#CREATING THOUGHT LEADERS

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Helping Experts Inside of Corporations Amplify

Book Excerpt

Their Thought Leadership

By Mitchell Levy
Foreword by Marshall Goldsmith Afterword by Jeffrey Hayzlett

An Actionable Business Summary

E-mail: info@thinkaha.com 20660 Stevens Creek Blvd., Suite 210 Cupertino, CA 95014

Helping Experts Inside of Corporations Amplify Their Thought Leadership

BOOK EXCERPT Table of Contents Foreword by Marshall Goldsmith Section I: Why Should You Be a Thought Leader? Section II: What Does It Take to Be a Thought Leader? Section IV: Benefits of Being a Thought Leader Section VI: Craft and Refine Your Message Section X: What Else Should You Be Doing or Thinking About? About the Author

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Contents
This is the Table of Contents (TOC) from the book for your reference. The eBook TOC (below) differs in page count from the tradebook TOC.

Foreword by Marshall Goldsmith Introduction Section I

17 19

Why Should You Be a Thought Leader? 21 Section II What Does It Take to Be a Thought Leader? 31 Section III Who Has Made the Transition to Thought Leader/Guru? 43

Helping Experts Inside of Corporations Amplify Their Thought Leadership

Section IV Benefits of Being a Thought Leader Section V Defining Your Space and Creating Your Opportunity Section VI Craft and Refine Your Message Section VII Thought Leaders Need H.E.L.P. Section VIII Tips to Start on the Thought Leader Path Today Section IX Be a Great Radio or TV Guest and Be Quoted in the News 101 93 81 75 61 53

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Section X What Else Should You Be Doing or Thinking About? Appendix A Thought Leaders Need H.E.L.P. (Summary) Appendix B Steps to Crowdsource a THiNKaha Book Afterword by Jeffrey Hayzlett About the Author 123 125 127 122 113

Helping Experts Inside of Corporations Amplify Their Thought Leadership

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Foreword by Marshall Goldsmith

In line with the concept of this book, I will keep my foreword short. This is the career Bible for thought leaders! It clearly shows you how to turn your expertise into thought leadership, which is a necessary concept for successful twenty-first century organizations.

The Most Influential Leadership Thinker in the World (Thinkers50 SurveySponsored by Harvard Business Review)

Marshall Goldsmith

Section I: Why Should You Be a Thought Leader?

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Section I
Why Should You Be a Thought Leader?

In this first section, I define the terms expert, thought leader, and guru and describe why it might make sense for you to be recognized in your field for what you do.

Section I: Why Should You Be a Thought Leader?

1
Todays world is full of distractions. When our minds become overloaded with irrelevant information, we can lose track of our goals.

2
Our minds are powerful. We use them to feel, decide, and act. Harnessing the power of our minds gives power to our life and work.

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3
We have three brains, each of which has evolved over timea primitive brain being first; then limbic; and the last, neocortex.41
4. Paul D. MacLean, A triune concept of the brain and behavior (Toronto: Univ. of Toronto Press, 1973).

Section II: What Does It Take to Be a Thought Leader?

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Section II
What Does It Take to Be a Thought Leader?

What attributes are typically seen in thought leaders? What activities should you be focused on? Where should you be sharing your wisdom?

Section II: What Does It Take to Be a Thought Leader?

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Thought leader means

different things to different people, but what does it mean to you?

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17
Step 1 to becoming a thought leader: you want to be one!

18
Step 2 to becoming a thought leader: write a book about the topic you are an expert in!

Section IV: Benefits of Being a Thought Leader

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Section IV
Benefits of Being a Thought Leader

So if you make the journey from expert to thought leader, is it worth it? How are you viewed? What does it mean? Where do you go from there?

Section IV: Benefits of Being a Thought Leader

59
We tend to question everything. To engage the spirit is to engage faithnot necessarily faith in a god but faith in a greater purpose.

60
Faith is daring the soul to go beyond what the eyes can see. William Newton Clark

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Do you live or work by a specific belief system today, spiritual or otherwise? How did it form? How does it guide your behavior?

62
Faith in a greater purpose facilitates both physical strength and mental focus. We are engaged and invested in an outcome.

Section VI: Craft and Refine Your Message

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Section VI
Craft and Refine Your Message

What should you say? Why do people want to listen? How are you going to create action from your audience?

Section VI: Craft and Refine Your Message

77
Take your unique message and see how it helps accomplish both your and your organizations goals.

78
Your message should be easy to articulate and remember, and each element of your message should foster an action.

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Test drive your messaging. Does it appeal to othersboth inside and outside the organization?

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The target audience of your message should be the prospects for your business or their influencers.

Section X: What Else Should You Be Doing or Thinking About?

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Section X
What Else Should You Be Doing or Thinking About?

There are so many activities that you should be doing on a daily, weekly, and monthly basis. You should also consider experimenting with one to two new ideas each month (or quarter depending on the magnitude of the idea) as the marketplace keeps changing, and you need to change with it.

Section X: What Else Should You Be Doing or Thinking About?

130
Put the title author on your business card. At least 20 percent of the people who see it will ask you about it.

131
How do you measure success? Have a plan; measure your results against the plan. Share your expectations and results with others.

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132

The commitment, desire, and discipline required to achieve thought leader status must be exceeded by your actions to sustain it.

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Afterword by Jeffrey Hayzlett

As a global businessman, I know that to be successful you need to know what you want and then go get it. If you want to be an expert in your field, then make it happen. In #CREATING THOUGHT LEADERS tweet Mitchell hands you the reigns with the necessary tools, tips, and aha moments to get started. So stop thinking, jump in the saddle, and start reading.

Jeffrey Hayzlett
Global Business Celebrity, Bestselling Author, and Sometime Cowboy

About the Author

Mitchell Levy, CEO, Thought Leader Creator & Publisher of THiNKaha, has successfully founded over fifteen firms and partnerships, is a well-known business consultant, strategist, educator, and an Amazon best-selling author with eighteen business books. Mr. Levy is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the United States and around the world. He has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues through the CEO networking groups hes run, and has been Chairman of the Board of a NASDAQ listed company. Today, Mr. Levys principal focus is turning corporate leaders and experts into recognized thought leaders in their spaces. He does this through speeches, coaching, mentoring, various tools and partnerships, and his highly successful physical and eBook publishing businesses where hes published over 225 titles. Mr. Levy is also Executive Director of College Open Textbooks/Open Doors Group, which works to evangelize the use of open textbooks at community colleges and four-year institutions. Previously, Mr. Levy spent thirteen years working for corporations in IT, finance, and operations, including Sun Microsystems where he ran the e-commerce component of Suns supply chain, created four executive education programs at two different Silicon Valley Universities, was the conference chair for four Comdex conferences focusing on business executives at medium- to large-sized enterprises, has contributed to and written over 100 articles, given over 250 speeches on e-commerce and business, and has prognosti cated and published an annual top ten business trends for over a decade at the turn of the century. Mr. Levy earned a BS in Operations Research from the University of Miami and an MBA from the College of William and Mary.

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