2.

5kg of product* 460kg of CO2e

*landfill
 460kg CO2e

2.5kg
Gavin Starks
CEO, AMEE
http://www.amee.com
Climate change, globalization and war.
Mapping international policy and markets.
Data. All the data.
Emerging ecosystems and change
“the median surface
warming in 2091 to 2100
is 5.1°C compared
to 2.4°C in the 2003 study”
source: MIT
“the cull during this century is
going to be huge, up to 90%.
The number of people
remaining at the end of
the century will probably
be a billion or less.”
source: Lovelock
“If we burn all the coal, we might kick
in a runaway greenhouse effect,
if we burn all the tar shale and
tar sands we definitely will ...
leading to the Venus Syndrome.
Caps aren’t going to work
– we need a Carbon tax”
source: Hansen, Nasa
“capitalism is not up to the challenge
... it improperly and systemically
undervalues the future ... it has
become a kind of multi-generational
Ponzi scheme
... we need a Carbon tax”
source: McKinsey
 Peak oil
Peak finance
Peak water
Peak uranium
Peak copper
Peak <resource>
=>
Peak consumption
Are we moving to a
post-scarcity society?

How might we deliver

triple-bottom-line?
TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
REFRAMING VALUE
RATIONING
WAR

http://www.forumforthefuture.org/
EFFICIENCY + TECHNOLOGY

Rapid innovation in energy efficiency

technologies has created a consumerist,
low-carbon world.

Society balances delicately with

ever-increasing reliance on new technology
to mitigate continuing climate change.

http://www.forumforthefuture.org/projects/climate-futures
SERVICE TRANSFORMATION
High carbon prices mean businesses sell services
rather than products.

Car ownership is prohibitive but public transport is

highly efficient.

A 'share with your neighbour' ethos exists and global

carbon emissions decline for the first year in history
REDEFINE PROGRESS

People rethink what a fulfilling life means.

Meaningful jobs are valued and stronger

links with local communities are cultivated.

People are attracted to simplicity and

focus much more on quality of life than
economic prosperity.
ENVIRONMENTAL WAR ECONOMY

Governments leave it too late and are forced

to rationalise whole sectors and take control
of citizens' lives.

Environmental refugees must find countries

willing to accommodate them. GHGs begin
to decline, but at great cost to civil liberty.
PROTECTIONIST WORLD

The world is divided into protectionist blocs.

Countries wage war over scarce resources
such as water.

Communities are divided and terrorists

take advantage of the flux, targeting
collapsed states.
THINGS TO
DO MORE OF

TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
THINGS TO EXPLORE REFRAMING VALUE
RATIONING
WAR

THINGS TO
REALLY AVOID
ENERGY IDENTITY
Data. All the data.
policy

legislation

frameworks

exchanges

trade

business
EU POLICY STACK

Kyoto Protocol

EU ETS

Climate Change Bill

= 30min monitoring
Carbon Reduction Commitment = mandatory purchases
(>6GWh or >£500k/yr)

Energy Efficiency

Renewable Obligations
ENERGY IDENTITY
The digital embodiment of
your physical consumption
Data. All the data.
citizens + things

private sector

public sector

cities

countries

Earth
Data. All the data.
purchases

materials

buildings

travel + transport

fuel + water + waste

Energy Identity
 Policy

Business

Science

Technology
Delivering change

A measured response to resource scarcity

Measure behaviour
Map behavioural change
Enable trade
Work symbiotically with existing ecosystems
"collaboration networks are to
businesses what social
networks are to consumers"
@Padmasree, CTO, Cisco
 Emerging ecosystems

“unifying monitoring, measuring, and managing rural environments,

rural to urban interconnects, and urban environments”
+ =

“95% of people are interested in receiving detailed

information on their energy use”

"If Edison would wake up today and look

at the grid he'd say 'that's where I left it"
“Data on your personal energy use belongs
to you ... in a standard, non-proprietary format”

Tim Berners-Lee at TED, “unlock all your raw data”

Tim O'Reilly on “instrumenting the world”
Standards-Public Carbon/Energy Consultancies Buildings
DECC (UK Government) EQ2 Special Projects
Environmental Agencies NaturalLogic
CarbonVision
Standards-Commercial/Registries Greenmonk.net
CO2code Travel & Transportation
CarbonVoyage
Special Projects Software/SaaS & Dopplr
Systems Integrators
Media Carbonetworks
The Guardian (Data Store) Carbonmetrics
Carbon Hub Supply Chain
Communities SUN (OpenEco) dcarbon8
MakeMeSustainable Julies Bicycle
2Degrees LivingLifeGreen
The Climate Group Special Projects

Agencies Smart Meters

Torchbox Carbonmetrics
Jelerang ISE
Avvio
Clearleft Trading
EuroRSCG
Misys (OpenCarbonWorld)
EarthCP
Sandbag
Gavin Starks
CEO, AMEE
gavin@amee.com
http://www.amee.com