A STUDY ON CUSTOMER PREFERENCE TOWARDS KLF NIRMAL INDUSTRIES

PROJECT PROPOSAL
[SYNOPSIS] Submitted for the partial fulfillment of the requirement for award of Master Business Administration Submitted By:
SUJITH BALAKRISHNAN 11Q5CMA017

Under Guidance of Prof. RUMANA FATHIMA

Lecturer, HSA Bangalore

M.B.A., M.com

HILLSIDE INSTITUTE OF MANAGEMENT AND ACADEMY RAGHUVANAHALLI, KANAKAPURA MAIN ROAD, BANGALORE-560062 Website: www.hillsideacademy.ac.in [Approved by AICTE , Affiliated to Bangalore University] 2011-2013

I. Introduction
1) Customer preference towards KLF nirmal industries. Consumer preference for a product can make or break a company. If consumers generally like a product, it can stay around for years and sell millions of copies. However, if consumers do not like the product, it could disappear very quickly if the company cannot figure out how to fix the problem.

Many consumers choose to buy white cars instead of red or blue no matter what brand the car is, where it was built or how many cup holders it has. This is a consumer preference. Why is white the most popular car color? Some people say it is because it signifies purity or even technology. The color of a car has nothing to do with how the car functions, so logic would say that all colors would sell the same amount or car manufacturers would only produce one color. However, this is not the case. Those manufacturers produce many colors, including twice as many in white, or whichever color is trendy or popular at the time.

With a history of more than 60 years in the industry, KLF is among the top selling brands of coconut oil in the country. Adhering to the highest quality parameters from copra procurement through processing to packaging, KLF is synonymous with whats pure, wholesome and healthy in coconut oils. With a state-of-the-art extraction and packaging plant located at Irinjalakuda in Thrissur district of Kerala, KLF produces high grade coconut oil and sesame (gingelly) oil. Founded by visionary businessman, the Late Mr. K.L. Francis, the KLF brand name today is the assurance of quality and purity to millions of consumers not only in its home state of Kerala, but also in the Indian and International markets.

II.Statement of the problem

In the present scenario , consumers are considerd as king. The existence of every business organization depends upon its ebility to attract the potential customers and retain the existing customers.in order to attract the customers their needs, wants , satisfaction level etc have to be analysed. Analysis of the consumer preference provide feedback to the organization about its product and services . based upon this feed back, the company may formulate some strategies for product modification.product line expansion product line contraction etc.

III.Objectives of the study

Identify the most important factors influanceing the consumer preference towards the KLF nirmal oil. To find out feed back of the consumers regarding to the aspects of quality , price , add, and packing To know the satisfactory level of consumers with regard to KLF nirmal coconut oil.

IV.Methodology
The research is exploratory descriptive in nature

IV.Sources of data
The sources of data are: Primary Data This data collected from direct interview and questionnaire Secondary data This data is collected from company journals, websites etc.

V.Population
Population is the total number of customer who purchased oil during the financial year 2011-2012 at KLF industry.

VI.Sample Size
Sample size is about 100 customers among the purchasers.

VII.Sampling
The sampling technique adopted in this study is Convenience Sampling

VIII.Tools
The tool for collecting primary data is structured closed ended questionnaire.

IX.Plan of Analysis
Primary data is collected and analyzed by suitable statistical tool.

Chapter Schemes
Chapter-1 Introduction This chapter describes about customers, end users and customer preference, and theoretical Chapter-2 Literature Review and Research design A brief explanation about of review of previous literature undertaken by the researcher which includes articles and journal articles etc concepts.

Research design explains about the: 1. Need for the present study, 2. Statement of the problem, 3. Objective of the study, 4. Scope of Study, 5. Types of research, 6. Data collection, 7. Population 8. Sampling technique 9. Plan of analysis

10. Limitation of study

Chapter-3 o Company Profile This chapter explains about the details of organization such as the product, sales, techniques and details about the dealers and their information.

Chapter-4 o Data analysis and interpretations

The primary data collected shall be analyzed by suitable statistical tools and interpretation shall be made. Chapter-5 o Summary of findings, Suggestions and conclusion Based on the interpretation summary of the findings are mentioned. Suitable suggestion, conclusion are drawn based on the findings.

Bibliography and Annexure