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LESSON #2

“Instantly Spy On Your Competitors & Reveal Exactly Which Keywords Are Most Profitable Right Now…”
 How to quickly find the most profitable keywords in 15 minutes or less…(Even if you’ve never researched this market before and are completely “clueless” about where to start!) (Starts on page 4 inside…)  Exactly where to look to find out which ads are making the most money for your competitors… (Hint: This comes straight from the Internet’s smartest and biggest advertisers. ) (Answer on page 8…)  2 secret icons: Discover where they send their traffic and which keywords are really making them money now… (See pages 11-12)

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com.All Rights Reserved. and discover what they’re doing profitably right now. so that you can work directly with that list in this lesson. ecommerce. step-by-step process to actually use your KeywordSpy Free Trial Membership to uncover the most profitable keywords that your competiors are bidding on. online retail. You’ll be using your competitor list to find the most profitable keywords – keywords that your competitors have invested time and money with. in order to determine their profitability!  Here’s a simple.000. you’ll w ant to do that quickly.) As we mentioned earlier. So let’s get started… Revealing your competitors’ most profitable keywords… First of all. we’ll just continue working with the same sample competitor URL that we worked with in Lesson #1) © Copyright 2011 KeywordSpy™ . we’re going to assume in this lesson that you’ve already gone through Lesson #1 and have a list of your top competitors. we also showed you step-by-step methods for finding the most profitable competitors in your market. affiliate marketing. For additional information visit KeywordSpy. which showed you how to reveal your top competitors. . In your guide. If you haven’t done that yet. Today. (Did you miss it? You can download it here. we’re going to focus directly on those 125. these methods work for ANY business that is marketing online! (Brick-and-mortar. (Note: For this step-by-step walkthrough.000 keywords that KeywordSpy tracks for you on a daily basis.Page |3 FINDING BUYER KEYWORDS… Welcome back! You should have already received Lesson 1 – Competion Spy. etc.) And we also mentioned why this process is so powerful and efficient: You’re “using” OPM (“Other People’s Money”) to perform complex market research to find the buyers in your market.

com. For additional information visit KeywordSpy. You have instantly revealed the Top 15 keywords (based on ROI value) of your competitor! © Copyright 2011 KeywordSpy™ .All Rights Reserved. Step 2: Type in the Competitor URL and select the Domain radio button and relevant Geo Targeting from the drop down menu.Page |4 Just follow these simple steps: Step 1: Login to your Keyword Spy Free Trial Account. . Step 3: Click on the PPC Keywords tab.

For additional information visit KeywordSpy. Next. let’s just walk through the information step -by-step so that everything is “crystal clear”… First of all. just make a note of the highest ROI value keywords.Page |5 See how easy that was? Let’s take a quick look at what we can learn from this information… Analyzing your competitors’ most profitable keywords… To make this really easy to understand. Specifically. we can see the Google Monthly Search Volume (Broad Match): © Copyright 2011 KeywordSpy™ . we talked about how to adjust the “ROI Settings” in the Account Tab.com. Don’t worry about this too much right now…we’ll discuss this more in a minute. On the Account Tab in your KeywordSpy Membership. we can see the actual “keyword” they are bidding on in the first column: Next. .All Rights Reserved. there is also a good description of how the ROI value is calculated. we can see the ROI value of this keyword: You’ll remember that we discussed ROI value in the orginal Fast Start Guide. One important thing to remember: The ROI value for a keyword can be different than the ROI value for an ad. But for now.

Finally. we have the “raw” data that reveals why the ROI value is High or Low: © Copyright 2011 KeywordSpy™ . Let’s move on for now. Putting those three metrics together gives us great idea of whether or not this keyword is generating profits for our competitor. The Volume value gives us a good idea of how many times the competitor’s ad is displayed each month.Page |6 Next to the Volume column. The CPC value gives us a good idea of how much our competitor pays for each click. you have an Estimate Cost Per Click (CPC) amount: Think about this for just a moment. The next two columns tell us how many other ads are profitable (High ROI) and also how many ads are for Affiliates. For additional information visit KeywordSpy.com.All Rights Reserved. . We’ll talk about this a little bit more in a minute. The ROI value gives us a good idea of how long our competitor has been continuously bidding on a keyword.

26. continuously! Out of 746 days. In PPC. But it’s still not 100% complete. . we’ve certainly uncovered some incredible information. keywords are matched with ads in an ad position…which determines how many times they get clicked. Their ad was first seen on Aug. 2011! Let me ask you three questions…  Do you think they’ve spent money on the ads for this keyword?  Do you think they would continously bid on this keyword (677+ days!) if it wasn’t profitable?  Do you think this keyword is making them money? And my final question:  Do you see how easy it was to use KeywordSpy to find their profitable keywords?  (Keep in mind that in order to have 2+ years of daily keyword data. the competitor has been displaying ads for this keyword for nearly 2 years. they have presented their ad for the keyword “picture t shirts” on 67 7 days.All Rights Reserved.com. and was most recently seen (at the time of this search) on Aug. For additional information visit KeywordSpy. “The Marketing Time Machine”) But we’re not done yet…not even close… Revealing their “Keyword/Ad/Position/Page Secrets”… At this point. © Copyright 2011 KeywordSpy™ . That’s because keywords are only the first “piece of the puzzle”. 11. Remember that I mentioned earlier that keywords and ad copy often have a different ROI value. 2009. you’d have to “go back in time” to get it…unless you tap directly into Keyword Spy’s massive database (51+ Terabytes) . which is why it’s called.Page |7 In this example.

you sure can! Just follow these simple steps: Step 1: Click on the specific keyword you are interested in. After you click that link. So it’s also important to know what ad copy is being triggered when a specific keyword is being searched. For additional information visit KeywordSpy.All Rights Reserved. and also what position that ad normally shows up in. © Copyright 2011 KeywordSpy™ . you’ll notice that you have instantly performed a Keyword search on the desired keyword: Step 2: Click on the Ads tab. .com.Page |8 And ads that are clicked are ads that money is being spent on. I’ll bet you’re thinking: “But can you really get their ad and position data specifically for their best keywords?” Yes.

you’ll want to take a look at the ad they’re currently running: Remember. which is why a specific ad can have a different ROI value than the keyword that triggers the ad. but a keyword can have many different (tested) ads. For additional information visit KeywordSpy. but it could have been in any position on this page. Next. we’ve got the final pieces of the puzzle that will reveal the exact “Profit Formula” for this (and any other) keyword! Here’s how to put it all together… First. you’ll remember that this is the competitor we were performing research on. but it is important to analyze these ads to determine why they’re working well for your competitors.All Rights Reserved.com. .) That’s it. (In this example. Their ad happens to be the #1 ad listed. In this lesson. While you may not realize it just yet.Page |9 Step 3: Find the Competitor URL in the Ad Copy column. we can finally see the Ad ROI value: © Copyright 2011 KeywordSpy™ . keywords and ads go together in PPC. we won’t go into too much discussion on the ads themselves.

5% . . When an advertiser has consistently (See Avg. It instantly alerts you to your most agressive competitors so you know exactly who you should be paying attention to. Postion) advertised in positions 1-3. The next column we see. Ad Position. Next. ad positions 1-3 have the highest CTR%. in most cases. is quite important: Remember that the first search result page has between 8-10 ads being displayed. so we won’t spend time here to discuss it in depth. you can see if the ad has triggered the Affiliate “flag”: We cover this metric extensively in Affiliate Boot Camp.2. which makes this an important metric to track for profitable keywords. Tests have shown that even a “mediocre ad” in positions 1-3 can achieve a 1. you should assume that any difference between these two values reveals that the competitor has tested multiple ad combinations! That’s another very important benefit of KeywordSpy’s massive 51+ terabyte database with over 2 years of keyword and ad tracking data. one important thing to remember is that most affiliates have lower profit margins because they only receive a small commission of the sale.All Rights Reserved.5% clickthrough rate.P a g e | 10 Important!: Since the Ad ROI value is calculated using the same formula as the Keyword ROI value. Also. you can be sure that these ads are being clicked consistenly. For additional information visit KeywordSpy. However. © Copyright 2011 KeywordSpy™ .com.

2011 (at the time of this search). Just click the “info” icon: You’ll notice all of the specific ad details. Next. as well as the Landing Page URL as well: You can visit that Landing Page URL directly. For additional information visit KeywordSpy.P a g e | 11 And.All Rights Reserved. and you know the monthly search volume of the keyword. you can get this info very easily in KeywordSpy as well. we have the raw Ad Duration metrics that directly relate to the Ad ROI value: In this example. It was last seen on Aug. . this Ad copy was first seen on May 5. Finally. 2011 and has been seen 111 days out of 114 days.  Surprisingly. if you know that an advertiser has tested their ads (see previous ROI value difference). then you can be sure that these ads displayed consistently in ad positions 1-3 are being clicked on. we need to know where the visitor landed AFTER the click…after all. only the search engines are making money from the click…the advertiser still has some selling to do. © Copyright 2011 KeywordSpy™ . to determine exactly WHAT and HOW the advertiser is making money on these clicks! And those are the final “puzzle pieces” we needed. 26.com.

it’s just a matter of figuring out what they’re doing well. .All Rights Reserved. and what overall strategy they are using to make money. isn’t it? Let’s do quick recap on what we have discovered so far: In Lesson #1. we quickly determined who our biggest competitors are.com. Once we know who they are.P a g e | 12 Hot Tip: You can also click the “List of Keywords” icon in order to see any “Keyword/Ad/Landing Page Clusters”…Combinations of key words that are also profitable with the same ad copy and landing page… Example: Putting It All Together For Faster Profits… Amazing. For additional information visit KeywordSpy. © Copyright 2011 KeywordSpy™ .

(And also…the best way to find profitable ads if you’re selling a service or a physical product ) (Begins on page 6…)  A little-talked about way of finding the most profitable advertisements from companies you never knew existed… (See page 7…) © Copyright 2011 KeywordSpy™ . and how they have made them profitable! And in the next lesson.) With help from the KeywordSpy database. do you see how easy that was? You were able to discover exactly who you should be watching closely. Ad Position. . it was just a matter of putting together the rest of the “puzzle pieces” to determine exactly how these keywords are profitable.All Rights Reserved. It’s always a good idea to actually participate in the sales process when possible. to reveal each and every step in the sales funnel. Once you knew what those keywords were. and Landing Page values. For additional information visit KeywordSpy.com. you discovered valuable information that reveals the “HOW” behind the most profitable keywords. By revealing the Ad Copy. we’re going to talk about how to find the hottest ads and headlines to begin testing in your own marketing campaigns… Lesson #3 is called “Revealing The Most Profitable Ads”  How to quickly find the most profitable ads in 15 minutes or less…(Even if your competitors’ are trying to HIDE their ads using “sneaky” tracking links and redirect URLs…) (Starts on page 4 inside…)  The best way to find profitable ad copy if you’re selling information. (Quick Note: It is important to realize that the entire sales funnel of your competitor ultimately determines how profitable they will be…which we talk about at l ength in Affiliate BootCamp. you learned how easy it was to use Keyword Spy to reveal your competitors’ top performing keywords.P a g e | 13 In this lesson. which keywords they have spent money testing.

) and Export up to 14.000’s of profitable keywords quickly . In our example case study.>.S.=. . you would be able to Filter by ROI values (<.All Rights Reserved.357 keywords just for this one competitor!: © Copyright 2011 KeywordSpy™ . The KeywordSpy Team P.P a g e | 14 Until then.com. Ready to go Pro? One of the instant advantages of upgrading your KeywordSpy Free Trial account to a Pro Membership is the ability to Filter and Export 1. etc. For additional information visit KeywordSpy.