook Health Enhancement Institute of Oakland University Member Water and Sewer Technical Review Committee, City of Rochester Hills Member Police and Road Funding Technical Review Committee, City of Rochester Hills