LESSON #2

“Instantly Spy On Your Competitors & Reveal Exactly Which Keywords Are Most Profitable Right Now…”
 How to quickly find the most profitable keywords in 15 minutes or less…(Even if you’ve never researched this market before and are completely “clueless” about where to start!) (Starts on page 4 inside…)  Exactly where to look to find out which ads are making the most money for your competitors… (Hint: This comes straight from the Internet’s smartest and biggest advertisers. ) (Answer on page 8…)  2 secret icons: Discover where they send their traffic and which keywords are really making them money now… (See pages 11-12)

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which showed you how to reveal your top competitors. (Note: For this step-by-step walkthrough.) As we mentioned earlier. . Today. so that you can work directly with that list in this lesson. we’re going to focus directly on those 125. we’ll just continue working with the same sample competitor URL that we worked with in Lesson #1) © Copyright 2011 KeywordSpy™ . and discover what they’re doing profitably right now.com. we’re going to assume in this lesson that you’ve already gone through Lesson #1 and have a list of your top competitors.000. etc.Page |3 FINDING BUYER KEYWORDS… Welcome back! You should have already received Lesson 1 – Competion Spy. we also showed you step-by-step methods for finding the most profitable competitors in your market. You’ll be using your competitor list to find the most profitable keywords – keywords that your competitors have invested time and money with. In your guide.) And we also mentioned why this process is so powerful and efficient: You’re “using” OPM (“Other People’s Money”) to perform complex market research to find the buyers in your market.All Rights Reserved. For additional information visit KeywordSpy. online retail. ecommerce. these methods work for ANY business that is marketing online! (Brick-and-mortar. affiliate marketing. (Did you miss it? You can download it here. you’ll w ant to do that quickly. step-by-step process to actually use your KeywordSpy Free Trial Membership to uncover the most profitable keywords that your competiors are bidding on. If you haven’t done that yet. So let’s get started… Revealing your competitors’ most profitable keywords… First of all.000 keywords that KeywordSpy tracks for you on a daily basis. in order to determine their profitability!  Here’s a simple.

Step 2: Type in the Competitor URL and select the Domain radio button and relevant Geo Targeting from the drop down menu. . You have instantly revealed the Top 15 keywords (based on ROI value) of your competitor! © Copyright 2011 KeywordSpy™ .Page |4 Just follow these simple steps: Step 1: Login to your Keyword Spy Free Trial Account.com. Step 3: Click on the PPC Keywords tab.All Rights Reserved. For additional information visit KeywordSpy.

com. just make a note of the highest ROI value keywords. For additional information visit KeywordSpy. there is also a good description of how the ROI value is calculated.Page |5 See how easy that was? Let’s take a quick look at what we can learn from this information… Analyzing your competitors’ most profitable keywords… To make this really easy to understand.All Rights Reserved. Specifically. Next. we talked about how to adjust the “ROI Settings” in the Account Tab. Don’t worry about this too much right now…we’ll discuss this more in a minute. But for now. we can see the actual “keyword” they are bidding on in the first column: Next. . One important thing to remember: The ROI value for a keyword can be different than the ROI value for an ad. let’s just walk through the information step -by-step so that everything is “crystal clear”… First of all. On the Account Tab in your KeywordSpy Membership. we can see the Google Monthly Search Volume (Broad Match): © Copyright 2011 KeywordSpy™ . we can see the ROI value of this keyword: You’ll remember that we discussed ROI value in the orginal Fast Start Guide.

Finally. we have the “raw” data that reveals why the ROI value is High or Low: © Copyright 2011 KeywordSpy™ . The Volume value gives us a good idea of how many times the competitor’s ad is displayed each month. The ROI value gives us a good idea of how long our competitor has been continuously bidding on a keyword. For additional information visit KeywordSpy. you have an Estimate Cost Per Click (CPC) amount: Think about this for just a moment.All Rights Reserved.Page |6 Next to the Volume column. Let’s move on for now. Putting those three metrics together gives us great idea of whether or not this keyword is generating profits for our competitor. The next two columns tell us how many other ads are profitable (High ROI) and also how many ads are for Affiliates. The CPC value gives us a good idea of how much our competitor pays for each click.com. . We’ll talk about this a little bit more in a minute.

the competitor has been displaying ads for this keyword for nearly 2 years.All Rights Reserved. That’s because keywords are only the first “piece of the puzzle”. we’ve certainly uncovered some incredible information. 2009. they have presented their ad for the keyword “picture t shirts” on 67 7 days. which is why it’s called. and was most recently seen (at the time of this search) on Aug. But it’s still not 100% complete. © Copyright 2011 KeywordSpy™ . Their ad was first seen on Aug.Page |7 In this example. you’d have to “go back in time” to get it…unless you tap directly into Keyword Spy’s massive database (51+ Terabytes) .com. continuously! Out of 746 days. “The Marketing Time Machine”) But we’re not done yet…not even close… Revealing their “Keyword/Ad/Position/Page Secrets”… At this point. keywords are matched with ads in an ad position…which determines how many times they get clicked. In PPC. For additional information visit KeywordSpy. 26. Remember that I mentioned earlier that keywords and ad copy often have a different ROI value. . 11. 2011! Let me ask you three questions…  Do you think they’ve spent money on the ads for this keyword?  Do you think they would continously bid on this keyword (677+ days!) if it wasn’t profitable?  Do you think this keyword is making them money? And my final question:  Do you see how easy it was to use KeywordSpy to find their profitable keywords?  (Keep in mind that in order to have 2+ years of daily keyword data.

Page |8 And ads that are clicked are ads that money is being spent on. For additional information visit KeywordSpy. So it’s also important to know what ad copy is being triggered when a specific keyword is being searched. you sure can! Just follow these simple steps: Step 1: Click on the specific keyword you are interested in. I’ll bet you’re thinking: “But can you really get their ad and position data specifically for their best keywords?” Yes. © Copyright 2011 KeywordSpy™ .com. . and also what position that ad normally shows up in. you’ll notice that you have instantly performed a Keyword search on the desired keyword: Step 2: Click on the Ads tab.All Rights Reserved. After you click that link.

Page |9 Step 3: Find the Competitor URL in the Ad Copy column.All Rights Reserved. we’ve got the final pieces of the puzzle that will reveal the exact “Profit Formula” for this (and any other) keyword! Here’s how to put it all together… First. but it could have been in any position on this page. we won’t go into too much discussion on the ads themselves.com. While you may not realize it just yet. keywords and ads go together in PPC. (In this example. . Their ad happens to be the #1 ad listed. but a keyword can have many different (tested) ads.) That’s it. you’ll remember that this is the competitor we were performing research on. Next. we can finally see the Ad ROI value: © Copyright 2011 KeywordSpy™ . you’ll want to take a look at the ad they’re currently running: Remember. In this lesson. For additional information visit KeywordSpy. but it is important to analyze these ads to determine why they’re working well for your competitors. which is why a specific ad can have a different ROI value than the keyword that triggers the ad.

5% . However. It instantly alerts you to your most agressive competitors so you know exactly who you should be paying attention to. Postion) advertised in positions 1-3. . ad positions 1-3 have the highest CTR%. which makes this an important metric to track for profitable keywords. so we won’t spend time here to discuss it in depth. you can be sure that these ads are being clicked consistenly.5% clickthrough rate. Ad Position. is quite important: Remember that the first search result page has between 8-10 ads being displayed. The next column we see. you should assume that any difference between these two values reveals that the competitor has tested multiple ad combinations! That’s another very important benefit of KeywordSpy’s massive 51+ terabyte database with over 2 years of keyword and ad tracking data.2. Also. Tests have shown that even a “mediocre ad” in positions 1-3 can achieve a 1. one important thing to remember is that most affiliates have lower profit margins because they only receive a small commission of the sale. you can see if the ad has triggered the Affiliate “flag”: We cover this metric extensively in Affiliate Boot Camp. © Copyright 2011 KeywordSpy™ .com.P a g e | 10 Important!: Since the Ad ROI value is calculated using the same formula as the Keyword ROI value. in most cases. Next.All Rights Reserved. For additional information visit KeywordSpy. When an advertiser has consistently (See Avg.

26. to determine exactly WHAT and HOW the advertiser is making money on these clicks! And those are the final “puzzle pieces” we needed. Finally. Just click the “info” icon: You’ll notice all of the specific ad details.  Surprisingly. you can get this info very easily in KeywordSpy as well. and you know the monthly search volume of the keyword. we need to know where the visitor landed AFTER the click…after all.P a g e | 11 And. only the search engines are making money from the click…the advertiser still has some selling to do. then you can be sure that these ads displayed consistently in ad positions 1-3 are being clicked on. we have the raw Ad Duration metrics that directly relate to the Ad ROI value: In this example. as well as the Landing Page URL as well: You can visit that Landing Page URL directly. It was last seen on Aug. Next. . 2011 and has been seen 111 days out of 114 days.com.All Rights Reserved. © Copyright 2011 KeywordSpy™ . this Ad copy was first seen on May 5. For additional information visit KeywordSpy. 2011 (at the time of this search). if you know that an advertiser has tested their ads (see previous ROI value difference).

we quickly determined who our biggest competitors are. For additional information visit KeywordSpy. and what overall strategy they are using to make money. isn’t it? Let’s do quick recap on what we have discovered so far: In Lesson #1. it’s just a matter of figuring out what they’re doing well. © Copyright 2011 KeywordSpy™ . .P a g e | 12 Hot Tip: You can also click the “List of Keywords” icon in order to see any “Keyword/Ad/Landing Page Clusters”…Combinations of key words that are also profitable with the same ad copy and landing page… Example: Putting It All Together For Faster Profits… Amazing.com.All Rights Reserved. Once we know who they are.

) With help from the KeywordSpy database. Ad Position. (Quick Note: It is important to realize that the entire sales funnel of your competitor ultimately determines how profitable they will be…which we talk about at l ength in Affiliate BootCamp. (And also…the best way to find profitable ads if you’re selling a service or a physical product ) (Begins on page 6…)  A little-talked about way of finding the most profitable advertisements from companies you never knew existed… (See page 7…) © Copyright 2011 KeywordSpy™ . do you see how easy that was? You were able to discover exactly who you should be watching closely. . Once you knew what those keywords were. to reveal each and every step in the sales funnel. you learned how easy it was to use Keyword Spy to reveal your competitors’ top performing keywords.All Rights Reserved. it was just a matter of putting together the rest of the “puzzle pieces” to determine exactly how these keywords are profitable. which keywords they have spent money testing. you discovered valuable information that reveals the “HOW” behind the most profitable keywords. For additional information visit KeywordSpy.P a g e | 13 In this lesson. and how they have made them profitable! And in the next lesson. It’s always a good idea to actually participate in the sales process when possible. we’re going to talk about how to find the hottest ads and headlines to begin testing in your own marketing campaigns… Lesson #3 is called “Revealing The Most Profitable Ads”  How to quickly find the most profitable ads in 15 minutes or less…(Even if your competitors’ are trying to HIDE their ads using “sneaky” tracking links and redirect URLs…) (Starts on page 4 inside…)  The best way to find profitable ad copy if you’re selling information. By revealing the Ad Copy. and Landing Page values.com.

Ready to go Pro? One of the instant advantages of upgrading your KeywordSpy Free Trial account to a Pro Membership is the ability to Filter and Export 1.357 keywords just for this one competitor!: © Copyright 2011 KeywordSpy™ . In our example case study. .=.>.) and Export up to 14.000’s of profitable keywords quickly . The KeywordSpy Team P.S.All Rights Reserved. etc.P a g e | 14 Until then.com. For additional information visit KeywordSpy. you would be able to Filter by ROI values (<.