ONE STOP MARKETING CHANNEL

20135

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

(Mobile)

1
2
3
4
5
6
7
8
9
10
11
12
1
2
3
4
5
6
7
8
9
10
11
12
1
2
3
4
5
6
7
8
9
10
11
12
1
2
3
4
5
6
7
8
9
10
11
12
1
2
3
4
5

(PC)

2009

2010

2011

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

2012

2013

MarketOneRTB PC

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

110

100

50
2013-03-20
2013-03-22
2013-03-24
2013-03-26
2013-03-28
2013-03-30
2013-04-01
2013-04-03
2013-04-05
2013-04-07
2013-04-09
2013-04-11
2013-04-13
2013-04-15
2013-04-17
2013-04-19
2013-04-21
2013-04-23
2013-04-25
2013-04-27
2013-04-29
2013-05-01
2013-05-03
2013-05-05
2013-05-07
2013-05-09
2013-05-11
2013-05-13
2013-05-15
2013-05-17
2013-05-19
2013-05-21
2013-05-23
2013-05-25
2013-05-27
2013-05-29
2013-05-31
2013-06-02
2013-06-04
2013-06-06
2013-06-08
2013-06-10
2013-06-12
2013-06-14
2013-06-16
2013-06-18
2013-06-20

MarketOne RTB eCPM

140

130

120

41
128
51
85

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

61
70

90

80

70

60

MarketOneRTB eCPM
3

Windows_7

5%

iOS_6

160x600

336x280

Android_4.x

11%

52%

Android_2.3

120x600

20

19

18

17

16

15

14

13

12

11

7%
6%
5%

4%

3%

2%

1%

0%

OSX_10.5

8%

11%

10

5% 6%

9%

iOS_5

8%

14%

9%

OSX_10.7

29%

16%

6%

OSX_Other

32%

26%

6%

OSX_10.6

200x200
250x250

5%
6%

23

Windows_8

15%

468x60

Windows_Vista

37%

728x90

3%
4%

MSIE_9
Chrome_27
MSIE_8
MSIE_10
Firefox_21
MSIE_7
Safari_4
Chrome_26
Safari_6
Safari_5
Firefox_20
Opera_12
MSIE_6
iOS_App
Firefox_3
Chrome_25
Firefox_16

22

300x250

8%

Windows_XP

21

OS

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.


100%
90%
80%

70%
60%
50%
40%
30%
20%

10%
0%

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

CPM105
CPC150
CTR0.07%

CPM105
CPC115
CTR0.10%

CPM120
CPC125
CTR0.10%

CPM105
CPC110
CTR0.10%

CPM80
CPC85
CTR0.10%

CPM100
CPC100
CTR0.12%

CPM105
CPC125
CTR0.08%

CPM90
CPC115
CTR0.09%

CPM70
CPC90
CTR0.16%
5

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOneRTB-PC
54487%

450%

imp

CPM

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOneRTB Mobile

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

25

2013-03-19
2013-03-21
2013-03-23
2013-03-25
2013-03-27
2013-03-29
2013-03-31
2013-04-02
2013-04-04
2013-04-06
2013-04-08
2013-04-10
2013-04-12
2013-04-14
2013-04-16
2013-04-18
2013-04-20
2013-04-22
2013-04-24
2013-04-26
2013-04-28
2013-04-30
2013-05-02
2013-05-04
2013-05-06
2013-05-08
2013-05-10
2013-05-12
2013-05-14
2013-05-16
2013-05-18
2013-05-20
2013-05-22
2013-05-24
2013-05-26
2013-05-28
2013-05-30
2013-06-01
2013-06-03
2013-06-05
2013-06-07
2013-06-09
2013-06-11
2013-06-13
2013-06-15
2013-06-17
2013-06-19

MarketOne RTB eCPM

55

50

45

40

35

30

41
44
51
37

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

61
38

20

15

MarketOneRTB eCPM
9

OS

3%

5%

au_or_SoftBank

16%

au

300x250

47%
53%

320x50

DoCoMo

48%

Android_Mobile

43%

52%

iOS_iPhone

SoftBank
Disney Mobile

iOS_iPod

32%

WILLCOM

EMOBILE
iPod_touch

48%

7%
6%
5%
iPhone
4%
GALAXY S III
Xperia acro HD(SO-03D) 3%
Xperia Z
2%
F-05D
Xperia acro HD(IS12S) 1%
SH-02E
0%
Xperia AX
GALAXY S II

0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

10

3%

32%

3%

3%

5%

9%

13%

20%

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

11

CPM40
CPC40
CTR0.12%

CPM50
CPC30
CTR0.19%

CPM30
CPC40
CTR0.12%

CPM50
CPC55
CTR0.12%

CPM45
CPC30
CTR0.14%

CPM45
CPC30
CTR0.15%

CPM40
CPC35
CTR0.11%

CPM20
CPC40
CTR0.10%

CPM40
CPC20
CTR0.20
5

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

12

MarketOneRTB-Mobile
54489%
1
32050441%
547%
1

()

5(BtoB)
dCPA

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

13

TOPIC
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

14

MarketOne

2013.6.12

MarketOne

Click!

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

15

2013.6.12

MarketOne

300600

300

600

size

300600

GIF/JPEG/Flash(SWF)

50KB

30

gif
Flash20

Flash
MarketOne

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

16

MarketOne

///
1FQ

124

2013.6.12

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

17

MarketOne

2013.6.19

MarketOneRTB FBXViewTagURL

ViewTagURL

ViewTag
DFA / MediaMind / Atlas
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

18

MarketOne

MarketOne
TEL : 03-5421-8211
FAX : 03-5421-8212
email : m1@platform-one.co.jp
URL : https//marketone.jp
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

19