Presentation on Analysis of Case study

Muhammad Hamza Anwar Syed Hammad Hashmi Syed Maaz Hasan Ameer Anas 6190 6238 6012 6284

To: Madam Nadia Rahim (course facilitator)

Why we are Here ?

1- Introduction to La Shampoo 2- Reviewing Marketing effectiveness Customer Philosophy Marketing Organization Marketing Information The strategic Perspective Operational Efficiency 3- Strengths; Weakness; Opportunities; Threats 4- Threats; Opportunities; Weakness; Strengths 5- Asset Competency Matrix 6- Conclusion

La Shampoo

La Shampoo

La Shampoo

Its a French brand marketed in 1970`s

The brand started up from a west coast region and expanded up to a national market share The brand sustained with a market share of 4% for 14 years until it started to decline

La Shampoo

Customer Philosophy

Un-decisive top management in identifying potential customers Evidences show un successful marketing resulting in the form of un aware customers Reason behind the above flaws was minimal planning in terms of attracting new potential customers

La Shampoo

Marketing Organization

Major marketing were dealt poorly La Shampoo

Relationship of marketing department with other major departments was at arm`s length Whereas R&D was efficient enough !

La Shampoo

Marketing Information

R&D was up-to-date with market dynamics (changing trends)

In efficient top management; unable to align its core activities with R&D Organization was unable to meet cost effectiveness due to poor planning at all levels

La Shampoo

The Strategic Perspective

Study shows that there was no such formal planning even to meet a core business objective Think tanks of La Shampoo were heading no where (i.e. an unclear strategy) Not such contingent planning was observed in this case

La Shampoo

Operational Efficiency

Conventional mindset was driving them towards an un desired direction Management was in effective as far as the best utilization of available resources Company was irresponsive towards market dynamics (i.e. tailoring product as per market demands OR customer needs)

La Shampoo
STRENGTHS:

Analysis for SWOT

OPPORTUNITIES: - Can recapture the market share - Huge Market for Shampoo`s - Increasing number of working women

- Well established brand name - Consumers trusted brand - European mystique/ stylish Geographically available

WEAKNESS: - Bad product placement - High-end product with no value proposition i.e. herbal, floral extracts - No innovation, same formula used for decades - No competitive strategy - Not sufficient value for the price

THREATS: - Dropping market share - Fear of getting wiped out

- New products with diversified features

in market as competitors

La Shampoo

TOWS MATRIX
Internal Elements Organizational Strengths Organizational Weakness

External Elements
Strategic Options: Senior management can integrate market functions with all other business operations Secondly, they can bring some fresh minded people in top management to get rid of old conventional thinking La Shampoo should think about sustaining in short run, rather than getting into a competition

Environmental Opportunities

S-O: La Shampoo can use its already established name as well as their R&D effectively to gain maximum out of 96% potential market

W-O: They should come up with some dynamic and proactive strategists to get rid of conventional thinking

Environmental Threats

S-T: La Shampoo can use its already established name to retain its lost market share, rather than working with same working pattern to get wiped out from market

W-T: The strategies suggest will help La Shampoo in overcoming conventional thinking on immediate basis, which will help them in coping up with threats of losing market share.

La Shampoo

Assets and Competency Matrix

Assets and Competencies Weak Medium

Strong
Leverage short term profits, and then exit or transform the market

Low

Exit

Milk Profits, refocus the strategy or exit the market

Market Attractiveness

Medium

Exit or Acquire competencies

La Shampoo

Rethink the focus and strategy

Acquire competencies by Invest in order to strengthen the Invest heavily to leverage competencies base advantage and deliver internal investment or greater customer value acquisition

High

La Shampoo

Conclusion
La shampoo should take some real quick positive action in order to maintain its reputation. They must integrate all their activities and come up with strong strategic marketing plans accordingly to sustain in the long run.