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PROJECT REPORT

ON

“MARKET PENETRATION BY GETIT” At GETIT INFOSERVICE PRIVATE LIMITED

A grand Project report submitted in Partial Fulfillment of POST GRADUATE DIPLOMA IN MANAGEMENT Degree

ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY GREATER NOIDA

DECLARATION

I student of “ACCURATE BUSINESS SCHOOL ”, REG No. PGDM (6th Trimester) hereby declare that the Final Project entitled “MARKET CAPTURE BY GETIT INFOSERVICES PVT. LTD” is an original work and the same has not been submitted to any other institute for the award of any other degree.

DATE

ACKNOWLEDGEMENT
Completing a task is never a one man‟s effort. It is often the result of direct or indirect invaluable contribution of a number of individuals.

It is indeed a great pleasure to take the opportunity to extend my sincere thanks to all those whose help and guidance made this endeavor a successful one.

I am special thanks to PROF. R. G. Greater Noida for giving me an opportunity to write my Dissertation Report under her guidance and supervision and for all the help and support which led me complete the project.

Last but not the least the information contained in this project is true and correct to the best of my knowledge and belief.

She has completed all requirements of guidelines for Research Project and the work is fit for evaluation. Signature of Guide .LTD” in the specialization area “MARKETING”. Roll no: ABSDM1113113 from “ACCURATE BUSINESS SCHOOL” has proceeded under my supervision upon Research Project Report on “MARKET CAPTURED BY GETIT INFOSERVICE PVT.CERTIFICATE FROM GUIDE This is to certify that Mr. The work embodied in this report is original and is of the student expected of an PGDM student and has not been submitted in part or full to this or any other university for the award of any degree or diploma.

” Noida.LTD. I have given brief introduction of all departments.PREFACE As a part of PGDM Degree.” . but I put my special emphasis on the study of “MARKET CAPTURED BY GETIT INFOSERVICE PVT. it is required for every student to undergone summer training in an industrial or commercial organization to get a practical exposure of the actual situation existing in the industry.LTD. I have undertaken my project in “GETIT INFOSERVICE PVT.

CONTENT  EXECUITIVE SUMMARY  INTRODUCTION  COMPANY PROFILE  HISTORY  VISION  VALUES  CHARACTERISTICS  CULTURE  PRODUCTS & SERVICES  PRINT  VOICE  ONLINE  MOBILE  OUR ALLIANCES  CLASSIFIED  PRINT  VOICE  ONLINE  B2B MARKET PLACE  ONLINE .

IN  HOME PAGE  SEARCH RESULT PAGE  DETAILED LISTING  LOCATION MAP  CARRIERS WITH GETIT  MARKETING MIX  MARKETING RESEARCH PROCESS  RESEARCH METHODOLOGY  RESEARCH DESIGN  HORIZONTAL MARKETING SYSTEM  DISTRIBUTION CHANNELS  MARKET CAPTURED BY GETIT  COLLECTION OF DATA AND ITS PROCESS  RESPONSE CODE FROM THE CUSTOMER  QUESTIONNAIRE  FINDING OF THE STUDY  CONSTRAINTS AND LIMITATION  CONCLUSION  RECOMMENDATION  BIBLIOGRAPH . WHY GETIT?  BIZLIST  TRADE GET  GETIT FREE ADS  CALL GETIT  GETIT.

COLLECTING INFORMATION. which is recorded from wide survey conduct in NCR(National capital region). we have tried to analyze Market Potential of “ COLLECTING DATA .. HOT DEALS AND FREE ADS”.EXECUTIVE SUMMARY Through our Project “Market Penetration of GETIT Info SERVICR PVT LTD”.  NOIDA  GHAZIABAD . ADVERTISEMENT.

online and mobile media.. Investors in the company include Malaysia based Astro All Asia Networks Plc and Helion Venture Partners.. Its first yellow pages directories were published in Chennai (former Madras) in 1986. classified media. introduced Yellow Pages in India under the brand name Getit Yellow Pages.INTRODUCTION Getit is a directional media company in India. /M&N Publications Ltd. tele-information services. Getit Infoservices Private Ltd. . GETIT offers services across print. It currently operates in 56 cities PAN India. online and mobile platforms. Its services include yellow pages. voice. white pages directories. formerly known as GETIT Infomediary Ltd.

The company has a strong network of over 30 offices around the country with employee strength of over 1000.Company Profile GETIT offers comprehensive.a leading VC fund. reliable and relevant information solutions across all media. offering value for money. GETIT has continually improved its product offerings and is widely accepted as the industry leader in the directional media. our new online interface allows efficient filtering of information to arrive at the most relevant results. almost instantly . In this regard. online & mobile platforms. aided by easy-to-use interfaces across print. GETIT has built a strong national infrastructure and professional team that delivers a high quality of service. GETIT investors include Malaysia based ASTRO group – a cross media group with presence in DTH TV services. Over the years GETIT has introduced many award winning features in its products to simplify the search experience. becoming the preferred destination for buyers and sellers. commercial radio and TV programming and HELION Venture Partners . yellow pages and search segment. voice.

In 2007. through its Urdu newspaper „Daily Tej‟ and its founder – Lala Deshbandhu Gupta.com. established in 1923 .in In 2008. The group. GETIT has helped local businesses grow by connecting them to more and more customers in a cost effective manner. glossy directories which are paginated by vertical categories – providing a significantly enhanced user experience. It has now spread onto online and voice. (formerly GETIT Infomediary Ltd. In 2005. GETIT secured venture funding from HELION Ventures. GETIT introduced get it NOW. Since its inception. with a view to expand its operations. It has now spread onto online and voice. . LTD. GETIT has completely remodeled the yellow pages as Buying Guides . GETIT launched its WAP search for mobiles on wap. In 1996 the company ventured into Classified advertising through introduction of „Free Ads‟ – India‟s first freeclassified advertising paper. publishing over 3.GETIT. Free Ads has grown over the years and now has operations in four cities. GETIT has grown along with its customers. GETIT is originally part of the Delhi based TEJ BANDHU group. in another first.one of the oldest and leading media houses of India. In 2009. its online B2B marketplace for exporters and manufacturers. In 1996 the company ventured into Classified advertising through introduction of „Free Ads‟ – India‟s first freeclassified advertising paper.5 million directory copies annually. by helping them forge profitable relationships and expanding their reach and influence. GETIT INFOSERVICES (P) Ltd. Free Ads has grown over the years and now has operations in four cities. as a bundled offering to its print yellow pages across 14 cities. This is echoed in the high rate of customer retention. Almost always. its 24 hr information service.all color. GETIT used to publish Official White Pages telephone directories in association with the Department of Telecommunications. the returns on their investments with GETIT have been exceptional. GETIT introduced tradeget. GETIT introduced B2B and B2C – segmented yellow pages for Industrial users and residential/office consumers respectively. had played a prominent role in India‟s freedom movement.HISTORY OF GETIT INFOSERVICES PVT. In 2002. Originally. It went on to become the largest publisher of telephone directories in India./ M&N Publications Ltd. for the first time in India.2004.) introduced the concept of Yellow Pages in India under the brand name GETIT Yellow Pages. Its first yellow pages directories were published in Chennai (previously Madras) in 1986. Through 2002 .

its 24 hr information service. with a view to expand its operations. in another first.all color. GETIT launched its WAP search for mobiles on wap. glossy directories which are paginated by vertical categories – providing a significantly enhanced user experience. its online B2B marketplace for exporters and manufacturers. Free Ads has grown over the years and now has operations in four cities.In 2002. GETIT secured venture funding from HELION Ventures.com. glossy directories which are paginated by vertical categories – providing a significantly enhanced user experience. In 2002. GETIT introduced get it NOW.2004. GETIT has completely remodeled the yellow pages as Buying Guides . GETIT introduced get it NOW. In 2005.in In 2008. Through 2002 . . for the first time in India.com. in another first. In 1996 the company ventured into Classified advertising through introduction of „Free Ads‟ – India‟s first freeclassified advertising paper. GETIT introduced B2B and B2C – segmented yellow pages for Industrial users and residential/office consumers respectively.GETIT. GETIT introduced tradeget. GETIT introduced tradeget. GETIT has completely remodeled the yellow pages as Buying Guides . Through 2002 . its 24 hr information service. its online B2B marketplace for exporters and manufacturers.in In 2008. In 2007.2004. GETIT secured venture funding from HELION Ventures. as a bundled offering to its print yellow pages across 14 cities. GETIT launched its WAP search for mobiles on wap. with a view to expand its operations.all color. as a bundled offering to its print yellow pages across 14 cities. for the first time in India. In 2009. GETIT introduced B2B and B2C – segmented yellow pages for Industrial users and residential/office consumers respectively. In 2007. In 2005.GETIT. In 2009. It has now spread onto online and voice.

The better the fitment of the matches we provide. Effective: We constantly improve the effectiveness of our services by striving to maximize the number of satisfied transactions facilitated by our platforms. instantly. Effectiveness is not measured in terms of the number of calls or clicks that we may generate for our clients but by the percentage of conversions that we eventually catalyze. Entertainment etc.) We strive to bring out the best user experience for each medium. Computers. effortlessly and profitably Relevant: The functionality and user experience of GETIT products and services is customized for each medium (print. for our users. They offer relevant and credible matches.VISION To provide most relevant and effective solutions for buyers to connect with sellers. we strive to present the most appropriate vendors that match their queries. For sellers. Similarly. most of our platforms are free to view. Voice. Online. our platforms offer a very high return on their investments thereby maximizing their profits . Similarly. the less is the pain on both sides. Emphasis is on the quality of the match. time saved is money earned. Effortlessly: Our Endeavour is to remove or at least to minimize the effort and pain associated with the search process – both for buyers and sellers. most of whom make an investment with us with a view to generate more enquiries and business. Where time is money. Profitably: For buyers. not just the quantity. Mobile) and category (Furniture. the information and data fields presented are always relevant to the category being searched.

values and vision albeit with complementary skills come together for a common mission. even with the external environment and animate or inanimate objects. GETIT family members. Share: We believe that true value is created when like minded people . investors. transactions and relationships in a manner that is fair to all parties and stakeholders.VALUES Fair: We intend to conduct all our business. We are happy to share the fruits of success with all key stakeholders. These include relationships with all stakeholders – customers. Care: We Endeavour to have the element of „care‟ in all our relationships. As a philosophy. care must form a part of all our dealings.with common objectives. .

There is an effort to constantly improve this effectiveness. better and more effective solutions to the market. Effective. . High Returns: We are passionate about making our services deliver the highest return on the investments made by our customers in our services. Effective: We strive hard to ensure that the functionality & features of our products as well as the processes within the organization are effective. we strive to make sure that we can be trusted and depended upon in all our interactions. We constantly Endeavour to simplify processes across our organization.CHARACTERISTICS Simple. Dependable & High Returns Simple: Simplicity is sometimes complicated! We invest a lot of effort to provide a simple user experience across our platforms. as a brand and as individuals. We try and adopt the most efficient and recent technologies to bring out superior product experiences. Innovative. Dependable: As an organization. Innovative: We constantly innovate to bring simpler. We also strive to ensure that our stakeholders make substantial returns on their investments in us.

Feedback and participation is encouraged and appreciated. Process driven. inclusion and ethical business practices. Each member has visibility of the broad direction that the organization is taking and the key objectives being pursued. We believe that end results will follow logically when the right processes are followed. Fun: The journey towards the goals needs to be enjoyable. We believe in fun in the workplace. Process Driven: We believe in formulating processes and guidelines for each task. emphasis is on adherence to defined procedures and processes. Execution Oriented: We have an execution oriented mindset and each member is encouraged to meet deadlines and budgets. it is also important to party hard! . Principled: We are committed to the basic principles of fairness. Through the ranks of the organization. We constantly Endeavour to blend our background of originally being a family owned organization and now being a truly professionally managed company in a manner that brings out the best of both worlds. Execution Oriented. The day to day stress of achieving targets and competing in the market are engrained in our psyche such that we can enjoy these challenges.CULTURE Transparent. Principled & Fun! Transparent: At GETIT we have an atmosphere of openness and transparency. While we work hard. There is also a feedback loop so that processes can be improved and updated as per changing requirements.

brands. B2B Marketplace Local search The local search products are aimed at connecting buyers and sellers in the local environment. . voice. suppliers across categories. Consumers can search for companies by name or suppliers in categories. using the media of their choice. products.PRODUCTS AND SERVICES It can be categorized in 3 types 1. media. The services are available across print. Classifieds 3. and online.   Users can search for companies. Local search 2. Businesses can effectively promote themselves to their target audience. Companies can promote their business to new and existing customers.

Consumer buying guides The consumer buying guides are targeted towards households and offices who can look for products & services on keywords and categories in the GETIT B2C buying guides. Trichy. Puducherry. Thiruvananthapuram and Mumbai . Bangalore. The new categorization provides a superb environment for advertising for businesses and makes it much easier to search for information for the user. Madurai. Bizlist is brought out by GETIT in Mangalore. Bizlist directories Bizlist gives information on companies & brands by name. Coimbatore. Business to business buying guides B2B The business to business buying guides are targeted towards industries. Chennai. They can advertise their products & services on keywords and categories in the GETIT B2B buying guides. Ernakulam.PRINT GETIT has developed a brand new categorization system and has completely revamped the usability experience of its products. Thrissur. This ensures relevant calls and maximum return on ROI. Mysore.

. A 24x7 service. it covers a wide spectrum cities in India and is growing.VOICE The GETIT voice service available at 44444444. very easy.nationally. Users can call in for information on companies or product & service categories. makes it easy to get contact details of businesses across India.

ONLINE GETIT‟s online local search is available on www. .getit.getit. It allows efficient filtering of information to arrive at the most relevant results. across all industry segments.in is on its way to shaping India‟s search. almost instantly. Armed with an extensive database of products & services providers. www.in.

getit.MOBILE Available on http://m.in. . when accessed from mobile devices with GPRS connectivity. Making available the facility of search while the user is on the move. Users can also send an SMS to GETIT to get the contact details of the businesses they are looking for. it adds to the user experience. Users can look for companies / brands by name or search for products & services by categories.

in. we have future enhanced our offerings for our alliances partners.Getit. Our Alliances Media Houses . but is also powering searches on other online. for its own customers. following partners have shown tremendous trust in our services and integrated our offerings on their platforms. India's leading directional media company not only provides the search on its own portals and platforms. This brings about tremendous value to the customers of the partner's platform with two unique services that we offer-'Local Search' and 'Classifieds'. With recently launched GETITMALLS.com and GETITHOTDEALS.In past. voice and WAP platforms.

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Vertical Portals

App Stores

Classifieds
Classifieds services branded under “GetitFreeads” allow consumers to „buy, sell, anything!‟. Advertising is free for private individuals. Buyers find the most choice. The services are available across media in print, voice and online.  Users can search for classified ads.  Consumers can place private classified ads for free  Businesses can place classified ads for a fee

PRINT

Classified services branded under „GetitFreeads‟ allow consumers to „buy, sell, anything!‟. Advertising is free for private individuals. Buyers find the most choice. The services are available across media in print, Voice & Online.  Users can search for Classifieds ads
 

Consumers can place private classified ads for free Businesses can place classified ads for a free.

Place an ad by calling the Freeads office. Our advisors will guide you on the kind of ad best suited to your needs. There are various advertising options you can choose from.

2373 6982 Kolkata : 033 2280 1394. Herein. The site has a user friendly interface and efficiently filters information for people to arrive at most relevant results with a click.com is GETIT‟s B2B trade portal. „tradeGet. The site is a catalog site with marketplace features.com is the online b2b e-market place that connects suppliers & buyers.in allows the consumer to „buy. 2847 0007 Bengaluru : 080 4444 4422.in Chennai : chn@freeads. .in . anytime ONLINE www.com‟ to promote their business internationally.in Kolkata : kol@freeads.in Bengaluru : blr@freeads. Tradeget. It is very easy to advertise on www.freeads. Individuals can place ads for free. it can be done online or by calling any of our offices. sell anything‟ online. 4255 5661. companies in India showcase their products and services to a worldwide audience. sell anything. 2280 1395 E-mailing Delhi : delhi@freeads.in B2B MARKET PLACE Exporters and manufacturers can use GETIT‟s online B@B marketplace. From household goods to property.tradeget. to finding jobs. Buyers the world over can seek quality supplier from India.freeads.  Buyers can search for exporters from India.in Hyderabad : hyd@freeads. the service makes it very convenient for consumers to buy. 2226 5555 Hyderabad : 040 2373 6967.in Dropping the ads in the Freeads drop boxes Accessing www. vehicles. enabling exporters to seek buyers across the world. Book your ads by Calling: Delhi : 011-4444 4444.freeads. sell anything on phone. 2847 0033. The services are available in online.VOICE On a national number 4444-4444.  Exporters can promote their business internationally. users can buy. ONLINE www. 4255 5617 Chennai : 044 4444 4422.

when consumers are ready to buy. Buyers the world over can seek quality suppliers from India… • Buyers can search for exporters from India • Exporters can promote their business internationally . Depending on the branch/category a 2-4% spend( as a percentage of total ad spend) in directional media is warranted to ensure that the customers you cultivate through advertising are not harvested by your competition. Puducherry. Thiruvananthapuram and Mumbai Call on 080 222 55555 for advertising in the Bizlist. Media which connects them to the brands/ products they seek. Ernakulam. Bizlist is brought out by GETIT in Mangalore. TRADE GET Exporters and manufactures can use GETIT‟s online B2B marketplace „TradeGet. BIZLIST Bizlist gives information on companies & brands by name. Madurai. Bangalore. Thrissur. Coimbatore. The following are the corporate advertising options: 1.com‟ to promote their business internationally. 2. Directional Media thus completes your advertising cycle and ensures your brand connections with consumers when they are read to buy. Clever marketers back up creative ad-spends by adequate representation in Directional Media. Trichy. Chennai. they turn to directional advertising media. Mysore.WHY GETIT? World over.

tradeget. 2. GETIT FREE ADS Classifieds services branded under „GetitFreeads‟ allow consumers to „buy. CALL GETIT Dial 4444-4444 to seek any local information across cities in India. Refer to http://voice-terms.com is GETIT‟s B2B trade portal. companies in India showcase their products and services to a worldwide audience. enabling exporters to seek buyers across the world. 3.www. Voice & Online. The services are available across media in print.in/ for terms of use. 3. anything!‟. Buyers find the most choice. Herein. Our advisors will guide you on the kind of ad best suited to your needs. Tradeget. Users can search for Classifieds ads Consumers can place private classified ads for free Businesses can place classified ads for a fee Place an ad by calling the Getit Free ads office. . 1. sell. CallGetit. The site is a catalog site with marketplace features. There are various advertising options you can choose from. Advertising is free for private individuals.com is the online b2b e-market place that connects suppliers & buyers. phone calls and email. provides a unique opportunity for advertisers to pay per lead.getit. Advertisers can choose from a tenure based service or may even bid for the positions in their category and receive instant leads by way of sms. 4.

getit. www. 4. Getit.5. It allows efficient filtering of information to arrive at the most relevant results. 3.in include:1. small and big enterprises to have a meaningful presence on the local search engine while appropriately showcasing their products & services to an action oriented audience.. CPL) Branding solutions Website designing & hosting Business leads management.. 6. GETIT.in. and more. 5. almost instantly. . Armed with an extensive database of products & services providers.in enables micro. Key service offerings of Getit.IN GETIT‟s online local search is available on www. Searchable company listings Online promotions by way of SEO / SEM Pay per action models (CPC. across all industry segments. 2.getit. CPA.in is on its way to shaping India‟s local search.

Home page .

Search results page .

Detailed listing .

Location Map .

It was done in a prearranged order and the object of the research was revealed to the respondent. Sampling Method The sampling procedure used was convenience and judgment sampling. At GETIT every obstacle is a challenge to be overcome. energetic people the opportunity to build a career that will meet their aspirations. . the questionnaire was structured and non-disguised. asked to the respondent for his/her response. growth. The GETIT sales training is the most sought after in the industry providing the cutting edge insight into the directional media knowledge and sale process. GETIT is not just the first choice for customer. Tools for data collection Interaction with Respondents was in the form of face-to-face interviews and with the help of questionnaire. voice. as in questionnaire was administered at Offices in Delhi NCR. online and classified. Joining GETIT translates into continuous opportunities to hone your skills and translate it into a career. teamwork. The questionnaire consisted of combination of open ended and close-ended question. cross functional exposure. Today it is merging as a diversified group with interests in print.CARREERS WITH GETIT Where challenge translate into opportunity-into carreer Learning . It‟s also the first choice for brightest and best team players who are looking for the best career opportunities. At GETIT we give bright. The questionnaire consisted of a set of questions. GETIT team comes together with a variety of skills and backgrounds to create the winning combination of being the leaders in the industry.

Payments. the designing and the integration of the elements of the marketing into a program or mix which on the basis of an appraisal of the marketing force will best achieve the objectives of an enterprise at a given time. Sizes. Allowances. Inventory. Direct Marketing.MARKETING MIX The idea of marketing mix was first conceived by Prof. There are various types of tools within these four Ps. Brand name. Bordon of Harvard Business School. Features. Warranties. Location.” The marketing mix is a very important concept in present marketing environment. the combination. Coverage. according to him “the marketing mix refers to the apportionment of efforts. Product: Variety. Assortments. Design. Transport Promotion: Sales Promotion. Discounts. Neil H. Sales Force. Quality. Price: List price. and Credit Terms Place: Channel. Services. McCarthy has popularized a four-factor classification of these tools called FOUR Ps: (i) Product (ii) place (iii) price and (iv) promotion. Advertising. Packaging. Returns. . Public Relation.

Despite the growing supply of information. The marketing intelligence system supplies marketing executives with everyday information about developments in the external marketing environment. choosing as contact method mail. Every marketer needs marketing research. Marketing Research involves collecting information relevant to a specific problem facing the company. To overcome these problems. The first step Consist of the managers are researcher carefully defining the problem and setting the research objectives. competitor Actions and other activities in he environment. telephone or Personal). the objectives may be exploratory. inventories. but often be adopted for marketing decisions. Primary data collection calls for choosing a research approach (observations. (whom to . cash flow and account receivable and payable. The MIS (Marketing Information System) develops information and helps managers to use it more effectively. The second step Consist of developing the research plan for collecting data from primary and secondary sources. Costs. or by monitoring Published reports. descriptive or casual. Intelligence can be collected from Company employees. advertisement. Such data can be obtain quickly and cheaply. Suppliers and resellers. and most large companies have their own marketing research departments. many Companies are taking steps to improve their marketing information system. managers often lack enough information of the right kind or have too much of the wrong kind or have too much of the wrong kind.MARKETING RESEARCH PROCESS In carrying out there marketing responsibilities marketing manager need a great deal of information. Customers. Internal records provide information on sales. Marketing research involves a fort steps process. survey and experiment). conferences. designing sampling plan.

The third step Consist of implementing the marketing research plan by collecting Processing and analyzing the information. Further information analyze help marketing manager to apply the information and provide advance statistical Procedures and modes to develop more rigorous findings from the information.survey. and developing research instruments (questionnaire. The fourth step Consist of interpreting and reporting the finding. mechanical). and marketing research to the right managers at the right managers at the right time. the marketing research may be summarized as Follows: . marketing intelligence. Finally the marketing information system distributes information gathered from internal sources. how many to survey and how to choose them).

.The Marketing Research Process Defining the problem And Research objectives Developing the Research Plan for collecting information Implementing the research Plan Collecting and analyzing the data Interpreting and reporting the Findings.

It is analytical for it user available facts information for analysis to made a critical evaluation of the material. as it exists in the cellular market at present. It is descriptive because it attempts to describe the state of affairs.RESEARCH METHODOLOGY “All Progress is born of inquiry doubt is often letter than overconfidence for it leads to inquiry & inquiry leads to invention” The above maxim clearly brings out the significances of research for any development growth to take place. Further this repost is a result of both qualitative quantitative researches. The research under taken for this project is both descriptive Analytical in nature. . For qualitative research Projective techniques like open ended have been put to use quantitative research has helped to quantity data into information.

Book stale.C. I adopted the following research techniques. In this particular Project I have to find out the potential Retailer and to analyze the market scenario of Airtel Product. analysis of data in manner that aim to combined relevance to the research purpose with economy in processor that is to save the time and costs. 1. Medical Stores. Pan Shops. Electronic shops Mobile Shops. Research Technique To start working upon the project.. I have used Percentage method and comparative study method to analyze the information that gathers from the questionnaire and informal meetings.O. 2.RESEARCH DESIGN A research design is the arrangement of the conditions for collecting. Method used in Processing the Data:I surveyed Shopkeepers of various classes such as P. Photo state. . gift shops. Survey of potential retailer and Subscriber through questionnaire. Stationary. Net café. General Stores. Daily visit to the different Prospective Retailer.

know-how. Adler calls this symbiotic marketing. Each company lacks the capital.HORIZONTAL MARKETING SYSTEM In the Horizontal Marketing System two or more unrelated companies put together resources or programs to exploits an emerging marketing opportunity. The companies might work with each other on a temporary or permanent basis or create a separate company. production. or it is afraid of the risk. . or marketing resources to venture alone.

. in other words Marketing Channels are the sets of interdependent organizations involved in the process of making a product or service available for use or consumption.DISTRIBUTION CHANNELS Marketing Channels Most producers work with marketing intermediaries to bring their products to market. The market intermediaries make up a marketing channel it is also called distribution channel.

Ranka Chambers. Navrangpura.co.Nayapalli. 31. Himachal – 173205 0831 420 0831 420 5200 / 0005 420 5202 969 297 0297 0978 243 330 0294 510 6666 0495 3333 304 Baddi Belgaum 14.co. Shree Complex Ground Floor. Behind Jayam Hall. 2nd Floor.Road.baddi.Road. “Shri Krishna Towers”. Chennai – 044 2847 55555 chennaisales@getit. Bahadurshah Zafar marg.T. Cbe – 641018 0422 221 0422 433 5555 / 5555 433 5555 Coimbatore getitcbe@getit. Sector-23 C.in Bhubaneswar Plot No.G. C. 877. New Delhi 4/18.co. 1st Floor.in Delhi 202. 2524 Off.co.in Chennai 044 444 No. Tilakwadi.co. Durgapur: 713216 987 408 1551 Durgapur milinda. Bikaner – 334001 anjan. Ganesh Plaza. 409 Nadakkavu.MARKET CAPTURED BY GETIT INFOSERVICE PVT.co.673011 5555 SCF-28.O.. Navrangpura. Non Company.co. Jayadev Vihar. Belgaum . Noida – 201301 getitdel@vsnl. Mylapore. Khanapur Road. New 4255 Delhi – 110002 5500 / 66 0120 479 2800 080 2225 5555 0120 7513 242 Corporate Noida Office (North) A13.in 600004 5206 / 444 44445 57. District Court. Uday Shankar Bithi. East Park Road. bus stop. 2nd Floor. RPD Cross.LTD. Near To Cafe Coffee Day.in .in Chandigarh 0172 461 5555 getitchandigarj@getit. PS. 2090. Sector 63. Dr Radhakrishna Salai.com Corporate Office (South) Branch offices Bengaluru 5th Flr. I.in Ahmedabad 099 B-607. Chandigarh – 160023 0172 500 5131 calicut@getit. Near 6th Gate. Bhubaneswar – 751013 Nr.saha@getit.. Karol Bagh. Registered Office Delhi 011 8B. Govt Press Road.590 006 getitblgm@getit.maity@getit. Ashoka Palace.in Bikaner Calicut 0495 Vyapari Bhavan Building. Bengaluru – 560052 080 2225 0537 response@getit. 25. Cunningham Road.Sai Road. Opp. Ahmedabad – 380009 6977 City Square G-5. Race Course Road. City Centre.co. Disst Solan. Ground floor.

in 1396 Kota Lucknow Ludhiana SCO 12. 2nd Flr.C. 2nd Floor.MCS Honda Builinding. Punjab – 141001 0161 464 0161 464 3945 / 5555 464 3946 0452 0800 238 getitludhiana@getit. New Power house Road. 50. 444 Madurai – 625010 4445 getitmdr@getit. Sector-C.in . Near Sikander Pur Metro Station. Lower Ground. Hyderabad – 500082 0424 427 0000 0484 0230 237 getitekm@getit. 425 Deshpande Nagar. Janpath.co. 3rd Floor.O-391. 002 Kota – 324001 0157 B-67. Eureka Junction. Kolkata 4003 – 700071 2411 . Jodhpur – 342005 0291 513 1111 0512 392 2134 /135 /136 /137 0512 392 2134 /135 /136 /137 0141 4444 400 0291 261 7555 Jodhpur Kanpur 96/5. 409 Cochin – 682011 5555 283. DLF Qutab Plaza Market. Chowringhee Road.in Faridabad Gurgaon Hubli 0836 4086 225 getithbl@getit. Block B. Kanpur – 208001 Karnal S.co. Pailypillai Towers. Gurgaon. Lucknow – 226006 0522 307 5261 / 65 033 2280 getitkol@getit. Natchimuthu Gounder Building Above Pazhamuthir Nilayam. Bye-pass road. T B Road. Erode .co. Lal kothi Scheme. IInd Floor Mahanagar. Vintage Plaza. Ludhiana Stock Exchange. Feroz Gandhi Market.6. Opp EB Office EVN Road. Laxmi niwas. Above Swani Motors.co. Sector–15.co. MG Road. Chunni Ganj.Ernakulam 0484 40/875. Somajiguda.2. 2nd floor Mugal canal. Haryana – 122001 0836 #40 & 41. 75/76. Kherli Phatak. Ludhiana. Faridabad 211. Jaipur – 302015 0141 444 4400 0141 4444 cscjpr@getit. 2nd Floor.in Hyderabad Jaipur C-92. V.co. Gali No.Subhash Colony. Punjab – 444 144008 4400 1A. 2nd Flr. Raj Krushna Plaza. karnal – 132001 Kolkata 033 10th Floor. Jalandhar.in Madurai 0452 48.co.16 0966 B/130. Raj Bhawan Road. The Mall .in 400 Jalandhar 0141 Avtar Nagar Road.638 011 SCO. Avtar Nagar.in Erode 0424 427 2051 getiterode@getit. Opp. DLF Phase-1.V. Hubli – 580020 7000 304. Cabin No. Sector 7.

Princy Plaza.in Rewari Salem Siliguri 983 Gr Floor.in Meerut Mumbai 022 4444 118. Commercial Belt. 6th Cross North East Extn. Mumbai – 400063 0941 4244 8244 0821 400 606.S Plaza Pazhaya Road.co.co. Shastri Rd. Best Complex Kumaran Rd.co.in Noida Pali C\o Ulmft Singh. HDFC Bank.co. 3rd Flr. Pratap Cottage.co. Shirole Marg. Thrissur – 606 680022 0099 0462 645 No. Near New 2333 / Bus Stand Tirunelveli – 627005 645 2555 62/1.M. 66.in (E). Near Aamtola 009 Club. Railway Station Road. Siliguri.Road.in Thrissur Tirunelveli getittvl@getit. Ram Bhavan Complex. Road. Rewari. Opp. Meerut – 250003 0824 424 9000 0121 405 4968 0824 242 3049 getitmlr@getit. 4120 Sambhji Park. Kuvempu 0821 254 0000 / Nagar. Tirupur – 435 641601 5555 C-119.10. Corporate Avenue. Salem – 636016 0427 455 4444 0427 233 4441 getitslm@getit. 100 feet road. Mysore . Shivajinagar Pune-411004 5573 0413 653 No 44. Ramkrishna Rd. haryana – 123401 M. Patturaikkal.R Complex.118. 1st floor. Goregaon 022 2685 4400 / mumbai@getit. Thillai Ngr.co. Sec.570 023 0194 254 0318 B .in . South Bye Pass Rd. Pali – 306401 Pune 020 Friends Paradise. Panchmanthra Road. Shakti Complex. Kodialbail.1st Floor. Udaipur – 313001 0294 510 6666 getittvm@getit. Natesan Nagar.64. Noida. 1205/2-3.in Tirupathi Tirupur 0421 41/A.co.co.roy@getit. Road No. Binny Main Street. 2nd Flr.co. J. 2nd Floor.201301 0773 789 9448 Mysore getitmys@getit. Trichy – 620018 0431 422 0111 Trichy 0431 422 0511 0471 9120 246 getittrichy@getit. Alagapuram. Ashok Nagar. Sonawala Road.734401 9828 0487 Capital Towers. 2nd Floor.co.in Pondicherry 220 getitpondy@getit. Tirupur – 641601 0877 222 6753 0421 2999 434 amit. Mangalore – 575003 259/1 Mangal Pandey Nagar. „B‟ Wing. Model town.in Trivandrum 0471 S. Ashrampara.in Udaipur 0294 510 6666 cscudr@getit. IIIrd Floor. Nr. Opposite ICICI Bank 606 Medical College P O Trivandrum – 695011 1010 377-378. Kanakkapillai Street.Mangalore 3rd Floor.Moorthi Complex. 0413 8888 / Pondicherry – 605005 5288 653 8889 Sco 3.

Behind Big Bazar.Vellore E2. Near NTR Circle. Rangapuram Post.in H.No.T-7. Patamata. AKP Complex. Cabin No.co. 46-19-5. Opp SBH Patamata Branch. Arcot Road. Sathuvachari. Visakha business Visakhapatnam centre. Dondaparthy. Mandavari street.in Vijaywada 40-1-74. Visakhapatnam – 16 . Vellore – 632009 0416 225 0416 225 3303 / 4091 225 4620 0866 663 0663 0866 663 0663 vlr_getitvlr@sancharnet. Vijayawada – 520010 getitvijayawada@getit.

which had both the open end and close-ended questions. etc (Details are given in the Literature Review at the Report) SAMPLE SIZE A total of 100 respondents were interviewed during the survey. They were conducted in Delhi NCR and the data collected was used for the purpose of analysis and interpretation. the input from these respondents which was collected in Delhi NCR formed the primary data for the study. Books Website.COLLECTION OF DATA AND ITS PROCESS PRIMARY DATA The primary data was generated through extensive use of a structured questionnaire. . SECONDARY DATA The second data was collected from the following sources: 7. 8.

There is a quite a lot of difference between the number of males and females in the sample. In near future the percentage will definitely increase with the increase in the Female E-awareness.RESPONSE CODE FROM THE CUSTOMERS TABLE-1 Table showing Gender Classification Gender Number of Respondents Male Female Total 68 32 100 68% 32% 100% Percentage ANALYSIS AND INTERPRETATION As observed from the given table and Graph the sample constitutes of 68% male respondents and 32% female respondents. GRAPH 32% Male 68% Female .

the major portion of sample (36 %) is constituted of people in the age group between 20-25 years. and also a portion of sample i.TABLE-2 Table showing Age Classification Age Group Number of Respondents Below 20 20 – 25 25 – 30 Above 30 Total 20 36 34 10 100 20% 36% 34% 10% 100% Percentage ANALYSIS AND INTERPRETATION As it can be observed from the given table. This states that the advertisement should target more of the Young citizens to increase the awareness of their products or services which in turn increases their sales revenue and help in business to grow. .e. (34 %) of respondent are in the age group between 25-30 years. and the rest (10%) of the respondent are in the age group of above 30 years. (20%) of the respondent are in the age group below 20 years.

Lawyers.GRAPH TABLE-3 Table showing the Occupation of Respondent OCCUPATION No. majority of the respondent (40 percent) are college students. (10 percent) are others constituting housewives & children. (25 percent) are employees of various sectors like IT Professionals Charted Accountants. OF RESPONDENTS Student Employee Self-employed Others Total 40 25 25 10 100 40% 25% 25% 10% 100% PERCENTAGE ANALYSIS AND INTERPRETATION As seen from the above table and chart. (25 percent) are engaged in business. So it is preferable for the Advertiser to concentrate mainly on the College Students to promote their Ads and influence them in increasing their sales activities . College Professor. This shows that mainly college students are interested in browsing.

GRAPH 10% 25% 25% 40% Student Employee Self-employed Others .

The respondent spent more than three hour in browsing. 42 percent spent less than one hour. 30 respondents who browse weekly once 27 percent spent less than one hour 40 percent of the respondents spend one hour to two hour. . 18 percent of the respondent spent two hour to three hour and 11 percent of the respondent spent more than three hours in browsing.TABLE-4 Table showing the Frequency and Duration spent in Surfing No. 29 percent of the respondent spend one hour to two hour. 23 percent of the respondents spent Two hour to three hour and 10 percent. Of Respondents Weekly Twice Weekly Once Fortnightly Monthly 47% 30% 18% 5% < 1 hr 42% 27% 18% 20% 1hr-2hr 29% 40% 39% 40% 2hr-3hr 18% 23% 27% 20% > 3 hr 11% 10% 16% 20% ANALYSIS AND INTERPRETATION From the above table and graph it is clear that 47 respondents browse weekly twice.

3hr > 3hr Weekly twice Weekly once fortnightly Monthly .GRAPH Frequency and Duration Spent in Browsing 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% < 1 hr 1hr .2hr 2hr .

GRAPH 45% 55% Yes No . all the Respondents are aware of online Advertisement while only 55% of the respondent check the Advertisement displayed on the Web and the rest of 45% do not check many of the Advertisement displayed on the Net.TABLE-5 PERCENTAGE OF RESPONDENTS CHECKING ONLINE ADVERTISEMENT Particulars Yes No Total Checking Online Ads 55% 45% 100% ANALYSIS AND INTERPRETATION From the Data collected. So if the Ads are such that with creativity and informative even those 45% can also be converted and included in the 55% list.

followed by Purchasing i. This clearly indicates that even if the Respondents are aware of online Advertisements they view mainly for entertainment than for Purchasing of the Products or Services. Finally Academic and jobs with 9% and financial loans 14% respectively.e. Only then comes of the respondent. about 22%. jobs related sites which is nearly 20%. GRAPH 23% 26% Purchasing Entertainment Academic 41% Jobs 10% .TABLE-6 Various Aspects for Surfing Reasons For Checking Advertisement Purchasing Entertainment Financial loan Academic Jobs Percentage 22% 35% 14% 9% 20% ANALYSIS AND INTERPRETATION As observed from the Above table and Graph it clearly indicates that main aspects of surfing the web is for Entertainment purpose which comes to 35%.

TABLE-7 IS THE ONLINE ADVERTISING IS USEFUL? Particular Yes No Total No Of Respondent(In Percent) 68% 32% 100% ANALYSIS AND INTERPRETATION As observed from the above table and graph it is clear that online advertising is useful for 68% of the people and rest of the people don‟t prefer online advertising as a useful thing. because they are sometime felt mislead by an internet advertising or they don‟t trust the internet advertising. GRAPH 32% yes 68% no .

. Mobile Number: ……………………………………………………………………………………………………………………… Website: ……………………………… Email ID:……………………………………………………… Address: ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… ………………………. Landline Number: ……………………………………………………………………………………………………………………… ……………………………………. ………………….. Pin Code: ……………………………………………… Area known by other name: ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… Line of business: ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… Business Type: MANUFACTURER DEALER/RETAILER INSTITUTE EXPORTER/ IMPORTER SERVICE PROVIDER AGENT/FRANCHISEE WHOLESELLER/DISTRIBUTER Products: ……………………………………………………………………………………………………………………… ……………………………………………………… . Company Name :……………………………………………………………………………………………………………………… ………………………… Owners Name: ……………………………………………………………………………………………………………………… ……………………………………. Lead: ………………………….QUESTIONNAIRE Date: Trainee Name: ……………………………… Trainee ID: …………………………… …………………………….

……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………. Brands: ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… Would you be interested in the paid services offered by GETIT? Immediately after 3-6 months After 1 year Not interested Thank you Sir / Mam for the update. This is to inform you that we will be publishing these details on our website and directory and customers asking for your business details will be provided with the same. . Customer Signature & Stamp : ……………………………………………...

Internet with such high penetration still 53% of the respondents have not purchased any products or services online. Most of the internet users are in the age group of 20-30years with 35% which indicates that youngsters are using more net than that of the other community. Age. After analyzing the data the following factors have been found out as major causes for the Online Ads Effectiveness The percentage of Male browsing the net are more than that of Female. which effect this statement of Problem like Occupation. For this purpose a structured questionnaire had been designed and analyzed. . life style social factor. The study clearly stated that most of the internet users surf for entertainment and information rather than for purchasing on the Net.FINDINGS OF THE STUDY This study was conducted with a view to know that whether Online Advertising is effective. Compared to that of the students self-employed business people browse more for purchasing products and students browse more for information and entertainment. Almost 60% of the people who browse the Net check online Ads while browsing only if they are interesting and informative. Most of the student community use internet more than that of the other occupation as it is a means of entertainment so the advertiser should target the student community to influence their effectiveness. Most of the respondents who have purchased online have not involved themselves in purchasing frequently and even the cost of the purchase is also too low where it do not involve much risk. It has been observed that there are many factors.

Findings of the survey are based on the assumption that the respondents have given correct information. Since the respondents had to fill the questionnaire while busy with their hectic schedule.CONSTRAINTS & LIMITATIONS The sample size is limited to 100 Internet users hence the result of the study cannot be taken as universal. several other potential samples outside the city were neglected. . many people were reluctant to answer.. The study was conducted only in Delhi NCR and therefore.

The only negative aspect is that consumers have to conquer their fears of the Internet . more and more readers will actively seek out Internet advertising sites. Fears always come with new technology. Internet advertising offers increased awareness of companies. Finally Do not try to do "anything and everything" to get the buyer's attention. . profitability. the more they will try to escape.the fear that ordering through an on-line advertisement will get lost in the void of cyberspace. an immediate and direct line to the customers. but it does not take long for people to adjust.CONCLUSION Is Advertising on the Internet a viable option? I have looked at this question in terms of effectiveness. Everyone who comes to site isn't going to buy. The harder you try to get their attention and force them to read your ads. As people get more accustomed to finding their product information on the Web. advanced methods of targeting consumers. an easy method to distribute information. and reduced costs in performing these tasks. and marketing methods.

V-mini commercial that plays at your banner on click of a mouse. click which button he prefer and be directed to a specialized product marketing page. Free offers The word free is just as effective in advertising online as it is offline. order a product through a secured order form on the banner itself. If a little radio-like audio message that plays from your site upon a click of mouse or a T. German. By sponsoring a freebie. Use Banner Ads that Give Viewers Chance to Interact with Banners Interactive banner designs can be used wherein the client can print out a product sheet from the banner itself. Like many sites come in Dutch.RECOMMENDATIONS Go International with multiple language: Offer your web site in multiple languages. Slovene. Russian. Czech. the biggest bridge to cross is download time. Use of multi-media As we have seen the potential for banner and Internet ads. Obviously. a simple name submission drawing can also get viewers to go through ads in the process they become aware of the advertisement. and Italian. it will be much more effective and interesting. Spanish. French. . Translation service on websites is also good which will help retain customers. informative and creative ads are also preferred therefore hot new designs and innovative sales concepts should be developed.

"Our saucepans have a non-stick coating that's guaranteed for life. On the other hand. can all provide valuable information that could move a customer from the point-of. Adding a reciprocal link is a professional way to say thank you and is of no cost to the advertiser. Keep the testimonials to one or two sentences and keep it simple. reports. If your target group is younger people. Include statistics When you make a sales claim. A direct quote with the permission of the customer is a nice touch. When a winner is selected. Listing a name and e-mail address it acts as a reference that is easy and quick. back it up with information. etc. their name web address and a link to the site can be published. In actual. it will work as a big incentive.Sponsor a contest People love to win ANYTHING! Offer your product or service as a prize. including statistics. games might be the thing for you. Design your ad to meet the preferences of your target customer." Provide content on your site As you surf the Web take note of information that supports your advertising claims. Business people aren't going to have the time or inclination to participate in game-type ads.of-purchase. research. Target Audience Keep your target audience in mind. Web site testimonials Build trust or confidence in your online business by using testimonials. in-home testing. food did not stick to our saucepans 98. teenagers love them.3% of the time. Surveys. . Offer a free report Give away information free with a purchase or subscription to your newsletter. Since information is what surfers are looking to receive.decision to the point. testimonials. You might say.

Include industry buzzwords.” 2. . Know your target audience very well. include examples specific to them.Few tips that will help in making a connection with the clients: 1. Write using the language of your target audience. If writing to hair stylists. 3. Include personal examples rather than general examples. Use “you or your” instead of “we or us. This is the only way you will be able to communicate with them on a personal level.

and Hypertext -Definitions and Overview  Burstein & Kline (1995): Road Warriors .)  Black & Højberg (1989): Håndbog i public relations  Bornman & von Solms (1993): Hypermedia.BIBLIOGRAPHY BOOKS  Arens & Bovee (1994): Contemporary Advertising (5th ed.IT Sector  Businss Today  Fortnight IT Mac 1) to study growth strategy of getit through penetration 1)no using the service of getit 2)popularity in given market 3) to study ways to attract non users of a service provide by getit 4) to study companies strategy to gain competitors customers .Dreams and Nightmares along the Information Highway  CyberAtlas (1996): The Internet Research Guide  MAGZINES  Business World  Global World . Multimedia.