MARUTI VS HYUNDAI

Submitted by UPANSHU KAMRA Division B. Roll No 75.Class BBA LLB of Symbiosis Law School, NOIDA Symbiosis International University, PUNE In NOVEMBER, 2011 Under the guidance of ANJU THOMAS Designation and official address of research guide Assistant Professor, Course chief faculty for QUANTITATIVE TECHNIQUES

CERTIFICATE

The project entitled MARUTI VS HYUNDAI submitted to the Symbiosis Law School, NOIDA for Special Contracts as part of Internal Assessment is based on my original work carried out under the guidance of Prof Anju Thomas and from 1st November to 14th November. The Research work has not been submitted elsewhere for award of any degree. The material borrowed from other sources and incorporated in the thesis has been duly acknowledged. I understand that I myself could be held responsible and accountable for plagiarism, if any, detected later on.

Signature of the Candidate

Date: 3rd December, 2011

ACKNOWLEDGEMENT

It is a great pleasure for me to put on records my appreciation and gratitude towards Dr. C.J. Rawandale, Director for his immense support and encouragement all through the preparation of this report. I would like to thank my faculty Prof Anju Thomas(Project Guide) for her valuable support and suggestions for the improvement and editing of this project report. Last but not the least, I would like to thank all the friends and others who directly or indirectly helped me in completing our project report.

INTRODUCTION Maruti Suzuki India Limited is a subsidiary company of Japanese automobile and motorcycle manufacturer Suzuki. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-star, Swift, WagonR, Estillo and sedans Dzire, SX4, in the 'C' segment Maruti Eeco and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto Key car which at the time was the only modern car available in India, its only competitors the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzuki are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzuki (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asian countries. The company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Swift, Swift DZire, A-star and SX4 are manufactured in Manesar, Grand Vitara and Kizashi are imported from Japan as completely built units(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzukis technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.

DATA ANALYSIS 1. What brand do you want your car to be? Particulars Hyundai Maruti Suzuki Others No of respondents 30 45 25

Sales

Hyundai Maruti Suzuki others

INTERPRETATION: Out of 100 respondents 30 prefer HYUNDAI while 45 respondents prefer MARUTI and 25 prefer some other brand of car.

2. What type of car do you want to buy? Jeep Sports Car Luxurious 10 25 65

Sales

Jeep Sports Car Luxurious

INTERPRETATION: Out of 100 respondents 10 would like to but jeep form of cars while 25 would buy sports car and remaining 65 luxurious cars.

3. Why do you want to buy that type? Comfort Show-Off 40 60

Sales

Comfort Show-Off

INTERPRETATION: Out of 100 respondents 40 wants to buy for comfort while 60 want to buy just for the purpose of showing off to the other society members.

4. Do you want to buy a hybrid car? Yes No May Be 40 30 30

Sales

Yes No May Be

INTERPRETATION Out of 100 respondents 40 would buy hybrid car while 30 wouldnt buy hybrid cars and 30 may or may not buy hybrid cars.

5. Do you prefer your first car to be a second hand or a new one?

Second hand New

30 70

Sales

Second hand New

INTERPRETATION Out of 100 respondents 70 prefer to buy new cars while 30 prefer second hand cars.

6. Would you choose the same brand if you were happy with it? Yes No 60 40

Sales

Yes No

INTERPRETATION: Out of 100 respondents 60 would prefer to buy new cars while 40 prefer Second Hand cars.

7. In how many years are you going to get your license? Already having In one year 80 20

Sales

Already having Within one year

INTERPRETATION: Out of 100 respondents 80 already possess license while 20 will get it issued within one year.

8. What is your Age? 1. 2. 3. 4.

Below 15 yrs 15-20 yrs 20-25yrs 30 and above TOTAL

11 34 28 17 100

40 35 30 25 20 15 10 5 0 Below 15 years 15 to 20 years 20 to 30 years 30 and above

Series1

9. Does advertisement affect your purchasing behavior? Option Yes No Total No. of response 55 45 100

Chart Title
0%

VIDEO 45% AUDIO 55%

Out of 100 respondent 55 respondents has been affected by the advertisement and other 45 respondent had no affect on them by the advertisements.

10.What is the level of satisfaction you get after using the brand?

Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Cant Say

30 47 13 5 5

50 45 40 35 30 25 20 15 10 5 0 Highly satisfied Satisfied Dissatisfied Highly dissatisfied Cant say Series1

INTERPRETATION: Out of 100 respondents 30 respondents were highly satisfied with their cable customer services, 47 were only satisfied, 13 were dissatisfied while 5 were highly dissatisfied and other 5 cant about their cable operator services.

Annexure 1. What brand do you want your car to be? Hyundai Maruti Suzuki Others 2. What type of car do you want to buy? Jeep Sports Car Luxurious

3. Why do you want to buy that type? Comfort Show-Off 4. Do you want to buy a hybrid car? Yes No May Be

5. Do you prefer your first car to be a second hand or a new one? Second hand New

6. Would you choose the same brand if you were happy with it? Yes No 7. In how many years are you going to get your license? Already having In one year 8. What is your Age? Below 15 yrs 15-20 yrs 20-25yrs 30and above 9. Does advertisement affect your purchasing behavior? Yes No

10.What is the level of satisfaction you get after using the brand? Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Cant Say