Demo-Version

Russia: Cheese Market

Analysis and Forecast to 2017 July 2012 Marketing Research

Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06

e-mail: info@indexbox.ru

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Brief Overview
The report on the Russian cheese market contains: Analysis and forecast of market dynamics; Structure of consumption by region; Analysis of domestic production, market shares of the main market players; Analysis of exports and imports; Analysis of factors, influencing the development of the market; Analysis of end-uses; Assessment and forecast of market development; Financial and economic profiles of the leading companies in the industry.

Methodology: Expert interviews with top managers of the largest players on the market; Analysis of information, received from the main market participants; An analysis of statistical information: o o o o o Federal Service of State Statistics (Rosstat); The Federal Customs Service (FTS); The Ministry of Economic Development; The Federal Tax Service; Industry associations.

The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market. Key figures presented in the report on the Russian cheese market: Volumes of production, exports and imports; Indicators of market development; Consumption.

The report contains the consensus market forecast based on the average value of the forecasts of market participants. As market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. The experts, participating in the survey, are provided with special conditions on the purchase of the reports.

Page 2 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Why People Choose Us

We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. Our own research methodology guarantees the consistently high quality of our work. We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now!

Page 3 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Research Design
The purpose of the study is to analyze the state of the Russian cheese market and build a forecast of the industry in the medium term. Geography of the research: Russia Methodology 1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors sites, shopping sites, articles and reviews, reference materials), specialized publications, state and private media companies, marketing agencies, commercial databases, IndexBox Marketing own research. 2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market and the parties involved in it, their pricing and assortment policy. Data on market participants is gathered during the analysis of secondary information, and also by sending requests for price lists and other presentation materials. 3. The Expert Interviews with Market Participants analysis of secondary information is completed by expert interviews with

representatives of market participant companies manufacturers and trading companies.

Our approach to the estimation The consensus market forecast is the average value of the forecasts of market participants (experts). Experts As market experts are considered: manufacturers, importers, wholesale distributors, highvolume consumers, professional associations and unions, and trade publications. Expert opinions are collected during telephone interviews conducted by IndexBox on a regular basis (the standard is every six months, but can be more often, based on a special request or under conditions of high volatility in the market). IndexBox has created an extensive database of experts within key industries. The experts, participating in the survey, are provided with special conditions on the purchase of the reports.

Page 4 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Accuracy of forecasts The accuracy of forecasts is verified by experts in the given industry, based on the historical period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to create the overall average forecast Indicators 1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers). 2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production. 3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports.

Page 5 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Table of Contents
1. Executive summary 2. Research design 3. Classification of cheese 4. Characteristics of raw materials base 4.1. Milk 5. Technology of production of cheese 6. Characteristics of the Russian cheese market in 2008 - 2011. Forecast for 2012 - 2017 6.1. Volume and dynamics of the Russian cheese market in 2008 - 2011. Forecast for 2012 - 2017 6.2. Structure of the cheese market in Russia: production, exports, imports, consumption 6.3. Level of concentration and characteristics of competition on the market 7. Characteristics of domestic cheese production in 2008 - 2011 7.1. Volume and dynamics of the cheese production in Russia in 2008 - April 2012 7.2. Structure of production of cheese by region 7.3. Production capacity of the manufacturing companies and their level of loading 7.4. The main manufacturers of cheese and their corresponding market shares 7.4.1. JSC "Mozhgasyr" 7.4.2. "Wimm-Bill-Dann" 7.4.3. JSC "Ryazan Plant of processed cheese" 7.4.4. JSC "Carat" 7.4.5. LLC "Danone Industry" 7.4.6. LLC "Dairy business" 7.4.7. JSC "Belebeevsky DAIRY PLANT" 7.4.8. UAB "AMBER" 7.5. Investment projects in the industry 8. Characteristics of the price of cheese 8.1. Dynamics of manufacturers prices of cheese in 2008 - April 2012 8.2. Comparison of manufacturers prices by Federal Districts of Russia 9. Characteristics of the imports of cheese on the Russian market 9.1. Volume and dynamics of the imports of cheese 9.2. Countries, leading suppliers of the cheese , imported into the Russian Federation 9.3. Foreign companies, manufacturers of the cheese , imported into Russia 9.4. Russian recipient companies of the imported cheese 9.5. Recipient regions of the Russian imports of cheese 10. Characteristics of the Russian exports of cheese 10.1. Volume and dynamics of the Russian exports of cheese 10.2. Recipient countries of the Russian exports of cheese 10.3. Manufacturing companies, supplying cheese for exports 10.4. Sending regions of the Russian exports of cheese

Page 6 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

11. Factors, influencing the development of the cheese market 11.1. Level of welfare 11.2. Condition of raw materials 11.3. Other factors 12. Characteristics of the consumption of cheese in Russia 12.1. Volume and dynamics of the consumption of cheese in Russia in 2008 - 2011. Forecast for 2012 - 2017 12.2. Volume and pattern of consumption of cheese by Federal Districts in 2008 2011. Forecast for 2012 - 2017 12.3. Balance between production and consumption of cheese in 2008 - 2011 13. Forecast for the development of the cheese market in Russia in 2012 - 2017 13.1. Evaluation of the potential supply of cheese in 2012 - 2017 13.2. Evaluation of the cheese market in Russia with after Russia's accession to the WTO Appendix 1. Financial and economic indicators of the industry Revenue (net) from sales of products in 2006 - 2010, in billions of RUR Selling and administrative expenses in 2006 - 2010, in billions of RUR Cost of products in 2006 - 2010, in billions of RUR Gross profit on product sales in 2006 - 2010, in billions of RUR Investments in the sector in 2006 - 2010, in billions of RUR Average number of workers employed in the sector in 2006 - 2010 Appendix 2. Profiles of the leading manufacturers in the industry The following data (or analysis of the data) is presented for each of the companies: Contact details Registration data Management Subsidiaries Major shareholders Balance sheets Profit and loss accounts Key financial performance indicators

Page 7 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Data presented in tabular form Dynamics of the cheese market in 2008 2017 Production of cheese in 2008 March 2012, in tons Volume of cheese production by type of cheese in January March 2012, in tons Production of cheese by Federal Districts in 2008 March 2012, in tons Usage of the average manufacturing capacity for the production of cheese in 2008 2010 by region, in % Average manufacturers prices of cheese in Russia in January 2008 - March 2012 Volume of the imports of cheese in Russia by manufacturing countries in 2011, in tons Volume of the imports of cheese in Russia by manufacturing companies in 2011, in tons Volume of the imports of cheese in Russia by importing companies in 2011, in tons Volume of the imports of cheese in Russia by recipient regions in 2011, in tons Volume of the Russian exports of cheese by recipient countries in 2011, in tons Volume of the Russian export of cheese by manufacturing companies in 2011, in tons Volume of the Russian exports of cheese by sending region in 2011, in tons Consumption of cheese in 2011, in tons Average prices for producers and importers of cheese in the Russian Federation in March 2011

Page 8 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Data, presented in the form of figures Volume of cheese supply on the market in 2008 - 2017 Production of cheese in 2008 March 20112, in tons Cheese production in January 2008 March 2011, in % over the corresponding period of the previous year Cheese production in 2008 2010, in tons Structure of cheese production in January April 2012 by type of cheese, in tons Structure of cheese production by Federal Districts in January March 2012 Structure of cheese production by Federal Districts in 2008 2011 Capacities for the production of cheese by Federal Districts in 2010, in tons Commissioning of capacities for the production of cheese in Russia in 2000 2010, in tons Level of annual production capacity for cheese production in 2000 2010, in % Indices of average manufacturers prices of cheese in Russia in January - March 2012 Indices of average manufacturers prices of cheese in Russia in January - March 2012 Dynamics of average manufacturers prices of cheese in Russia in January 2009 March 2012, deviation in % over the corresponding period of the previous year Comparison of the average manufacturers prices of cheese by Federal Districts in March 2012 Dynamics of the imports of cheese in the Russian Federation in January - March 2012, in tons Structure of the imports of cheese in Russia by manufacturing countries in 2011 Structure of the imports of cheese in Russia by manufacturing companies in 2011 Structure of the imports of cheese in Russia by importing companies Structure of the imports of cheese in Russia by recipient regions in 2011 Dynamics of the Russian exports of cheese in 2011, in tons Structure of the Russian exports of cheese by recipient countries in 2011 Structure of the Russian exports of cheese by manufacturing companies in 2011 Structure of the Russian exports of cheese by sending region in 2011 Dynamics of cheese consumption in Russia in 2008 2017, in tons Dynamics of cheese consumption in Russia in 2008 2017, in tons Dynamics of cheese consumption in Russia in 2011 Consumption of cheese in Russia by Federal Districts in 2011

Page 9 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Executive Summary

Key figures and conclusions about the market

The volume of supply on the Russian cheese market in 2011 was almost tons, which is % higher than the the same figure for 2009. It should be noted that the volume of imported products on the cheese market was %. The volume of production of cheese in 2011 was tons, which is % higher than the volume of production in 2009. The largest share (%) of all cheese manufactured in the Russian Federation in 2011 belongs to the Federal District. In 2011, the import volume of cheese in Russia amounted to tons in physical terms and to thousand USD in value terms.

Page 10 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

4. Characteristics of the Russian cheese market

...
4.1. Volume and dynamics of the Russian cheese market in 2005-2011. Forecast for 2012 2017
The volume of supply on the Russian cheese market in 2010 was almost tons, which is % higher than the the same figure for 2009. It should be noted that the volume of imported products on the cheese market was % of the total market.

Source: Data (Rosstat, FTS), Analysis (IndexBox) Fig. 1. Volume of supply of cheese in 2009 - 2011 and forecast for 2012 2017, in tons

Page 11 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

4.2. Structure of the cheese market in Russia: production, exports, imports, consumption
The volume of imports of cheese was about tons, which was % of the total market volume. A more detailed analysis of the imports and exports is presented below. Table 1. Volume and dynamics of the cheese market in 2009 - 2011 and forecast until 2017, in tons
2009 2010 2011 2012F 2013F 2014F 2015F 2016F 2017F

Volume of production

In units In %, to the previous year

Volume of exports

In units In %, to the previous year

Volume of imports

In units In %, to the previous year

Volume of total supply

In units In %, to the previous year

Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox)

Page 12 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

5. Characteristics of the domestic production of cheese in 2005 2011

Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production

- Main producers and their market shares

5.1 Volume and dynamics of production of cheese in 2005 April 2012

For the period January April 2012, the volume of production was higher than for the analogical period of the previous year.

Page 13 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Source: Data (Rosstat), Analysis (IndexBox) Fig. 7. Production of cheese in 2011 July 2012, in tons

Page 14 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

5.4 The main producers of cheese and their share in production

Table 5. Volume of production by cheese manufacturers in 2011, in tons Manufacturer OTHERS TOTAL Production of cheese, in tons Source: Data (Company data), Analysis (IndexBox) Region

Source: Data (Company data), Analysis (IndexBox) Fig. 2. Shares of cheese manufacturers in the total production of cheese in 2011 in physical terms

Page 15 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

7. Characteristics of the imports of cheese

7.1. Volume and dynamics of the imports of cheese

The volume of imports of cheese in 2011 was tons. The largest amount of cheese was imported in , when were imported tons. Table 2. Dynamics of the imports of cheese in 2011, in thousands of tons Month January February March April May June July August September October November December Total Quantity, in thousands of tons Source: Data (FTS), Analysis (IndexBox) % % % % % % % % % % % In %, to the previous month

Page 16 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Source: Data (FTS), Analysis (IndexBox) Fig. 16. Dynamics of the imports of cheese in 2011, in thousands of tons and in %

Page 17 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry out pieces of marketing research and consult on questions about strategic marketing.

The "IndexBox" team has been working together for more than 7 years. The average experience of "IndexBox" specialists in the marketing sphere is 10 years. IndexBox" employs 15 specialists in its research analytical department. The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers.

Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets.

In total, more than 80,000 respondents have taken part in our research studies. Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.

Our clients are big Russian and foreign companies:

Page 18 from 19

IndexBox Marketing 2012

www.indexbox.ru

Market Research

Russia: Cheese Market. July 2011 (Demo-version)

Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and B2B. Among the methods used: desk research, consumer surveys, expert surveys, competitive analysis, sales audit, a wide range of qualitative market research products and services. Our competitive advantage is the formation of special research techniques to the tasks of each project. System planning and operational monitoring of the industry, created a company that allows professionals to operate in IndexBox their work relevant and accurate information.

Business Planning
We are professionally engaged in developing business plans, feasibility studies, investment memoranda, conduct financial analysis of enterprises and prepare analysis for transactions M & A. Business plans developed by IndexBox, contain a complete financial model for the further implementation of the project, all calculations are based on marketing information, which is permanently collected and analyzed for over 7 years. Documents comply with the standards of Russian and foreign banks, the projects have market feasibility and realistic projections, and we provide assistance in finding an investor and financing, legal support.

Strategic Marketing
We develop strategic development for brands, products, separate business units and industry. Generally, programs include product, pricing, marketing and communication strategy. Projects in the field of strategic marketing are relevant to large enterprises, financial and investment companies that are planning to expand its interests as well as small companies that are thinking about business development.

Development
Consulting in development - is to develop the best options for use of the area. To do this, our marketing agency, conducts research real estate market, analyzes the possible construction, and estimates the market feasibility and economic benefits of investing in real estate. Marketing agency IndexBox offers a range of professional services for the study of the real estate market and the development of individual marketing concept of the facility.

Page 19 from 19

IndexBox Marketing 2012

www.indexbox.ru