ESCUELA SUPERIOR POLITCNICA AGROPECUARIA DE MANAB MANUEL FLIX LPEZ

CARRERA: INFORMTICA

INVESTIGATION OF MARKETING

TOPIC: ECONOMA DE ESCALA

STUDENT: Miguel ngel Pinargote Pincay TEACHER: Ing. Luis Ortega

DATE: 27/06/2013

ECONOMY OF SCALE
Economies of scale refers to the power of a company when it reaches an optimal level of production to be producing more at a lower cost, ie, the production as a company grows, its costs per unit of output are reduced. The more you produce, the less it costs to produce each unit.

In other words, means that if a function of production increases the amount of all the inputs used in a percentage, the output can be produced by the same percentage increase or increase in more or less the same percentage. If it increases by the same percentage, it would result in economies of scale constant, if on, would be increasing economies of scale, if at least diminishing economies of scale. In microeconomics, the term the economy of scale in terms of cost advantages that a business obtains due to expansion and good synergies that it has applied to its competitive environment.

The concept of "economies of scale" is for the long term, and refers to reductions in unit cost as the size of a facility and the usage levels of inputs increase, common sources of economies of scale are the inventory (large-scale buying of materials through long-term contracts), and logistics management (increasing the specialization of managers), financial (obtaining lower interest costs on bank financing), marketing and technological (taking advantage of returns to scale in the production function).

The concept of economies of scale is useful in explaining real-world phenomena such as international trade patterns, the number of firms in a market, and how companies become "too big to fail '(too big to fail). Economies of scale also play an important role in the "natural monopoly" by the fact that differentiate their product by improving its production processes, allowing subsequently have a greater acceptance of its products in the domestic and international market.

HOW TO MEASURE OR PROJECTED DEMAND?

Projected demand based on customer needs. If you want to start a business will have to make through customer surveys targeting the environment, such as market research and based on the results obtained projections. Do not forget that the main objective is to know what the customer wants or desires, ie, meet their needs.

To project demand to use one of three methods apparent consumption projection, with data in order to estimate future demand. The projection method is best apparent consumption the number of inhabitants or customers as it relates to one of its determinants, such as the number of claimants.

BIOGRAPHY

Andradre, D. 2012. Econmy of scale. (En lnea). EC. Consultado 26 de Jun 2013. Disponible en: http://www.puce.edu.ec/economia/efi/ index.php/economia -internacional/14-competitividad/20-economias-deescala