SUMMER TRANING REPORT ON BRAND POSITIONING OF MANGALAM CEMENT

BACHELOR OF BUSINESS ADMINSTRATION (AFFILIATED TO CH. CHARN SINGH UNIVERSITY , MEERUT) [2010-2013]
SUBMITTED BY: Ansh Tyagi Roll No: 9354612

UNDER THE GUIDANCE:External supervisor Mr. Atul Jauhari (Area Manager)

Manglam Cemant

Internal Supervisor Ms. Divya Agnihotri (Asst. Prof.)

IMS Ghaziabad

INSTITUTE OF MANAGEMENT STUDIES UNIV. CAMPUS, NH-24 ADHYATMIK NAGAR GHAZIABAD-201009

INTRODUCTION TO TOPIC

PREFACE

The aim of every firm today is earning profit by satisfying its customers. The latest management policy starts with the desire of consumer and end with the satisfaction of consumer. Cut through out and turbulent competition in cement market has prompted me to take up the present study. It is the performance of a company which makes its growth , if the performance matches the expectation the end user is satisfied. An attempt has been made by this project to know that up to what extent Mangalam Cement Limited has its impact in the market.

ACKNOWLEDGEMENT

A project is always the result of the co-operative endeavors of so many individual agencies. Therefore, I take this opportunity to express my gratitude to all those, who have helped in some way or other in completing the study. At the outset, would express my immense gratitude to MR. ATUL JAUHARI Dy G. M. Mktg, of Mangalam Cements Who explained and guided me During the course of action. I am very thankful to my parents who have always inspired me to work hard and come out with flying colours. I am also very thankful to and Mr. Sholeshwar Jain, Sr Manager and Mr. Prashant for their help. Last but not the least I am very grateful to good to work for Mangalam Cements Ltd. Ghaziabad. This is being manufactured by BIRLA UTTAM brand cement. With Regards, Ansh Tyagi Roll No. 9354612 BBA VIth Sem.

DECLARATION

I undersign, Ansh Tyagi hereby declare that project report entitled Dealer Survey on the Brand positioning of Mangalam Cement Limited in market is written and submitted by me under the guidance of Ms. Divya Agnihotri is my original work. The empirical findings and suggestion in the report are based on the data collected by me .The matter consisting in the report is not copied from any source I understand that any such copying is liable to be punished in a way the university authorities.

(Ansh Tyagi )

TABLE OF CONTENTS
S.No. 1. 2 3. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. PREFACE ACKNOWLEDGEMENT EXECUTIVE SUMMARY INTRODUCTION TO THE TOPIC PROFILE OF THE ORGANISATION CEMENT CONCEPTS RESEARCH OBJECTIVES RESEARCH METHODOLOGIES LIMITATIONS OF THE STUDY FINDINGS DEALRS SATISFACTION CONCLUSION \ INTERPRETATON SUGGESTIONS THE COMPUTER: ITS ROLE IN RESEARCH 1 2-5 6-15 16-24 25-27 28-30 31 32-34 35-41 42-44 45-46 47-48 TOPIC Page.No

List of tables :
Table no. 1. 2. 3. 4. Performance Of Growth Typical Satisfaction Optimum Setting Time Ideal Water Cement Ratio TITLE Page. No 8 11 12 12

Table of Figures:
Fig No. 1. 2. 3. 4. 5. 6. 7. 8. TITLE The marketing process involves two aspects Dealers Asked About To Brand Perception Particular Branding Direct Interaction B/w dealers And Company. Maximum Profit Of Dealer Rank Of Item In market Promotional Schemes Page. No 3 42 43 44 45 46 47 48

BIBLIOGRAPHY
1) Book* Kotler Philip, Marketing Managemen- Pearson * Naresh K. Malhotra & Satyabhusan Dash, Marketing Research, Fifth Edition Websitewww.carrierindia.com www.google.com www.Manglamcemant.com

Company Brochure

QUESTIONNAIRE Personal statistics: NAME Name of the firm Address Contact no. Year of registration Signature of respondent :____________________________________________ :____________________________________________ :____________________________________________ :____________________________________________ :____________________________________________ :___________________________________________

Q1. what is your monthly sale? ______________________________________________________________________________ ____________________________________________________________ Q2 which brand of cement you are dealing and what percentage brand wise ? Name of brand percentage ____________________________________________________________________ ______________________________________________________________________ Q3.what is ur perception of birla uttam cement? ______________________________________________________________________________ __________________________________________________________________ Q4.rank of companies brand wise? Birla uttam 1.brand name 2.price 3.setting time 4.strength ACC Ultratech Ambuja J.K.

Q5.what makes you buy any particular brands ? __________________________________________________________________ Q6.whats are the best mode of advertising to make cement popular among dealer /customer rank in order to your perception? (a)local news paper (b)hording (c)banner (d)e-commerce (e)wall painting(f)radio (g)t.v. advertisement (h)stationary Q7.what is the effect the advertisement towards increase the sale? ________________________________________________________________________ ____________________________________________________________________ Q8.Accroding to you direct interaction b/w the dealers and company officials can be helpful to increase the sale of mangalam cement?? (a)yes (b)no (c) cant say

Q9.Can dealing/selling directly by company officials with dealers gives confidence??? ______________________________________________________________________ Q10.which companies offer maximum profit to the dealers? Acc birla uttam vikram bangur ambuja

Q.11 what is the market position of mangalam cement ? 1.excellent 2.very good 3. good 4. average