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LESSON #2

“Instantly Spy On Your Competitors & Reveal Exactly Which Keywords Are Most Profitable Right Now…”
 How to quickly find the most profitable keywords in 15 minutes or less…(Even if you’ve never researched this market before and are completely “clueless” about where to start!) (Starts on page 4 inside…)  Exactly where to look to find out which ads are making the most money for your competitors… (Hint: This comes straight from the Internet’s smartest and biggest advertisers. ) (Answer on page 8…)  2 secret icons: Discover where they send their traffic and which keywords are really making them money now… (See pages 11-12)

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affiliate marketing. online retail. You’ll be using your competitor list to find the most profitable keywords – keywords that your competitors have invested time and money with.com. which showed you how to reveal your top competitors. so that you can work directly with that list in this lesson. Today.) As we mentioned earlier. ecommerce. and discover what they’re doing profitably right now.) And we also mentioned why this process is so powerful and efficient: You’re “using” OPM (“Other People’s Money”) to perform complex market research to find the buyers in your market. In your guide. we also showed you step-by-step methods for finding the most profitable competitors in your market. step-by-step process to actually use your KeywordSpy Free Trial Membership to uncover the most profitable keywords that your competiors are bidding on. So let’s get started… Revealing your competitors’ most profitable keywords… First of all.Page |3 FINDING BUYER KEYWORDS… Welcome back! You should have already received Lesson 1 – Competion Spy. you’ll w ant to do that quickly. If you haven’t done that yet. For additional information visit KeywordSpy.All Rights Reserved. . in order to determine their profitability!  Here’s a simple. etc. these methods work for ANY business that is marketing online! (Brick-and-mortar. (Note: For this step-by-step walkthrough.000. we’ll just continue working with the same sample competitor URL that we worked with in Lesson #1) © Copyright 2011 KeywordSpy™ . (Did you miss it? You can download it here.000 keywords that KeywordSpy tracks for you on a daily basis. we’re going to assume in this lesson that you’ve already gone through Lesson #1 and have a list of your top competitors. we’re going to focus directly on those 125.

You have instantly revealed the Top 15 keywords (based on ROI value) of your competitor! © Copyright 2011 KeywordSpy™ . Step 2: Type in the Competitor URL and select the Domain radio button and relevant Geo Targeting from the drop down menu.All Rights Reserved. For additional information visit KeywordSpy. Step 3: Click on the PPC Keywords tab.com. .Page |4 Just follow these simple steps: Step 1: Login to your Keyword Spy Free Trial Account.

One important thing to remember: The ROI value for a keyword can be different than the ROI value for an ad. On the Account Tab in your KeywordSpy Membership. Next. For additional information visit KeywordSpy.Page |5 See how easy that was? Let’s take a quick look at what we can learn from this information… Analyzing your competitors’ most profitable keywords… To make this really easy to understand.com. . we can see the Google Monthly Search Volume (Broad Match): © Copyright 2011 KeywordSpy™ . there is also a good description of how the ROI value is calculated. we can see the actual “keyword” they are bidding on in the first column: Next. Specifically. But for now.All Rights Reserved. we talked about how to adjust the “ROI Settings” in the Account Tab. we can see the ROI value of this keyword: You’ll remember that we discussed ROI value in the orginal Fast Start Guide. Don’t worry about this too much right now…we’ll discuss this more in a minute. just make a note of the highest ROI value keywords. let’s just walk through the information step -by-step so that everything is “crystal clear”… First of all.

The ROI value gives us a good idea of how long our competitor has been continuously bidding on a keyword.Page |6 Next to the Volume column. we have the “raw” data that reveals why the ROI value is High or Low: © Copyright 2011 KeywordSpy™ . The Volume value gives us a good idea of how many times the competitor’s ad is displayed each month. Finally.All Rights Reserved. The CPC value gives us a good idea of how much our competitor pays for each click. .com. Putting those three metrics together gives us great idea of whether or not this keyword is generating profits for our competitor. For additional information visit KeywordSpy. you have an Estimate Cost Per Click (CPC) amount: Think about this for just a moment. We’ll talk about this a little bit more in a minute. The next two columns tell us how many other ads are profitable (High ROI) and also how many ads are for Affiliates. Let’s move on for now.

For additional information visit KeywordSpy. and was most recently seen (at the time of this search) on Aug. 2009. continuously! Out of 746 days. . 11. they have presented their ad for the keyword “picture t shirts” on 67 7 days. In PPC. you’d have to “go back in time” to get it…unless you tap directly into Keyword Spy’s massive database (51+ Terabytes) . we’ve certainly uncovered some incredible information. That’s because keywords are only the first “piece of the puzzle”.All Rights Reserved.Page |7 In this example. keywords are matched with ads in an ad position…which determines how many times they get clicked. Remember that I mentioned earlier that keywords and ad copy often have a different ROI value. Their ad was first seen on Aug. © Copyright 2011 KeywordSpy™ . But it’s still not 100% complete. “The Marketing Time Machine”) But we’re not done yet…not even close… Revealing their “Keyword/Ad/Position/Page Secrets”… At this point. the competitor has been displaying ads for this keyword for nearly 2 years. 26.com. which is why it’s called. 2011! Let me ask you three questions…  Do you think they’ve spent money on the ads for this keyword?  Do you think they would continously bid on this keyword (677+ days!) if it wasn’t profitable?  Do you think this keyword is making them money? And my final question:  Do you see how easy it was to use KeywordSpy to find their profitable keywords?  (Keep in mind that in order to have 2+ years of daily keyword data.

All Rights Reserved. © Copyright 2011 KeywordSpy™ . For additional information visit KeywordSpy. After you click that link. I’ll bet you’re thinking: “But can you really get their ad and position data specifically for their best keywords?” Yes. So it’s also important to know what ad copy is being triggered when a specific keyword is being searched.Page |8 And ads that are clicked are ads that money is being spent on. you’ll notice that you have instantly performed a Keyword search on the desired keyword: Step 2: Click on the Ads tab.com. you sure can! Just follow these simple steps: Step 1: Click on the specific keyword you are interested in. . and also what position that ad normally shows up in.

you’ll remember that this is the competitor we were performing research on.) That’s it. Their ad happens to be the #1 ad listed. you’ll want to take a look at the ad they’re currently running: Remember. we won’t go into too much discussion on the ads themselves. but a keyword can have many different (tested) ads. . we’ve got the final pieces of the puzzle that will reveal the exact “Profit Formula” for this (and any other) keyword! Here’s how to put it all together… First. Next. While you may not realize it just yet.com. but it is important to analyze these ads to determine why they’re working well for your competitors. which is why a specific ad can have a different ROI value than the keyword that triggers the ad. but it could have been in any position on this page.Page |9 Step 3: Find the Competitor URL in the Ad Copy column. keywords and ads go together in PPC. we can finally see the Ad ROI value: © Copyright 2011 KeywordSpy™ . (In this example. For additional information visit KeywordSpy. In this lesson.All Rights Reserved.

one important thing to remember is that most affiliates have lower profit margins because they only receive a small commission of the sale. Also. which makes this an important metric to track for profitable keywords. Next. ad positions 1-3 have the highest CTR%.5% clickthrough rate. you should assume that any difference between these two values reveals that the competitor has tested multiple ad combinations! That’s another very important benefit of KeywordSpy’s massive 51+ terabyte database with over 2 years of keyword and ad tracking data. you can see if the ad has triggered the Affiliate “flag”: We cover this metric extensively in Affiliate Boot Camp.com. It instantly alerts you to your most agressive competitors so you know exactly who you should be paying attention to.All Rights Reserved. .5% . is quite important: Remember that the first search result page has between 8-10 ads being displayed. in most cases.2. you can be sure that these ads are being clicked consistenly. Tests have shown that even a “mediocre ad” in positions 1-3 can achieve a 1. Postion) advertised in positions 1-3.P a g e | 10 Important!: Since the Ad ROI value is calculated using the same formula as the Keyword ROI value. Ad Position. © Copyright 2011 KeywordSpy™ . However. For additional information visit KeywordSpy. so we won’t spend time here to discuss it in depth. When an advertiser has consistently (See Avg. The next column we see.

Finally. we have the raw Ad Duration metrics that directly relate to the Ad ROI value: In this example. we need to know where the visitor landed AFTER the click…after all. as well as the Landing Page URL as well: You can visit that Landing Page URL directly.All Rights Reserved. only the search engines are making money from the click…the advertiser still has some selling to do.P a g e | 11 And. It was last seen on Aug. if you know that an advertiser has tested their ads (see previous ROI value difference). to determine exactly WHAT and HOW the advertiser is making money on these clicks! And those are the final “puzzle pieces” we needed. and you know the monthly search volume of the keyword. © Copyright 2011 KeywordSpy™ . For additional information visit KeywordSpy. 2011 (at the time of this search). this Ad copy was first seen on May 5. Next. 2011 and has been seen 111 days out of 114 days.com. Just click the “info” icon: You’ll notice all of the specific ad details. . 26. then you can be sure that these ads displayed consistently in ad positions 1-3 are being clicked on.  Surprisingly. you can get this info very easily in KeywordSpy as well.

. Once we know who they are.P a g e | 12 Hot Tip: You can also click the “List of Keywords” icon in order to see any “Keyword/Ad/Landing Page Clusters”…Combinations of key words that are also profitable with the same ad copy and landing page… Example: Putting It All Together For Faster Profits… Amazing. it’s just a matter of figuring out what they’re doing well. we quickly determined who our biggest competitors are.All Rights Reserved.com. isn’t it? Let’s do quick recap on what we have discovered so far: In Lesson #1. For additional information visit KeywordSpy. © Copyright 2011 KeywordSpy™ . and what overall strategy they are using to make money.

. For additional information visit KeywordSpy. and Landing Page values. Once you knew what those keywords were.P a g e | 13 In this lesson.All Rights Reserved. (Quick Note: It is important to realize that the entire sales funnel of your competitor ultimately determines how profitable they will be…which we talk about at l ength in Affiliate BootCamp. and how they have made them profitable! And in the next lesson. you learned how easy it was to use Keyword Spy to reveal your competitors’ top performing keywords. It’s always a good idea to actually participate in the sales process when possible. (And also…the best way to find profitable ads if you’re selling a service or a physical product ) (Begins on page 6…)  A little-talked about way of finding the most profitable advertisements from companies you never knew existed… (See page 7…) © Copyright 2011 KeywordSpy™ . to reveal each and every step in the sales funnel. do you see how easy that was? You were able to discover exactly who you should be watching closely. which keywords they have spent money testing.com. it was just a matter of putting together the rest of the “puzzle pieces” to determine exactly how these keywords are profitable. we’re going to talk about how to find the hottest ads and headlines to begin testing in your own marketing campaigns… Lesson #3 is called “Revealing The Most Profitable Ads”  How to quickly find the most profitable ads in 15 minutes or less…(Even if your competitors’ are trying to HIDE their ads using “sneaky” tracking links and redirect URLs…) (Starts on page 4 inside…)  The best way to find profitable ad copy if you’re selling information. By revealing the Ad Copy.) With help from the KeywordSpy database. Ad Position. you discovered valuable information that reveals the “HOW” behind the most profitable keywords.

For additional information visit KeywordSpy.000’s of profitable keywords quickly . The KeywordSpy Team P.) and Export up to 14. In our example case study.All Rights Reserved. etc. Ready to go Pro? One of the instant advantages of upgrading your KeywordSpy Free Trial account to a Pro Membership is the ability to Filter and Export 1.S. .>.357 keywords just for this one competitor!: © Copyright 2011 KeywordSpy™ .P a g e | 14 Until then. you would be able to Filter by ROI values (<.=.com.