Name: NURUL FATIHAH BT MAT DAUD QUESTION 3 PARTS OF A PROPOSAL (20 marks)

LE 4600

SECTION 9

The Forever Delicious products are increasingly becoming popular in the local market. Bearing in mind the 5Cs principles of effective communication, complete the following parts of the proposal to the General Manager, suggesting for the organization to sponsor a reality show on TV. You are advised to include your own additional information whenever necessary.
EXECUTIVE SUMMARY

From the survey with 100 respondents from customer of the Forever Delicious Sdn Bhd, it is proves that the company has increased in their profit and it become popular in the local market. To produce a better image of the company this proposal want to enhance in term of promotion, it meets us to give recommendations to the Forever Delicious Sdn. Bhd. to sponsor a reality show on TV. The TV program that is conducted on ASTRO on program of Master Chef which is provide the platform to the viewer on the food competition.

The recommendation cost is RM 4900 will be allocated for this project and it is a reasonable cost compared to what we will benefit in the future.
INTRODUCTION Background

Evidences from the Forever Delicious Sdn. Bhd., the products are increasingly becoming popular in the local market it can be proved that there are high in demand from distributors like Giant, TESCO and etc. The demand was increased compare to the previous year in 2012. Then, it can be shows from the survey by 100 respondents from customers indicated that the company has more preferred on the product chosen by the customer. The survey was resulted that there is more than 40% customer always choose for the products. Besides that, the sales of our products increased by 20% compared to previous year.

Data Sources

The Data used to create this proposal came from our survey and records from financial statements of the Forever Delicious Sdn. Bhd. Company that indicated the improvement on the net income. So, it is proven that the products of the company are attracting the customers to buy the product. These data are used to push us to provide this proposal as part of our promotion on the products.

Problem

The Forever Delicious Sdn. Bhd. has problem in terms of promotion. The companys products are increasingly becoming popular in the local market, but the company do not improving the promotion on those products. So, this is our opportunity to promote the products by give sponsor to the program Master Chef of reality show on ASTRO.

Solution (2 marks Solution

Problems with the promotion will be eliminated if the company can give a sponsor to the program Master Chef of reality show on. It is important for the company and it is become the platform to us to become leading in the industry. From this opportunity, the company can increase the brand image and improving the sales of the products in the future.

Objective

The purpose of this proposal is to promote the brand image of the company to the public and give some contribution to the society. Thus, from that the company can increase the profit.

Assessment of cost

The adjustments necessary to conduct the project on sponsor on reality show on TV as follows: Food Products Transportation RM 4000 RM 900 RM4900 The budget for food products is fixed but for the transportation for food delivery to this show is can be change as it will change depend on price of petrol and other expenses.. It is reasonable cost as only to be conducted for that program on this reality Show on TV do not have any other expenses.

Conclusion

If Forever Delicious Sdn. Bhd. accept this proposal and run the project then, the company can promote the brand image and customer can recognize our products since reality TV show nowadays is very popular among Malaysian people. So, the products can be promoted easily. It might become very effective after doing the project. The Forever Delicious Sdn. Bhd. will benefit from this project as it can show our credibility on promoting the products and contribute to the society. We recommended that RM 4900 will be allocated for this project and it is a reasonable cost compared to what we will benefit in the future.

END OF EXAMINATION PAPER