PARTNER SUCCESS

Advanced MarketPlace
Connecting the Dots between IT Solutions

Advanced MarketPlace (AMP), a Symantec Gold Partner, connects the dots between IT solutions and the real business needs of clients throughout the U.S. A Symantec Master Specialist in Endpoint Management, AMP leverages a strong working relationship with Symantecs sales and technical teams in delivering and supporting solutions, including mobility in BYOD environments.
Successful information technology (IT) cant operate in a vacuum. IT solutions must work in contextwith each other and within business processesto meet real business needs. Symantec Gold Partner Advanced MarketPlace (AMP) puts this truth into practice within their large and impressive roster of clients, ranging from federal agencies to major educational institutions to multinational corporations. In some specialized focus areas we have a lot of expertise that we bring to our customers to solve specific pain points, explains Bill Sheridan, AMPs Vice President of Sales and Marketing. We balance that focus with our broad expertise. Our differentiator is that we do a really good job in connecting the dots between different IT initiatives and providing a holistic solution for our customer.

PARTNER PROFILE
Website: www.advancedmarketplace.com Headquarters: Tampa, Florida Geographic Area Served: Throughout the U.S. Serves Company Size: Mid-Market to Global Enterprise Status: Symantec Gold Partner Partner Type: Value Added Reseller Symantec Solution Focus: Endpoint Management and Security

STRATEGIC IT TREND
Mobility

Roots In ITSM
AMP was founded in 1996 to build PCs for NASA. The company developed expertise in IT service management (ITSM) and helpdesk solutions, and became an Altiris Apex partner. Symantecs acquisition of Altiris paved the way for our expansion into security, encryption, and other technologies, Sheridan saystechnologies that are natural extensions of ITSM and are most powerful when deployed in a well-managed IT environment. Today, AMP has over 50 employeesthe majority of whom are engineers and consultantsbased around the US. AMPs sizebeing not too big, nor too smallis one key to its success, Sheridan believes. We have a laser focus on the solutions we handle, but were big enough that were not a one-trick pony, he explains. We provide business solutions, not just IT projects. AMPs roots in ITSM can be seen in its Symantec practiceand particularly in its Master Specialization in Endpoint Management. Master Specialization is a must-have for us, says Mark Robinson, AMPs Symantec solutions architect. It proves that our consultants have a high level of expertise. Its a certification that has meaning behind it.

Because were Master

Specialized there is a known level of technical competence that proves beneficial in many areas, for example, when our consultants have to engage Symantec Support, theyre immediately able to start diagnosing and solving problems.

Mark Robinson Symantec Solutions Architect Advanced MarketPlace

PARTNER SUCCESS

ADVANCED MARKETPLACE

Value in Specialization
Master Specialization tells customers that, when you hire us, youre getting the most qualified people available to implement solutions that are critical to your business, Sheridan says. Specialization also speeds up resolution of technical problems: As a specialist partner, AMP gets detailed technical information from Symantec that enables it to better deploy and support solutions from the outset. Because AMPs consultants are immersed in the technical details of a solution, they interface better with Symantec technical teams when a support situation escalates. Being Master Specialized, there is a known level of technical competence that proves beneficial in many areas, says Mark, for example, when our consultants have to engage Symantec Support, theyre immediately able to start diagnosing and solving problems. AMP customers like the Hillsborough County (Florida) Public Schools agree. Hillsborough, with more than 190,000 students and some 27,000 faculty members, got AMP to help it deploy SymEdan integrated Symantec solution suite for educational institutions that encompasses security, client management, asset management, mobile management, and moreand now gets ongoing support from AMP. Since Advanced MarketPlace is a Symantec Specialized partner, that gives us the confidence that, when they come in, [they] are going to be able to solve the issues that we have on hand, says Christopher Amato, the districts technology specialist. AMPs deep Symantec knowledge also bolsters interactions between the two companies sales forces. One of the things we value most in our relationship with Symantec is that our sales team is seen as an extension of the Symantec family, Sheridan says. To have that sort of relationship throughout an entire organization especially one as large as Symantecspeaks to the culture of Symantec and how simpatico it is with the culture weve built here.

ADVANCED MARKETPLACE SUCCESS SUMMARY

Specializations

Symantec Products

Endpoint Security  Enterprise Security  Mobility Solution  SMB Security 

Altiris Asset Management Suite from Symantec  ltiris Client Management Suite A from Symantec Symantec Control Compliance Suite Symantec Endpoint Protection Symantec Endpoint Protection Small Business Edition Symantec Endpoint Virtualization Suite Symantec Ghost Solution Suite  Symantec IT Management Suite Symantec Mail Security for Microsoft Exchange  ymantec Mobile AntiVirus for S Windows Mobile Symantec Mobile Security for Symbian Symantec Mobile Security Suite for Windows Mobile Symantec Network Access Control Symantec Network Access Control Starter Edition Symantec pcAnywhere  Symantec Protection Suite Enterprise Edition  ymantec Protection Suite S Small Business Edition Symantec ServiceDesk

Master Specializations

Endpoint Management 

Key Industries

SLED FED Commercial

Services Provided

Management Consulting  Business Process Management  IT Consulting  IT Implementation  Education Training Operations Management  Outsourcing License Management 

Technical Accreditations

ASC Endpoint Management Specialization  (January 2011) STS Altiris Client Management Suite 7.0  STS Altiris Client Management Suite 7.1  STS Symantec Endpoint Protection 12.1  STS Symantec Management Platform 7.0  with Notification Server STS Symantec Management Platform 7.1  STS Symantec Messaging Gateway 9.5 

For more information on Advanced MarketPlace and other partner success stories, please go to http://go.symantec.com/partnersuccess.

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ADVANCED MARKETPLACE

Moving Ahead
The relationship between Symantec and AMP will soon grow even deeper, when AMP achieves Master Specialization in Mobility. BYOD has become the acronym of the year, Robinson says, referring to bring your own device policies under which many companies try to manage mobile devices. Symantec, with the Nukona acquisition, really spearheaded a solution around that. AMP is enthusiastic about Symantec mobile device management (MDM) because it integrates with Altiris as well as competing systems management solutions. This allows us to talk to customers regardless of what solution theyre using on the endpoint management side, Robinson says. A MDM solution that doesnt require a separate infrastructure is really how we see mobile management. He adds that managing both mobile devices and mobile applications (as Symantec MDM does) is key to security in BYOD environmentsand yet another demonstration of the power of IT in context The team at AMP is confident about the future of their relationship with Symantec. The word partnership means something to everyone we work with at Symantec, Robinson says. Its tremendous for us to work with an organization that knows what a partnership is, and values it. Sheridan agrees, adding this context: We can talk about solutions a lot, but relationships are really where our business comes from, he says. We are all part of one SymantecAMP team. Ive never worked with a team like that before.

Since Advanced MarketPlace is

that gives us the confidence that, when they come in, [they] are going to be able to solve the issues that we have on hand.

a Symantec Specialized partner,

We can talk about solutions a lot,

but relationships are really where our business comes from. We are all part

of one SymantecAMP team. Ive never worked with a team like that before.
Bill Sheridan Vice President of Sales and Marketing Advanced MarketPlace

Christopher Amato Districts Technology Specialist Hillsborough County (Florida) Public Schools

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