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THE GENERICS PHARMACY

THE GENERICS PHARMACY


BRIEF BACKGROUND

Year launched: Franchise operations started in 2007. The mother company (Pacific Insular Co.) that gave birth to The Generics Pharmacy (TGP) franchise started in 1949 as a family enterprise involved in pharmacy importation and distribution. In 1974, the current TGP President, Mr. Benjamin Liuson, took over the helm from his parents. Some doctors urged their patients to use generics, but since the company was just an importer/wholesaler, it couldnt sell drugs directly to patients. Fortuitously, in 1989, Congress passed the Generics Drug Law (RA 9502), and with the prices of medical and pharmaceutical products soaring, the company decided to sell generic drugs primarily to government hospitals. (Generic medicines are finished pharmaceutical products having the same active ingredients, same dosage and form, and same strength as the branded drugs.) In 2001, the company opened its first

pharmacy to sell generics, a major innovation in the pharmacy business at that time since no drugstore was exclusively selling generics. But generics were still slow-selling because of poor information to patients who would buy more expensive branded drugs instead. Nevertheless, there was a continuous flow of generics clients who were

coming from nearby provinces of Bulacan, Tarlac, Pampanga, Laguna and Cavite (Anon, 2011). In 2007, TGP tapped Francorp, the world leader in franchising, to energize its franchise development and growth, and thus became the first generics retail pharmacy

THE GENERICS PHARMACY


to franchise in the Philippines. TGP opened its first franchise drugstore along Taft Ave., Pasay City and within three-and-a-half years, it has reached over 1,000 outlets all over the country. The Enterpreneur Magazine has named TGP one of the Top Ten

Businesses of the Decade.

Target areas: Nationwide, focusing in locations of heavy traffic.

RATIONALE

Health service focus: Pharmacy products.

Program legal status: The franchisor (TGP) is a duly registered company. Franchisees sign a franchise agreement with TGP. Franchisees need to register with the Department of Trade and Industry (DTI) if it is a single proprietorship, or with the Securities and Exchange Commission if it is a corporation. It also needs to be approved by the Food and Drugs Administration. It must satisfy all the requirements of the local government unit in which it is located, and the Bureau of Internal Revenue. There are over 300 franchisees, or an average of 3-4 outlets per franchisee.

Business format: Business franchising. Sponsor or implementing organization: Itself and its franchisees.

THE GENERICS PHARMACY


Among South and East Asian countries as well as countries of similar development level, the Philippines has one of the highest pharmaceutical price regimes. The goal of The Generics Pharmacy franchise is to make affordable generic medicines more available to a greater number of Filipinos at the soonest possible time. Pharmaceutical franchisingis afinancing and delivery system modeled after the very successful franchising schemes in the fast-food industry. It involves a franchisor (in this case, The Generics Pharmacy) developing a brand of high-quality products, offering the right to use the brand plus all its associated business operating routines including training, to franchisees (individual investors) who are assisted in setting up their clinic practices along the same lines as the franchisor (brand name, signage and color scheme, menu of pharmaceutical products, and pricing and marketing) for which they pay a fee on a periodic basis. From the supply side, the key economic principle behind franchising is the standardization of production. Specialization drives down costs, and the franchising arrangement focuses on delivering a few products. For instance, the more popular health-service franchises that have emerged have focused on reproductive health, maternal health, and safe delivery and related health conditions, and pharmaceuticals, often involving the same clientele. A second economic principle at work is economies of scale. By bringing together like-minded (small) entrepreneurs, franchising reduces the costs of product

development, training, business development, marketing, and other high-cost activities which the individual investor may find hard to shoulder on his/her own. Indeed, the main

THE GENERICS PHARMACY


reason for the explosion of franchising is that it allows small investors to participate in business development. The standardized training program offered by the franchisor to franchisees also hastens the business development process, because without a franchisor offering these programs on a package-deal basis, the investor will find it unduly expensive to locate or source these various training programs separately. Finally, the supervision that the franchisor offers to franchisees is a benefit that should not be overlooked. In time, franchisees lapse in service quality, and this should be addressed by the franchisor, at the risk of the entire franchise arrangement falling apart, because news of poor quality travels fast under a franchise network arrangement. From the demand side, the standardization of quality and pricing reduces uncertainty in the minds of consumers, which tend to raise utilization of services. Such standardization is further enhanced by marketing and promotional events done on a periodic basis usually by the franchisor, to underscore the fact that services in all franchisees are similarly of high quality and affordable. Franchising is a quintessential form of performance based financing. It involves a contractual arrangement between the franchisor and franchisee, with specific responsibilities and tasks assigned to each, and in exchange for which payments are made. The franchisee has to be able to generate enough customers for it to survive and become sustainable as a business operation. That is why any franchise places high priority on counting customer served and products produced.

THE GENERICS PHARMACY


PROGRAM MECHANISM

The initial term of the franchise agreement is three years, renewable to 2 additional 3-year terms, for a total of nine years. The royalty fee of 1 percent of gross sales is paid every 15th of the month. The franchise arrangement requires that the space for the outlet be not less than 15 square meters; space smaller than this will not be approved by BFAD. The outlet should ideally be located in areas of heavy

pedestrian traffic, such as near hospitals and medical clinics, big drugstore chains and health food stores, public markets, supermarkets and groceries, malls and department stores, and cosmetics and convenience stores.

The total franchise investment or fee is Php600,000 to Php800,000 for one outlet. This includes the franchise fee of Php210,000 as well as the total support The fee covers the following rights and

system necessary to run the franchise.

services: right to use the trademark, name and logo of the franchisor; startup and preoperating assistance; site evaluation assistance; architectural/store design and construction assistance; extensive training on pharmacy retailing, business

management and operations, and customer service; technical education and guidance on the dispensing of generic drugs; and marketing and advertising support. The

franchise arrangement also requires the franchise to contribute 1 percent of gross sales as advertising fee.

THE GENERICS PHARMACY


After signing the franchise agreement, the franchisee will receive a copy of the Confidential Operations Manual containing policies and procedures involved in running the business. The franchisee and three of his staff will be given three-days training. The training is done 15 days before the outlet opens. The franchisor will also provide technical assistance on any matter that the franchisee may encounter in running the business. Refresher training will also be provided, as needed.

The franchise does not confer an exclusive territory. However, TGP will see to it that each site will service the population to the fullest to make the business viable. The franchise will not allow the outlet to carry branded medicines, since their gross margin has been estimated to be only between 5-7 percent. However, if the outlet has enough space, it can carry other products like cosmetics, medical and hospital supplies, and convenience-store food products. depending on market circumstances. The franchise decides on its opening hours,

THE GENERICS PHARMACY


MEDIA OBJECTIVE AND STRATEGIES

OBJECTIVE: To create a high impact to the audience through different advetisements such as TV, RADIO, PRINT, TRANSIT, MOBILE and INTERNET campaign in a period of 3 months.

TV STRATEGY Since most of the households own a Television, it will be used as primary medium. Spots to be scheduled on weekdays and weekends, particularly during noontime and primetime, to spread an immediate impact. Utilize the anchor local channnels (Ch.2, Ch. 5 and Ch. 7) to reach most of the

RADIO Radio to be aired every morning in Metro Manila as strong support for TV and prints. Top Rating FM Station with a Frequency of 4 to 30 times per day.

PRINT As strong supplementary medium for copy awareness and for reaching our market in key areas.

THE GENERICS PHARMACY


Print ads will be seen on newspapers in the health section.

TRANSIT The ads will also be seen in different types of transportation. It will be placed on the top of the jeepneys and on the handles inside the LRT.

INTERNET Use of Social Networking Site such as Facebook for the easy dissemination of the information.

OTHER Sales promotion will also be implemented.

THE GENERICS PHARMACY


TARGET MARKET AND MEDIA HABITS

TARGET MARKET Georaphic: Demographic: Psychographic: Behavioral: Urban Dwellers (Nationwide) All ages, Both Male and Female, SEC B-E Individuals who are physically weak, and who are health-conscious Looking for effective medicines at an affordable price

MEDIA HABITS ON TV MEDIA REACH Despite the growth of new media, at least 90% of the whole population still has their TV sets on. (%)
2008 95 92 91 2009 2010

62 65

62 62

58

58 58 58

28 30 30 16 18 15 15 18 16 7 8 9

TV (Past Week)

Radio Outdoor (Yesterday) (Past Week)

DVD/VCD (Past Month)

Cinema (Past 6 Months)

Newspaper (Yesterday)

Magazine (AIR)

Internet (Past Month)

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Base: Males and Females aged 10+ across all socio-economic classes in National Urban Philippines Source: Nielsen Media Index 2008-2010

NATIONAL URBAN: TV OWNERSHIP TV ownership at 94%, up by 4% vs. 2008. Luzon remains the driver of NUTAM TV ownership at 95% Luzon is also the area with most multi-set TV homes at 25% (driven by Urban Luzon: 30%) Visayas, having the largets E segment, has the lowest TV ownership among areas at 86% but grew vs. 2008 by 2% Mindanaos TV ownership at 91% - grew by 4% vs. 2008

96 94 92 90 88 86 84 82 80 78 90

94 91

95 91 87

86 84

NUTAM

Luzon 2008

Visayas 2010

Mindanao

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THE GENERICS PHARMACY


Of the 19 million Filipino homes, whose members average between four and five, 80 % are single-TV-set homes, seven of 10 have children in their respective homes.

STEADY AVERAGE NUMBER OF TV SETS


120 100 80 60 40 20 0 2008 2010 2008 1 TV set 2010 2008 2010 2 TV sets 3 or more 2008 2010 74 75 82 83 81 84

NUTA
7 19 8 19 8 21

Luzon
8 19 4 14

Visay
8 12

Mindanao
4 15 6 11

73

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MEGA MANILA TV OWNERSHIP Homes with working TV at 96%. Expanded suburbs now at par with Metro

Manila in terms of TV ownership both at 96% Suburbs grew by 5% in TV ownership while Metro Manila was steady. Stable average number of TV sets in Mega and Metro Manila.It is in the Suburbs where 3+ TV sets grew by 4%. relatively

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Meanwhile, cable penetration is down to 25% as Suburbs declined (13 to 11%). Destiny Cable grew to 39% (from 21%) as Sky Cable declined. Higher incidence of Digibox in Suburbs (14%) than Metro Manila (9%).

TV ownership grew more in the Suburbs and is now at 96% -- similar to Metro Manila.
97 96 95 94 93 92 91 90 89 88 MEGA MANILA METRO MANILA 2008 2010 SUBURBS 91 93 96 95 96 96

Suburbs grew in 3+ TV sets by 4%. Steady for Metro Manila.


120 100 80 60 40 20 0 2008 2010 1 Set 2008 2 Sets 2010 2008 2010 3 or more 66 66 63 62 75 70

MEGA
10 24 11 23

METRO
12 25 12 26

SUBURBS
5 20 10 20

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YPICAL TV VIEWING DAY TV viewing registers a peak during Primetime, specifically from 8-10 pm. % of Mega Manila 10+ Population Who Tune in to TV on an Average QuarterHour (Tarps %)

Source: Nielsen Audience Measurement June 2010

In urban and rural Philippines, 40 % watch television during primetime, spend an average of five hours watching TV during weekdays and can be reached by any one of the more than 8,500 advertisements aired on 136 television channels every day.

Television viewing The shape of the day remains the most important barometer in measuring TV viewing. It is so simple, straightforward and says a lot. In urban and rural Philippines, the shapes are the same during weekdays and during weekends, with two peaks very visible. Noontime and primetime are still the highest draws.

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THE GENERICS PHARMACY


CLAIMED VIEWING HOURS (NATIONAL) Claimed viewing hours declined in Luzon and Visayas vs. 2008. Mindanao. Stable for

10 9 8 7 6 5 4 3 2 1 0

9.1 8.1 7.3 7.9 7.2 7.3 7.9 7.9

NUTAM

Luzon 2008

Visayas 2010

Mindanao

Base: Total TV Homes

As expected, viewing in rural Philippines is slightly lower than that of urban. But this is only true during daytime and late at night.

Ratings from rural Philippines are higher during primetime. It peaks earlier than their urban counterparts and it is true for both weekdays and weekends.

Average TV time An individual, on average, watches five hours of television a day.

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CLAIMED VIEWING HOURS (MEGA MANILA) Claimed viewing hours declined vs. 2008 in all areas: Mega (-0.5), Metro Manila (-0.4) and highest in the Suburbs (-0.6)
8.5 8 7.5 7 6.5 6 MEGA MANILA METRO MANILA 2008 2010 SUBURBS 8.1 7.6 8.4 8

7.7 7.1

Base: Total TV Homes

Rural kids and teens watch 45 minutes less. If we focus on housewives, kids and teens, we discover that rural housewives watch significantly less television during the daytime. They only catch up with their viewing from around 6:30 p.m. to 8 p.m., after which a steep decline ensues.

Urban housewives viewing pattern, on the other hand, climbs steadily from 5:30 a.m. to around 9:30 a.m. The difference in viewing widens till around 11 a.m., and then goes on a steep ascent after then.

Rural kids watch about the same amount of TV compared to their urban counterparts in the morning, which lasts up to 8:30 a.m. Then, just like the housewives, they watch less TV at noon and in the afternoon.

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THE GENERICS PHARMACY


Their viewing picks up and surpasses urban viewing at around 5:30 p.m. and lasts up to 8:30 p.m. This explains the difference among kids and teens in their choices as to the number-one program if you go urban versus rural. But time spent on watching TV declined in 2010. Claimed TV viewing hours per household (daily average) in 2010 went down by 24 minutes to 7.7 hours from 8.1 hours in 2008 despite the 4 percent increase in television ownership in the country. In the Visayas, viewing has gone down from an average of nine hours per day to eight hours per household per day while households in Mindanao claimed that they watch TV for an average of 8.3 hours per day, up from 7.9 in 2008.

INCIDENCE OF OUT-OF-HOME VIEWING

Around 6% claim they watch TV outside the home


10 9 8 7 6 5 4 3 2 1 0 National Luzon Visayas Mindanao 2 7 8 9

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THE GENERICS PHARMACY


Lower incidence of out-of-home TV viewing in the Suburbs.
12 10 8 6 4 2 0 MEGA MANILA METRO MANILA SUBURBS 5 9 11

INCIDENCE OF OUT-OF-HOME VIEWING BY SEC Slightly higher incidence among D and Es


14 12 12 10 8 6 4 4 2 0 0 AB C1 C2 D E 4 7

LOCATION OF OUT-OF-HOME VIEWING When not at home, most watch TV at someone elses place

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THE GENERICS PHARMACY


100 80 80 60 40 20 0 At someone else's home In public places such as restaurants, bars, etc. In public transportation In the Office/in your workplace 12 6 9

MEDIA HABITS ON RADIO MEDIA REACH (%)


95 92 91 2008 2009 2010

62 65

62 62

58

58 58 58

28 30 30 16 18 15 15 18 16 7 8 9

TV (Past Week)

Radio Outdoor (Yesterday) (Past Week)

DVD/VCD (Past Month)

Cinema (Past 6 Months)

Newspaper (Yesterday)

Magazine (AIR)

Internet (Past Month)

Base: Males and Females aged 10+ across all socio-economic classes in National Urban Philippines

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THE GENERICS PHARMACY


Radio complements TV as an advertising channel

Source: Radio Audience Measurement June 2010

Using the Radio Audience Measurement (RAM) system, the listening habits of 500 homes in Metro Manila and 250 homes in Cebu and Davao were surveyed.

Metro Manilans tended to tune in at around 10 in the morning with the number peaking at noon. Listeners outside Metro Manila, however, turn on their radios earlier with audience volume in Laoag, Bacolod, Cagayan de Oro and other provinces peaking at around 8 in the morning.

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THE GENERICS PHARMACY


RADIO SHAPE OF THE DAY

Source: RAM Mega Manila S8 2010

TIME SPENT LISTENING


12 10 8 6 4 2 0 TOTAL AM FM 11 9 11

Source: RAM Mega Manila S8 2010

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THE GENERICS PHARMACY


PROFILE RADIO LISTENERS GENDER
120 100 80 60 40 20 0 All People Female Radio Listener Male 50 50 50 50

AGE
120 100 18 80 14 60 40 20 26 0 All People 10-19 20-29 30-39 Radio Listener 40-49 50+ 23 19 22 17 17 22

22

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SOCIO-ECONOMIC CLASS
120 100 26 80 60 40 20 0 11 3 2 All People AB C1 C2 58 14

60

18 5 3 Radio Listener D E

RAM IN KEY CITIES LUZON

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VISAYAS

MINDANAO

RAM Key Cities Mega Manila 2010

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MEDIA HABITS ON PRINTS MEDIA REACH (%)
95 92 91

2008

2009

2010

62 65

62 62

58

58 58 58

28 30 30 16 18 15 15 18 16 7 8 9

TV (Past Week)

Radio Outdoor (Yesterday) (Past Week)

DVD/VCD (Past Month)

Cinema (Past 6 Months)

Newspaper (Yesterday)

Magazine (AIR)

Internet (Past Month)

Source: Nielsen Media Index 2008-2010

Broadsheets and tabloids both had fewer readers in 2010 than in 2008, with readership dropping from 24 percent to 20 percent in the Greater Manila area.

In contrast, magazine readership in Mega Manila grew from 16 percent to 18 percent.

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THE GENERICS PHARMACY


REASONS FOR NOT READING BROADSHEETS FOR THE PAST 12 MONTHS (n=2447)
0

Prefers internet No available newspaper in the area None in my family reads Prefers radio Price is an issue No time to read Not my priority Do not like to reas newspaper Prefers TV 0

1 2 1 1 2 2 3 4 6 6 4 5 5 5 19 5 2010 Q2 10 2010 Q1 15 20 21 25 3

Base: All People 10+ , Non-broadsheet readers in the past 12 months Source: Nielsen Media Index 2010 Q2 NEWSPAPER READERSHIP (AIR)
40 35 30 25 20 15 10 5 0 36 29 24 20 23 32 26 14 4.3 15 32

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MEGA MANILA

METRO MANILA 2008 2009

CEBU 2010

DAVAO

Base: All People 10+; Source: Media Index 2008-2010

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PROFILE OF BROADSHEET READERS GENDER
Male Female

50

60

50

40 B. Readers

All People

AGE

10-19

20-29

30-39

40-49

50-59

18 14 19

24 11 30

23 21 27 15

All People

B. Readers

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SOCIO-ECONOMIC CLASS
AB C1 C2 D E

10 26 49 58 23 11 4 1 All People 12 7 B. Readers

Base: All People 10+; Source: National Media Index Q2 2010

BROADSHEET SECTION READ


Front Page Local News Foreign News Sports Editorial/Columns Lifestyles/Features Entertainment/Comics Business Classified Ads Obituary 1 2 3 3 4 4 4 5 6 6

Base: All People 10+; Source: National Media Index Q2 2010

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THE GENERICS PHARMACY


60% of Millennials said theyd cut their shopping spending if they didnt look at newspaper inserts; 91% said they use print coupons, ads, and sale notices to save money; 51% said print ads inspire them to make a purchase; 30% said they go online to find more information about a product after seeing it in a print ad; a whopping 87% use print ads to select which restaurants to eat at; 84% find coupons and discounts on clothing in print ads, and 71% shop ads to find the best price for apparel.

OUT-OF-HOME MEDIA (Billboards,Transit Ads etc.) Filipinos are becoming Mobile. More than a fourth of the Metro Manila population is working. This segment is more likely to be exposed to Out-of-Home Media.

Non-Working 64%

Working 36%

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TV Billboards/Posters Radio Newspapers Mall/Supermarket Ads Magazines Bus Ads LCD TV Ads Taxi Ads Train Ads 0 7 20 40 60 80 100 15 12 11 22 22 34 60 60 94

Source: Media Index Q2 2010

TOTAL OUT-OF-HOME MEDIA PROFILE AGE GROUP


10-19 20-29 30-39 40-49 50+

18 14 19 22 26 TOTAL

15 15 20 24 26 SAW O-O-H

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THE GENERICS PHARMACY


TOTAL STATION PROFILE AGE GROUP
15-19 20-29 30-30 40+

27

38

30 50

27 19 31 15 TOTAL 37 26 37 6 MRT 27 24 6 LRT1 0 LRT2

GENDER

Male

Female

53

50

53

60

47

50

47

40

TOTAL

MRT

LRT1

LRT2

Source: Nielsen-Trackworks/MPAS MRT & LRT Study

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MEDIA HABITS ON INTERNET

MEDIA REACH (%)


95 92 91

2008

2009

2010

62 65

62 62

58

58 58 58

28 30 30 16 18 15 15 18 16 7 8 9

TV (Past Week)

Radio Outdoor (Yesterday) (Past Week)

DVD/VCD (Past Month)

Cinema (Past 6 Months)

Newspaper (Yesterday)

Magazine (AIR)

Internet (Past Month)

Source: Nielsen Media Index 2008-2010 Metro Manila has the largest internet users but Tier 2 cities are catching up

Luzon 40 37 35 34 31 31 30 25 24 24

Visayas
33 32 20 18

Mindanao
17

29 29 27 27 24 22

Base: Males and Females aged 10+ across all socio-economic classes Source: Nielsen Media Index Key City 2010

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INTERNET USAGE AND USER PROFILE The Philippines has one of the highest growths in terms of internet usage in the past 3 years in the Asia-Pacific region. Countries with high internet penetration have a good share of users in all age groups. Internet usage continues to grow in the Philippines and the rest of the regions with mostly young users.
2007 2008 2009 33 28 23 3 13 20 39 10-19 20-29 30-39 40-49 50+

50

Source: Nielsen Media Index 2008-2009 PLACE OF INTERNET ACCESS


80 60 40 20 0 INTERNET CAFES HOME SCHOOL 2009 27 31 7 4 71 69

Source: Nielsen Media (Index 2009)

WORK 2010

FRIEND'S HOUSE CELLPHONE/PDA

Base: Males and Females aged 10+ across all socio-economic classes Source: Net Index 2009 & 2010

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Core online activities remain unchanged but preferences are evolving

Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010

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MEDIA HABITS ON MOBILE Millennial are also getting more accustomed to mobile ads: 63% of millennial mobile users are as comfortable with mobile advertising as they are with TV or online advertising 88% of millennial mobile web users claimed they have noticed mobile advertising via the following channels and they recall seeing more ads while using mobile apps 56%, 42% via search engine, 27% on a retailer website and 26% on video ads Mobile ads also proving to be effective: 79% of millennials admitted theyd been introduced to something new via their device, while 51% said they had made purchases using their mobile device. The findings make mobile media consumption the most influential channel for millennials purchasing decision process from beginning to end.

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THE GENERICS PHARMACY


PROPOSED MEDIA PLAN
TELEVISION Settings 1st Slide Home Time Frame Explanation Audio/ Sound Effect

00:00:00 00:00:05 A grandmother is telling what it is like being old, that they are more susceptible to many kinds of sickness. 00:00:06 00:00:10 And for the maintenance of her medicines she only chooses The Generics Pharmacy. The camera focuses on the piles of medicines held by the grandmother. 00:00:11 00:00:15 A teacher presumes that the effectiveness of a medicine depends on its brand. 00:00:16 00:00:21 But when she tries using generics medicine, she proved it wrong. She realized that generics medicines are as effective as the branded one. 00:00:22 00:00:28 A pedicab driver is expressing the reality of life. That his

2nd Slide Home

3rd Slide The Generics Pharmacy store 4th Slide The Generics Pharmacy store

5th Slide Public Market

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earnings from being a pedicab driver are not enough for the daily expenses of his family. 6th Slide Public Market 00:00:29 00:00: 34 So every time that one of his family members gets sick, he only turns to The Generics Pharmacy.

7th Slide in front of The Generics Pharmacy store

00:00:35 00:00:41 A mother holding her sickly son, having problems with all the medicines she needs to buy for her son. The good thing is, theres The Generics Pharmacy that answers all her problems. 00:00:42 00:00:49 Two employees of The Generics Pharmacy is stating that people dont need to suffer for buying expensive medicines because The Generics Pharmacy offers medicines that are effective and yet cheap. 00:00:50 00:00:52 The logo of The Generics Pharmacy appears together with the tagline: Sukat sa Bisa, Sukat sa Bulsa.

8th Slide The Generics Pharmacy store

9th Slide

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RADIO

Ang sakit ay hindi maiiwasan. Ngunit hindi lahat ay may kakayahang makabili ng branded na gamot. Ang bisa ng gamot ay hindi nasusukat sa halaga nito. Kaya handog namin ay gamot na mabisa sa murang halaga. Dito sa Generics Pharmacy Sukat sa Bisa, Sukat sa Bulsa.

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INTERNET (FACEBOOK PAGE)

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MOBILE

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PRINT (BROADSHEET)

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TRANSIT (JEEPNEY, LRT)

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SALES PROMO (UMUULAN NG PAMPREMYO)

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PROMO MECHANICS: Umuulan ng Pampremyo Raffle Promo PAANO SUMALI? 1. Simula ika-1 ng Hulyo, 2013, magsisimula na ang pagbibigay ng coupon para sa mga bibili ng gamot sa Generics Pharmacy na nagkakahalaga ng 200.00. 2. Para sumali, sagutan lamang ang mga hinihinging impormasyon sa coupon na matatanggap mula sa Generics Pharmacy: a. b. c. d. Pangalan Tirahan Tel. No. / Cell. No. Pirma

3. Siguraduhing kunin ang kapirasong parte ng coupon bilang katibayan ng iyong entry at itago hanggang sa araw ng pagbibigay ng papremyo, at ihulog ang mismong entry sa drop box sa loob ng Generics Pharmacy na iyong binilihan. 4. Ang pagbunot ng mga entry para sa Grand Prize and Consolation Prize ay malalaman sa katapusan ng Setyembre. Ang mga mananalo ay tatawagan ng Generics Pharmacy office. 5. Ang unang sampung (10) mabubunot ay mag-uuwi ng consolation prize na 3,000 bawat isa. Ang huling tatlong (3) mabubunot ay ang makakakuha ng Grand Prize: 1st 22 LED TV 2nd Washing Machine 3rd Android Phone

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