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University of Sunderland Faculty of Business and Law PGBMO4 International Business Environment Coursework Assignment

Issue Date: Friday 18th March 2011 Hand in date: Thursday 19th May 2011 ______________________________________________________________ This is an individual assignment. It will constitute 100% of your overall mark for the module. Please choose ONE question from the following six. You are asked to write an essay-style answer of about 3000 words on your chosen question. All questions are equally weighted. You are expected to develop your own arguments based on your own interpretation and reflection of the reading; as well as relevant discussions on the related themes covered in the seminar workshops. This is not a closed-book assessment. You are free to use research-based academic work, such as journal articles, books, and other sources. [Please also refer to your module guide; lecture outlines and notes taken in workshops and the Web Sunspace based material. This is to be found on the PGBM04 Module Site on Web Sunspace]. Remember to provide full references, using Harvard referencing, at the end of the answer for source material that you refer to. The assessment covers all learning outcomes for the module. ASSESSMENT CRITERIA For the question chosen, the competent answer will be concise, accurate and clearly written in your own words. It will put forward your individual interpretation of relevant analysis to the issues raised, rather than be just a descriptive account. It will be logically organised and contain a conclusion. Where you draw on the views, words and research of others, these will be acknowledged as references, and cited clearly in your answer. Please also see your Module guide for Generic PG assessment criteria. A module interpretation of this is attached on page 3 below. The Universitys Policy on Cheating, Collusion, and Plagiarism will apply.

1. The Internet has penetrated many aspects of business and culture in developed countries, but there is limited availability in many poor countries. Do you think that this technology is going to widen the economic development gap between rich and poor countries? Is there a way that developing countries can use such technologies as a tool for economic development? Justify and illustrate your arguments by referring to appropriate case study examples.

2. Today, international businesspeople must think globally about production and sales opportunities. Many global managers will eventually find themselves living and working in cultures altogether different from their own. Applying the work of Hofstede and Trompenaars, what do you think companies can do now to prepare their managers for these new markets? 3. * International businesses seek to locate foreign operations in countries which are stable. What particular aspects of a countrys political structure and processes should a company take into account when assessing political risk? 4. Give recommendations to national policymakers in a country of your choice on ways to raise levels of R & D (Research and Development) activity in the countrys businesses. 5. Assess the contrasting perspectives and interests of developed and developing countries with respect to global trade liberalisation. 6. Globalising capital markets have provided investment opportunities for outside investors, but also posed risks for both investors and national authorities. Assess the lessons that have been learned from the recent financial crisis for small to medium sized companies (SMEs) wishing to invest in the future.

PGBM 04 International Business Environment Module Assessment Criteria:


1. Relevance The Relevance of the work examined to its selected question. Maximum 20% 2. Knowledge The work should have a substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein. Max. 20% 3. Analysis The analysis should be comprehensive, clear and orderly. Max. 20% 4. Argument & Structure The argument should be well supported, focussed and is clear and logically structured. Max. 10% 5. Critical Evaluation The work should contain distinctive or evaluation independent thinking; and formulate an independent position in relation to theory and/or practice. Max. 20 % 6. Presentation The work is well written, with standard spelling & grammar, in a readable style with acceptable format. Max. 5% 7. Reference to Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material. Max. 5% ________________________________________________________ Module Leader: R. Woodfield Moderator: Dr. H. Seddighi

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