Frequency Distribution Analysis:

In this section, I have done the frequency analysis along with graphs and interpretations for each of them. The following Frequency table 1 is the gender of the respondents who consumes Shakti Doi.
Table 1: Customer's Gender Cumulative Frequency Valid Male Female Total 20 40 60 Percent 33.3 66.7 100.0 Valid Percent 33.3 66.7 100.0 Percent 33.3 100.0

The sample size of 60 respondents has been considered for the survey. Gender-wise 20 male which is 33.3% and 40 female respondents which is 66.7% has been considered..

The following Frequency table 2 is the age of the respondents who consumes Shakti Doi.

Table 2: Customer's Age Cumulative Frequency Valid 0-10 10-20 20 or above Total 8 23 29 60 Percent 13.3 38.3 48.3 100.0 Valid Percent 13.3 38.3 48.3 100.0 Percent 13.3 51.7 100.0

Figure 2: Customers Age

Among 60 respondents, eight of them were in age range of 0 to 10 years, twenty three of them were in age range of 10 to 20 years and twenty nine of them were age of 20 years or above. Therefore the large portions of the respondents were age of 20 or above.

The following Frequency table 3 is about the customers income.

Table 3: Customer's Income Cumulative Frequency Valid < 10,000 10,000 - 50,000 51,000 - 90,000 > 90,000 Total 24 22 10 4 60 Percent 40.0 36.7 16.7 6.7 100.0 Valid Percent 40.0 36.7 16.7 6.7 100.0 Percent 40.0 76.7 93.3 100.0

From the pie chart above we can see that out of 100%, 40% of the respondents income are below TK 10,000 which is the greatest proportion of my survey.36.7% of the respondents income level are between TK 10,000-50,000.Only 6.7% of the respondents have income more than TK 90,000 per month. From here we can conclude that the percentage of people whose income s less than TK 10,000 per month is more which means they are the regular buyers.

The following Frequency Table 4 is about the location of Buyers.

Table 4: Buyer's Location Cumulative Frequency Valid Dhaka Bogra Total 30 30 60 Percent 50.0 50.0 100.0 Valid Percent 50.0 50.0 100.0 Percent 50.0 100.0

Out of 60 respondents which has been considered, 30 respondents were from Dhaka and 30 respondents were from Bogra. The Frequency Table 5 is about the frequency of purchasing Shakti Doi.
Table 5: Frequency of Purchase Cumulative Frequency Valid Once a Day Twice a week Every 2-3 weeks 20 20 15 Percent 33.3 33.3 25.0 Valid Percent 33.3 33.3 25.0 Percent 33.3 66.7 91.7

Once every two months Total

8.3

8.3

100.0

60

100.0

100.0

Figure 5: Frequency of Purchase

From the pie chart we can see that 33.3% of the respondents purchase Shakti doi once a day, whereas the other 33.33% of the respondents purchase it twice a week. 25% of the respondents said they buy it every two to three weeks. Only 8.3% of the respondents purchase it once every two months. Therefore we can conclude that 66.6% of them are a regular customer of Shakti Doi and consumes it on regular basis whereas the rest of the people prefers to have it occasionally.

The following Frequency Table 6 portrays the consumption period of Shakti Doi by the respondents.
Table 6: Purchase Period Cumulative Frequency Percent Valid Percent Percent

Valid

Less than One Year 1-2 years 3-5 years More than 5 years Total

18

30.0

30.0

30.0

25 12 5 60

41.7 20.0 8.3 100.0

41.7 20.0 8.3 100.0

71.7 91.7 100.0

From the frequency table and the bar chart we can see that the greatest proportion of the respondents, which is 41.7% have been buying Shakti Doi for one to two years.30% of them responded that they have been consuming it for less than a year.20% of the respondents said they have been consuming it for a long time which is between three to five years. However only 5% said they have been buying it for more than five years.Therefore it can be concluded that most of the respondents have been buying Shakti Doi fr one to two years.

The following Frequency Table 7, give details on the respondents response on whether the quality of Shakti Doi is excellent or not.
Table 7: The quality of Shakti Doi is excellent Valid Frequency Percent Valid Strongly Agree Agree Neutral Disagree Total 16 9 4 60 26.7 15.0 6.7 100.0 26.7 15.0 6.7 100.0 78.3 93.3 100.0 31 51.7 Percent 51.7 Cumulative Percent 51.7

From the graph we can see that 31 people or 51.7% strongly believe the statement that the quality of Shakti Doi is excellent. 26.7% of them agreed with this whereas 15% of them were neutral with it and only 6.7% has disagreed with it. So from this result we can conclude that greater proportion of the respondents believe and agree that the quality of Shakti Doi is excellent.

The Following Frequency Table 8 illustrates whether the scope of improving the quality of Shakti Doi is high or not according to percentage by customers level of agreement.
Table 8: The scope of improving the quality of Shakti Doi is high Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 25 15 15 5 60 Percent 41.7 25.0 25.0 8.3 100.0 Valid Percent 41.7 25.0 25.0 8.3 100.0 Percent 41.7 66.7 91.7 100.0

From the pie chart we can see that 41.67% of the respondents strongly agreed with the fact that the scope of improving the quality of Shakti Doi is high. 25% agreed with it whereas more 25% were neutral about it. Only 5% of them disagreed that there is any scope of improving the quality at all. Therefore it can be concluded that higher percentage of respondents believe that there is a high scope of improving the quality of Shakti Doi.

The Following Frequency Table 9 gives the result of the responses in percentage on the trustworthiness of Grameen Danones product quality.

Table 9: Grameen Danone is trustworthy for providing good quality product Cumulative Frequency Valid Strongly Agree Agree Neutral Total 35 15 10 60 Percent 58.3 25.0 16.7 100.0 Valid Percent 58.3 25.0 16.7 100.0 Percent 58.3 83.3 100.0

On observing the table and the graph we can deduce the fact that 35 people out of 60 people strongly agreed that Grameen Danone is trustworthy in offering quality product to their customers. 15 people also gave their positive consent about it whereas 10 people where neutral. None of the respondents disagreed or strongly disagreed with the statement which is a good side.

We can say that Grameen Danone is performing better to create a a positive space in their customers mind.

The following Frequency Table 10 illustrates in percentage on the response of the respondents whether Gramen Danone should work more on improving the quality of Shakti Doi.
Table 10: Grameen Danone should work more on improving the quality of Shakti Doi Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 10 17 18 15 60 Percent 16.7 28.3 30.0 25.0 100.0 Valid Percent 16.7 28.3 30.0 25.0 100.0 Percent 16.7 45.0 75.0 100.0

From the bar chart and the table we can deduce that 18 people out of 60 were neutral with the statement that Grameen Danone should work more on improving the quality of Shakti Doi. However 17 people agreed and 10 people strongly agreed that Grameen Danone should emphasis

more on the quality. On the other hand 15 people disagreed with this statement as they believe that Grameen Danone is working fine.

The following Frequency Table 11 illustrates the consumers responses in percentage on the fact whether they prefer other Brands over Shakti Doi.
Table 11: Other companys yogurt is much nutritious than Shakti Doi Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 5 11 11 25 8 60 Percent 8.3 18.3 18.3 41.7 13.3 100.0 Valid Percent 8.3 18.3 18.3 41.7 13.3 100.0 Percent 8.3 26.7 45.0 86.7 100.0

From the graph above we can see that 25 people out of 60 which is 41.67% has disagreed that other companys yogurt is nutritious than Shakti Doi. Only 8.33% that is 5 people strongly agreed and 18.33% agreed that Shakti Doi is less nutritious than other yogurts. However 13.33% strongly disagreed. In total,

this shows that more proportion of the respondents believe that Shakti Doi is more nutritious than other brands.

The following Frequency Table 12 depicts the responses of the customers on pricing rate of Shakti Doi.

Table 12: The level of Shakti Dois quality provided by Grameen Danone is available at cheap rate Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 32 20 6 2 60 Percent 53.3 33.3 10.0 3.3 100.0 Valid Percent 53.3 33.3 10.0 3.3 100.0 Percent 53.3 86.7 96.7 100.0

We can see that 32 people out of 60 has strongly agreed and 20 people agreed that Shakti Doi is available at cheap rate while maintaining their quality level. 2 people disagreed with it and the rest of them were neutral about it. From the result we can deduce that customers are satisfied with the price rate and with the quality level. The following Frequency Table 13 illustrates the result on whether poor people should be satisfied with the current price of Shakti Doi.
Table 13: Poor people should be satisfied with the current price of Shakti Doi Cumulative Frequency Valid Strongly Agree Agree Neutral Total 36 15 9 60 Percent 60.0 25.0 15.0 100.0 Valid Percent 60.0 25.0 15.0 100.0 Percent 60.0 85.0 100.0

From the bar chart above we can see that 60% of the respondents strongly believe that poor people should be satisfied with the current market price of Shakti Doi.25% agreed with it nd only 15% showed their neutral consent regarding it. However none of them disagreed with it.

The following Frequency Table 14 illustrates the agreement of the respondents in percentage on whether Grameen Danone should reduce the price of Shakti Doi
Table 14: Grameen Danone should reduce the price of Shakti Doi Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 10 5 10 20 15 60 Percent 16.7 8.3 16.7 33.3 25.0 100.0 Valid Percent 16.7 8.3 16.7 33.3 25.0 100.0 Percent 16.7 25.0 41.7 75.0 100.0

From the bar chart we can see greater proportion of the respondents which is 20 people out of 60 disagreed and 15 people strongly disagreed with the fact that Grameen Danone should reduce the price. They believe the price is affordable enough in order to consume by any class. However 10 people strongly agreed and 5 people agreed that Grameen Danone should reduce the price. The rest of the respondents gave their neutral consent.

The following Frequency Table 15 illustrates customers consent on whether they are willing to pay high if the quality is improved.
Table 15: Customers will pay high if the quality of the product is better than before Valid Frequency Percent Valid Strongly Agree Agree Neutral Disagree Total 15 15 3 60 25.0 25.0 5.0 100.0 25.0 25.0 5.0 100.0 70.0 95.0 100.0 27 45.0 Percent 45.0 Cumulative Percent 45.0

From the table and the graph we can see that 45% of the respondents strongly agreed and 25% agreed that they are ready to pay high if the quality of the product is improved. On the other hand

29% showed their neutral consent and 6% disagreed and are not to pay high than the current price.

The following Frequency Table 16 depicts the result of the agreement with the statement that Gramen Danone should offer same price both in urban and rural areas.

Table 16: Grameen Danone should offer Shakti Doi at same price both in rural and urban areas Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 28 21 9 2 60 Percent 46.7 35.0 15.0 3.3 100.0 Valid Percent 46.7 35.0 15.0 3.3 100.0 Percent 46.7 81.7 96.7 100.0

We can see from the graph that 28 people out of 60 strongly agreed and 21 people agreed that Grameen Danone should offer same price in both rural and urban areas. However only 2 people

disagreed and rest of the respondents was neutral about it. From the result it seems the larger proportion believe that Grameen Danone should set price same in both rural and urban areas.

The following Frequency Table 17 illustrates the consent of the respondents on the effectiveness of door to door selling process.

Table 17: The distribution process (door-to-door selling) of Shakti Doi at rural area is an effective selling process Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 30 16 9 5 60 Percent 50.0 26.7 15.0 8.3 100.0 Valid Percent 50.0 26.7 15.0 8.3 100.0 Percent 50.0 76.7 91.7 100.0

We can see from the pie chart that the customers are quite satisfied with the distribution process that Grameen Danone is following. 30 people out of 60 have strongly agreed and 16 people agreed that they believe the door to door selling process is very effective and satisfactory. However only 5 people have disagreed and rest of them was neutral about it which is only

15%.So, we can conclude that the distribution process followed by Grameen Danone is satisfactory and acceptable.

The following Frequency Table 18 illustrates the customers consent on whether Shakti doi should be readily available at every grocery store.

Table 18: Shakti Doi should be available at every grocery stores Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 26 12 17 5 60 Percent 43.3 20.0 28.3 8.3 100.0 Valid Percent 43.3 20.0 28.3 8.3 100.0 Percent 43.3 63.3 91.7 100.0

From the graph above we can see that 26 people out of 60 has strongly agreed that Shakti Doi should be readily available at every stores.12 people gave their positive consent about it.However 17 people were

neutral about it and rest of the respondents disagreed. So from the result we can say that the demand of availability of Shakti Doi is high.

The following Frequency Table 19 illustrates the agreement level of the rural customers on the time management quality of Grameen Danone.

Table 19: Grameen Danone distribute Shakti Doi timely throughout the specific rural area Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 19 20 15 6 60 Percent 31.7 33.3 25.0 10.0 100.0 Valid Percent 31.7 33.3 25.0 10.0 100.0 Percent 31.7 65.0 90.0 100.0

Interpretation: From the bar chart above we can see that greater proportion of the respondents agreed that the time management of distributing Shakti Doi at rural areas is satisfactory. 20

people agreed and 19 people strongly agreed out of 60 respondents. 15 people gave their neutral consent and only 6 people disagreed with the statement.

The following frequency table 20 depicts the result in percentage of the customers consent on the marketing policy of Grameen Danone.
Table 20: Shakti Doi is one of the most widely promoted product of Grameen Danone Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 22 11 17 7 3 60 Percent 36.7 18.3 28.3 11.7 5.0 100.0 Valid Percent 36.7 18.3 28.3 11.7 5.0 100.0 Percent 36.7 55.0 83.3 95.0 100.0

Interpretation: The graph and the table shows that 22 people out of 60 strongly agreed with the fact
that Shakti Doi is the most promoted product of Grameen Danone. Along with these 22 people,11 people also agreed with it. However, 17 people were neutral with their agreement and the rest of the

people disagreed with it. As larger proportion of the respondents gave positive consent so I can conclude that Shakti Doi is a well known product of Grameen Danone and customers are aware of it.

The following Frequency table 21 illustrates the consent of the customers about the quality of the distribution and marketing strategy for Shakti Doi.
Table 21: Grameen Danone should work more to improve the distribution and marketing strategy of Shakti Doi Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 16 23 15 6 60 Percent 26.7 38.3 25.0 10.0 100.0 Valid Percent 26.7 38.3 25.0 10.0 100.0 Percent 26.7 65.0 90.0 100.0

Interpretation: From the bar chart we can see that 64% of the respondents either strongly agreed or
agreed with the fact that Grameen Danone should emphasis more on their marketing and distribution strategy which is alarming for Grameen Danone. 25% people were neutral about it and the rest of the respondents disagreed. Since the large proportion of the customers stated that the quality of the

marketing and distribution policy should be improved I can conclude that customers are somewhat satisfied with it.

The following Frequency Table 22 shows the result on the customers consent regarding the attractiveness of the packaging of Shakti Doi.

Table 22: The main aesthetics of Shakti Doi is Attractive Packaging Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 24 22 9 3 2 60 Percent 40.0 36.7 15.0 5.0 3.3 100.0 Valid Percent 40.0 36.7 15.0 5.0 3.3 100.0 Percent 40.0 76.7 91.7 96.7 100.0

Interpretation: From the pie chart we can see that large proportion of the respondents which is 40% strongly agreed and 36.67% agreed that the main aesthetics of Shakti doi is its attracting

packaging. The rest of them were either neutral or showed disagreement but the percentage was minimal. From this I can conclude that the packaging of Shakti Doi is attractive to the customers.

The following Frquency Table 23 illustrates the agreement of the customers on the statement that Grameen Danone shoul offer more flavours of Shakti Doi.
Table 23: Grameen Danone should offer more flavours of Shakti Doi Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 18 24 11 4 3 60 Percent 30.0 40.0 18.3 6.7 5.0 100.0 Valid Percent 30.0 40.0 18.3 6.7 5.0 100.0 Percent 30.0 70.0 88.3 95.0 100.0

Interpretation: From the bar chart we can see that greater proportion of the customers want Grameen
Danone to introduce more flavours of Shakti Doi. Out of 60 respondents,24 strongly agreed and 18 merely agreed with it.11 respondents were neutral about their demand and the rest of them disagreed as they dont want any new flavours of Shakti Doi.

The following Frequency Table 24 illustrates the result in percentage on the customers consent about the taste of Shakti Do.
Table 24: The taste of Shakti Doi is very satisfactory Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 15 28 13 3 1 60 Percent 25.0 46.7 21.7 5.0 1.7 100.0 Valid Percent 25.0 46.7 21.7 5.0 1.7 100.0 Percent 25.0 71.7 93.3 98.3 100.0

Interpretation: From the bar chart we can see that respondents are very satisfied with the taste of Shakti Doi as out of 60 people, 28 people agreed and 15 people strongly agreed. However 13 people were neutral about it and others disagreed which is only 6%.

The following Frequency Table 25 shows the result on the customers consent about the size of Shakti Doi.
Table 25: The size of the cup and the amount of yogurt in the cup should be increased Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 20 23 13 2 2 60 Percent 33.3 38.3 21.7 3.3 3.3 100.0 Valid Percent 33.3 38.3 21.7 3.3 3.3 100.0 Percent 33.3 71.7 93.3 96.7 100.0

Interpretation: Greater proportion seems to believe that Grameen Danone should increase the size of Shakti Doi as around 71% gave their positive consent. 21,7% were neutral and the rest of the 6% didnt agree with it.This shows that the demand for the enlargement of the Shakti Doi cup is high.

The following Frequency Table 26 gives result on whether the packaging of Shakti Doi is attractive to children or not.
Table 26: The packaging of Shakti Doi is attractive to children

Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 16 27 12 5 60 Percent 26.7 45.0 20.0 8.3 100.0 Valid Percent 26.7 45.0 20.0 8.3 100.0 Percent 26.7 71.7 91.7 100.0

Interpretation: From the pie chart we can see that 45% agreed and 26.7% strongly agreed that the packaging of Shakti Doi is attractive to children.20% were neutral and only 5.33% disagreed with the statement. From this I can conclude that children do find the packaging of Shakti Doi which is a positive thing for Grameen Danone.

The following Frequency Table 27 depicts the result on whether Shakti Doi is helping to reduce the malnutrition level.
Table 27: Shakti Doi helps in reducing malnutrition level

Cumulative Frequency Valid Strongly Agree Agree Neutral Total 20 29 11 60 Percent 33.3 48.3 18.3 100.0 Valid Percent 33.3 48.3 18.3 100.0 Percent 33.3 81.7 100.0

Interpretation: From the bar chart we can see that none of the respondents disagreed with the fact
that Shakti Doi is working great to reduce the malnutrition level. 29 people agreed and 20 people strongly agreed that Shakti Doi is helping to reduce the malnutrition level. 10 people showed their neutral consent, so overall Grameen Danone is working well to achieve its objective.

The following Frequency Table shows the result in percentage on whether customer prefers other company yogurts over Shakti Doi.

Table 28: Parents prefer Shakti doi over other yogurts as it is nutritious Cumulative Frequency Valid Strongly Agree 10 Percent 16.7 Valid Percent 16.7 Percent 16.7

Agree Neutral Disagree Strongly Disagree Total

12 17 14 7 60

20.0 28.3 23.3 11.7 100.0

20.0 28.3 23.3 11.7 100.0

36.7 65.0 88.3 100.0

Interpretation: We can see from the bar chart that 28.3% showed their neutral consent which means even if they consumes other yogurts it does not necessarily for the nutrition level and it depends. However, overall 34% respondents disagreed totally that they dont prefer other yogurts because it is nutritious.

The following Frequency Table 29 illustrates the consent of the customers on whether Grameen Danone should add more nutrients in Shakti Doi.
Table 29: Grameen Danone should add more nutrients in Shakti Doi Cumulative Frequency Valid Strongly Agree 22 Percent 36.7 Valid Percent 36.7 Percent 36.7

Agree Neutral Disagree Total

23 13 2 60

38.3 21.7 3.3 100.0

38.3 21.7 3.3 100.0

75.0 96.7 100.0

Interpretation: From the graph above we can see that out of 60 respondents 22 strongly agreed and 23 agreed that Grameen Danone should add more nutrients in Shakti Doi. 13 people showed their neutral consent and the rest of them disagreed. This shows that customer do want more nutrients in Shakti Doi.

The following Frequency Table 30 shows the result on whether customers believe that Shakti Doi should be consumed more by the malnourished children.
Table 30: Shakti Doi should be consumed by the malnourished children Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree 22 24 9 5 Percent 36.7 40.0 15.0 8.3 Valid Percent 36.7 40.0 15.0 8.3 Percent 36.7 76.7 91.7 100.0

Table 30: Shakti Doi should be consumed by the malnourished children Cumulative Frequency Valid Strongly Agree Agree Neutral Disagree Total 22 24 9 5 60 Percent 36.7 40.0 15.0 8.3 100.0 Valid Percent 36.7 40.0 15.0 8.3 100.0 Percent 36.7 76.7 91.7 100.0

Interpretation: From the graph we can see that large proportion of the respondents agree that Shakti Doi should be consumed more by the malnourished children. The percentage of agreement in total is 76% .However 15% were neutral about it and only 8.3% didnt agree.

The following Frequency Table 31 shows result on whether Grameen Danone is working good to attain their objective.
Table 31: Grameen Danone is working marvellously to achieve their objective on reducing malnutrition Cumulative Frequency Percent Valid Percent Percent

Valid

Strongly Agree Agree Neutral Disagree Strongly Disagree Total

20 24 10 4 2 60

33.3 40.0 16.7 6.7 3.3 100.0

33.3 40.0 16.7 6.7 3.3 100.0

33.3 73.3 90.0 96.7 100.0

Interpretation: From the graph above we can see that higher percentage of people believe that Grameen Danone is working great to achieve their objective and the percentage is 73%.However 9% of them disagreed and the rest were neutral about it.

The following Frequency Table 32 shows the satisfaction level of the overall wuality of the product.
Table 32: Product Quality Cumulative Frequency Valid Extremely Satisfied Satisfied Neutral Not Satisfied 16 28 11 4 Percent 26.7 46.7 18.3 6.7 Valid Percent 26.7 46.7 18.3 6.7 Percent 26.7 73.3 91.7 98.3

Hate it! Total

1 60

1.7 100.0

1.7 100.0

100.0

Interpretation: We can see from the graph that customers are well satisfied with the quality of Shakti Doi. 26.7% said they are extremely satisfied, 46.7% said they are satisfied. Overall 7.7% said they are not satisfied and hate it. However, 18.3% were neutral. So I can conclude that overall customers are quite satisfied with the quality, however Grameen Danone should work more to improve it.

The following Frequency Table 33 shows the result on the accessibility of Shakti Doi in percentage.
Table 33: Accessibility Cumulative Frequency Valid Extremely Satisfied Satisfied Neutral Not Satisfied Total 13 27 13 7 60 Percent 21.7 45.0 21.7 11.7 100.0 Valid Percent 21.7 45.0 21.7 11.7 100.0 Percent 21.7 66.7 88.3 100.0

Interpretation: We can see from the bar chart that 45% respondents said they are satisfied, 21.7% said they are extremely satisfied. 21.7% were neutral and 11.7% were not satisfied with the accessibility of Shakti Doi. None of them said that they hate it. As overall the percentage of satisfaction level is high so I can conclude that customers are satisfied however they should work more to easy the accessibility of Shakti Doi.

The following Frequency Table shows the result in percentage on the overall satisfaction on the taste of Shakti Doi.
Table 34: Taste of the Product Cumulative Frequency Valid Extremely Satisfied Satisfied Neutral Not Satisfied Hate it! Total 18 28 9 3 2 60 Percent 30.0 46.7 15.0 5.0 3.3 100.0 Valid Percent 30.0 46.7 15.0 5.0 3.3 100.0 Percent 30.0 76.7 91.7 96.7 100.0

Interpretation: From the graph above we can see that the satisfaction level is pretty high. Out of 60 respondents 28 said they are satisfied, 18 said they are extremely satisfied with the taste.Only 9 people were neutral and the rest were unsatisfied. Therefore, on looking at the result I can conclude that customers are very satisfied with the taste of Shakti Doi.

The following Frequency Table 35 shows whether customers are satisfied with the pricing of the product.

Table 35: Price of the Product Cumulative Frequency Valid Extremely Satisfied Satisfied Neutral Not Satisfied Total 11 33 12 4 60 Percent 18.3 55.0 20.0 6.7 100.0 Valid Percent 18.3 55.0 20.0 6.7 100.0 Percent 18.3 73.3 93.3 100.0

Interpretation: We can see from the bar chart that customers are very satisfied with the pricing of product. 55% were satisfied and 18.3% were extremely satisfied. Only 6.7% said that they are not satisfied and the rest were neutral.However none of them said that they hate it. Overall the pricing of Shakti Doi is satisfactory.

The following Frequency Table 36 shows the satisfaction level on the packaging of Shakti Doi.
Table 36: Packaging of the product Cumulative Frequency Valid Extremely Satisfied Satisfied Neutral Not Satisfied Total 12 28 15 5 60 Percent 20.0 46.7 25.0 8.3 100.0 Valid Percent 20.0 46.7 25.0 8.3 100.0 Percent 20.0 66.7 91.7 100.0

Interpretation: From the bar chart above we can see that 28 people claimed that they are satisfied,

12 people claimed that they are extremely satisfied with the packaging of the product. 5 people stated that they are not satisfied however none of them said that they hate it. Lastly rest of them was neutral about it.