photographers

WINOGRAD BODDORF

EMPLOYERS GUIDE
TO B R A D F O R D G O O D W I N
SERIAL NO. BRG-MKG-888

Limi t FAM ILY T ed Editi REE on!

How and why

HES YOUR GUY

Copywriter Across Divides

Seven years experience in advertising, PR, and social media marketing has taught me to write across divides to get results that make everyone pulse. I speak uent German and have a lifelong passion for Berlin that once earned me a nomination for a Fulbright research grant to view street art through the eyes of Walter Benjamin.

Bradford Goodwin
Who I Am At 18, I made a one-page zine and passed it out at random on streetcorners. The many handwritten letters I received in response showed me that writing matters. Now a Europe-based copywriter and conceptioner, I am still answering those letters. And still striving to write the rainbow that makes people stop in their tracks and view the world in a new light. Relevant Work Experience
COPYWRITER, TEXT & CONCEPTS, CORPORATE CREATIVE SERVICES, D. SWAROVSKI KG; WATTENS, AUSTRIA OCT 2007-PRESENT (SABBATICAL SINCE JANUARY 2013)

I write for print, digital and online and serve on the editorial board for 1895 magazine (circulation: 30,000).
!

Helped build Swarovskis social media prole from the ground up as writer for Facebook, Twitter, and Google+. Swarovskis Facebook page currently boasts more than 3,500,000 likes. Independent research, writing, and content management for Swarovski internal website Co-developed apps, including Swarovski Refract app Authored lm spots, PR lms, and training materials in English and German Devised campaign concepts, including Lovlots relaunch and naming of agship products

Education Master of Arts, Bowling Green State University, Bowling Green, OH German Studies, 2006 Bachelor of Arts, University of Southern Mississippi, Hattiesburg, MS German/Russian (Minor: English), 1999 Training Certicate, ADC Masters Seminar, Berlin Editorial & Storytelling, 2011
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Certicate, Werbe Akademie, WIFI Wien Werbekonzeption/Werbetext 1, 2009 Diploma, WiFi, Salzburg Business German (Wirtschaftsdeutsch), 2006 Additional Created and hosted radio show (Uncommon Threads) on Austrian station FREIRAD 105.9 (Jan 2010-Dec 2012) Nominated for Fulbright Research Grant, Bowling Green State University, 2006 Outstanding written and spoken German References Steven Barthelme, Director, Center For Writers, Department of English, University of Southern Mississippi, 118 College Drive, Box #5037, Hattiesburg, MS 39406-000, Tel.: +1-601-266-5211, E-Mail: steven.barthelme@usm.edu Kristina Notch, Strategic Operations Manager, D. Swarovski KG, 29 West 57th St., 11th Floor, New York, NY, 10019, Tel.: +1-401-369-5390, E-Mail: kristina.notch@swarovski.com; Beana Bern Photography: http://beanabern.com !

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ADVANCED CRYSTAL Leaet for SWAROVSKI ELEMENTS

Swarovskis 2012 rollout of a lead-free crystal formula was a sea change in the DNA of the brands core product. ADVANCED CRYSTAL raised a question: how to announce the upgrade without devaluing the brand for past buyers? My answer resulted in this leaet, the core of the marketing campaign.

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38 | INNOVATIONS | CREATE YOUR STYLE Magazine INNOVATIONS | CREATE YOUR STYLE Magazine | 39

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CREATE YOUR STYLE Magazine 2012, Sound Issue

The 2012 issue of the annual magazine for DIY design with Swarovski Elements explores crystal's connection with music in general as well as its role in the contemporary scene.

CABOCHON HF 2080/4 Crystal Gold Pearl, Crystal Lavender Pearl, Crystal Rosaline Pearl Dont let the smooth surface and matte tone of these new cabochons deceive you they give designs an enticing edginess. The three vintage color varieties work both alone and in combination like an open jam session. Comes in both Hotx and No Hotx for easy application on the widest range of carrier materials.

2585 O HF k K HF/N ew Flat Bac , C A B T IC FLA simple f this n GRAPH contours o at belies its id th r The viv ramatic air like a powe with ad . Its ders e n p u a give it th h at a lined s oke th es designs stream gle str a sin plexity. It giv good on a chord m o as p. looks ying c underl s tone that a guitar stra rou on s a r o glamo t r jacke leathe

4795 ONE ncy CY ST classic Fa N A F e IC iece H th p P , A d kin re GR close ision-powe s s it it e s Lik rive prec le ity de , this Stone l irresistibil tively simp X IL ta decep ted f crys EF ION s e o it c fa m F l fro ose lliant Th ECT HEAR appea eneath wh nge of bri b ra ll , x e XIL e bri ANT T UP w le p p es e sha a com ombin and is of ION llian IQUE GRA rfaces bubble. C , ce u s s s n D c P y io t ha mb ut of INK E W tions r fash legan reec familia make an e 4 ITH ros ve b ols and the ll the o. e c with a enough to designs, to a m y ton en u omb the m pate 884 NEW n ct al fal ulti e. C pgra ine ost ted abstra to technic l in -la on u o n d additio lov yere mple ed t ce a nive o ew d x g rs ith look face a vin ain, al . tha ting tag but ts c e ea reat sy e to s

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EXTENSION: SEW ON STONES COLOR Topaz Zircon, Smoked Topaz, 3200/3230: Fuchsia, Blue Fuchsia, Lt. Siam on, Zirc Blue ity with : 223 3204/3210/3 unite classic rock sensibil of the Sew-on Stones line tonal vocabulary. ics These color extensions mus ic tron elec of il characteristic erials. the sharp, crisp color deta on a wide variety of mat suitable for application Sweetly seductive and

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WILDHEART BEAD 57 43 The late Ca ptain Beefh eart would have foun likely d this rugg edly roman wild enough tic bead for his Mag ic Band to their instru hang ments on, but its mel enough to low win the he art of the lik Cat Power es of , too. You ll be amaz combinatio ed by it in n with othe r elements , too.

OVAL BEAD 5050 An exercise in sheer style, this addition to the Bead family exudes an unmistakable air of Art Nouveau: casting darting diagonals against an organic oval backdrop. Music to the eyes!

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40 | INNOVATIONS | CREATE YOUR STYLE Magazine INNOVATIONS | CREATE YOUR STYLE Magazine | 41

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LINE EXTENSION 16MM 5811 in the new color Crystal Petrol Pearl This extension of the 16 mm Crystal Pearl line gets a glossy glam-up in the new Petrol color. Its sleek, industrial chic fuses awlessly with modern fashion, accessories, and jewelry.

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FLAT BACK NO HF 2058 New color/effect: Denim Blue and Crystal Antique Pink Shoegazing types will be mesmerized by these two gorgeous new effects for Flat Back No Hotx and other crystal innovations. Their appeal, however, is universal like rock n roll itself.

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NEW EFFE CT ANTIQ UE most imp ortant: 60 PINK 40, 6228 6261, 62 , 6656, 6 62, 6264 260, The sam e vintage rosy shad in the XIL e that sp ION Hea arkles rt upgrad now puts e (see ab a poetic ove) tinge in ou product r other groups as well. Bec everythin ause g looks m ore beau viewed th tiful when rough rose -colored glasses!

RHOMBU S PENDA NT 632 Trade in 0 your rect angles fo angularity r the hyp of this new notic crackling pendant, with paral which is lelogram putting p s! Perfect unctuatio for n in dangl creations ing sparkl of every p ing ersuasion .

EXTENSIONS SQUARE BEAD DOUBLE HOLE 8X8MM 5180 These double-hole Square Bead extensions thread together uniqueness and versatility. The two holes mean more creative options the rounded corners mean magic plain and simple.

Learn more about this years innovations online

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STYLE IS SUPERIOR TO FASHION. IT IS STIMULATED BY FASHION AND TAKES ITS IDEAS FROM THERE, WITHOUT COMPLETELY TAKING THEM ON. NOBODY WITH A SENSE OF STYLE WOULD RADICALLY CHANGE THEIR WAY OF DRESSING JUST FOR THE SAKE OF FASHION. WHAT DIFFERENTIATES STYLE FROM FASHION IS QUALITY. GIORGIO ARMANI
MY NEW SLOGAN IS: THE MORE YOU CONSUME, THE LESS YOU THINK. VIVIENNE WESTWOOD

Two of an un-kind
At first glance, the weedy William Goodman also known as Enhanced Mixture, for his tendency to mix paint with media ranging from varnish to acetone to bodily fluids appears to be little more than a dreamer with a milkshake moustache who just managed to doodle his way though high school. Gaze upon this 26-year-old a bit longer, however, and you may mistake him for a visionary, possibly because of the look in his eyes, which more often than not are saucer-wide with enthusiasm.

A hat by any other name

The rush of power to the head is not as becoming as a new hat. Helen Van Slyke

1895 Magazine
I got quite a schooling in journalism over the six years that I served on the editorial board of Swarovskis employee magazine (circulation: 33,000). The work shown here is a small sample.
Though he may lack an art degree, there is one thing Goodman has in abundance: energy. His nervous exuberance is echoed in his creations. Playful and radiant, Goodmans works burst with dichotomies of desolation and hope. Fellow Mississippian Ginger Williams, now collaborating with Goodman in Paris on a series of works inspired by their stay, shares her friends affinity for fashion and design. The arched eyebrows that frame her portraitists gaze, however, suggest that she takes his zest for the modern in slightly more measured doses. If the two are unaware of this dynamic, it is probably because they have both been busy struggling to meet deadlines on the requests for paintings that have flooded their websites since their participation in the touring exhibit Katrina Remembered: Six Mississippi Artists, which donates profits to artists affected by the 2005 storm. In the US, both artists are making formidable splashes. Goodman, for one, seems happy with this fact. One of his strengths is his ability to connect with clientele from the most diverse backgrounds without losing an ounce of charm. Along with Williams and a handful of others, Goodman has helped re-establish the Fondren district as the cultural heart of his native Jackson. Not content to just paint for a living, he lives and breathes his art every single day as a full-time artist. Whether in homage or sabotage, Goodman, who tends more toward the tough talk of daily life than the refined speech of the runway, alludes to fashion with every brushstroke. He finds his art most interesting, however, once he has passed it on to the viewer for interpretation. They see things I never intended, he says. I learn from them. In interpreting my work through their own experiences, they are making art out of my art, which is awe-inspiring. Williams, on the other hand, is fascinated by the interaction between a design and the human wearing it. The level of the models eyes or the curve of a shoulder becomes an integral part of the design itself, which is just an empty vessel. (A conclusion she reached while looking at early designs by Jean Paul Gautier hung on mannequins for display, Goodman adds). Look out for more from this duo in the near future. bg
GINGER WILLIAMS AND WILLIAM GOODMAN, STRIKE

Hats off to those who can tower above the rest without first donning headgear. On the other hand, what could be more dispiriting than a world of bare-headed saints? Historians differ on which came first, the hat or its wearer. In my own case, it is likely that without the occasional hat bucking its brim to slap me smack in my perceptive faculties, I would rarely notice people at all.
My passion for hats began in childhood, on Saturdays spent fishing with my grandfather on a pond behind his home in Dublin, Georgia. Fishing itself didnt interest me much, but Papa, as his grandchildren called him, always brought along a cooler packed with peanut-butter sandwiches and cans of orange soda pop. During our long hours on the water, I spent more time watching Papas hat bob in the breeze, in awe of the sheer existence of the man perched beneath it, than eagerly eyeing the sinker for the moment some big catfish would tug it hook-and-line beneath the waters surface, jerking Papa and me into a parallel universe of excitement and adventure as we battled the fish for its right to exist, independent of our evening meal. That war rarely required fighting and Papa died years ago, but my love for him lives on, in part, in my penchant for headwear. From him, I learned to see the hat not as a mere accessory to the crime of fashion, but as a multifaceted, functional extension of ones personality, a character piece that protects, projects and shelters, keeping as much in as it keeps out. A shoe, as it were, for humankinds most prized and perhaps most dangerous possession its thoughts. If the clothes make the person, then the hat, no doubt, makes the outfit. Hats are flatterers: when worn well, they not only bring out the best in a face, but also cast shadows that make onlookers quake with curiosity. In an age of abundant information, hats offer an air of mystery and a shelter from the harsh rays of realism, which are known to accelerate the aging process and damage the spirit. Some things a sense of wonder and a flair for romance, for example are best kept under ones hat. Although they have not been worn universally since the 1920s, it is unlikely that hats will ever truly fall out of fashion. Whether worn for physical or mental hygiene, as a political statement, a formal accessory, a practical necessity, or for lack of a better idea, hats are the fine china on the spinning potters wheel of the human figure, changing forms, fashions and functions across eras as they adapt to the needs (and measurements) of the people who wear them. From tricorne, bicorne, chapeau claque, capotain or cowboy, to top, coke, bowler, beaver, barett, or borsalino; from sombrero and sugar loaf to fez, fedora, panama, turban, tweed, trilby, or derby, only one thing is sure: a hat by any name is better than none at all. Bradford Goodwin

GINGER WILLIAMS, BROWN COAT

WILLIAM GOODMAN, AUTUMN DREAMS

Fashionology

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Fashionology

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BOOKTIPS

BOOKS, MUSIC AND FILM

BOOKS
A Fract ion of the Whole St eve Tol t z Marti n Dean spen t h is lif e ana lysi ng absol u t e ly everyt h i ng, from t he bene fits of su i c i de to t he virt ues of stri p c l ubs, and passed on h is wisdom to h is son , Jasper. Once h is f a t her is dead , Jasper is ab l e to look back at his lif e and realise t hat despit e t he psychological abuse , t heir time toget her was a grea t adven t ure . Spiegel & Grau, 2008 ISBN: 9780385521734

Jewels Dan i e ll e St ee l A journey t hrough f ive even tf u l decades, Jewe ls is t he story of a f am ily whose lives are i n t erwoven i n t he f abri c of h istory. On t he eve of her 75 t h b irt hday, Sarah Wh i tf i e l d st ands a t t he wi ndow of her cha t eau i n France , wa i t i ng for her f am ily to joi n her. Her memori es t ake her back to t he 1930s i n New York , to her early marri age and her subsequen t shame f u l d ivorce . Dell , 2007 ISBN: 9780440243977

Freakonomics: A Rogue Economist Explores the H idden Side of Everything St even D . Levi tt, St ephen J. Dubner Freakonom i cs are a t t he heart of everyt hing we see and do and t he issues t ha t worry us: from paren t i ng, cri me , sport, politi cs, obesity, decep tion , f ear and even tra ffi c j ams. Ask i ng provoca tive and profound questions about t he way we live and t he motives beh i nd our ac tions, Freakonom i cs looks a t t he worl d from an unusua l angl e and reaches some astound i ng conc l usions. Harper Collins, 2006 ISBN: 9780061242700

Sea of Poppies Amitav Ghosh A colourful panorama of characters ranging from a French orphan, a bankrupt Rajah and a widowed tribeswoman to a smorgasbord of sailors, stowaways and convicts board the Ibis to ght Chinas 19th century Opium Wars. As their pasts and backgrounds wash away during the voyage, they begin to see themselves as a family, an unlikely dynasty spanning continents, races and generations. John Murray (Publishers), Great Britain, 2008 ISBN: 9780374174224 0374174229

86d: A Novel: A Bruno Dante Novel Dan Fante In this unsparing, darkly funny novel by the son of writer John Fante, struggling telemarketer, writer and part-time drunk Bruno Dante is hired as a limo driver by the West Coast branch of his former Manhattan employer, provided he keeps off the bottle. But when success leads Bruno to shelve his newfound sobriety, he stumbles headlong into a battle with his demons. Harper Perennial, 2009 ISBN: 0061779229

I can make you rich! Paul McKenna Are you ready to become rich? Over the past decade, Paul McKenna has conducted a unique study into the mindset of people rich not only in money but also in happiness and quality of life. He has had personal access to a number of the wealthiest people in the world, including Sir David Barclay, Sir Richard Branson, Stelios Haji-Ioannou, Sir Philip Green, Peter Jones, Sol Kerzner and Dame Anita Roddick. Through this study hes learned that making money is just a skill but becoming rich is an art. Bantam Press, 2008 ISBN: 0593060512

1895 playlist:

JEWELLERY
1 . P i nk F loyd s Sh i ne On You Crazy D i amond is long enough to wrap around twi ce , and love ly enough to warran t repea t ed list ens. 2 . TV on t he Rad io gli mmer wi t h 24-cara t op t i m ism i n Gol den Age . 3 . Frank Si na tra & An ton io Carlos Job i m have t he worl d on a bossa-nova stri ng i n Baub l es, Bangl es & Beads . 4 . The App l es i n St ereo rem i nd us t ha t our t hough ts are t he most prec ious j ewe ls of a ll i n t he psychede li c Sh i ne (In Your M i nd) . 5 . A Carrot is as C lose as a Rabb i t Comes to a D i amond , say Cap t a i n Bee f heart & t he Magi c Band i n an i nstrumen t a l t ha t is as c lose as rock comes to perf ec t ion . 6 . The queen of Pau l Si mon s heart has D i amonds on t he Sol es of Her Shoes or are t hey Swarovsk i cryst a ls? 7 . The Zheng l u t ists of A Jade Cha i n strum t he ir way to a p l ace Above t he C louds , where Ch i nese hakka musi c re igns supreme . 8 . My Brigh t est D i amond mourn a lost love i n I Had a Pearl . 9 . Aphex Twi n cu t a stone to spark li ng perf ec t ion i n Ye llow Ca lx . 10 . The Hol d St eady m i ne gems from doub l e en t endres i n Yeah Sapph ire . 11 . T. Rex revea l wha t J. R . R . Tol k i en wou l d have been li ke as a rock st ar i n Jewe l . 12 . When Mari a Ca ll as debu t ed i n La G ioconda , her cost ume j ewe ll ery was as stri k i ng as her i ncred i b l e t a l en t. Ac t II f i nds her rec i t i ng Il Rosario . 13 . Sergio A lvarez makes earri ngs sh i mmer e ffort l essly i n Los Are t es . 14 . Sonny Charl es & t he Checkma t es p l edge to give a B l ack Pearl a chance to sh i ne . 15 . Isaac Hayes shaven head , sungl asses and love of gol d j ewe ll ery made an i mmed i a t e i mpression , t hough brilli an t early record i ngs li ke Prec ious, Prec ious took longer to ca t ch on . 16 . Mott t he Hoop l e wan t to pry Momma s Li tt l e Jewe l from t he chest. 17 . Bri an Eno i nvi t es us on an amb i en t romp Among F i e l ds of Cryst a l . 18 . Iron & Wi ne trade a beau ty queen s crown to a Wh i t e Toot h Man for a wad of a lready-spen t cash . 19 . Pearls on a Stri ng f i nds Ryan Adams strung ou t on love s charms. 20 . KRS-One expounds on t he h i dden st i ng of ma t eri a lism i n B li ng B l ung .

MUSIC
1. Neko Case calls to her sweetheart with a whirlwind of a promise: This Tornado Loves You. 2. Glaciers may melt, but Romy and Oliver of The xx have the chemistry to keep each other and also their listeners Crystalised. 3. Monsters Of Folk face a Whole Lotta Losin but stay in ne form all the same. 4. Its Only A Dream, but sung by Solomon Burke it couldnt seem more real. 5. Frank Spilker Gruppe offer a puzzlingly positive prognosis: Es sieht gut aus. 6. Nick Lowes new ame is a true scorcher, and Shes Got Soul. 7. Vampire Weekend whip up a cup of Horchata so hearty you can almost taste it. 8. Evangelista were born under a good sign: Lucky Lucky Luck. 9. Sophie Hunger shadowboxes with the shady side of certainty in Shape. 10. Grizzly Bear brood over an ebbing romance: While You Wait For The Others. 11. Shearwater oats to crystalline heights in I Was A Cloud. 12. John Doe asks for A Little More Time with those most dear to him. 13. Things get sticky when Modest Mouse retread the past: History Sticks To Your Feet. 14. Josh Ritter hopes he wont start the New Year on a hollow note: Empty Hearts. bg

FILMS
Addicted to Plastic From shopping bags to soles of shoes, disposable cups to drainage pipes, ours is truly a plastic world. Ian Connachers documentary investigates this all-consuming ubiquity, traipsing through 12 countries, ve continents and multiple time zones to track the history, economics and environmental impact of probably the most inuential invention of the past 100 years. Along the way, a wealth of wit and wisdom on practical and cutting-edge solutions to the problems caused by plastics shows our future in a fresh perspective. Copyright date: 2007 Directed and produced by Ian Connacher ISBN: 1594587957

Dazz li ng 41 X-tra 29

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FANTASTIC FLOWERS Brochure and Catalog

I wrote a series of haiku poems to accomany the visuals of the six limited-edition jewelry pieces that Andre Putman designed for SWAROVSKi CRYSTALLIZED in 2009 (two of which are shown here).

ZINNIA CUT
Breeze-trembled

COLOUR: CRYSTAL SILVER SHADE

Zinnias bright blossoms Scatter butteries

ORCHID CUT
Sunrise beheld In the blush Of an orchid's blossom

COLOUR: CRYSTAL GOLDEN SHADOW

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1088: Naming

1088 Chaton Naming

I devised a name and conceot or Swarovskis top-selling B2B product, which was launched in conjunction with the company founders centennial birthday.

Approach: Natural Science

In keeping with Swarovski's technological expertise, SWAROVSKI ELEMENTS put serious scientific muscle into making the 1088. The accomplishment is akin to the discovery of a previously unknown chemical element or mineral substance: a technical breakthrough with all the allure of a magic trick.

XILITE
X=ILION The first letter indicates the cut's link to the XILION product family. The ending in '-ITE' (derivation from the Greek word for 'stone' frequently used to name minerals, e.g. adamite, gyrolite, hematite, etc.) gives it technical allure the cool elegance of a rare stone. Fashion's pioneers do it again! Swarovski bridges the gap between science and the arts boldly going where no geologist has gone before. Puts the spotlight on Swarovski's history as a company on the crossroads of creativity and technical mastery. The Earth's palette of creative materials expands by a whole dimension the perfect platform for Advanced Crystal. In the same way, the "lite" suggests sustainability the leaving of a lighter footprint on our ecosystem. What could be more 'A.C.' than that? Think "Periodic Table of the SWAROVSKI ELEMENTS!" The potential for imaginative,

Another big breakthrough for crystal's first family

Between invention and discovery

Nature's jewel unearthed

Massively marketable

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PR
Heartschallenger Initiative
IWhen the electropop group Heartsrevolution partnered with Swarovski for the launch of their rst full-length album, I spearheaded the PR campaign.

PR

Honors photographers

Bradford Goodwin

Honors

photographers
as Sure re you ! born

NATURAL born WRITER

If writing is wrong, HE DONT WANNA be right

C E RT I F I E D A N D S AT I S F I E D

Bradford Goodwin

EST. 1974

I aint good lookin but Im somebodys angel child.

The difference between the right word and the almost right word is the difference between lightning and a lightning bug.

Y ou dont have to be Jewish

to love Bradford.

The fir is throw st act of insigh t away th e labels.

The consumer is not a moron; she is your wife.

Quality means doing it right when no one is looking.

Bessie Smith

Mark Twain

Phyllis Robinson

Sequoyah

Eudora Welty

David Ogilvy

Henry Ford

The Buddha

I BRADFORD

Were pushing

It was a dark and stormy night....

ford

BRADFORD ISNT WORKING. FOR YOU. YET.

Jane Maas

George Lois

Type to enter text

Snoopy

Charles & Maurice Saatchi

Bradford. Youll love the way he makes you feel.

Goodwin gehrt geheuert!

My Family Tree
Peggy Olson Wolf Haas
And now, let the wild rumpus start! Im proud of my creative heritage. Clan in da front!

Max

Bradford

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